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Lavender Marketing

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•VISION<br />

•FOCUS<br />

•PLAN<br />

•What do you want to be?<br />

•Who are you trying to reach?<br />

•How can you best get there?<br />

Develop a Business Plan; Be Specific; Clearly Envision What You Want<br />

Your Farm to Look Like in 5, 10, 20 years -- This will Help You to Think<br />

Things Through Clearly, Even if You Don’t Stick to it that Closely

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