2013 MEDIA KIT - Downtown Magazine

INQUIRIES: GRACE A. CAPOBIANCO 212.962.1916
2013 MEDIA KIT

WHY DOWNTOWN?
Our once street-by-street, building-bybuilding
distribution has extended into
national and international markets.
We’re not just for residents anymore.
We are a publication for all who see Lower
Manhattan as the center of the city that is
the center of the world. Lower Manhattan’s
population is affluent, well-educated and
always looking for something new.
Downtown has over 311,000 full-time
residents, up over 7% from 2000.
SOUTH OF 14TH STREET
GREENWICH
VILLAGE
WEST
VILLAGE
World Trade
Center
SoHo
TriBeCa
BATTERY
PARK CITY
NoHo
NoLita
LITTLE
ITALY
FiDi
South Street
Seaport
EAST
VILLAGE
CHINATOWN
LOWER
EAST SIDE
2

WHY DOWNTOWN?
Our once street-by-street, building-bybuilding
distribution has extended into
national and international markets.
We’re not just for residents anymore.
We are a publication for all who see Lower
Manhattan as the center of the city that is
the center of the world. Lower Manhattan’s
population is affluent, well-educated and
always looking for something new.
Downtown has over 311,000 full-time
residents, up over 7% from 2000.
SOUTH OF 14TH STREET
GREENWICH
VILLAGE
WEST
VILLAGE
World Trade
Center
SoHo
TriBeCa
BATTERY
PARK CITY
NoHo
NoLita
LITTLE
ITALY
FiDi
South Street
Seaport
EAST
VILLAGE
CHINATOWN
LOWER
EAST SIDE
2

WHY DOWNTOWN?
$188,000
The mean income in the area south of
Chambers Street is among the highest
in all of New York City.
64%
At 64%, a strong majority of West
Village residents have a college degree
or higher.
$2,242
The median monthly rent in SoHo is
$905 more than Manhattan’s median
monthly rent.
105%
In the past 10 years, the number of
children in Battery Park City has
increased astronomically.
#1
At .018 restaurants per person, TriBeCa
has more restaurants per capita than
anywhere else in the country.
3

WHAT’S GOING ON?
Media is one of the area’s growing
industries. In the past two years,
Broadcast Music, Inc., American
Media, and the New York Daily News,
with its sister company U.S. News &
World Report, joined the growing
roster of media companies south of
Chambers Street.
Today, more than 60 media firms
occupy 1.3 million square feet in
Lower Manhattan. They will soon be
joined by Condé Nast, which signed
a $1 million square-foot lease at 1
World Trade Center in 2011.
4

NOT JUST COMMUTERS
• 10 buildings with 2,546 units are
scheduled to open in FiDi by 2014
• The availability of $1.6 billion in Liberty
Bond financing from 2001 and 2005
resulted in an increase of rental housing
development, and the 421g program
– in effect from 1995 to 2006 – spurred
more than 15 million square feet of
conversions from office to residential use.
• By 2014, the Fulton Center will be
connecting 10 subway lines and adding
70,000 s.f. of retail and office space,
providing another premium transit and
business hub in Lower Manhattan.
5

DOWNTOWN FITS IN
• DOWNTOWN Magazine has entered its third year of
publication
• The magazine’s success is based on unique
partnerships with community leaders, businesses,
government officials and prominent business figures
• Community leaders have not only supported the
DOWNTOWN brand, but have taken an active role by
serving on our Advisory Board
• We are a magazine embraced by entertainment,
political, food, hospitality and sports industries
6

DOWNTOWN FITS IN
• Editorial coverage focuses on key issues, personalities,
events and initiatives – continuously increasing our relevance
and desirability
• Covers include: Ed Burns, Drew Nieporent, Leo DiCaprio,
Mayor Michael Bloomberg, Beyoncé, Griffin Dunne, Ivanka
Trump and Henrik Lundqvist
• 40,000 issues of DOWNTOWN Magazine distributed
throughout NY Metro Area through Hudson News and other
key distributors
• DOWNTOWN offers unique and desirable alternative
distribution, placing our advertisers in front of the most
attractive visitor and residential readers
7

DOWNTOWN FITS IN
• DOWNTOWN is available in high-traffic destinations: in-room at The
W Hotel and The Conrad Hotel, Cipriani and various Myriad Restaurant
Group locations including Nobu and TriBeCa Grill
• The website offers a content complement to our print product and more
immediate and malleable sales opportunities to our advertisers
• Web traffic has tripled since our recent Fall re-launch
8

TURN-KEY MARKETING SOLUTION
• While our print distribution is both robust and available
in prime destinations, DOWNTOWN Magazine also
offers unique and measurable impact marketing
solutions for our partners
• We work with our clients to create marketing programs
and solutions that are tailored to their individual needs
in industries ranging from restaurants to fashion to real
estate to education and beyond
• Our professional team of writers, designers, social media
and digital content experts offer a full array of services:
brand and communications collateral, rich media
production, SEO and website design
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TURN-KEY MARKETING SOLUTIONS
• Our website offers traditional click-through banner
ads and client-sponsored, online editorial articles with
premium SEO search results
• Team of social media specialists share all web articles
and ad content to maximize their reach and impact
• Coverage of openings and events, still photography
and video
• Advertiser-sponsored full, 1/2, 1/3 and 1/4 page
editorial profiles in print of local business and
professional personalities which can also run on our
web product with video components
• Ad-sponsored product or business online features: can
be utilized on a one-time basis or in daily, weekly or
monthly series
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SOCIAL MEDIA 24/7
Our team utilizes the particular strengths of various
social media outlets—including Twitter, YouTube,
Instagram, Pinterest and Flickr—for targeted product
promotion and particular capitalization of trending
topics for optimum visibility.
Social Media Maximization Strategy
DOWNTOWN Magazine is completely integrated
in the Social Media universe. Our team of digital
content strategists fully leverage the reach and visibility
provided by highly trafficked and popular social media
digital destinations.
All of our digital content is shared through Facebook,
Twitter, Pinterest, Instagram and Flicker, maximizing the
visibility and consumer integration with your products,
events and initiatives.
Weekly Facebook
posts: including
product promotion,
encouraging
dialogue, custom
video content
Featured editorial
content on our
website: written
features, staff
recommendations
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AD RATES
AD SIZES SIZE 1X 2X 4X
2 Page Spread 20”x12” $26,500 $22,525 $21,200
Full Page (bleed) 10”x12” $13,500 $11,475 $10,800
1/2 Page - vertical 4.25”x10.5” $7,000 $5,950 $5,600
1/2 Page - horizontal 5”x9” $7,000 $5,950 $5,600
1/3 Page - vertical only 3”x10.5” $4,500 $3,825 $3,600
1/4 Page 4.25”x5” $3,000 $2,550 $2,400
Marketplace (1/6) 1.675”x9” $1,500 – –
• All rates are net. Premium positions +18%.
• Calendar, availability, and rates subject to change based on strategic
opportunities, reader and market needs.
• Please call for special requests (poly bagging, blow-ins, gate folds, etc.)
2013 CALENDAR
AD FORMATS
2 PAGE
SPREAD
FULL
PAGE
1/2 PAGE
2 PAGE
SPREAD
1/2
PAGE
1/3
PAGE
ISSUE RESERVATION MATERIALS DUE AVAILABLE
SPRING February 15, 2013 February 19, 2013 March 26, 2013
SUMMER TBD TBD June 25, 2013
FALL TBD TBD September 17, 2013
WINTER TBD TBD November 26, 2013
1/4
PAGE
MARKETPLACE
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PRINT SPECS
PRINTING PROCESS
Web Offset
BINDING METHOD
Perfect Bound
GRAPHICS
PDF/X-1a:2003 is the preferred format. EPS, JPEG,
and PDF files are accepted. All images should be 300
dpi and should be provided at final size with crop and
registration marks. Convert all RGB graphics to CMYK
for printability. Please convert all spot colors to process.
DOWNTOWN Magazine cannot be held accountable
for color shifts.
BLEEDS
All bleed ads should include a .125” bleed on all sides.
Non-bleed ads should have a .25” safety on all sides.
ACCEPTABLE FILE FORMAT
Adobe Acrobat (PDF format): All resulting PDFs must
be high resolution (PDFX/1a format is recommended).
All PDF files should be created with crop marks at a
.166” offset. Fonts must be embedded on all PDF files.
A proper Postscript file must be generated and
distilled within Acrobat Distiller with 1.3 compatibility
in order to be accepted. Any files not meeting these
criteria may be rejected.
AD SUBMISSION
Please email ad submissions to:
creative@downtownmagazinenyc.com
COLOR PROOFING
A match print is recommended, but not required. We
can provide a match print by request, please email us
for a quotation. Proof must be screened @ 150 line
screen on publication base, color calibration SWOP
standards, density max 260%–280%, and we suggest
a color bar for accuracy. DOWNTOWN Magazine will
not be held responsible for color matching for ads
sent without proofs or ads not meeting our electronic
submission requirements.
DISCLAIMER
Publisher assumes no responsibility for any subject
matter contained in advertisements or other material
placed by Advertising Party pursuant to their
advertising contract with Publisher. The Advertising
Parties, jointly and severally, agree that Publisher is
indemnified and held harmless against any and all
claims, including attorneys’ fees and costs, sustained
by reason of Publisher’s printing advertising for the
Advertising Parties.
TECHNICAL ASSISTANCE
If you have any technical questions or need further
assistance regarding the specifications in this
document, please call 212.962.1916.
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WEB RATES
BANNER ADS:
One week $150
One month $400
One week + online editorial $300
One month + online editorial $500
DOWNTOWN Magazine will work with partners to
customize suitable placement.
Size: 250 pixels x 300 pixels
Maximum file size: 30k (Flash), 20k max (standard)
Format: .gif, .jpeg, or .png
For animated advertisements in Flash, please submit
both the .swf and .fla file, if possible, 3 loops max, no
longer than 15 seconds in duration. Submitting the .fla
allows us to ensure the ad will be small enough and to
generate the code to embed the ad.
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