Our TUI brand book - TUI Travel Center
Our TUI brand book - TUI Travel Center
Our TUI brand book - TUI Travel Center
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8<br />
9<br />
Exploring<br />
new segme<br />
nts but<br />
By stepping into new business<br />
segments, <strong>TUI</strong> succeeds in not<br />
only profiting from new business<br />
opportunities but also in broadening<br />
customers‘ horizons.<br />
Nils Behrens | Marketing Director,<br />
<strong>TUI</strong> Cruises<br />
Consumer needs around the globe are becoming increasingly diverse. Therefore as<br />
a global <strong>brand</strong> we cannot just rely on providing ordinary holiday packages. We have<br />
to cover new segments that add to our <strong>brand</strong>’s promise. This is what we have done<br />
with <strong>TUI</strong> Cruises. From now on, customers can enjoy our <strong>brand</strong> not only overseas<br />
also on the sea – the journey itself being a <strong>brand</strong>ed experience.
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