E3 2013 - media

E3 2012
WRAP UP REPORT
HIGHLIGHTS AND STATS FROM
THE INTERACTIVE ENTERTAINMENT INDUSTRY’S
MOST IMPORTANT EVENT

E3 2012
“E3 2012 focused and harnessed the passion, energy,
and excitement for video games and propelled our
industry into the global spotlight. Thanks to our members
and exhibitors’ remarkable vision, billions of consumers
watched and learned about our industry and this
incredible intersection of creativity, technology, and
content. The world’s top publishers, developers, and
stakeholders converged at E3 to unveil the latest
global trends and most exciting new products for the
year ahead. We look forward to building on this great
momentum for 2013.”
- Michael D. Gallagher
President / CEO
The Entertainment Software Association

E3: ONE WEEK, CENTER STAGE
“…E3…is engaging,
essential and at times even
exhilarating. If you want to
comprehend the future of
play, you have to be at E3.”
-New York Times
“If the demonstrations on
the E3 show floor this week
were any indication, the next
12 months will be a great
time to be a gamer.”
- CNN.com
“For the last 18 years,
E3 has served as the
starting gun for the
industry…”
- Los Angeles Times

THE E3 AUDIENCE
They came, they saw, they played….
E3 2012 brought together tens of thousands of highly
qualified industry professionals—connecting the industry’s
most influential people, spotlighting the most innovative
companies and groundbreaking new technologies and
showcasing never‐before‐seen products for video game
consoles, computers, handheld systems, and the Internet.
45,700 video game industry
professionals, investor analysts,
journalists, and retailers from 103
countries attended E3 this year.
The primary businesses of E3 attendees:
Development Retail Creative Sales/Marketing Investor/Analyst Other
46% 18% 13% 9%
2% 12%

THE E3 IMPACT
…and they are coming back.
91%
92%
90%
Primary objectives of E3
Attendees included:
• Discovering upcoming releases
• Identifying industry trends
• Networking with other
interactive industry
professionals
• Gaining exposure in emerging
markets
of attendees said that they are
likely to purchase products that
they saw at E3 2012.
of E3 2012 attendees said they
are likely to recommend E3
2012 to a colleague.
of E3 Attendees met their
objectives at E3 2012.

WHAT ATTENDEES ARE SAYING
The best thing about E3 was…
“
“ Getting to experience all
the up and coming
technologies and games.
Also meeting people who
have the same passion
(or more) about this
”
industry as me.
The experience E3 offers every
year is unique. The atmosphere,
content and privilege of
attending this trade show event is
something I genuinely look
”
‐ 2012 Attendee Survey Results
forward too every year.

THE BUYING POWER OF E3…
The E3 VIP Buyer Program
A highly qualified audience is a top
priority, which is why E3 hand‐selects
the top‐tier retailers to be invited into
the VIP Buyers Program. From digital
distribution, to brick‐and‐mortar, to e‐
commerce, E3 seamlessly connects
exhibitors with both new and existing
partners from the international retail
community.
The E3 2012 VIP Buyer Program
welcomed 314 verified Buyers from
more than 110 global retail outlets
in 20 countries.
$3.3 billion:
A Sampling of the companies represented
by VIP Buyers include:
ALL INTERACTIVE HSN
DISTRIBUTION INGRAM
ALLIANCE DISTRIBUTORS ENTERTAINMENT
AMAZON.COM JACK OF ALL GAMES
ARGOS LIMITED MECCA ELECTRONICS
BEST BUY CO., INC. MEIJER
BIG LOTS
MICRO CENTER
BIG W
NAVARRE DISTRIBUTION
BLOCKBUSTER INC. OVERSTOCK.COM
CARREFOUR
PIONEER DISTRIBUTORS
CENTRESOFT LTD PLAY N TRADE
COSTCO WHOLESALE QVC
EB GAMES
RADIOSHACK
FRED MEYER INC. REDBOX
FRY'S ELECTRONICS SAM'S CLUB
GAME PLANET SCHOLASTIC, INC.
GAME QUEST SEARS HOLDING CO
INTERNATIONAL TARGET
GAMEFLY.COM TOYS R US
GAMESTOP ‐ U.S. WALMART STORES, INC.
Total dollars of orders written or projected
into the pipeline as a result of E3 2012.

WHAT TOP‐TIER BUYERS ARE SAYING
E3 seamlessly connected exhibitors with both new and existing
partners from the international retail community.
From digital distribution, to brick‐and‐mortar, to e‐commerce,
E3 had it covered.
100%
“
of VIP Buyers to
return to E3 2013
94%
We found 15 new vendors at E3 that we
have now started doing business with.
of VIP Buyers felt that attending E3
2012 will help them make
purchases for the upcoming year.
‐ E3 VIP Buyer
”

MEDIA EXPOSURE
Unprecedented Reach on a Global Stage
2012 Top‐Tier Global Media included:
ABC NEWS RADIO
ASSOCIATED PRESS
BBC NEWS
BLOOMBERG NEWS
CBS
CNN
COMPUTEC MEDIA AG
CURRENT TV
DEUTSCHE PRESSE AGENTEUR,
GMBH
ENTERTAINMENT WEEKLY
ESPN
EUROGAMER NETWORK
FINANCIAL TIMES
FORBES
FOX BUSINESS
FRANCE 24
G4 MEDIA
GANNETT NEWS SERVICE
IDG
JOYSTIQ
KOTAKU
MCV
MSNBC
MTV
MULTIPLAYER.IT
NBC
NEW YORK TIMES
NIKKEI INC.
ORIENTAL PRESS GROUP
REUTERS
RUSSIAN MEDIA INC.
SAN FRANCISCO CHRONICLE
SAN JOSE MERCURY NEWS
Year after year, members of the
media descend on Los Angeles
for E3 to report on the game‐
changing announcements that
revolutionize the landscape of
the industry.
4,000 media, both international
and domestic, covered E3 2012
generating more than 25 billion
media impressions.
SEATTLE TIMES
SOFTBANK CREATIVE
SPIKE TV
SPILL.NO
TELEMUNDO NETWORK
THE TIMES (LONDON)
TIME WARNER CABLE
TOKYO NEWS SERVICE
TV TOKYO
UOL JOGOS
USA TODAY
VANITY FAIR
VARIETY
VG TRIBUNE
WALL STREET JOURNAL
WIRED

“‘There are so many industry experts which are from all around world”
INNOVATION EXHIBITED…
One Place. One Event.
As the annual gathering for the global interactive entertainment business, E3
connects industry professionals with the most innovative companies launching
groundbreaking new technologies and never‐before‐seen products for video
game consoles, computers, handheld systems and the Internet.
95%
200
84%
of Exhibitors said that exhibiting at E3
has a positive effect on their brand.
exhibitors showcased the latest in computer
and video game hardware and software.
Of Exhibitors believe that E3 offered them
the opportunities to meet their show goals.
“‘There are so many industry experts from all around world.”
‐ E3 2012 Exhibitor

E3 2012 EXHIBITOR LIST
345 Games
505 Games
(RED)
Activision Publishing, Inc.
Alienware
American Express Open
Ankama
appMobi
AVerMedia
AWABOT
Behaviour Interactive
Bethesda
Bigben Interactive
Blitz Games Studios
Bloober Team SA
Bohemia Interactive a.s.
boxPAY
BradyGames
BRAHMA WUXI CHINA
Bulkypix
Capcom
CCP Games
Chase Paymentech
Children's Miracle Network
China Game
Cisco
City Interactive
CJ Games Global
COG Publish Limited
Condé Nast
Creative Distribution Ltd / Reef
Entertainment Ltd
Creative Mind Interactive, Inc.
Crytek GmbH
CTA Digital
D3Publisher of America, Inc.
D‐Block Entertainment Inc.
DEC Korea
Deep Silver Inc.
Deuce Entertainment, LLC.
DICEplus
DIGITAL Hearts USA Inc.
Disney Interactive Media Group
dreamGEAR
Dynamics Inc.
EGM Media
Electronic Arts
En Masse Entertainment
Epic Games, Inc.
Epson
Equinix
ESTsoft Corp.
Focus Home Interactive
France @ E3
Frogster (Gameforge Group)
Funbox Media Ltd (UK)
Future US
G4 Media, Inc.
GAEMS, Inc.
Gaikai
Game Channel (SITV)
Game Informer
Game Quest
Game Source, Inc.
GameChurch.com
Gameloft
GameMaster
Games Exchange Alliance
(Singapore)
GameSpot
GameUS Inc
Gamewave
GAMEWORLD DISTRIBUTORS
gamigo
GlobalStep Game Testing
Services
GREE
Hauppauge Computer Works
Havok
Holoneer Inc.
Hong Kong Trade Development
Council (HKTDC)
HORI (U.S.A.)., Inc.
Hyperkin, Inc.
IGDA
IGN Entertainment
INCA INTERNET CO., LTD.
InComm
Index Digital Media, Inc. (ATLUS)
IndieCade: The International
Festival of Independent
Games
Infernum Productions
Innex, Inc.
InnoGames
Jack of all Games
Jagex Limited
Kalypso Media Group
KEMCO
Konami Digital Entertainment,
Inc.
KOTRA
Kuno Interactive
Larian Studios
LevelUp
Little Orbit
LoadComplete
Lokisplanet.com
LucasArts, a division of Lucasfilm
Entertainment Company Ltd.
Ludei
MACHINIMA
Mad Catz
MAG II GUN
Majesco Entertainment
Maximum Family Games, LLC
Mecca Electronic Ind. Inc.
Meyers
Microsoft
MOLI Group
MULTIPLAYER.IT
NAMCO BANDAI Games America
Inc.
Natsume, Inc.
Némopolis
NeocoreGames
Nevolution
Nintendo of America Inc.
NVIDIA Corporation
Nyko Technologies
OnLive
OZHILL
Paradox Interactive
Perfect World (Beijing)
Perfect World Entertainment
Performance Designed Products
PIXWOO
Plastic Piranha
Playseat
PlaySpan, a Visa company
Pole To Win
Power A
Prima Games
PRO VS GI JOE
Qualcomm
R.D.S. Industries Inc.
RaptorFire.com
Razer
Realta Entertainment Group
Rebellion
Riot Games
ROCCAT INC.
ROYAL ELECTRONICS INC
Rubicon Organization
SDL
SEGA of America, Inc.
Snail Games USA
Solutions 2 GO
Sony Computer Entertainment
America
Sony Computer Entertainment
Europe
Sony DADC
Sony Online Entertainment
Square Enix, Inc.
Sunflex Europe GmbH
TAKEOFF Creative Services House
Take‐Two Interactive Software,
Inc.
Taomee
TECMO KOEI AMERICA
Corporation
Telltale Games
THQ
T‐Mobile
TopWare Interactive
Trion Worlds, Inc.
Turtle Beach
TwitchTV
U.S.GAMES DISTRIBUTION INC
Ubisoft Entertainment
UBM TechWeb Game Network
UNI‐ART PRECISE PRODUCTS LTD.
UNIS TECHNOLOGY
Valve
VEFXi ‐ Creator of the 3D‐Bee
Video Game Voters Network
Videogame History Museum
Virtual Piggy
Virtuos
ViviTouch (Artificial Muscle, Inc.
| A Bayer MaterialScience
Company)
Wahlap (Guang Zhou)
Wargaming.net
Warner Bros. Interactive
Entertainment
WEBZEN Inc.
Wemade Entertainment
WILL TECH
Wizards of the Coast LLC
Wondershare Games Co., Ltd.
X‐Games Inc.
XPEC
XSEED Games
Xsolla
Yogscast LTD
Zen Studios
ZQ Game
Zynga

AN OUTSIDER’S LOOK IN
E3Insider.com – Unparalleled access to E3 2012
During the first week in June, media
from around the globe and millions of
gamers were focused on E3. While
most of weren’t at the event, they
were still able to experience E3
through E3Insider.com.
As the official website dedicated to
virtually delivering the E3 experience,
E3 Insider provided an in‐depth and
exclusive look inside at E3 2012.
Insiders flock to E3Insider.com to:
• Go behind the scenes at E3
• Watch up-to-the-minute product news,
game trailers, and interviews with key
personnel in the industry
• In-depth and exclusive look inside E3
• Follow companies that are getting the
most buzz with the real-time virtual crowd
map
• Watch live feeds
• View Show Floor photos

THANK YOU TO OUR MEDIA PARTNERS

PLANNING YOUR YEAR AHEAD
E3 2012 looks toward the future:
E3 serves as the one constant in the
ever‐changing interactive
entertainment industry.
The gaming world looked to E3 2012
for the hottest releases and new
products, and the spotlight is already
shining on E3 2013.
Leverage E3 2013 to:
• Generate media coverage
• Uncover your target audience —by the
tens of thousands
• Connect with key retailers
• Gain exposure in emerging markets
• Identify new business opportunities
• Launch products
• Capture qualified leads and retaining
current customers
• Expand distribution networks
• Build industry partnerships
”
• Debut a new technology
• Position your brand and products
• Secure purchase orders
Position your company at E3 2013, where the interactive
entertainment industry gathers to debut, see, and showcase the
future of games.

MAKE YOUR MOVE…
E3 2013:
What’s Next Now
June 11 – 13, 2013
www.E3Expo.com
E3 is what’s next now for your bottom line.
To learn more about
Exhibiting Opportunities
in 2013, please contact:
Giovanni Stein
508.424.4864
Gstein@idgworldexpo.com