Communication Department Organizational Design - International ...

• Interview Question:
In what way does the structure of the department
help to make the PR/C department a high performing
one?
ü Its flexibility, allowing communication support at all levels:
corporate; business line; and region.
ü It enables good communication and information exchange
across the whole communication function.
ü It supports good and/or standardized management and
professional practices across the function.
ü It overcomes the barriers of an organizational structure that
is in silos, thus fostering organizational integration.
22