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The Geography of Bliss

The Geography of Bliss

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too. I take an informal poll around the table. Overall, how<br />

happy are you these days <strong>The</strong> results are in: solid eights<br />

and nines all around, and a seven from the American. <strong>The</strong><br />

Swiss at the table look surprised, as if they’re thinking,<br />

“Hmmm. Maybe we are happy. Who knew”<br />

“So, now that we’ve determined you are indeed happy,<br />

what is the source <strong>of</strong> Swiss happiness” I ask.<br />

“Cleanliness,” says Dieter. “Have you seen our public<br />

toilets <strong>The</strong>y are very clean.” At first, I think he’s joking but<br />

quickly rule out that possibility, since the Swiss do not joke.<br />

About anything. Ever.<br />

He’s right. Swiss toilets are indeed clean. I wonder if<br />

Ruut Veenhoven and his colleagues have done any studies<br />

correlating a nation’s happiness and the cleanliness <strong>of</strong> its<br />

toilets. I bet the results would be enlightening.<br />

Not only are the toilets clean in Switzerland, everything<br />

else is, too. In some countries, it would be suicidal to drink<br />

the tap water. In Switzerland, it is fashionable to do so.<br />

Zurich even boasts about the quality <strong>of</strong> its tap water to<br />

tourists.<br />

<strong>The</strong>re are no potholes on Swiss roads. Everything works.<br />

Switzerland is a highly functional society, and while that<br />

may not be a source <strong>of</strong> joy or even happiness, it eliminates<br />

a lot <strong>of</strong> the reasons to be unhappy.<br />

So appealing is the image <strong>of</strong> Switzerland as an affluent,<br />

clean, and well-run society that other countries fancy<br />

themselves the Switzerland <strong>of</strong> their particular region.<br />

Singapore is the Switzerland <strong>of</strong> Asia, Costa Rica the<br />

Switzerland <strong>of</strong> Central America. But here I am in what can

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