Why advertise? 2011 advertising Rates ... - Rogers Connect
Why advertise? 2011 advertising Rates ... - Rogers Connect
Why advertise? 2011 advertising Rates ... - Rogers Connect
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<strong>Why</strong><br />
Advertise<br />
<strong>2011</strong><br />
Advertising<br />
<strong>Rates</strong><br />
Hardware<br />
Online<br />
Editorial<br />
Schedule<br />
Mechanical<br />
Requirements<br />
Media guide <strong>2011</strong>
<strong>Why</strong><br />
Advertise<br />
<strong>2011</strong><br />
Advertising<br />
<strong>Rates</strong><br />
Hardware<br />
Online<br />
Editorial<br />
Schedule<br />
Mechanical<br />
Requirements<br />
The Best Reach<br />
Number one requested magazine in the industry!<br />
High request rate<br />
More than two thirds (65.3%) of the entire circulation of Hardware Merchandising is mailed to recipients and<br />
companies that have specifically requested we send them this publication.<br />
12.8%<br />
Wholesalers,<br />
Manufacturers,<br />
Sales Agents & Others<br />
1,514 copies<br />
8.4%<br />
Other Retailers<br />
1,187 copies<br />
49.9%<br />
Building Supply Dealers<br />
7,001 copies<br />
Average # of readers per copy<br />
6.6 *<br />
Total calculated readership<br />
93,227 *<br />
Visited the website of an <strong>advertise</strong>r or supplier<br />
mentioned in Hardware Merchandising<br />
76% *<br />
28.9%<br />
Hardware Retailers<br />
4,053 copies<br />
Based on ABC statement June 2010<br />
Total<br />
14,268 Copies<br />
Reader Loyalty<br />
“With its in-depth reporting and dynamic columnists,<br />
Hardware Merchandising is an indispensable source<br />
of information for RONA dealer-owners and<br />
our employees.”<br />
Robert Dutton<br />
President and CEO, RONA Inc.<br />
“A terrific source of new products, competitive<br />
intelligence and industry news.”<br />
Ray Gabel<br />
Vice-President Merchandising,<br />
Home Hardware Stores Ltd.<br />
“I read Hardware Merchandising because it is the<br />
most informative, most educational, and best<br />
designed publication in the industry–by far the best.”<br />
Gary MacLeod,<br />
Sherwood BMR, Charlottetown, P.E.I.<br />
*BPPG Readership Survey, <strong>Rogers</strong> Publishing 2010<br />
Media guide <strong>2011</strong>
<strong>Why</strong><br />
Advertise<br />
<strong>2011</strong><br />
Advertising<br />
<strong>Rates</strong><br />
Hardware<br />
Online<br />
Editorial<br />
Schedule<br />
Mechanical<br />
Requirements<br />
Four Colour <strong>Rates</strong> (Canadian Dollars, Gross)<br />
1 Time 3 Times 6 Times<br />
Double Page Spread $11,410 $11,070 $10,700<br />
Full page $6,390 $6,100 $5,750<br />
2/3 page $5,490 $5,270 $5,070<br />
1/2 page $4,460 $4,270 $4,090<br />
1/3 page $3,030 $2,910 $2,810<br />
1/4 page $2,320 $2,250 $2,170<br />
Inserts, Outserts<br />
Quoted upon request<br />
#1<br />
The Industry’s<br />
Most Read Publication<br />
Contact Us<br />
Editorial & Design<br />
Sales<br />
JULY /AUGUST 2010 $12<br />
THE TOP 100 ISSUE<br />
Editor<br />
Frank Condron<br />
416-764-1662<br />
frank.condron@rci.rogers.com<br />
Associate Editor<br />
Robert Koci<br />
416-764-1782<br />
robert.koci@rci.rogers.com<br />
Art Director<br />
Stephen Ferrie<br />
416-764-1659<br />
stephen.ferrie@rci.rogers.com<br />
Production Manager<br />
Jim Howser<br />
416-764-1684<br />
james.howser@rci.rogers.com<br />
Associate Publisher<br />
Lynne LeBlanc<br />
416-764-1675<br />
lynne.leblanc@rci.rogers.com<br />
Senior Account Manager<br />
Gillian Thomas<br />
416-764-1656<br />
gillian.thomas@rci.rogers.com<br />
PM# 40070230 R10818. Return undeliverable Canadian addresses to: Circulation Dept., 7th floor, 1 Mount Pleasant Road, Toronto, ON M4Y 2Y5.<br />
hardWare<br />
merchandising<br />
Magazine<br />
1 Mount Pleasant Rd., 7th Floor<br />
Toronto, Ontario,<br />
Canada<br />
M4Y 2Y5<br />
THE END of the TUNNEL<br />
As the hardware/home improvement industry emerges from<br />
the recession, we assess its impact in this year’s ranking of<br />
the industry’s top retailers, buying groups and distributors<br />
PM# 40070230 R10818. Return undeliverable Canadian addresses to: Circulation Dept., 7th floor, 1 Mount Pleasant Road, Toronto, ON M4Y 2Y5.<br />
ALSO INSIDE:<br />
Outdoor living<br />
Economic outlook<br />
Renovating lives<br />
MAY/JUNE 2010 $12<br />
CHANGING<br />
FACES<br />
Meeting the challenge<br />
of Canada’s new retail<br />
marketplace<br />
Wilson Leon, Réno-Dépôt,<br />
Sainte-Dorothée, PQ<br />
ALSO INSIDE:<br />
Las Vegas Report<br />
Excellence in Retailing Awards<br />
Big Box map of Canada<br />
The Industry’s<br />
Most Read Publication<br />
#1<br />
Media guide <strong>2011</strong>
<strong>Why</strong><br />
Advertise<br />
<strong>2011</strong><br />
Advertising<br />
<strong>Rates</strong><br />
Hardware<br />
Online<br />
Editorial<br />
Schedule<br />
Mechanical<br />
Requirements<br />
Site Profile<br />
Hardware Merchandsing’s online opportunities allows you to send your<br />
message—and show your products—to the influential but hard-to-reach buyers<br />
at the head offices of the buying groups and chains, owners, buyers and<br />
managers at hardware stores and home improvement centres, building<br />
supply outlets and mass merchant locations across Canada.<br />
Capitalize on Hardware Merchandising magazine’s reputation as a respected<br />
source for professional retailers, discussing the solutions for home<br />
improvement retailers, new products, trends in the marketplace, innovative<br />
merchandising solutions, as well as strategies to manage their business.<br />
________________________________________________________________<br />
eDirect campaign<br />
Exclusive text message with HTML links<br />
Database segmentation available<br />
$2,995/message<br />
eNewsletter<br />
Leaderboard (banner) or Big Box Advertising<br />
$300/issue<br />
Annual program $3,300<br />
________________________________________________________________<br />
Terms and conditions<br />
• All rates are net<br />
• Allow 5 business days for postings<br />
• Specifications available on request<br />
________________________________________________________________<br />
For details, please contact:<br />
Gillian Thomas<br />
Lynne LeBlanc<br />
(416) 764-1656 (416) 764-1675<br />
gillian.thomas@rci.rogers.com<br />
lynne.leblanc@rci.rogers.com<br />
Leaderboard Ad (728 x 90)<br />
Big Box Ad (300 x 250)<br />
Media guide <strong>2011</strong>
<strong>Why</strong><br />
Advertise<br />
<strong>2011</strong><br />
Advertising<br />
<strong>Rates</strong><br />
Hardware<br />
Online<br />
Editorial<br />
Schedule<br />
Mechanical<br />
Requirements<br />
Jan/Feb, <strong>2011</strong><br />
Reservations: Nov. 29 Material Due: Dec. 8 Mail: Jan. 10, <strong>2011</strong><br />
Cover Story: Outstanding Retailer Award Winner<br />
Features<br />
• State of the Industry roundtable—Industry professionals look<br />
back on the past year and set the stage for the year to come<br />
• LBMAO & ABSDA show previews<br />
Products<br />
New product showcase<br />
Mar/Apr, <strong>2011</strong><br />
Reservations: Jan. 28 Material Due: Feb. 8 Mail: Mar. 7<br />
Cover Story: Dealer Education—An in-depth look at<br />
industry efforts to prepare the next generation of home<br />
improvement retailers<br />
Features<br />
• Store security—We talk to the experts about how to protect<br />
your business from theft, fraud and electronic attack<br />
• National Hardware Show preview<br />
Products<br />
New product showcase<br />
May/Jun, <strong>2011</strong><br />
Reservations: Mar. 25 Material Due: Apr. 5 Mail: May 2<br />
Cover Story: Outstanding Retailer Award Winner<br />
Features<br />
• Materials management—A look at the equipment you<br />
need to run an efficient building supply dealership<br />
• Outdoor living trends for summer<br />
Products<br />
New product showcase<br />
Regular Features<br />
Retro Hardware<br />
A snapshot of hardware retailing from another era,<br />
selected from the 120-year-old archives of<br />
Hardware Merchandising.<br />
New Products<br />
Absolutely the best print showcase in Canada for<br />
vendors launching new SKUs to both building<br />
supply dealers and hardware stores.<br />
Retail News<br />
A roundup of the most important industry<br />
developments affecting Canadian home<br />
improvement retailers.<br />
Jul/Aug, <strong>2011</strong><br />
Reservations: Jun. 3 Material Due: Jun. 13 Mail: Jul. 11<br />
Cover Story: The Top 100 Report—Our annual overview<br />
of the Canadian hardware/home improvement retailing<br />
marketplace, complete with company profiles, sales figures,<br />
market share data, trends and analysis<br />
Features<br />
• National Hardware Show Report<br />
Products<br />
New product showcases<br />
Sept/Oct, <strong>2011</strong><br />
Reservations: Aug. 5 Material Due: Aug. 15 Mail: Sep. 12<br />
Cover Story: Outstanding Retailer Award Winner<br />
Features<br />
• Tool trends–We talk to the big power tool manufacturers<br />
about the new trends in this important contractor and<br />
DIY category<br />
• Home décor—Maximizing this key product segment<br />
Products<br />
New product showcase<br />
Nov/Dec, <strong>2011</strong><br />
Reservations: Oct. 7 Material Due: Oct. 18 Mail: Nov. 7<br />
Cover Story: Outstanding Retailer Awards—Profiles of all<br />
the winners from the industry’s top annual awards program<br />
Features<br />
• Prairie Showcase Preview – We preview the upcoming<br />
annual WRLA show held in early January in Saskatoon<br />
Products<br />
New product showcase<br />
Q&A<br />
Short, right-to-the-point interviews with Canadian retail<br />
entrepreneurs, executives, and association leaders.<br />
Contractor Sales<br />
Fundamentals of growing a successful lumberyard<br />
or building supply dealership serving professional<br />
builders and renovators.<br />
Briefly<br />
Companies are invited to send in announcements regarding<br />
new appointments, promotions, retirements, anniversaries<br />
and store openings. Our Briefly section keeps readers up<br />
to date on people on the move in the industry.<br />
One Minute Read<br />
A humorous and/or offbeat look at a person, product<br />
or recent event in our industry.<br />
Media guide <strong>2011</strong>
<strong>Why</strong><br />
Advertise<br />
<strong>2011</strong><br />
Advertising<br />
<strong>Rates</strong><br />
Hardware<br />
Online<br />
Editorial<br />
Schedule<br />
Mechanical<br />
Requirements<br />
Supplied material:<br />
PDF/X-1a or a high resolution PDF with all fonts embedded. PDF/X-1a: 2001 ads can be uploaded to AdDirect<br />
at addirect.sendmyad.com. Ads can be preflighted, approved and automatically delivered through<br />
this free, web-based ad preflight portal. For more information contact our Production Manager, Jim Howser:<br />
james.howser@rci.rogers.com or 416-764-1684. Every attempt is made to verify the supplied file to the supplied<br />
proof. However, <strong>Rogers</strong> Publishing does not accept responsibility for material content or colour trapping. Production<br />
charges apply to material not to spec or for alterations.<br />
Full Page (Bleed)<br />
8-3/8" x 11-1/4"<br />
Full Page (Trim)<br />
7-7/8" x 10-3/4"<br />
1/2 Page Island<br />
4-5/8" x 7-1/2"<br />
1/2 Page Horizontal<br />
7" x 4-7/8"<br />
1/2 Page Vertical<br />
3-3/8" x 10"<br />
1/3 Page Horizontal<br />
7" x 3-1/4"<br />
1/3 Page Vertical<br />
2-1/4" x 10"<br />
1/3 Page Square<br />
4-1/2" x 4-7/8"<br />
1/4 Page Horizontal<br />
7" x 2-3/8"<br />
1/4 Page Square<br />
3-3/8" x 4-7/8"<br />
Ad Sizes & Mechanical Specifications<br />
live (non-bleed) Bleed Trim<br />
Width (inches) Depth (inches) Width (inches) Depth (inches) Width (inches) Depth (inches)<br />
Double Page Spread 15” 10” 16-1/4” 11-1/4” 15-3/4” 10-3/4”<br />
Full page 7” 10” 8-3/8” 11-1/4” 7-7/8” 10-3/4”<br />
2/3 page 4-5/8” 10” 5-3/4” 11-1/4” 5-1/2” 10-3/4”<br />
1/2 page island 4-5/8” 7-1/2” 5-1/4” 8-5/8” 5” 8-3/8”<br />
1/2 horizontal 7” 4-7/8” 8-3/8” 6” 7-7/8” 5-3/4”<br />
1/2 vertical 3-3/8” 10” 4-1/4” 11-1/4” 4” 10-3/4”<br />
1/3 square 4-1/2” 4-7/8” 5-1/4” 6” 5” 5-3/4”<br />
1/3 horizontal 7” 3-1/4” 8-3/8” 3-7/8” 7-7/8” 3-5/8”<br />
1/3 vertical 2-1/4” 10” 2-7/8” 11-1/4” 2-5/8” 10-3/4”<br />
1/4 square 3-3/8” 4-7/8” 4-1/8” 6” 3-7/8” 5-3/4”<br />
1/4 horizontal 7” 2-3/8” 8-3/4” 3-1/4” 7-7/8” 3”<br />
Gate fold specifications available upon request<br />
Media guide <strong>2011</strong>
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