Our TUI brand book - TUI Travel Center

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OUR BRAND POSITIONING | OUR VaLUEs
25
Safety
Travelling with TUI Aligned Brands is especially
safe because we take care of our customers.
There is no doubt that, on a global scale, we are living in
politically stern times. This raises questions amongst
travellers as to the safety of travelling – especially to
remote areas. At TUI our professional crisis management
ensures that tourists are transferred back to
their home country if neces sary.
Unbureaucratic and quick. In addition, if our customers
make a booking with TUI they can be sure it is safe.
Qualityreli
TUI Aligned Brands are highly trusted
brands, offering the best service and product
quality in mainstream markets.
Quality to us means that a wide range of options
goes hand in hand with a caring service.
Again, this is not a mere promise but is confirmed
by independent organisations that have presented us
with many industry awards; the Green Feather 2009
for TUI Netherlands or the TUI Holly to name but two.
aBle
ZAK
Delivery
TUI Aligned Brands not only promise a high
standard of service, but also provide a great
brand experience in a consistent way.
At TUI we are dedicated to satisfied customers. Hence
we have developed an effective tool for achieving this
goal: ZAK. ZAK stands for ‘Zügige Abhilfe und Kulanz’
which means ‘Swift remedy and willingness to oblige’.
This tool helps us to ensure that, should any trouble
arise or a customer be dissatisfied, the local guide
will instantly try to find a hassle-free solution to the
customers’ complaints.