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With your brand presence, 

E3 Expo Event Marketing’s proven track record of success 

and our combined creativity, you’ll capitalize on the 

many benefits of standing out from the crowd. 

table of contents 

Introduction < 1 > 

Daily Show Guide Advertising < 4 > 

Website Advertising < 4 > 

Sponsorship Opportunities < 6 > 

Hotel Promotions < 9 > 

On-Site Marketing Programs < 10 >

Whatever your goals, budget and product, 

Event Marketing will customize a program to maximize 

your impact at E3 Expo—on-site or off; day or night; before, 

during or after the show. 

Return on Investment | Return on Imagination 

You’ll enhance both kinds of ROI when you leverage 

the high-impact, highly imaginative marketing tools 

available exclusively to you as an E3 Expo exhibitor. 

ROI has never been this much fun. 

E3 EXPO 2011 | JUNE 7-9 | LOS ANGELES CONVENTION CENTER | E3EXPO.COM 1

IN A VIP CROWD THIS BIG, YOU’VE GOT TO STAND OUT— 

AND E3 EXPO EVENT MARKETING WILL 

HELP YOU DO JUST THAT. 

The most important and influential members of the global interactive entertainment 

industry—key retailers, leading analysts, powerhouse publishing and development 

companies and elite media outlets—come together once a year at the Electronic 

Entertainment Expo (E3 Expo). 

Making sure these industry VIPs see you at the 2011 show is the name of the game. 

Get their attention when you harness the power of the opportunities you’ll find only 

at E3 Expo: 

Build the buzz—get the attention of the 4,000+ domestic and international media 

members who annually cover E3 Expo 

Cement sales—showcase your brand to the top buyers in retail and distribution 

Attract and wow attendees—get your company and products directly in front of the 

industry’s top developers, investors and financial analysts 

Tap high-voltage opportunities—identify new business prospects and garner 

important industry insight 

E3 Expo Event Marketing has the experience and the tools to help you capitalize on 

the rapidly expanding interactive entertainment business. From attention-grabbing 

sponsorship programs to high-profile marketing opportunities, Event Marketing will 

help your company boost ROI and maximize your investment at E3 Expo 2011. 

98% 

95% 

of E3 Expo 2010 attendees surveyed remember seeing 

advertising at the Los Angeles Convention Center. 

could recall the brands they saw advertised at E3 Expo 2010. 

2 

Ellen Moorehead: 508-988-7830 | emoorehead@idgworldexpo.com or Shanna Cito: 203-259-3355 | scito@idgworldexpo.com

KEEPING ALL EYES ON YOU 

E3 EXPO ATTENDEES 

PRIMARY BUSINESSES 

13% Sales/Marketing 

14% Retail/Distribution 

15% Creative 

46% Development 

3% Finance 

9% Other 

E3 EXPO EVENT MARKETING PUTS THE SPOTLIGHT ON 

your company 

BE SEEN by those who matter most to your 

business, and your bottom line. 

BE REMEMBERED when you make a lasting 

impression on potential buyers, partners, 

distributors, reporters, analysts and investors. 

BE THE TALK of E3 Expo 2011 with the kind 

of high visibility that will build your brand 

faster than you ever imagined. 

Be all that—and more—when you join forces with E3 Expo Event 

Marketing to craft a customized and cohesive plan designed to help 

your company stand out from the crowd and impress E3 Expo’s most 

impressive group of attendees. 


E3 EXPO 2011: SHOW DAILY ADVERTISING 

Marketing impact that lasts . . . and lasts 

The E3 Expo Official Show Daily is literally in the hands of every attendee for the duration 

of the show, and long after. This essential guide is produced daily during the event, 

and includes everything attendees need to navigate the show and the industry: exhibitor 

lists; company descriptions and contact information; show maps; breaking news 

from the show, exhibitors and the industry; and not-to-be-missed events for each day. 

Benefit from a three-for-one marketing impact: 

• The importance and reach of a news-breaking daily 

• The indispensability of a show guide 

• The long shelf-life of an industry Who’s Who publication 

Reserve your ad in this must-have publication today. 

E3EXPO.COM: EVENT WEBSITE ADVERTISING 

Reach out to the industry before the show even opens 

More than 3 million people visited the official event website—www.E3Expo.com—during the 

E3 Expo 2010 show cycle. Talk about the place to be! This website is the primary resource 

for registration, pre-show information and industry updates. 

Place a run-of-site banner ad on E3Expo.com, and drive traffic to your company’s website 

via a live link to your home page, a product launch video or even a special page showcasing 

your E3 Expo exhibit. As soon as you sign up, you’ll instantly reach show attendees and 

anyone who’s interested in news from the interactive entertainment industry. (Advertisement 

placed through end of show.) 

LIMITED AVAILABILITY! Reserve your ad today. 

4 Ellen Moorehead: 508-988-7830 | emoorehead@idgworldexpo.com or Shanna Cito: 203-259-3355 | scito@idgworldexpo.com

SPONSORSHIP OPPORTUNITIES 

Make sure your presence is unforgettable 

E3 Expo is an exciting, interactive and multi-sensory experience—be a high-profile part 

of the show experience with sponsorship options that boost attendee recognition of 

your company. 

More than two dozen sponsorship programs—available before, during and after the show— 

are designed to help you amplify brand awareness and credibility. Partner with the Event 

Marketing team to customize your program, or select any of the available sponsorship 

options, including: 


• Attendee Newsletter Promotion 

• Badge Holder/Badge Insert 

• Badge Lanyards 

• Concession Cups 

• Concession Napkins 

• Custom Carpet 

• Media Work Center/Registration 

• Media Hospitality Lounge 

• Interactive Distribution 

• Registration Greeters 

• Show Bags 

• Show Daily Newsstands 

• Lounge/Bar 

• Shuttle Bus Advertising 

• Shuttle Bus Wristbands 

• VIP Buyer Gifts 

• VIP Buyer Lounge 

HOTEL PROMOTIONAL DISTRIBUTIONS/GUEST 

ROOMS & CHECK-IN 

• Check-In Promotions 

• Custom Wake-Up Calls 

• Hotel Bar/Restaurant Promotions 

• Static Clings 

• Hotel Room Keycards 

• Promotional Room Drops 

• Chalk Artist 



Attendee Newsletter Promotion $5,000 

Get a jump on your competition when you get 

your message to attendees before the show 

Before E3 Expo even begins, you can attract 

attendees with news about your company in the 

pre-show marketing Attendee Newsletter campaign. 

Your prominently featured 25-word promotional 

message and logo will grab attendee attention in 

every electronic newsletter. Leverage this strategic 

opportunity by adding a live link to your company’s 

website where you can preview the products or 

services you’ll be featuring at the show. 

Badge Lanyards (Exclusive) $15,000 

Make your mark—literally—on all attendees 

Every attendee will promote your company name 

and product on the E3 Expo Lanyard they wear every 

day of the show. After the event, they’ll continue 

to work for you as attendees share their show 

mementos and continue to use their Lanyards. This 

exposure will be yours as the exclusive sponsor of 

Badge Lanyards at E3 Expo. (Lanyards provided by 

sponsor.) 

Badge Holder/Badge Insert (Exclusive) $27,000 

Let every attendee promote your company for you, every day of the show 

Earn a marketing “badge of honor” when your name and promotional message is on each high-profile 

E3 Expo Badge and on each Badge Insert, working in tandem to promote your company from the first 

minute of the show to the last. Make the insert a detachable coupon that further promotes your company 

and your exhibit—it’s a great way to pull traffic your way. This exposure will be yours as the exclusive 

sponsor of Badge Holder and Badge Insert at E3 Expo. (Badge Holders and Inserts provided by sponsor.) 

6 



Concession Cups (Exclusive) $15,000 

Quench attendees’ thirst with your company’s name and promotional message 

Get your company name on the lips of every attendee with your branding and promotional message on 

Concession Cups distributed at the Compass Café and Galaxy Court restaurants. With all that walking, 

attendees are sure to need refreshment, and your company name will be a welcome sight every day of the 

show, all day long. This exposure will be yours as the exclusive sponsor of the Concession Cups at E3 Expo. 

(Materials provided by sponsor.) 

Concession Napkins (Exclusive) $12,000 

Wipe away the competition with this essential 

marketing vehicle 

Promote your company with every attendee snack 

and meal when your name and promotional message 

is on Concession Napkins. You’ll be dispensing 

an indispensable resource for attendees, while 

figuratively “cleaning up” at the show! This 

exposure will be yours as the exclusive sponsor 

of the Concession Napkins at E3 Expo. (Materials 

provided by sponsor.) 

Custom Carpet $TBD 

Make a positive first impression with attendees when 

you help them arrive in style 

Greet attendees with a Custom Carpet emblazoned 

with your company name, logo and promotional 

message, and they won’t soon forget the VIP 

treatment . . . or your company. (Cost based on 

specifications of the program and includes setup 

and removal.) 

Media Work Center/Media Registration 

(Exclusive) $10,000 

Be top-of-mind with top-tier media as they write 

their show stories 

Prominent members of the media—reporters and 

editors from major news outlets around the world— 

will be thinking of your company as soon as they 

register at E3 Expo, and each time they file a story at 

the Media Work Center. This exposure will be yours as 

the exclusive sponsor of the Media Work Center at 

E3 Expo. (Cost includes the setup and removal of 

signage. Materials provided by sponsor.) 

Media Hospitality Lounge (Exclusive) $10,000 

Invite top-tier media to relax and reflect away from 

the show floor, and away from your competition 

The Media Hospitality Lounge is where reporters, 

editors and important officials from major news 

agencies take a break from covering the show, and 

you can use this downtime to get their undivided 

attention with banner signage, a demo station and 

product literature. This exposure will be yours as the 

exclusive sponsor of the Media Hospitality Lounge 

at E3 Expo. (Cost includes the setup and removal of 

signage. Materials provided by sponsor.) 

Interactive Distribution (Co-sponsorship) 

1 day: $3,500 2 day: $5,500 3 day: $6,500 

Bring your presence to life as you interact 

with attendees 

Glamorous models, costumed characters or 

mechanical marvels strategically placed where the 

action is, bring your marketing message to life and 

draw lots of attention and plenty of crowds. This is 

a fun, unique and very effective marketing program. 

(Cost includes a storage cabinet. Materials and talent 

provided by sponsor.) 

Registration Greeters (Exclusive) $TBD 

Welcome every attendee to their best E3 Expo 

experience ever 

Your company’s great first impression with attendees 

will be a long-lasting one with Registration Greeters. 

You’ll be there to welcome them when they’re at 

their most receptive—as they enter the high-traffic 

registration area. With your own customized program, 

you can display signage promoting your company and 

product message, set up a demo station or distribute 

promotional materials that will drive attendees to your 

exhibit. This exposure will be yours as the exclusive 

sponsor of Registration Greeters at E3 Expo. (Cost 

based on specifications of the program and includes 

setup and removal. Materials provided by sponsor.) 


Show Bags (Exclusive) $15,000 

Boost awareness and foster long-lasting impressions with your 

own mobile messaging 

Attendees carry Show Bags every day of the show—which means 

they carry your company name and promotional message, too. 

Beyond the Convention Center, you’ll see E3 Expo Show Bags 

in hotels, airports and restaurants; best of all, attendees take 

them back to their offices to share product literature and giveaways. 

With this promotion, you could say your company’s show 

success is “in the bag.” This exposure will be yours as the exclusive 

sponsor of Show Bags at E3 Expo. (Cost includes distribution. 

Bags provided by sponsor.) 

Show Daily Newsstands (Exclusive) $10,000 

Make your message stand out and stand tall with attendees every day of the show 

The latest in show information is available to attendees early each morning at the Show Daily Newsstands in the 

South and West Lobby areas. As attendees stop to pick up their E3 Expo Show Daily, see that your company is 

front and center when your promotional message is generously adorning the newsstand. This exposure will be 

yours as the exclusive sponsor of Show Daily Newsstands at E3 Expo. (Cost includes the production of signage.) 

Show Lounge & Bar (Exclusive) $TBD 

Mingle with attendees, and toast your success! 

When E3 Expo attendees take a break during the show 

at your branded lounge and bar, your company can 

be with them and make a positive impression during 

their down time. Design promotional banners, put your 

message or logo on menus and fashion the bartender‘s 

outfits to promote your company. Turn this sponsorship 

into a happening hot spot by hosting a special event. 

(Cost is based on specifications of the program.) 

Shuttle Bus Advertising (Co-sponsorship) $TBD 

Make sure the “next stop” for attendees is your exhibit 

Get plenty of E3 Expo marketing mileage out of a 

billboard on wheels when your eye-popping Shuttle 

Bus advertisements make their way between dozens 

of area hotels and the Los Angeles Convention Center. 

You can advertise inside, outside the bus, or wrap the 

entire shuttle bus with your promotional message! 

(Cost is based on the bus coverage and includes the 

complete production, installation and removal. Sponsor 

provides artwork on disk.) 

Shuttle Bus Wristbands (Exclusive) $10,000 

Experience gigantic marketing impact every day 

of the show from this little marketing vehicle 

Shuttle Bus Wristbands are distributed to all show 

attendees and exhibitors staying at participating hotels 

as they check in—from that moment on, thousands 

of attendees won’t part with their wristband for three 

days. Design the wristband in a variety of unique 

ways so it’s a great way to show off your company’s 

creativity, and see attendees “band around” your 

exhibit for the duration of the event. This exposure 

will be yours as the exclusive sponsor of Shuttle Bus 

Wristbands at E3 Expo. (Cost includes production and 

distribution.) 

VIP Buyer Gifts (Co-sponsorship) $1,500 

Reach out to the industry’s most influential buyers 

in an unforgettable way 

VIP buyers from major retail outlets prepare their 

open-to-buy strategy at E3 Expo. Present this 

influential group with personalized VIP Buyer Gifts, 

distributed at the VIP Buyer Lounge, and show them 

just how much you appreciate their business. They’ll 

remember the gesture, and they’ll remember your 

company. (Materials provided by sponsor.) 

VIP Buyer Lounge (Co-sponsorship) $TBD 

Maximize your brand recognition with leading industry buyers 

The VIP Buyer Lounge is utilized by key decision makers from 

global retail and distribution outlets as their E3 Expo office, lounge 

and meeting space. Wow these buyers as they arrive with a custom 

designed entrance unit and reception area . . . imprint your logo 

on mouse pads and screensavers . . . provide a personalized gift. 

Ultimately, you’ll reap the rewards of keeping your company top-ofmind 

as purchasing decisions are being made. This exposure will be 

yours as a co-sponsor of the VIP Buyer Lounge at E3 Expo. (Cost is 

based on the specifications of the program.) 

8 


HOTEL PROMOTIONS 

Hotel Check-In Promotion (Co-sponsorship) $TBD 

Check out check-in for an effective way to influence attendees away from the show 

Reach attendees even when they’re not at E3 Expo—in a place with little competition—with a Hotel Check-In 

promotion, available at participating hotels. Make an impression with a welcome gift or postcard promotion. 

(Cost is based on the specifications of the program. Materials provided by sponsor.) 

Custom Wake-Up Calls $TBD 

See that attendees greet each new show day with 

your company in mind 

Say “good morning” to attendees who’ve arranged 

for daily wake-up calls at participating hotels with 

a custom message that incorporates your company 

name and brand. This indelible and unexpected 

program will have attendees thinking of you before 

they’ve even had their first cup of coffee. (Cost is 

based on the specifications of the program.) 

Hotel Bar/Restaurant Promotions $TBD 

Here’s to your best show ever! 

As each day of E3 Expo comes to a close, attendees 

often head to a hotel bar or restaurant to mingle and 

relax. Let your creative ideas extend your marketing 

reach around Los Angeles and your company will find 

itself the center of the conversation. This is a perfect 

opportunity to build buzz and maximize exposure for 

your company. (Cost is based on the specifications of 

the program. Materials provided by sponsor.) 

Static Cling Graphic $TBD 

Make sure your company is reflected in its best light 

to attendees 

Mirror, mirror on the wall, who is the savviest marketer 

of them all? Your company will be the answer to that 

question when you promote your brand on hotel 

mirrors. Leaving this kind of prominent reflection of 

your company is not only a unique opportunity, but it is 

truly unforgettable—just what you need for maximum 

marketing impact at E3 Expo. (Cost is based on the 

specifications of the program. Materials provided by 

sponsor.) 

Promotional Room Drop $TBD 

Drop in on attendees at their hotels, and they’ll 

drop in on your exhibit 

Everyone loves to receive a special delivery, and you 

can give something truly special to attendees staying 

in participating hotels when you greet them with 

a hand-delivered promo. For the ultimate impact, 

send a different item to their rooms each day of the 

Show—consider building one promo on the last or 

offering sequential hints to a puzzle to get attendees 

looking forward to your daily delivery. Room Drops are 

excellent teasers to drive attendees to your E3 Expo 

exhibit for the duration of the show. (Cost is based on 

the specifications of the program. Materials provided 

by sponsor.) 

Chalk Artist $TBD 

Market outside of the box, and attendees won’t 

miss your message 

No doubt you’ve seen pictures of the incredible 3D 

Chalk Art that transforms many of the world’s city 

walkways into amazing sidewalk galleries. Be part of 

that exciting experience when you commission a Chalk 

Artist to bring your brand to life in chalk on a sidewalk 

outside a participating prominent downtown hotel 

property. (Cost is based on the specifications of the 

program. Materials provided by sponsor.) 

Hotel Key Cards (Exclusive) $35,000 

Unlock the key to your show success, from attendee 

arrival to departure 

When your company name and message is on Hotel 

Key Cards, you’ll be with attendees from check-in 

through check-out, and every time they access their 

hotel room. Your branding will appear exclusively 

on thousands of credit-card style keys distributed 

to attendees at participating E3 Expo hotels. (Cost 

includes the complete production of four-color hotel 

key cards. Advertiser provides artwork on disk.) 


ON-SITE MARKETING PROGRAMS 

YOUR EXHIBIT IS JUST THE BEGINNING 

Make sure your presence is hard to miss 

Reach your target audience, by the tens of thousands, when you employ highimpact 

on-site signage at E3 Expo that continually shares—or, rather, shouts—your 

company’s story. 

On-site signage opportunities—available throughout the Los Angeles Convention 

Center—are designed to help you increase your marketing reach and frequency. Your 

success is constrained only by the limits of our combined creativity. Partner with the 

Event Marketing team to customize your program, or select any of the available onsite 

advertising opportunities, including: 

• Banners (Interior/Exterior) 

• Concourse Window Banners 

• Door Graphics 

• Floor Graphics 

• Freestanding Ad Walls/ 

Column Wraps 

• Light Boxes 

• Meeting Room Entrance 

Unit/Promotions 

• Table Top Graphics 

• Stair Riser Graphics 

• Restroom Advertising 

THE OPPORTUNITIES WITH THE STRONGEST IMPACT GO FIRST 

AND MUST BE RESERVED FAR IN ADVANCE, SO DON’T DELAY 

10 



Banner Locations $8,500- $55,000 

Turn heads—literally—while you make lasting 

impressions 

It’s virtually impossible to miss the messages 

emblazoned on larger-than-life Outdoor Banners and 

creative sequential Concourse Banners at E3 Expo. 

Capitalize on the dozens of opportunities to promote 

your company on these and other prime indoor and 

outdoor banner locations in and around the Los 

Angeles Convention Center. Things will be looking up 

for attendees, just as the immense marketing impact 

of these banners will have things looking up for 

your company. (Cost includes hanging and removal. 

Advertiser provides banner.) 

Concourse Window Banners (21 in total) $48,000 

Give attendees an unforgettable view . . . 

of your company 

Consider the Los Angeles Convention Center 

Concourse to be the bustling Grand Central Station 

of E3 Expo! This is the main conduit between all the 

exhibit floors, and Concourse Window Banners offer a 

high-visibility, highly trafficked venue. Each and every 

one is a fabulous piece of marketing real estate— 

cash in on location, location, location. (Cost includes 

hanging and removal. Advertiser provides banners.) 

Door Graphic Advertising 

South Lobby Front Entrance, Registration and 

Courtyard Doors: $18,000 

West Lobby Entrance and Courtyard Doors: $15,000 

Etch your name into the minds of each attendee— 

right from the start 

Step right on through to your best show experience 

with Door Graphics. When your company branding 

greets attendees, you will be top-of-mind with your 

target audience from the moment they arrive at 

E3 Expo. This golden opportunity is available on the 

doors of the South and West Lobby entrances, as well 

as South Hall Registration and Courtyard Doors of the 

Los Angeles Convention Center. (Cost includes setup, 

removal, replacement labor and post-show cleaning. 

Materials provided by advertiser.) 

Floor Graphic Advertising $TBD 

Be in step with attendees as they make their way 

around the show 

Encourage E3 Expo attendees to “walk this way” 

around the Los Angeles Convention Center—right 

to your exhibit—with Floor Graphics. Give attendees 

a guided tour . . . turn the Convention Center floor 

into a game character, football field, giant logo or 

castle . . . send messages . . . or create a puzzle. 

Innovative Floor Graphics create and sustain brand 

awareness and make for lasting show memories. It’s 

marketing from the ground up. (Cost is based on the 

specifications of the program and includes setup, 

removal, replacement labor and post-show cleaning.) 

Ad Wall/Column Wrap Advertising $TBD 

Make your mark on strategic spots all around the 

Los Angeles Convention Center 

High volume equals high impact, and it doesn’t get 

more high volume than the lobbies and connecting 

routes at E3 Expo. In these popular areas, Ad Wall 

and Column Wrap advertising are major attentiongetters, 

and they’ll send your message tirelessly 

for you all day, every day of the show. You can 

concentrate on a single message with multiple 

impressions or intrigue attendees by running 

sequential messages throughout the Convention 

Center. (Cost includes frame structure, setup and 

removal. Advertiser provides graphic panels.) 



Light Boxes 

Entrance to South Lobby: $35,000 

Entrance to West Lobby: $20,000 

Let there be light . . . and let your company stand out from the rest 

Illuminate your message with a Light Box and your brand will literally be a shining example of successful 

marketing at E3 Expo. As attendees walk by your Light Boxes in the highly trafficked lobby entrance, they’ll 

instinctively turn their attention toward the light and your creative advertising. (Cost includes the frame 

structure, setup, removal and electricity. Advertiser provides graphic panels.) 

Meeting Room Entrance Unit/Promotions $TBD 

Impress your prospects before the meeting 

even begins 

If your E3 Expo exhibit space includes a meeting 

room, make a positive impression on attendees 

before they step in the room with an eye-catching 

Entrance Unit. Customize the experience with your 

own signage, reception desk, or video wall. (Cost 

includes space only and is based on the specifications 

of the program. Opportunities may vary based on the 

meeting room location.) 

Restroom Advertising $TBD 

A unique destination to share your brand message 

Gain mindshare with a captive audience by 

promoting your message in restrooms located 

throughout the Los Angeles Convention Center. 

Creative opportunities like mirror & door graphics 

can act as strong traffic drivers to your exhibit while 

reinforcing brand awareness. (Cost is based on the 

specifications of the program. Materials provided 

by sponsor.) 

Stair Riser Graphics 

South Lobby: $30,000 

Upper South Lobby: $15,000 

West Lobby: $18,000 

See your exposure go up, up, up 

Influence attendees to think of your company over 

and over again—one stair riser after another—as 

they climb the highly trafficked stairs of the South 

and West lobbies at E3 Expo. Stair Riser Graphics 

are a unique media placement, and offer you the 

envious combination of marketing novelty, message 

frequency and a captured target audience. (Cost 

includes setup, removal, replacement labor and postshow 

cleaning. Materials provided by advertiser.) 

Table Top Graphics 

Compass Café: $15,000 

Galaxy Court: $15,000 

Reinforce your brand with every attendee meal 

Your company can impress attendees every time they 

sit down to breakfast, lunch or a coffee break with 

Table Top Graphics at the Compass Café and Galaxy 

Court restaurants. The influence of this one-on-one 

time can’t be denied! Each Table Top will prominently 

display your creative messaging, which will be 

seen over and over during the course of E3 Expo. 

This is a perfect opportunity to drive traffic to your 

exhibit and capture mindshare as attendees relax 

and unwind. (Cost includes the installation, removal, 

replacement labor and post-show cleaning. Materials 

provided by advertiser.) 

12 


You’ve reviewed all the attention-grabbing, 

high-profile sponsorship and marketing 

opportunities available to you. 

Now, the choice is yours: How will your 

company harness the power of E3 Expo 2011? 

Maximize your show investment, boost your ROI and craft your most 

successful show experience when you work with the E3 Expo Event 

Marketing team. We know what works—and we know what will work best 

for you—just ask us. To customize your Event Marketing plan, contact 

Ellen Moorehead (508-988-7830 or emoorehead@idgworldexpo.com) 

or Shanna Cito (203-259-3355 or scito@idgworldexpo.com). 

Remember, the “biggest splash” opportunities are the first to go and 

must be reserved well in advance, so don’t delay. 


Contact E3 Expo Event Marketing: 

Ellen Moorehead T: 508-988-7830 E: emoorehead@idgworldexpo.com 

Shanna Cito T: 203-259-3355 E: scito@idgworldexpo.com 

© Entertainment Software Association 

14 

The Entertainment Software Association (ESA) is the U.S. association exclusively dedicated to serving 

the business and public affairs needs of companies that publish computer and video games for video 

game consoles, personal computers, and the Internet. The ESA offers a range of services to interactive 

entertainment software publishers including a global anti-piracy program, business and consumer research, 

government relations and intellectual property protection efforts. The ESA also owns and operates the 

E3 Expo. For more information about the ESA, please visit www.theESA.com.

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