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My investing journey<br />

by John Collins, ASA member<br />

In 1974 the telephonist at my workplace nagged me about<br />

buying shares. To keep her quiet I bought 50 BHP shares.<br />

Work pressures left me with no time to learn about shares;<br />

all I did was watch how the dividend reinvestment scheme<br />

contributed to my share holding.<br />

In 1987 I retired from a semi-government job in Victoria and<br />

converted half my pension entitlement to cash. Through<br />

my credit union I experienced my first financial adviser. He<br />

moved my money into five roll-over funds. In the financial<br />

pages I followed the price of these funds and quickly saw<br />

that they were so conservatively managed that, while my<br />

money was safe, my wealth was not growing quickly.<br />

I realised that I was paying management fees for little<br />

result. It was clear to me that I needed to learn about<br />

money management.<br />

For many years on ABC radio my wife and I had followed<br />

an investment adviser named Bruce Bond. I read Bruce’s<br />

book ‘Money Thoughts’ and began my journey to learn<br />

about managing my own money. I liquidated my roll-over<br />

investments and moved my money directly into the stock<br />

market. I did my own research on companies by reading<br />

articles and talking to other people who were investors.<br />

Membership of the Australian Shareholders’ Association<br />

was of great help because they held night meetings where<br />

I could meet others who were finding their own way to<br />

knowledge in the world of finance.<br />

Despite being American, ‘You Have More Than You Think’<br />

by Motley Fool founders David and Tom Gardner was my<br />

next guide to investing. Their propositions include: you<br />

can be your own financial advisor; do your own reading<br />

and study the market; take your time and don’t panic<br />

about mistakes you make but learn from them; and know<br />

that most stockbroking firms are salespeople who receive<br />

commission on products they sell you.<br />

There are lots of books of advice, but you don’t need to<br />

buy them – the finance section of your local library can<br />

lend them to you. I encourage you to read them and decide<br />

which of them offer you good sense. Reject the books that<br />

are overly technical, but accept those that you feel offer<br />

you good practical advice.<br />

Managing your own portfolio r<strong>eq</strong>uires some recording<br />

work, but the advent of computers has made life a lot<br />

easier. For taxation purposes you have to keep your own<br />

records. I find that an Excel spreadsheet program is more<br />

than ad<strong>eq</strong>uate for all my share records. Each share has its<br />

own spreadsheet that records the purchase date and cost,<br />

the dividend rate, the amount of the dividend, the average<br />

price paid (when shares in the same company are bought<br />

at different times and brokerage is factored in) and the total<br />

number of shares. Another spreadsheet records all of the<br />

dividends and franking credits for each company for each<br />

financial year.<br />

You do need the services of a sharebroker. As I was doing<br />

my own reading and was simply buying and selling shares,<br />

I did not need a ‘full service’ broker; I simply r<strong>eq</strong>uired a firm<br />

that can follow instructions about what to buy and sell and<br />

to hold my CHESS records. Look at http://www.asx.com.<br />

au, go to ‘Education & Resources’, then ‘Find a Broker’,<br />

and follow the prompts. Do your own research and choose<br />

your own broker. I use Commonwealth Securities as my online<br />

broker and the holder of my CHESS registered shares.<br />

The internet didn’t exist when I started out, but when it<br />

became available I began to use it. In 2010 Helen Dent,<br />

a past Chairperson of the ASA, presented an excellent<br />

seminar, Internet for Investors, which gave a rundown on<br />

what is available on the internet and provided excellent<br />

advice about what to look for and what to be careful about.<br />

If you need information and advice about share matters<br />

the internet will give more sites than you need. Once again,<br />

sample them and make your own mind up as to what is<br />

useful to you. Here are sites I have found useful: www.asx.<br />

com.au and www.commsec.com.au. Both sites give detailed<br />

information about companies and both provide free courses<br />

to help you educate yourself about the share market.<br />

It is your money; no one is more interested in looking after<br />

it than you are. My current portfolio has a market value of<br />

over a million dollars so, with some effort, I have looked<br />

after my own money. Sure, you need to educate yourself,<br />

but why give someone else between 1.5 and 5 per cent<br />

of your money Especially when you can have a lot of fun<br />

looking after it yourself and, with some effort, do it quite well.<br />

EQUITY December <strong>2014</strong> Page 8

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