April 2013 - West Chester Liberty Chamber Alliance

CONNECTING THE DOTS
Drew Dinkelacker, MarketingAccelerator.com
Drew Dinkelacker knows
a little something about
generating leads, converting
prospects and re-engaging
customers. As president
of MarketingAccelerator.
com, he helps clients
build marketing strategies
that communicate strong,
compelling messages
through appropriate tactics.
Drew has clearly identified
his Chamber membership
as a successful tactic in
the growth plan of his own
business.
A member of the West Chester Liberty Chamber Alliance for over 3 years,
Drew has very mindfully elected to spend his business resources here.
He’s chosen this organization over others because “it’s the right size, it
has high member participation, and it’s exceptionally well run. It’s a good
investment.”
Because he considers his membership an investment, Drew actively
participates. He regularly attends Monthly Luncheons, which he’s found to
be a great avenue for quality introductions. And he’s realized the value of
the Chamber’s After Hours events, which he says foster the right setting to
spend a little more time with a new contact, turning an introduction into a
relationship.
It’s through these relationships that Drew has been able to spread the word
about the marketing solutions he can offer businesses of all sizes, from
comprehensive, premier services to a DIY option of online workshops.
Drew was invited to be the presenting speaker at the Chamber’s February
luncheon. Engaging the audience of nearly 200, his discussion on the best
and worst Super Bowl Ads of 2013 was captivating, entertaining and useful.
He developed the presentation because his annual thoughts on these bigspend
commercials have long been a favorite topic of those who read Hot
Marketing Tips, Drew’s free monthly e-newsletter of strategic insights.
To maximize his opportunity in front of this audience, Drew went a step
further than most presenters, and invited a number of his company’s
prospects and clients to attend as his guests. With this approach, the
recipients of his invitation – even those who could not attend - received a
positive impression of him as a thought-leader. And every person who could
attend heard an impressive and thought-provoking talk led by a marketing
industry expert.
Drew Dinkelacker is a great example of a member who knows how to
accelerate his Chamber involvement to better his business, and yours. To
keep up with his thoughts and ideas, visit www.marketingaccelerator.com,
where you can subscribe to Hot Marketing Tips.
LAURA HOPPA
Clark Schaefer Hackett
513.424.7947
lhoppa@cshco.com
Tech Tip
Search Engine Optimization (SEO)
There are hundreds of
techniques used to get a
website to appear higher in
the search engine results of
Google, Yahoo! and Bing.
This process is known as SEO
(Search Engine Optimization).
When your website is
developed, ask about the
option to have access to
your own SEO tools to take
advantage of the key elements
that will certainly help appear higher in the search engine results.
Alt tag fields are installed on your site so you can tell Google what images appear
on your site. Without alt tags, Google cannot tell what the images look like. Try to
incorporate keywords in the alt tag fields when tagging the photo to improve your
SEO results.
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April 2013 | THE VOICE 15