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12<br />

Merchant Scenario #2<br />

• Type of Retailer: Jewelry Store<br />

• Scenario: Susie owns a successful jewelry store<br />

• Accepting electronic payments for many years using a NURIT 2085+<br />

countertop device<br />

• Being able to accept credit is a major plus for her business since<br />

most jewelry purchases are rather expensive.<br />

• Challenge:<br />

• She has heard about more stringent security requirements which<br />

affect her NURIT 2085+ but is not concerned since she does not<br />

accept PIN debit<br />

• After doing some research she realizes that by offering PIN debit to<br />

her customers, she could be saving money due to the lower<br />

transaction fees. Plus she’s noticed that more people are using<br />

their debit cards due to the current economic conditions.

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