on the - Madison Magazine

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WELCOME
to the 55 th annual
Art Fair on the Square
A GRAND CELEBRATION
OF THE ARTS
The Madison Museum of Contemporary Art
(MMoCA) is a nonprofit, independent organization
that serves the art life of the community by creating
opportunities for direct experience with works of
art, by providing a forum for the exchange of ideas
about art, and by offering programs to enhance the
appreciation and understanding of art.
On the second full weekend of July each year,
MMoCA presents the Art Fair on the Square on the
eight blocks surrounding the beautiful State Capitol
building. While the fair supports MMoCA, it is also
a beloved, annual, public-art experience that boosts
tourism, nationwide visibility, trade, quality of life, and
city pride in Madison. Nearly 200,000 visitors from
Wisconsin and across the country enjoy a wide range
of art, music, dance, family entertainment, and foods in
the open air.
Funds raised from Art Fair on the Square allow
MMoCA to offer:
• New and compelling exhibitions and programming;
• Unique education programs for area schools,
bringing teachers and students into the museum
and contributing toward students’ greater
understanding of art; and
• Offsite programs such as the celebrated Art Cart,
which last year provided over 3,500 children
from the Madison community with free summer
art workshops.
With its extraordinary scale, its tremendous impact
on the museum, artists and art enthusiasts, Art Fair on
the Square is truly a grand celebration of the arts. Visit
mmoca.org to learn more about MMoCA’s events
and to continue the MMoCA experience year round.
Sponsors
GOLD
SILVER
MEDIA
®
ART FAIR ON THE SQUARE
is a project of
2013 ART FAIR ON THE SQUARE • 3