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Show Bags (Exclusive) $15,000 Boost awareness and foster long-lasting impressions with your own mobile messaging Attendees carry Show Bags every day of the show—which means they carry your company name and promotional message, too. Beyond the Convention Center, you’ll see E3 Expo Show Bags in hotels, airports and restaurants; best of all, attendees take them back to their offices to share product literature and giveaways. With this promotion, you could say your company’s show success is “in the bag.” This exposure will be yours as the exclusive sponsor of Show Bags at E3 Expo. (Cost includes distribution. Bags provided by sponsor.) Show Daily Newsstands (Exclusive) $10,000 Make your message stand out and stand tall with attendees every day of the show The latest in show information is available to attendees early each morning at the Show Daily Newsstands in the South and West Lobby areas. As attendees stop to pick up their E3 Expo Show Daily, see that your company is front and center when your promotional message is generously adorning the newsstand. This exposure will be yours as the exclusive sponsor of Show Daily Newsstands at E3 Expo. (Cost includes the production of signage.) Show Lounge & Bar (Exclusive) $TBD Mingle with attendees, and toast your success! When E3 Expo attendees take a break during the show at your branded lounge and bar, your company can be with them and make a positive impression during their down time. Design promotional banners, put your message or logo on menus and fashion the bartender‘s outfits to promote your company. Turn this sponsorship into a happening hot spot by hosting a special event. (Cost is based on specifications of the program.) Shuttle Bus Advertising (Co-sponsorship) $TBD Make sure the “next stop” for attendees is your exhibit Get plenty of E3 Expo marketing mileage out of a billboard on wheels when your eye-popping Shuttle Bus advertisements make their way between dozens of area hotels and the Los Angeles Convention Center. You can advertise inside, outside the bus, or wrap the entire shuttle bus with your promotional message! (Cost is based on the bus coverage and includes the complete production, installation and removal. Sponsor provides artwork on disk.) Shuttle Bus Wristbands (Exclusive) $10,000 Experience gigantic marketing impact every day of the show from this little marketing vehicle Shuttle Bus Wristbands are distributed to all show attendees and exhibitors staying at participating hotels as they check in—from that moment on, thousands of attendees won’t part with their wristband for three days. Design the wristband in a variety of unique ways so it’s a great way to show off your company’s creativity, and see attendees “band around” your exhibit for the duration of the event. This exposure will be yours as the exclusive sponsor of Shuttle Bus Wristbands at E3 Expo. (Cost includes production and distribution.) VIP Buyer Gifts (Co-sponsorship) $1,500 Reach out to the industry’s most influential buyers in an unforgettable way VIP buyers from major retail outlets prepare their open-to-buy strategy at E3 Expo. Present this influential group with personalized VIP Buyer Gifts, distributed at the VIP Buyer Lounge, and show them just how much you appreciate their business. They’ll remember the gesture, and they’ll remember your company. (Materials provided by sponsor.) VIP Buyer Lounge (Co-sponsorship) $TBD Maximize your brand recognition with leading industry buyers The VIP Buyer Lounge is utilized by key decision makers from global retail and distribution outlets as their E3 Expo office, lounge and meeting space. Wow these buyers as they arrive with a custom designed entrance unit and reception area . . . imprint your logo on mouse pads and screensavers . . . provide a personalized gift. Ultimately, you’ll reap the rewards of keeping your company top-ofmind as purchasing decisions are being made. This exposure will be yours as a co-sponsor of the VIP Buyer Lounge at E3 Expo. (Cost is based on the specifications of the program.) 8 Ellen Moorehead: 508-988-7830 | emoorehead@idgworldexpo.com or Shanna Cito: 203-259-3355 | scito@idgworldexpo.com
HOTEL PROMOTIONS Hotel Check-In Promotion (Co-sponsorship) $TBD Check out check-in for an effective way to influence attendees away from the show Reach attendees even when they’re not at E3 Expo—in a place with little competition—with a Hotel Check-In promotion, available at participating hotels. Make an impression with a welcome gift or postcard promotion. (Cost is based on the specifications of the program. Materials provided by sponsor.) Custom Wake-Up Calls $TBD See that attendees greet each new show day with your company in mind Say “good morning” to attendees who’ve arranged for daily wake-up calls at participating hotels with a custom message that incorporates your company name and brand. This indelible and unexpected program will have attendees thinking of you before they’ve even had their first cup of coffee. (Cost is based on the specifications of the program.) Hotel Bar/Restaurant Promotions $TBD Here’s to your best show ever! As each day of E3 Expo comes to a close, attendees often head to a hotel bar or restaurant to mingle and relax. Let your creative ideas extend your marketing reach around Los Angeles and your company will find itself the center of the conversation. This is a perfect opportunity to build buzz and maximize exposure for your company. (Cost is based on the specifications of the program. Materials provided by sponsor.) Static Cling Graphic $TBD Make sure your company is reflected in its best light to attendees Mirror, mirror on the wall, who is the savviest marketer of them all? Your company will be the answer to that question when you promote your brand on hotel mirrors. Leaving this kind of prominent reflection of your company is not only a unique opportunity, but it is truly unforgettable—just what you need for maximum marketing impact at E3 Expo. (Cost is based on the specifications of the program. Materials provided by sponsor.) Promotional Room Drop $TBD Drop in on attendees at their hotels, and they’ll drop in on your exhibit Everyone loves to receive a special delivery, and you can give something truly special to attendees staying in participating hotels when you greet them with a hand-delivered promo. For the ultimate impact, send a different item to their rooms each day of the Show—consider building one promo on the last or offering sequential hints to a puzzle to get attendees looking forward to your daily delivery. Room Drops are excellent teasers to drive attendees to your E3 Expo exhibit for the duration of the show. (Cost is based on the specifications of the program. Materials provided by sponsor.) Chalk Artist $TBD Market outside of the box, and attendees won’t miss your message No doubt you’ve seen pictures of the incredible 3D Chalk Art that transforms many of the world’s city walkways into amazing sidewalk galleries. Be part of that exciting experience when you commission a Chalk Artist to bring your brand to life in chalk on a sidewalk outside a participating prominent downtown hotel property. (Cost is based on the specifications of the program. Materials provided by sponsor.) Hotel Key Cards (Exclusive) $35,000 Unlock the key to your show success, from attendee arrival to departure When your company name and message is on Hotel Key Cards, you’ll be with attendees from check-in through check-out, and every time they access their hotel room. Your branding will appear exclusively on thousands of credit-card style keys distributed to attendees at participating E3 Expo hotels. (Cost includes the complete production of four-color hotel key cards. Advertiser provides artwork on disk.) E3 EXPO 2011 | JUNE 7-9 | LOS ANGELES CONVENTION CENTER | E3EXPO.COM 9
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