Bottled Water in Taiwan MARKET REPORT - PrcLive

Bottled Water in Taiwan
MARKET REPORT
SEPTEMBER, 2011
New Zealand Trade and Enterprise
NZTE Reference:7970366v1

Table of contents
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1 Brief 1
2 Methodology 2
3 Bottled water market size in Taiwan 3
3.1 Institutional Bottled Water Market 3
3.2 Retail Bottled Water Market 3
4 Bottled water imports into Taiwan 4
4.1 Imports by value (USD) and volume (tons) in 2010 4
4.2 Imports by volume (tons) between 2006 – 2010 4
4.3 Import tariff 4
5 Company & brand shares in retail bottled water market 5
5.1 Company Shares in Taiwan Bottled Water Market by Value 5
5.2 Brand Shares in Taiwan Bottled Water Market by Value 6
6 Regulations 7
6.1 Law Governing Food Sanitation 7
6.2 Sanitation Standard for Bottled and Packaged Drinking Water 7
6.3 Food Additive Regulations 7
6.4 Labelling Requirements 8
6.5 Further Regulatory Information 9
7 Contract bottlers 10
References 11
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1 Brief
Information required:
1. Size of bottled water market
2. Volume of bottled water imports
3. AVG CIF price for imports
4. List of beverage companies
5. List of contract bottlers
6. Bottled water standards
7. Food safety import requirements for bottled water
8. Import duty rates
9. Data on main players / brands
10. Published reports on bottled water industry (general and by country)
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2 Methodology
The information in this document is from desktop research using NZTE subscription databases
and the internet.
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3 Bottled water market size in Taiwan
3.1 INSTITUTIONAL BOTTLED WATER MARKET
3.2 RETAIL BOTTLED WATER MARKET
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4 Bottled water imports into Taiwan
The below import statistics and information are for the following product:
HS Code 220110
Product
Description
Mineral and aerated waters not containing sugar or sweetening matter nor flavoured
4.1 IMPORTS BY VALUE (USD) AND VOLUME (TONS) IN 2010
Imported value 2010
(USD)
Imported quantity 2010
(Tons)
Average unit value
(USD/ton)
$9,957,000 17,819 $559
Source: COMTRADE Statistics via Trade Map
4.2 IMPORTS BY VOLUME (TONS) BETWEEN 2006 – 2010
2006 2007 2008 2009 2010
21,050 21,711 21,129 14,924 17,819
Source: COMTRADE Statistics via Trade Map
4.3 IMPORT TARIFF
HS Code Description Tariff Rate
2201.10 Mineral & aerated water 5%
Source: WTO Tariff Finder website (http://tariffdata.wto.org/ReportersAndProducts.aspx)
The above tariff rate is for countries with MFN (most favoured nation status), which includes New
Zealand.
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5 Company and brand shares in retail bottled water market
5.1 COMPANY SHARES IN TAIWAN BOTTLED WATER MARKET BY VALUE
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5.2 BRAND SHARES IN TAIWAN BOTTLED WATER MARKET BY VALUE
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6 Regulations
6.1 LAW GOVERNING FOOD SANITATION i
The Department of Health (DOH) is the statutory body responsible for the management of food
safety on Taiwan. Food products must comply with the “Law Governing Food Sanitation”,
together with a series of food standards. The Taiwan Food & Drug Administration is responsible
for food quality inspections of imports. The food safety inspection of processed foods focuses on
labelling, food hygiene and food additives.
6.2 SANITATION STANDARD FOR BOTTLED AND PACKAGED DRINKING WATER ii
Maximum tolerance of heavy metals:
Heavy metal Maximum tolerance
As
Pb
Zn
Cu
Hg
Cd
0.01 ppm
0.05ppm
5.0 ppm
1.0 ppm
0.001 ppm
0.005ppm
Maximum tolerance of bromate: 0.01ppm.
6.3 FOOD ADDITIVE REGULATIONS iii
Imported processed food products that contain artificial food additives are subject to strict
tolerance levels and acceptable use requirements prescribed by Taiwan’s Department of Health.
There are 17 additives categories in total. Standards for each of these categories can be found
on the Taiwan Food and Drug Administration website www.fda.gov.tw. The standards for two of
theses categories (sanitizing agents and preservatives) are listed below.
Sanitizing Agents
Code Food Additive Items Scope and Application Standards
02001 Chlorinated Lime
Drinking water, water for food processing: meet the
standard of the effective residual chlorine
concentration for drinking water.
02002
Drinking water, water for food processing: meet the
Sodium Hypochlorite
standard of the effective residual chlorine
Solution
concentration for drinking water.
02004 ChlorineDioxide
Drinking water, water for food processing: meet the
standard of the effective residual chlorine
concentration for drinking water.
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Preservatives
Promulgation Code Food Additive Items Scope and Application Standards
Date
2008.03.12. 01001 Sorbic Acid Non-carbonated beverages, carbonated
beverages: not more than 0.5 g/kg calculated
as sorbic acid.
2008.03.12. 01002 Potassium Sorbate Non-carbonated beverages, carbonated
beverages: not more than 0.5 g/kg calculated
as sorbic acid.
2008.03.12. 01003 Sodium Sorbate Non-carbonated beverages, carbonated
beverages: not more than 0.5 g/kg calculated
as sorbic acid.
2008.03.12. 01017 Calcium Sorbate Non-carbonated beverages, carbonated
beverages: not more than 0.5 g/kg calculated
as sorbic acid.
6.4 LABELLING REQUIREMENTS I
All processed food and beverage products imported into Taiwan for retail sale must have a
Chinese language label (NOTE: Taiwan uses traditional Chinese characters, not the simplified
characters used in Mainland China).
The Chinese label must indicate the following information:
• Product name
• Name, weight, volume or quantity of contents
• Name of food additives
• Name, telephone number and detailed address of manufacturer
• Name, telephone number and detailed address of importer
• Country of origin
• Expiration date
Any consumer-packaged food product must also carry specific nutritional labelling. The nutrition
label must provide the following information on the outer package or container of the product:
a) Title of the "Nutrition labelling"
b) Energy contents
c) Amount of protein, fat, saturated fat, trans fat, carbohydrate and sodium contained (note that
the carbohydrate herein includes dietary fibre)
d) Contents of other nutrients declared in the nutrition claim
e) Contents of other nutrients labelled by the manufacturer voluntarily
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6.5 FURTHER REGULATORY INFORMATION
More detailed information can be found on regulations and import requirements can be found on
the Taiwan Food and Drug Administration website www.fda.gov.tw.
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7 Contract bottlers
Company Name Hey Song Corporation
Website
www.heysong.co.tw
Telephone 886-2-27062191
Company Name Swire Coca-Cola
Website
www.swirecc.com
Telephone (801) 816-5300
Company Name
Website
Paolyta
www.paolyta.com.tw
Company Name King Car Group
Website
www.kingcar.com.tw
Address
230, Roosevelt Road, Sec. 3, Taipei, Taiwan
Telephone (886) 2-2365-6551
This is not an endorsement of these companies and it is strongly recommended that you undertake
more research before entering into any business discussions and arrangements with these companies.
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References
i
USDA Foreign Agricultural Service. (August 2009). Food and Import Regulations and Standards in Taiwan.
ii
Taiwan Food and Drug Administration (April 2010). Sanitation Standard for Bottled and Packaged Drinking Water.
iii
Taiwan Food and Drug Administration website www.fda.gov.tw
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