2012 Vinodrai et al EDCO Taking Regional Action - Faculty of ...

2
Research design,
data and methods
The research draws upon a combination of
qualitative and quantitative methods and
tools. Semi-structured, key informant interviews
were conducted in order to gain an in-depth
understanding of regional economic development
and sector specific dynamics. Social network analysis
(SNA) was used to understand interactions between
economic development officials in the region and
their interactions with individuals in the local food,
clean technologies, and creative and cultural sectors.
Initial preparation included an extensive review of
the academic literature and secondary data. Primary
research was conducted between April and October
2011. All research instruments used in this study have
been reviewed and approved by the University of
Waterloo’s Office of Research Ethics.
Relationships between the University of Waterloo
and local community partners provided the research
team with opportunities to leverage pre-existing
connections with leaders and other important
individuals in private, public and civil society
organizations, as well as the economic development
community. Through their research and community
engagement, the senior research team members
have an intimate understanding of the sectors under
study. Additionally, the research team attended local
events and trade fairs, participated in sector-based
initiatives, and attended relevant provincial and
national conferences to understand current regional
21