Dispelling the Myths of PAYware Mobile - Verifonezone.com

Dispelling the Myths of
PAYware Mobile
Successful Selling Tips For Overcoming The Objections
To Mobile Payments And Increasing Your Sales Opportunities

PAYware Mobile For iPhone
simple. secure. solid. savings.
“Job’s done, payment’s
done, and I’m off to the
next roof.”
Jay Stephens
Owner, D&G Roofing
“I now have a payment
device that’s as cool as
my business.”
Joe Maluso
Owner, Brand of the Free
There’s never been a more convenient, more secure,
more affordable way for merchants to accept credit
cards. With VeriFone’s innovative PAYware Mobile
app and card encryption sleeve for iPhone,
merchants who previously only accepted cash or
checks can accept credit cards wherever the
opportunity presents itself.
Perfect for small mobile businesses or anyone
who wants to have a completely portable, secure
payment solution — PAYware Mobile offers true
end-to-end encryption, meaning no risk and no
worries, since sensitive card data never enters
iPhone. And it’s all from VeriFone, the industry
leader in secure payments.
We’ve compiled the most common myths and quickly
debunked them to help you fully understand the
truth about PAYware Mobile. By being aware of
possible concerns, you’ll be equipped to help
merchants expand their business and yours as well.
Dis p e l l i n g Th e My t h s Of PAYwa r e Mo b i l e 2

mobile
1
MYTH
Fees are high
REALITY: Merchants can capture previously missed sales from
card-only customers, close more sales because credit
transactions are faster to process than paper and even
save on transaction fees which are lower than card-notpresent
fees.
SELLING
Tip:
Today’s consumers want and expect the convenience of
paying with credit. Service fees can be partially or fully
offset by the fact that consumers tend to spend more
when they purchase with plastic.
mobile
2
MYTH
3
mobile
MYTH
Transactions could be missed
REALITY: Where there’s cellular service, transactions will go
through smoothly.
SELLING
Tip:
Let merchants know they can always confirm a transaction
by checking “last transaction” from the reports menu.
Merchants can’t print receipts
REALITY: VeriFone realizes that sometimes hard copy receipts
are preferred, so merchants can print receipts from the
PAYware Connect Merchant Console.
SELLING
Tip:
PAYware Mobile enables merchants to email receipts
instantaneously complying with Regulation E, making it
a truly portable device without the hassles of extra
cables or external printers.
3
Dis p e l l i n g Th e My t h s Of PAYwa r e Mo b i l e

4
mobile
MYTH
5
mobile
MYTH
There’s no PIN debit
REALITY: VeriFone is already working on an app update so merchants
can accept debit transactions using PIN.
SELLING
Tip:
Card data can be hacked
REALITY: PAYware Mobile features true end-to-end encryption, so
there is no risk of compromise.
SELLING
Tip:
Be sure to tell merchants debit cards are accepted by being
run as a credit transaction (qualifying as signature debit).
PAYware Mobile’s credit card encryption sleeve uses
VeriFone’s VeriShield Protect end-to-end encryption
solution. Sensitive data is encrypted the moment the card
is swiped, so it never even enters iPhone. Unlike some
other smart phone credit card solutions, PAYware Mobile
locks down sensitive data for rock solid security.
6
mobile
MYTH
solution is iPhone exclusive
REALITY: iPod Touch can work with the PAYware Mobile app (but
not the card encryption sleeve).
SELLING
Tip:
As the dominant smart phone, iPhone made sense as
VeriFone’s first partner for PAYware Mobile. But stay
tuned, more smart phones will work with PAYware
Mobile in the coming months.
Dis p e l l i n g Th e My t h s Of PAYwa r e Mo b i l e 4

7
mobile
MYTH
8
mobile
MYTH
New technology is risky
REALITY: VeriFone is the world leader in security, so merchants
can have absolute faith in the security and reliability of
VeriFone products.
SELLING
Tip:
VeriFone is the leader in payment security. Every
VeriFone product meets or exceeds the latest PCI
mandates and the PAYware Mobile app is PA-DSS
accepted.
Integration to your current payment
system is complicated
REALITY: It’s easy to integrate PAYware Mobile into your merchant’s
selling process by entering information specifically on the
app during a transaction, which can be used to tie back to
the merchant’s order-entry or POS system.
SELLING
Tip:
Let merchants know up-to-date transaction reporting is
available from the PAYware Connect Merchant Console.
Reporting can be imported into a system by selecting the
CSV report option.
5
Dis p e l l i n g Th e My t h s Of PAYwa r e Mo b i l e

mobile
9
MYTH
10
mobile
MYTH
It’ll Really Slow Things Down
REALITY: Being able to take payments electronically and on the spot
actually speeds up the payment process.
SELLING
Tip:
Only Techno Wizards Can Figure It Out
REALITY: PAYware Mobile is extremely user friendly and no technical
background is required. If you know how to operate a cellular
phone, you can accept credit card payments via iPhone.
SELLING
Tip:
Merchants will be able to handle more customers in
a shorter timeframe.
Simply slide iPhone into the card encryption sleeve. The
application is activated via the touch screen and is very user
friendly and intuitive. For a demo on how simple it is to use
PAYware Mobile, visit www.paywaremobile.com.
QUICK FACTS
• Secure. Every transaction is safe with our patented end-to-end encryption. No other
manufacturer can offer this level of safety and security.
• Solid. The PAYware Mobile credit card encryption sleeve is a solid hardware solution.
We’ve designed it to survive in today’s rough-and-tumble world and still perform
flawlessly.
• Portable. Wherever iPhone can go, and whenever opportunity calls, merchants can offer
customers secure credit card transactions.
• Save. Merchants can pocket extra profits with “card present” sales and increase sales
by offering more payment options to their customers.
Dis p e l l i n g Th e My t h s Of PAYwa r e Mo b i l e 6

• PAYware Mobile app plus snap-on card encryption
sleeve creates the complete mobile payment solution
• Mini-USB port for charging iPhone while sleeve is still
attached
• Sturdy compact sleeve is built to survive and perform
flawlessly
• Encrypts card data from the moment a card is swiped,
so sensitive data never enters iPhone
• Built-in stylus allows for easy
signature capture
• Works in conjunction with VeriFone’s hosted gateway,
PAYware Connect
• View transaction history via iPhone or gateway portal
• Email receipts with customized layouts and fields to
highlight special promotions
• Geo-tagging with latitude and longitude points identifies
transaction location to help with dispute resolution
7
Dis p e l l i n g Th e My t h s Of PAYwa r e Mo b i l e

Now that the myths about PAYware Mobile are dispelled, there is nothing
standing between you and today’s latest payment revolution. Expand your
merchant base and enter all new markets with the most secure, portable
payment solution on the market today. From florists and photographers
to dog-walkers and home-based businesses — the opportunities are as
endless as the convenience.
To learn more and to become a reseller, visit www.paywaremobile.com today.
.
www.verifone.com
© 2010 VeriFone. All rights reserved. VeriFone, the VeriFone logo, PAYware Connect, VeriShield Protect and PAYware Mobile are either trademarks or registered
trademarks of VeriFone in the United States and/or other countries All features and specifications are subject to change without notice. iPhone is a trademark of Apple, Inc.,
registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
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