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Post Graduate Diploma in Coffee Quality ... - Coffee Board of India

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PAPER 301: <strong>C<strong>of</strong>fee</strong> Market<strong>in</strong>g and Trade<br />

SYLLABUS FOR III TRIMESTER<br />

1. World c<strong>of</strong>fee situation- Production, supply stocks consumption - <strong>in</strong>ventories.<br />

2. Pr<strong>of</strong>iles <strong>of</strong> major produc<strong>in</strong>g countries – production and market<strong>in</strong>g systems<br />

3. Major consum<strong>in</strong>g countries and consumption trends<br />

4. <strong>India</strong>n <strong>C<strong>of</strong>fee</strong> – production, process<strong>in</strong>g, Market<strong>in</strong>g and Trad<strong>in</strong>g. The Commodity <strong>Board</strong>s <strong>in</strong> <strong>India</strong> – Role <strong>of</strong><br />

<strong>C<strong>of</strong>fee</strong> <strong>Board</strong> and Associations<br />

5. Global <strong>C<strong>of</strong>fee</strong> agreements - The International <strong>C<strong>of</strong>fee</strong> Agreement - its historical back ground on price<br />

regulation- operation <strong>of</strong> quota mechanism – Association <strong>of</strong> c<strong>of</strong>fee produc<strong>in</strong>g countries – present status <strong>of</strong> the<br />

agreements.<br />

6. Global consumption trend – Characteristics <strong>of</strong> major consumer markets- USA, Europe, Japan, and others.<br />

7. Term<strong>in</strong>al Markets – Futures and options trad<strong>in</strong>g <strong>in</strong> c<strong>of</strong>fee.<br />

8. Channels <strong>of</strong> green c<strong>of</strong>fee market<strong>in</strong>g – terms <strong>of</strong> sale, major contractors, PTBF contracts, quality def<strong>in</strong>ition,<br />

sampl<strong>in</strong>g and tast<strong>in</strong>g.<br />

9. Instant(soluble) c<strong>of</strong>fees – production and market<strong>in</strong>g – current situation.<br />

10. Transport and Handl<strong>in</strong>g – Freight. Conta<strong>in</strong>erization, bills <strong>of</strong> lad<strong>in</strong>g, Insurance, Customs duties.<br />

11. <strong>C<strong>of</strong>fee</strong> trade and quality under WTO agreements – Basics <strong>of</strong> WTO agreements, <strong>India</strong>n <strong>C<strong>of</strong>fee</strong> and WTO<br />

agreements.<br />

12. Markets for specialty, Organic and Gourmet c<strong>of</strong>fees.<br />

13. Fair trades <strong>in</strong>itiatives.<br />

14. Price determ<strong>in</strong>ation <strong>in</strong> the global and <strong>India</strong>n <strong>C<strong>of</strong>fee</strong> Markets – Physical and future prices, role <strong>of</strong> fundamental<br />

and technical factors <strong>in</strong> price determ<strong>in</strong>ation available avenues for price risk management.<br />

Practicals:-<br />

1. Visit to the ICTA auction to get an exposure on the pric<strong>in</strong>g vis-a-vis quality and mechanism <strong>of</strong> open out – cry<br />

auction system.<br />

2. Visit to cur<strong>in</strong>g works/Trad<strong>in</strong>g centers.<br />

HDQC

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