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Communication Department Organizational Design - International ...

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• Interview Question:<br />

What was the rationale for your current<br />

communication structure?<br />

ü Changes brought on relatively soon when new CCO hired<br />

ü Changes enacted by CCO over time<br />

ü Upsizing/downsizing changes in the organization<br />

ü CEO direction<br />

ü To have <strong>Communication</strong> more closely mirror organization &<br />

its business<br />

ü Reaction to external environmental factors<br />

18

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