Annual REPORT
Annual REPORT
Annual REPORT
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The economic downturn had a significant impact<br />
on the Austria/Slovenia Region too. Unemployment<br />
continued to go up, which depressed consumer<br />
sentiment. Lower purchasing power had a particularly<br />
direct effect on fashion retailing. In this difficult<br />
environment, Charles Vögele Group was able to<br />
maintain its market share, making it one of Austria’s<br />
three leading clothes companies.<br />
Expansion Strategy in the Austria/Slovenia Region<br />
In the Austria/Slovenia Region, the streamlining<br />
of the store portfolio began in 2009. Unprofitable<br />
stores were either closed or moved to new locations<br />
with higher levels of passing trade. Gross sales<br />
fell by 7% from CHF 316 million to CHF 295 million.<br />
Developing the store portfolio<br />
The branches in Oberwart, Leibnitz and Vösendorf<br />
were moved to better-frequented locations. In<br />
November 2009, a new store was opened in a shopping<br />
centre in Salzburg. Four unprofitable stores<br />
were closed during the year under review. At the<br />
end of 2009 the branch portfolio comprised<br />
155 stores (previous year: 155)<br />
austRia/slOVenia RegiOn<br />
155<br />
16<br />
09<br />
08<br />
07<br />
06<br />
05<br />
09<br />
08<br />
07<br />
06<br />
05<br />
09<br />
08<br />
07<br />
06<br />
05<br />
Gross sales in CHF million<br />
Net sales in CHF million<br />
241<br />
258<br />
269<br />
295<br />
316<br />
325<br />
304<br />
252<br />
312<br />
258<br />
0 100 200 300 400 500<br />
Branches<br />
155<br />
155<br />
154<br />
151<br />
144<br />
0 40 80 120 160 200<br />
Employees<br />
Full-time equivalents<br />
861<br />
926<br />
934<br />
911<br />
909<br />
1159<br />
1222<br />
1290<br />
1232<br />
1264<br />
0 300 600 900 1 200 1 500
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