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John_Yudkin_-_Pure_White_and_Deadly_revised_1986_OCR

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<strong>Pure</strong>, <strong>White</strong> <strong>and</strong> <strong>Deadly</strong><br />

<strong>and</strong> particularly for those who, like the people with hereditary fructose<br />

intolerance, get sick when they take sugar. But I am glad to see<br />

that an increasing number of manufacturers put no sugar into some<br />

of their products, <strong>and</strong> that you can find more <strong>and</strong> more labels<br />

marked 'sugar-free' or 'no added sugar'. In particular it is encouraging<br />

to see more baby foods labelled in this way.<br />

9<br />

Words mean<br />

what you<br />

want them<br />

to mean<br />

It is very confusing when people use different<br />

words for the same thing. In Engl<strong>and</strong>, we say 'lift' for what the<br />

Americans call 'elevator', 'property' when they say 'real estate', <strong>and</strong><br />

'petrol' when they say 'gas'. But even greater misunderst<strong>and</strong>ings<br />

arise when people use the same word for different things. The American<br />

woman carries a h<strong>and</strong>bag which she sometimes calls her purse,<br />

while an English woman carries a h<strong>and</strong>bag in which she has a much<br />

smaller purse for her money. The American woman carries her<br />

money in her wallet.<br />

As we saw in Chapter 3, 'sugar' sometimes means the beautiful<br />

white powder or lumps that this book is all about - sucrose - but<br />

sometimes it means a different substance that circulates in the<br />

blood - glucose. Another example is the word 'energy', which, as I<br />

shall discuss, means one thing to the non-scientist <strong>and</strong> quite another<br />

to the nutritionist.<br />

Glucose is a sugar that is found, usually with other sugars, in<br />

some fruits <strong>and</strong> vegetables. It is very important to biochemists,<br />

physiologists <strong>and</strong> nutritionists because it is a key material in the<br />

metabolism of all plants <strong>and</strong> animals. Many of our principal foods<br />

are sooner or later converted into glucose, <strong>and</strong> glucose forms one of<br />

the most important substances that is metabolized (or oxidized or<br />

burned) in the tissues to supply energy for everyday activities.<br />

Where energy comes from<br />

Almost every book written by people in or associated<br />

with the sugar industry contains a section in which you are told<br />

how important sugar is because it is an essential component of the<br />

, 50<br />

51

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