2013 MEDIA KIT - Downtown Magazine

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AD RATES AD SIZES SIZE 1X 2X 4X 2 Page Spread 20”x12” $26,500 $22,525 $21,200 Full Page (bleed) 10”x12” $13,500 $11,475 $10,800 1/2 Page - vertical 4.25”x10.5” $7,000 $5,950 $5,600 1/2 Page - horizontal 5”x9” $7,000 $5,950 $5,600 1/3 Page - vertical only 3”x10.5” $4,500 $3,825 $3,600 1/4 Page 4.25”x5” $3,000 $2,550 $2,400 Marketplace (1/6) 1.675”x9” $1,500 – – • All rates are net. Premium positions +18%. • Calendar, availability, and rates subject to change based on strategic opportunities, reader and market needs. • Please call for special requests (poly bagging, blow-ins, gate folds, etc.) 2013 CALENDAR AD FORMATS 2 PAGE SPREAD FULL PAGE 1/2 PAGE 2 PAGE SPREAD 1/2 PAGE 1/3 PAGE ISSUE RESERVATION MATERIALS DUE AVAILABLE SPRING February 15, 2013 February 19, 2013 March 26, 2013 SUMMER TBD TBD June 25, 2013 FALL TBD TBD September 17, 2013 WINTER TBD TBD November 26, 2013 1/4 PAGE MARKETPLACE 12
PRINT SPECS PRINTING PROCESS Web Offset BINDING METHOD Perfect Bound GRAPHICS PDF/X-1a:2003 is the preferred format. EPS, JPEG, and PDF files are accepted. All images should be 300 dpi and should be provided at final size with crop and registration marks. Convert all RGB graphics to CMYK for printability. Please convert all spot colors to process. DOWNTOWN Magazine cannot be held accountable for color shifts. BLEEDS All bleed ads should include a .125” bleed on all sides. Non-bleed ads should have a .25” safety on all sides. ACCEPTABLE FILE FORMAT Adobe Acrobat (PDF format): All resulting PDFs must be high resolution (PDFX/1a format is recommended). All PDF files should be created with crop marks at a .166” offset. Fonts must be embedded on all PDF files. A proper Postscript file must be generated and distilled within Acrobat Distiller with 1.3 compatibility in order to be accepted. Any files not meeting these criteria may be rejected. AD SUBMISSION Please email ad submissions to: creative@downtownmagazinenyc.com COLOR PROOFING A match print is recommended, but not required. We can provide a match print by request, please email us for a quotation. Proof must be screened @ 150 line screen on publication base, color calibration SWOP standards, density max 260%–280%, and we suggest a color bar for accuracy. DOWNTOWN Magazine will not be held responsible for color matching for ads sent without proofs or ads not meeting our electronic submission requirements. DISCLAIMER Publisher assumes no responsibility for any subject matter contained in advertisements or other material placed by Advertising Party pursuant to their advertising contract with Publisher. The Advertising Parties, jointly and severally, agree that Publisher is indemnified and held harmless against any and all claims, including attorneys’ fees and costs, sustained by reason of Publisher’s printing advertising for the Advertising Parties. TECHNICAL ASSISTANCE If you have any technical questions or need further assistance regarding the specifications in this document, please call 212.962.1916. 13
Page 1: INQUIRIES: GRACE A. CAPOBIANCO 212.
Page 4 and 5: WHY DOWNTOWN? Our once street-by-st
Page 6 and 7: WHAT’S GOING ON? Media is one of
Page 8 and 9: DOWNTOWN FITS IN • DOWNTOWN Magaz
Page 10 and 11: DOWNTOWN FITS IN • DOWNTOWN is av
Page 12 and 13: TURN-KEY MARKETING SOLUTIONS • Ou
Page 16: WEB RATES BANNER ADS: One week $150

2013 MEDIA KIT - Downtown Magazine

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