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2013 MEDIA KIT - Downtown Magazine

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PRINT SPECS<br />

PRINTING PROCESS<br />

Web Offset<br />

BINDING METHOD<br />

Perfect Bound<br />

GRAPHICS<br />

PDF/X-1a:2003 is the preferred format. EPS, JPEG,<br />

and PDF files are accepted. All images should be 300<br />

dpi and should be provided at final size with crop and<br />

registration marks. Convert all RGB graphics to CMYK<br />

for printability. Please convert all spot colors to process.<br />

DOWNTOWN <strong>Magazine</strong> cannot be held accountable<br />

for color shifts.<br />

BLEEDS<br />

All bleed ads should include a .125” bleed on all sides.<br />

Non-bleed ads should have a .25” safety on all sides.<br />

ACCEPTABLE FILE FORMAT<br />

Adobe Acrobat (PDF format): All resulting PDFs must<br />

be high resolution (PDFX/1a format is recommended).<br />

All PDF files should be created with crop marks at a<br />

.166” offset. Fonts must be embedded on all PDF files.<br />

A proper Postscript file must be generated and<br />

distilled within Acrobat Distiller with 1.3 compatibility<br />

in order to be accepted. Any files not meeting these<br />

criteria may be rejected.<br />

AD SUBMISSION<br />

Please email ad submissions to:<br />

creative@downtownmagazinenyc.com<br />

COLOR PROOFING<br />

A match print is recommended, but not required. We<br />

can provide a match print by request, please email us<br />

for a quotation. Proof must be screened @ 150 line<br />

screen on publication base, color calibration SWOP<br />

standards, density max 260%–280%, and we suggest<br />

a color bar for accuracy. DOWNTOWN <strong>Magazine</strong> will<br />

not be held responsible for color matching for ads<br />

sent without proofs or ads not meeting our electronic<br />

submission requirements.<br />

DISCLAIMER<br />

Publisher assumes no responsibility for any subject<br />

matter contained in advertisements or other material<br />

placed by Advertising Party pursuant to their<br />

advertising contract with Publisher. The Advertising<br />

Parties, jointly and severally, agree that Publisher is<br />

indemnified and held harmless against any and all<br />

claims, including attorneys’ fees and costs, sustained<br />

by reason of Publisher’s printing advertising for the<br />

Advertising Parties.<br />

TECHNICAL ASSISTANCE<br />

If you have any technical questions or need further<br />

assistance regarding the specifications in this<br />

document, please call 212.962.1916.<br />

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