Interview with Industrial Business Mart,July 2012 by Mr. Babu T K

management, customization and quality.
We derive the best result and feature by
choosing latest platform chip and were
acknowledged by a Japanese company
who is BMS expert. They have partnered
with us for their BEMS using our expertise
in energy management and we used
their expertise in building management
for mutual benefit. Though we do not
have much marketing strategies as none
of our senior management staff are from
that background yet we look forward to
put all our efforts to make it a success
using product technology and features
to speak for us. We were anyway in the
lookout for diversification and if suited
both of us to have this win win situation.
Since 2004, tell us something about
the start and the success stories of the
company.
Our journey over the past years has been
incredible on many fronts. Our journey
tells the tale of a small unheard company
that beat every odd of survival, and built
an international brand name within few
years. We were a small group of people
that came together for a common purpose
of conserving energy and helping
our society. In our quest to conserve
energy, Elmeasure put out a basket
of products that were technologically
advanced, defied industry standards,
with software to provide state of the
art energy management solutions to
our customers. During the early days,
one of our competitors could not accept
our early success and tried to destroy
us by every brutal method possible,
but through adversity, we focused our
thoughts and actions to become stronger.
Our determination and our hard work
put out products and features like the
intelligent earth leakage relay, power
distribution system, analog input/output,
digital input/output and a host of other
products and features that were a first
in India. Every year Elmeasure made it a
point to bring new and innovative products
into the market to suit the needs
of our diverse global customer base. As
a socially responsible company, we put
thought into action by actively involving
ourselves in the social sector and uplifting
the poor and needy. Today, we stand
as a leader in the energy management
sector, looking to conquer many more
milestones in the future. We are proud
to be an energy management company
that uses its resources and technological
knowledge to keep our planet green and
conserve our scarce energy resources.
July 2012 industrial business MART 51