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Supporting your business worldwide - Bekaert

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<strong>Supporting</strong> <strong>your</strong> <strong>business</strong> <strong>worldwide</strong>


Contents<br />

PLEASED TO MEET YOU<br />

WHAT WE HAVE TO OFFER<br />

4 Introducing <strong>Bekaert</strong><br />

8 Global presence to support<br />

<strong>your</strong> <strong>business</strong><br />

12 Developing for tomorrow<br />

15 Expanding our horizons<br />

since 1880<br />

01<br />

02<br />

YOUR BUSINESS,<br />

OUR BUSINESS<br />

18 The automotive sector<br />

20 The energy & utilities sector<br />

22 The construction sector<br />

24 Consumer goods<br />

25 The equipment sector<br />

26 The agricultural sector<br />

27 The basic materials sector<br />

THE WORLD AROUND US,<br />

OUR SHARED CONCERN<br />

28 Sustainability is in our DNA<br />

32 Part of <strong>your</strong> life<br />

03<br />

better together<br />

34 better together stories<br />

04


3<br />

Pleased to meet you<br />

For 130 years now, customers all over the world continue to work with <strong>Bekaert</strong>. Because of our unique metal<br />

transformation technologies, combined with our coating know-how. This is what we are good at: we transform<br />

metal. From the wire rod we draw, we develop a comprehensive range of high-tech steel wire products and we<br />

offer fully-fledged expertise in coating technology. All for innovative market solutions that add value to <strong>your</strong><br />

<strong>business</strong>.<br />

better together sums up the unique cooperation between <strong>Bekaert</strong> and its <strong>business</strong> partners. We want to help you<br />

grow <strong>your</strong> <strong>business</strong>. We want to support you with consistent quality performance on a global scale.<br />

With innovative product development and excellent customer service. We aim to meet <strong>your</strong> needs and provide<br />

you with added value not only in the short term, but for the long haul as well.<br />

You can find our products in automobiles, windmills, elevators, tunnels and bridges; in homes and offices;<br />

in machines and offshore; to name just a few. If it drives, generates, ascends, filters, or reinforces, there is a<br />

good chance <strong>Bekaert</strong> products are helping it do so. We work with you and <strong>your</strong> customers to keep the world<br />

moving. This is what drives us: the desire to give you a competitive edge in <strong>your</strong> market and sector.<br />

This brochure will tell you more about the markets we serve and the activities in which we are involved.<br />

It will also explain how <strong>Bekaert</strong> and our <strong>business</strong> partners put better together into action with inspiring projects<br />

that build and strengthen market positions. I hope our approach strikes a chord with you.<br />

And if you would like to write a new story with us, our door is always open.<br />

Bert De Graeve<br />

Chief Executive Officer


4<br />

Introducing <strong>Bekaert</strong><br />

Who We Are<br />

- Founded in 1880<br />

- Technologically strong in advanced metal transformation and advanced coatings:<br />

a unique combination of expertise<br />

- Customers in over 120 countries and in diverse markets and sectors<br />

- More than 27 000 employees <strong>worldwide</strong><br />

- Headquarters in Belgium<br />

- Combined sales in 2010: € 4.5 billion<br />

- Consolidated sales in 2010: € 3.3 billion<br />

- Listed on Euronext ® Brussels (BEKB)<br />

- Reporting under IFRS<br />

- Chairman of the Board of Directors: Baron Buysse<br />

- Chief Executive Officer: Bert De Graeve<br />

www.bekaert.com<br />

www.bekaert.mobi


5<br />

What we have to offer<br />

<strong>Bekaert</strong> offers on a global scale a quality portfolio of high added<br />

value drawn steel wire products and coating solutions. We are<br />

passionate about finding the next market trend so we can help you<br />

strengthen <strong>your</strong> market position.<br />

Strength through synergy<br />

Transforming steel wire and applying coating technology, that is<br />

our core <strong>business</strong>. We have 130 years of experience in creating wire<br />

products of the form, quality and composition best suited to <strong>your</strong><br />

needs. Working together, we draw on this expertise to develop the<br />

right solutions for you.<br />

better together is built on<br />

130 years of materials expertise,<br />

a tradition of operational excellence,<br />

openness to the wider world,<br />

and responsiveness to new trends<br />

and developments – the same factors<br />

that make <strong>Bekaert</strong> market<br />

and technological leader.<br />

Our primary raw material is wire rod – we purchase more than<br />

2.6 million tons annually. Depending on <strong>your</strong> requirements, we draw<br />

wire from it in different strengths and diameters, even ultrafine fibers<br />

of 1 micron. We group the wires into cords, weave or knit them into<br />

fabric, or process them into an end-product. Our market-oriented<br />

innovation guarantees an up-to-date product portfolio with new<br />

products and new functionalities that are better, stronger, faster,<br />

longer-lasting, and more materially-efficient.<br />

<strong>Bekaert</strong> is unique for its combination of metal<br />

transformation and coating technology, which has<br />

brought forth a wide variety of products, tailored to<br />

our customers’ needs.<br />

Depending on the application, we apply high-tech coatings to<br />

wires and other materials, such as film and sputter targets.<br />

These coatings can reduce friction, improve corrosion resistance,<br />

or enhance wear resistance. Together, our core competences give<br />

you an edge in <strong>your</strong> market.<br />

Our primary raw material is wire rod, purchased from<br />

steel suppliers all over the world in 250 different<br />

compositions to produce wire products that meet<br />

the highest expectations.


6<br />

Stimulating<br />

cross-fertilization<br />

Steel wire plays a key role in tens of<br />

thousands of applications. Some<br />

<strong>Bekaert</strong> products are complete<br />

solutions; others are part of a larger<br />

whole. With this in mind, we<br />

maximize the synergies between<br />

our activities in different markets<br />

and sectors. We draw inspiration<br />

from solutions developed in<br />

response to other challenges so<br />

that each customer benefits from<br />

our presence in practically every<br />

industrial sector.<br />

We focus not only on <strong>your</strong><br />

technological specifications as an<br />

industrial customer, but also on<br />

the needs of <strong>your</strong> end-users. It<br />

is <strong>Bekaert</strong>’s ambition to find a<br />

state-of-the-art solution to every<br />

problem, however customerspecific,<br />

by making optimal use<br />

of our expertise.<br />

better together, the core of<br />

our corporate philosophy<br />

Throughout its long history, <strong>Bekaert</strong><br />

has believed in the value of strong<br />

partnerships and sustainable<br />

customer relationships.<br />

better together sums up the unique<br />

cooperative approach for <strong>Bekaert</strong><br />

and its <strong>business</strong> partners.<br />

The essence of <strong>Bekaert</strong> is in the<br />

alliances we form with our customers.<br />

We aim to help you achieve a leading<br />

position in <strong>your</strong> market. Your success<br />

is our success. That is what<br />

better together means for us.<br />

We want to help you grow <strong>your</strong><br />

<strong>business</strong>. We want to know what<br />

challenges you face, how you<br />

view new developments, how you<br />

plan to grow, and where you need<br />

greater efficiency. We want to meet<br />

<strong>your</strong> needs and offer you added<br />

value for both now and in the<br />

longer term.<br />

better together is the core of our<br />

entire <strong>business</strong> philosophy. It is the<br />

basis of our strategy for achieving<br />

sustainable profitable growth. And<br />

it is the way we give you the edge<br />

you need in <strong>your</strong> market.<br />

It is <strong>Bekaert</strong>’s ambition to find a state-of-the-art<br />

solution to every problem, however customerspecific<br />

it may be, by making optimal use<br />

of our expertise.<br />

Focus on two core competences<br />

Strength through synergy. This applies not only to our customer relationships, but also to the way we combine our<br />

core competences. <strong>Bekaert</strong>’s entire product portfolio, from advanced wires to high-tech materials and coatings,<br />

is centered around two major technology axes: metal transformation and coating technologies.<br />

Metal transformation focuses on the bulk properties of our products: finding the right metal composition,<br />

using the appropriate thermal treatments, and implementing different forming and joining techniques to obtain<br />

the properties needed. Strength, ductility, fatigue-resistance, shape and dimensions, conductivity, magnetic<br />

permeability … our processes provide you with the wire product you need.<br />

Coating technologies focus on the surface properties of our products: selecting the right surface treatments<br />

for the material and depositing the right amount (from nanometers to micrometers) of just about any material<br />

(metals, polymers, ceramics) onto the base. Adhesion, corrosion or wear resistance, aesthetic appearance,<br />

anti-fouling behavior … coating the product properly can optimize its performance.<br />

Our customers not only benefit from innovative products and materials, they can rely on <strong>Bekaert</strong>’s proprietary<br />

manufacturing processes: we make our quality products efficiently and on an industrial scale.


7<br />

A strategy at work<br />

The strategy of sustainable profitable growth and our better together philosophy are further expanded today in<br />

‘The <strong>Bekaert</strong> Way’. Sustainable profitable growth is our long-term strategic goal. Year after year, we strengthen<br />

the two forces that drive our success: <strong>worldwide</strong> market leadership and technological leadership.<br />

At <strong>Bekaert</strong>, we are focused on putting our better together philosophy into practice so that the entire company,<br />

its various entities and its many employees, work toward sustainable profitable growth.<br />

The <strong>Bekaert</strong> Way<br />

Vision<br />

> Sustainable Profitable Growth<br />

Our vision is reflected in our<br />

philosophy:<br />

better together<br />

For growth,<br />

for profitability,<br />

for sustainability.<br />

Corporate Social Responsibility<br />

> People/ Environment/ Society<br />

We want to achieve growth<br />

responsibly and with respect for<br />

our employees. This is why health<br />

and safety in the workplace<br />

remain the most important<br />

Key Performance Indicators.<br />

We strive for minimal<br />

environmental impact of our<br />

products and our production<br />

activities, and we have an<br />

integrated environmental policy<br />

across all our operations <strong>worldwide</strong>.<br />

Total Quality Management<br />

> Preferred Supplier/<br />

Committed Employees/<br />

Operational Excellence<br />

Way of Working<br />

> Customer Focus/ Innovation/<br />

Result Driven/<br />

Self-Management/<br />

Focus on Talent<br />

A structured approach to our<br />

work and specific skills of our<br />

employees are required: a focus<br />

on the customer, innovation, and<br />

talent; a result-driven approach;<br />

and the ability to self-manage.<br />

These are the keys to our<br />

long-term success: <strong>Bekaert</strong>’s<br />

success depends upon the<br />

aspirations of our employees.<br />

Values<br />

> Resilience/ Trust/ Integrity<br />

Our 3 basic values are becoming<br />

increasingly important as we<br />

continue our sustainable growth<br />

strategy and expand our workforce<br />

from the world’s most diverse<br />

countries and cultures.<br />

• Resilience is synonymous with<br />

versatility, flexibility, and<br />

adaptability: qualities that have<br />

allowed us to build on 130 years<br />

of success.<br />

• Trust – that of our partners, our<br />

shareholders, our society – has<br />

to be earned anew every day.<br />

• The professional integrity of a<br />

loyal team player is an essential<br />

building block to our success.<br />

These three values guide us at<br />

<strong>Bekaert</strong> in the choices and<br />

decisions we make every day.<br />

We continue our long tradition<br />

of Total Quality Management.<br />

We want to be our customers’<br />

preferred supplier. And so our staff,<br />

from every corner of the globe,<br />

bring passion and dedication to<br />

their work. With our unfailing<br />

operational excellence, our<br />

employees are motivated and<br />

our customers satisfied.


8<br />

Global presence to support<br />

<strong>your</strong> <strong>business</strong><br />

Being part of <strong>your</strong> solution means being part of <strong>your</strong> <strong>business</strong>. Backed by our global presence and technological<br />

leadership we can respond quickly to <strong>your</strong> needs, wherever you are located.


9<br />

Our sales network is close at hand<br />

European by origin, <strong>Bekaert</strong> has grown into a global<br />

player active on every continent. You can rely on a<br />

<strong>worldwide</strong> sales network that is responsive to market<br />

changes. <strong>Bekaert</strong> believes that its performance is<br />

directly related to the skills and motivation of its<br />

people. You will be working with highly trained and<br />

result-driven professionals whose constant aim is to<br />

create added value for <strong>your</strong> <strong>business</strong>. This way, you<br />

get the most from our global reach: our expertise, our<br />

efficiency, our proximity.<br />

Our production network strengthens <strong>your</strong>s<br />

Because the success of <strong>your</strong> <strong>business</strong> is important to<br />

us, we work constantly to strengthen our global<br />

manufacturing footprint. With production facilities<br />

<strong>worldwide</strong>, we are able to meet the needs of our<br />

customers and our markets quickly and effectively.<br />

We align our facilities with local requirements while still<br />

ensuring they conform to our international standards of<br />

quality and safety.<br />

<strong>Bekaert</strong> is present wherever you do <strong>business</strong>. We are<br />

renewing ourselves in mature markets and investing in<br />

emerging markets, including the BRIC countries.<br />

Our Latin American investments date back to the<br />

1950s and we recently strengthened our strategic<br />

position still further there. In Asia as well, we were<br />

one of the first companies to recognize the vast<br />

opportunities the growing Chinese economy has to<br />

offer. Our plants in China already employ a workforce<br />

of more than 10 000. When demand grew in Central<br />

Europe, we directed our focus to that region too.<br />

In Russia, we have set up a local manufacturing plant.<br />

In India, we have the production capacity needed to<br />

match the country’s future growth.<br />

For <strong>Bekaert</strong>, ‘close to the customer’ is about more<br />

than geography. We are guided by <strong>your</strong> plans, <strong>your</strong><br />

priorities, and <strong>your</strong> approach.<br />

Committed in products and approach<br />

Our commitment to you is not just about product<br />

quality. We also demonstrate this commitment in the<br />

way we meet <strong>your</strong> needs and desires. We talk to you<br />

about what you want in terms of product quality,<br />

production methods, and processes. Then, products,<br />

planning, delivery performance, and inventory management<br />

are all based around that dialogue.<br />

Our high flexibility enables us to match production<br />

capacity to market demand, working tirelessly to<br />

ensure that our products and our approach are just<br />

what you need.<br />

Driven to excel<br />

Anyone who has worked with <strong>Bekaert</strong> knows how<br />

committed we are to total quality. We have spent many<br />

decades refining our total quality management<br />

program and expanding it into new areas. Through<br />

benchmarking across locations, divisions, continents,<br />

and teams, we select the best practices and spread<br />

them throughout our <strong>worldwide</strong> organization. Total<br />

quality management is the springboard from which we<br />

pursue our constant drive for excellence. After all,<br />

operational excellence is what ensures that our<br />

customers are satisfied.<br />

You can rely on our <strong>worldwide</strong> production and sales network to meet <strong>your</strong> needs quickly and effectively.


10<br />

Where shall we meet<br />

When you choose <strong>Bekaert</strong>, you will benefit from our commitment to local service, supported by our global<br />

presence. We aim to excel as a dependable, ever-advancing supplier. You can rely on our <strong>worldwide</strong><br />

production and sales network to meet <strong>your</strong> needs quickly and effectively.<br />

North America<br />

2 000 personnel<br />

Combined sales:<br />

€ 631 million<br />

14%<br />

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Anticipating<br />

new trends<br />

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Latin America<br />

7 300 personnel<br />

Consolidated sales:<br />

€ 311 million<br />

Combined sales:<br />

€ 1 528 million<br />

34%<br />

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Wereldkaartq.indd 1<br />

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Intensifi ed<br />

customer service<br />

● plants<br />

■ offices and distribution centers<br />

All data as per year-end 2010


11<br />

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EMEA<br />

6 800 personnel<br />

Combined sales:<br />

€ 1 057 million<br />

24%<br />

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■<br />

■<br />

● ■<br />

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Differentiation<br />

and innovation<br />

in a shifting<br />

market<br />

●<br />

■<br />

●<br />

●●<br />

● ■<br />

● ● ■ ■<br />

■●<br />

●■<br />

Combined sales are sales generated by consolidated companies plus 100%<br />

of sales of joint ventures and associates after intercompany eliminations.<br />

31/03/09 10:43:19<br />

Asia-Pacific<br />

11 200 personnel<br />

Combined sales:<br />

€ 1 254 million<br />

28%<br />

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■●<br />

■<br />

■<br />

Increasing<br />

possibilities


12<br />

Developing for tomorrow<br />

Innovation profile<br />

- Annual investment in Research and Development of about € 80 million<br />

- An international team of 700 R&D specialists<br />

- Technology centers in Belgium and China and development labs <strong>worldwide</strong><br />

- Dedicated pilot lines for specific product and process development<br />

- A portfolio of 2 000 patents<br />

- Market-driven R&D: over 70% of our innovation projects are initiated by the local<br />

production and sales centers<br />

- Open innovation at work: a majority of projects are run in close cooperation with<br />

external partners such as customers, universities, or research centers


13<br />

How we work closely with you<br />

Being at the forefront of technological<br />

innovation is one of the key<br />

pillars in <strong>Bekaert</strong>’s strategy to<br />

achieve sustainable profitable<br />

growth. The resources we invest<br />

in technology and innovation<br />

account for approximately 2.5% of<br />

consolidated sales.<br />

Our research and development<br />

activities are aimed at new<br />

products and product applications<br />

as well as innovative production<br />

processes that limit costs,<br />

environmental impact and energy<br />

consumption; we also create and<br />

design increasingly efficient<br />

production equipment in our<br />

Engineering department.<br />

We attach particular importance<br />

to co-development, focusing on<br />

highly specific problems or<br />

<strong>business</strong> situations. Customerdriven<br />

innovation keeps us ahead<br />

of the competition.<br />

Leadership in technology<br />

At our main Technology Center in<br />

Deerlijk (Belgium) and the <strong>Bekaert</strong><br />

Asia R&D Center in Jiangyin<br />

(China), teams of highly qualified<br />

scientists and engineers work<br />

closely with lead customers.<br />

We regularly engage in joint R&D<br />

projects with our customers and<br />

suppliers as part of our consistent<br />

endeavor to leverage ideas and<br />

knowledge, expertise and<br />

resources to increase our skills<br />

and know-how. Our cooperative<br />

projects have resulted in various<br />

successful applications, such as<br />

coated elevator cords for higher<br />

fatigue resistance and steel cord<br />

with increased tensile strength for<br />

lighter, more durable tires.<br />

We also maximize the<br />

synergy across our two core<br />

competences. For example,<br />

we apply unique coatings to<br />

impart specific properties to<br />

our advanced wire products,<br />

like corrosion-resistance, antifouling<br />

or aesthetic appearance.<br />

This results in steady growth in<br />

our product offering, in both<br />

mature and emerging markets.<br />

Open innovation cuts<br />

lead times<br />

In order to promote synergy<br />

and accelerate technological<br />

innovations, <strong>Bekaert</strong> engages in<br />

‘open innovation’. We cooperate<br />

not only with our customers,<br />

but also with other parties,<br />

including universities, research<br />

centers, etc. This means<br />

we innovate faster, discover<br />

complementary knowledge<br />

and skills, and ensure R&D at<br />

lower cost.<br />

Speeding up development<br />

with corporate venturing<br />

We also engage in long-term<br />

innovation by investing in high-tech<br />

risk capital funds and in young,<br />

rapidly-growing high-tech companies<br />

whose expertise or market<br />

reach complement <strong>Bekaert</strong>’s own.<br />

This is yet another example of how<br />

we put our better together<br />

philosophy into action.<br />

Added value through<br />

engineering<br />

At <strong>Bekaert</strong> we have an own<br />

engineering department, which<br />

designs, assembles and installs<br />

the critical equipment for our<br />

various production plants around<br />

the world, and which globalizes<br />

spare parts asset management.<br />

Thanks to <strong>Bekaert</strong>’s in-house<br />

expertise and thorough knowledge<br />

of our own manufacturing<br />

needs, our production plants are<br />

equipped with the most advanced<br />

machines and infrastructure.<br />

This, in turn, enables us to match<br />

our production methods to <strong>your</strong><br />

company’s practices.<br />

Since 2009 the R&D activity of<br />

Engineering clearly focuses on<br />

increased energy saving,<br />

eco-friendlier equipment and the<br />

upgrading of existing equipment<br />

in order to reduce energy<br />

consumption and put higher<br />

levels of automation.<br />

Throughout the years our in-house engineering department<br />

has built up thorough expertise and specialized knowledge<br />

of our manufacturing needs.<br />

Our state-of-the-art mechanical, chemical and materials labs supply<br />

fast and accurate test results to support customer-driven research<br />

projects.


14<br />

From idea to automated<br />

production line<br />

Innovation is a key process at<br />

<strong>Bekaert</strong>. It is a vital part of our<br />

endeavor to ensure that our<br />

product portfolio meets the<br />

changing needs of our customers<br />

and is ready to respond to shifts<br />

in societal and market trends.<br />

Finding the right idea and then<br />

cultivating it into a product tailored<br />

to our customers’ needs requires<br />

a specific approach.<br />

Our innovation methodology<br />

comprises several steps to ensure<br />

that customers benefit from a<br />

dedicated and efficient process.<br />

Extensive lab capabilities and<br />

pilot lines<br />

Our technology centers are<br />

equipped with extensive lab<br />

facilities for both fundamental and<br />

applied research. The labs are<br />

specialized in the analysis of<br />

material properties, both bulk and<br />

surface, such as (electro-)chemical<br />

activity of materials and coatings.<br />

On top of that, pilot lines at the<br />

technology centers are used to<br />

test new processes or process<br />

adaptations without disturbing<br />

ongoing production. That way, we<br />

can expand our knowledge and<br />

speed up our time to market.<br />

Idea<br />

generation<br />

Strategic<br />

guidance<br />

Feasability<br />

study<br />

Idea evaluation<br />

& selection<br />

Staying ahead of the game:<br />

trends in technology<br />

<strong>Bekaert</strong> is committed to being on<br />

the cutting edge of international<br />

trends in research and<br />

development.<br />

Internationalization is<br />

accelerating<br />

In recent years, our technology<br />

efforts have been internationalized<br />

at high speed. Not only has a<br />

significant technology arm<br />

been expanded into China,<br />

the technology team in Belgium<br />

has welcomed a growing number<br />

of nationalities and disciplines.<br />

A brand-new R&D building<br />

equipped with labs, pilot lines,<br />

and offices has been put in use<br />

in Jiangyin, China. In Pune, India,<br />

we opened a new technical center<br />

early 2010.<br />

The goal is to better support local<br />

customers and to accelerate our<br />

global growth. These centers<br />

engage in lab test services for<br />

local customers, and assists in the<br />

development, implementation,<br />

upgrade, and protection of both<br />

current and future technology.<br />

Research<br />

project<br />

Concept<br />

assessment<br />

Development<br />

project<br />

Project<br />

assessment<br />

Market-driven R&D is based on a structured, multi-phase innovation process.<br />

Cross-functional cooperation<br />

is increasing<br />

Ever closer cooperation<br />

between our engineering<br />

department, technology centers,<br />

and production plants provides for<br />

more efficient innovation, faster<br />

results, and better technical<br />

support.<br />

Innovation is driven by the<br />

environment<br />

In the development of new<br />

products, we never ignore the<br />

challenges of tomorrow:<br />

the demand for adequate,<br />

clean materials and the growing<br />

needs for mobility and for materials<br />

with improved properties.<br />

These challenges are the driving<br />

force behind our growth.<br />

Some examples:<br />

• Ultra-thin metal fibers used in<br />

gas burners allow for efficient<br />

incineration and low NO x<br />

and<br />

hydrocarbon emissions.<br />

• We developed a superior<br />

coating for galvanized steel cord<br />

that promotes adhesion with<br />

polymers, rendering the use of<br />

solvents unnecessary.<br />

Technical<br />

Assistance<br />

Market<br />

Introduction<br />

R&D is the key driver of <strong>Bekaert</strong>’s technological leadership. It is responsible for the<br />

development of new technologies and processes and it is essential in the co-development<br />

of solutions and applications together with our customers.


15<br />

15<br />

Expanding our horizons since 1880<br />

2010: Strategic growth<br />

<strong>Bekaert</strong> opens its newly built steel<br />

cord plant in Lipetsk, Russia and<br />

completes the acquisition of two<br />

Bridgestone tire cord plants.<br />

2008: Inland China<br />

<strong>Bekaert</strong> concludes a strategic<br />

partnership with Ansteel, a leader in the<br />

Chinese steel industry. They invest in<br />

a joint-venture plant in Chongqing<br />

in inland China.<br />

1997: Brazil<br />

In 1997, <strong>Bekaert</strong> acquires a 45% share<br />

in Belgo-Mineira <strong>Bekaert</strong> Trefilarias S.A.<br />

in Brazil, significantly strengthening our<br />

presence in Latin America.<br />

1993: China<br />

In 1993, <strong>Bekaert</strong> takes a significant<br />

step in China: having served customers<br />

there for many years, <strong>Bekaert</strong> decides<br />

to set up a production platform in<br />

conjunction with a Chinese partner.<br />

1972: Stock exchange<br />

In 1972, <strong>Bekaert</strong> goes public and the<br />

<strong>Bekaert</strong> family opens up the company<br />

to new shareholders. In just a little over<br />

two minutes, all available <strong>Bekaert</strong><br />

shares are sold.<br />

2009: Andina<br />

<strong>Bekaert</strong> further consolidates its<br />

wire activities in Latin America by<br />

establishing a holding company with<br />

its partners and becoming the principal<br />

shareholder.<br />

2003: Central Europe<br />

<strong>Bekaert</strong> expands its manufacturing<br />

capacity in Central Europe by acquiring<br />

two wire plants in Slovakia.<br />

1996: India and Indonesia<br />

In 1996, <strong>Bekaert</strong> announces plans to<br />

build steel cord plants in Pune (India)<br />

and Karawang (Indonesia), establishing<br />

bases in these emerging markets.<br />

1988: United States<br />

In 1988, <strong>Bekaert</strong> builds a third wire mill<br />

and a third steel cord plant in the<br />

United States, in Shelbyville (Kentucky)<br />

and Rogers (Arkansas), respectively.<br />

1950: Latin America<br />

In 1950, <strong>Bekaert</strong> sets up its first plant<br />

in Chile with local partners.<br />

1922: Bourbourg<br />

In 1922, <strong>Bekaert</strong> makes its first crossborder<br />

move, acquiring an interest in a wire<br />

mill in Bourbourg, France. This expansion<br />

gives a new dimension to <strong>Bekaert</strong>, and is<br />

the start of a continuous expansion and<br />

internationalization process of the<br />

company throughout its history.<br />

1880: Leo Leander <strong>Bekaert</strong><br />

Leo Leander <strong>Bekaert</strong> starts a <strong>business</strong><br />

in Belgium making barbed wire. Later<br />

that year, he develops his own starshaped<br />

‘crowns’ that can be woven in<br />

with the wire. He patents his invention.


16<br />

Your <strong>business</strong>, our <strong>business</strong><br />

Our presence in just about every sector is a unique strength, both for <strong>Bekaert</strong> and for our customers.<br />

Did you know<br />

- The length of our daily production of tire cord <strong>worldwide</strong>, is the distance from the<br />

earth to the moon and back.<br />

- Every year, 5 million m³ concrete is being reinforced with Dramix ® steel fibers<br />

invented by <strong>Bekaert</strong>.<br />

- <strong>Bekaert</strong> sawing wire can be delivered on spools of up to 1 200 km without any weld.<br />

- Every year 500 million bottles of champagne are opened via the muselet made of<br />

<strong>Bekaert</strong> wire.<br />

- Worldwide 3 out of 4 PU timing belts are reinforced with <strong>Bekaert</strong> fine steel cords.<br />

- The strongest conveyor belt in the world is reinforced with <strong>Bekaert</strong> steel cord and<br />

has an actual breaking strength of 7800 N/mm.


17<br />

33%<br />

Automotive<br />

Driving tomorrow’s growth<br />

24%<br />

Energy & utilities<br />

Exploring new limits<br />

18%<br />

Construction<br />

Building new opportunities<br />

8%<br />

Consumer goods<br />

Enhancing comfort and convenience<br />

7%<br />

Equipment<br />

Pushing performance levels<br />

6%<br />

Agriculture<br />

Cultivating excellence<br />

4%<br />

Basic materials<br />

<strong>Supporting</strong> <strong>your</strong> industry


18<br />

The automotive sector<br />

A passenger car can contain up to 30 kg of <strong>Bekaert</strong> wire products.


19<br />

Wiper component wire<br />

Pierce nuts in chassis<br />

Clutch spring wire<br />

Steel cord and bead wire<br />

Hybrid reinforcement<br />

fabric for bumper beams<br />

Suspension spring wire<br />

Diesel particulate fi lter<br />

media<br />

Insulator wire<br />

Window fi lm<br />

Heating cord<br />

Power spring (seat recliner)<br />

Steering column profi les<br />

The automotive sector is the largest user of <strong>Bekaert</strong><br />

products, accounting for 33% of our sales. We set<br />

ourselves apart from the competition with consistent<br />

high quality products and innovations tailored to<br />

our customers’ needs. We supply steel cord for<br />

reinforcing radial tires to nearly all major tire<br />

manufacturers in the world: one in four tires <strong>worldwide</strong><br />

is reinforced with <strong>Bekaert</strong> steel cord. We also supply<br />

Co-development for tire projects<br />

Another example of our commitment to<br />

innovation and greener technology is our<br />

development project aimed at creating a<br />

new generation of light-weight tires with<br />

weight savings of 30% and a reduction of<br />

rolling resistance by 25% when compared to<br />

conventional tires. This would result in a 5%<br />

cut in the vehicle’s total fuel consumption.<br />

The tires would be produced from different<br />

polymers than conventional rubber and from<br />

light-weight steel with high tensile strength.<br />

specialized wire products that meet the highest quality<br />

standards. These include spring wires, fi ne cable wires,<br />

wires for airbags, wires and cables for window elevator<br />

systems, wires for windshield wiper arms and blades,<br />

and welding wires.<br />

In this sector, we are constantly striving to make<br />

products of higher quality and doing so without infl ating<br />

costs. Bumper reinforcement based on steel cord and<br />

glass fi ber is an example of this commitment. It is<br />

an innovative <strong>Bekaert</strong> application that combines the<br />

strength of steel with a lower weight, outperforming<br />

the existing solutions at a competitive price. Moreover,<br />

it allows for a higher level of functional integration and<br />

offers greater design possibilities.<br />

Environmental protection and sustainability are also<br />

driving forces behind innovation in the automotive sector.<br />

<strong>Bekaert</strong> sees robust growth in products which ensure<br />

that solutions last longer or that cars consume less. We<br />

have also developed metal fi bers for fi ltering particulates<br />

from diesel exhausts and heating cord for selective<br />

catalytic reduction systems used to cut emissions.<br />

= Contributing to a better environment


20<br />

The energy & utilities sector<br />

The circumstances for oil recovery are increasingly challenging, and demand ever-improved methods and materials.<br />

<strong>Bekaert</strong> supplies the industry with high-quality solutions like wires and cables for offshore oil exploration, and flat and profiled<br />

wires to reinforce offshore pipes.


21<br />

Fine cord for timing<br />

belts<br />

Sawing wire<br />

Steel cord-reinforced<br />

thermoplastic strips<br />

Clean enclosed<br />

burners<br />

Wires for armoring<br />

umbilicals<br />

Wires for armoring<br />

marine cables<br />

Shaped wires for<br />

fl exible pipes<br />

Armoring wires for<br />

power cables<br />

Profi led wire<br />

Steel wire-armoring for<br />

telecom cables<br />

Steel wires and strands<br />

for overhead power lines<br />

Wires for large 6-strand<br />

ropes for mooring lines<br />

In the oil & gas industry all over the world, <strong>Bekaert</strong><br />

products play a key role. Whether it concerns<br />

onshore or offshore oil extraction or gas mining,<br />

<strong>Bekaert</strong> products contribute to sustainable, safer<br />

and more cost-effective operations. In addition to its<br />

contributions to the production and distribution of<br />

energy, <strong>Bekaert</strong> is also active in telecommunications.<br />

Our solutions for this sector include cable reinforcement,<br />

wires and cables for oil and gas drilling and burners that<br />

guarantee optimal incineration of residual gases during<br />

oil extraction.<br />

From the search for<br />

suitable wells to creating<br />

the wellness and ambient<br />

comfort at people’s homes.<br />

The search for renewable energy is a pre-eminent driving<br />

force behind our innovation. Prime examples are our<br />

sawing wire which allows our customers – manufacturers<br />

in the photovoltaic industry – to cut polysilicon for solar<br />

cells with a minimum loss of materials, and our fi ne cords<br />

to reinforce timing belts used in wind turbines.<br />

The higher demand on the part of both consumers and<br />

industry for energy, along with the gradual depletion of<br />

energy reserves, open the door to the use of advanced<br />

technologies for the extraction of energy sources under<br />

increasingly diffi cult circumstances. Our customers rely<br />

on <strong>Bekaert</strong>’s extensive knowledge of mechanical<br />

strengths, coatings, specifi c wire forms, and applications<br />

to assist in this domain. <strong>Bekaert</strong> Armofor ® composite<br />

strips for example, make a signifi cant contribution to<br />

maintain the output of existing oil sources at the current<br />

level. High pressure fl exible thermoplastic pipes form<br />

a cost effective, long lasting solution when compared to<br />

steel pipes in water injection.


22<br />

The construction sector<br />

A particularly large-scale construction project in Brazil is the new building for the administrative services of the state of Minas Gerais<br />

in Belo Horizonte, designed by Brazilian architect Oscar Niemeyer. The five-storey building is hung from 1 080 plastic-coated,<br />

prestressed concrete strands from <strong>Bekaert</strong>, which are fixed onto 15 concrete beams, also reinforced by prestressed concrete<br />

strands. The two other administrative buildings integrate <strong>Bekaert</strong> Murfor ® reinforced masonry.


23<br />

Fencing<br />

Dramix ® steel fi bers<br />

and Dramix ® Green<br />

Hoisting cables for<br />

elevator belts<br />

Environment-friendly<br />

gas burner<br />

<strong>Bekaert</strong> Mesh Track<br />

Wire for guiderails<br />

<strong>Bekaert</strong> Murfor ®<br />

<strong>Bekaert</strong> Stucanet ®<br />

Welded mesh<br />

Window fi lm<br />

Nails and nail wire<br />

solutions<br />

<strong>Bekaert</strong> Bekinox ® Color<br />

for architectural applications<br />

Terminal 3 at the Beijing Capital International<br />

Airport is known for being the world’s largest<br />

airport building. The breathtaking dragon-like<br />

structure took four years to construct, covers<br />

more than a million square meters and is<br />

designed to accommodate an estimated<br />

50 million passengers a year by 2020.<br />

Beautiful glass ceilings make for a stunning<br />

architectural structure, but also a solar heat<br />

gain nightmare. To solve their solar heat<br />

control problems, the airport looked to Solar<br />

Gard ® Sterling 20. Solar Gard ® Sterling 20<br />

window fi lm has been successfully installed<br />

on 10 000 square meters of the structures’<br />

glass roof. With the fi lm blocking 99% of<br />

ultraviolet rays and total solar energy rejection<br />

up to 76%, the airport management are<br />

completely satisfi ed with our fi lm's effects<br />

on solar heat reduction.<br />

Civil, residential and industrial construction sectors put their<br />

faith in <strong>Bekaert</strong>. Our wire, mesh, and fi ber products fi nd<br />

applications in construction: in lifts and burners, fencing and<br />

reinforcement, roads and bridges; in architectural solutions<br />

and concrete reinforcement. We are driven by our quest for<br />

more environment-friendly solutions with a focus on better<br />

materials, greater safety, and lower energy consumption.<br />

We strive for sustainable, cost-effi cient applications with<br />

a minimum impact on the environment. For example,<br />

<strong>Bekaert</strong> supports the need for greater effi ciency in energy<br />

consumption with energy-effi cient burners and window fi lm.<br />

We offer customers in the construction sector nails and<br />

nail wire, pre-stressed concrete cord and wire, and plaster<br />

laths and corner protectors, as well as solutions for erosion<br />

protection. Our strong presence in local markets has<br />

triggered a number of new product developments for<br />

specifi c applications, including mining. For example, 15% of<br />

our sales in Latin American construction are generated by<br />

products that are specifi cally tuned to local demand.<br />

In mature markets, we are seeing a different pattern of<br />

demand and one that is characterized by higher quality<br />

requirements with, for instance, a trend toward materials<br />

with a high resistance to corrosion or ones which allow for<br />

faster, simpler project completion, such as Dramix ® steel<br />

fi bers. In addition, we support our customers with a wide<br />

range of services, from consulting to the supply of fi ber<br />

dosing equipment.


24<br />

Often unseen, but always there: <strong>Bekaert</strong> is a part of the products we all use every day. That is why we listen to<br />

our end consumers. What they want is essential, for our customers’ <strong>business</strong> and for ours.<br />

Colored champagne<br />

cork wire<br />

Bra wire<br />

Consumer goods<br />

The wide range of applications for <strong>Bekaert</strong> wire attest to our success in<br />

satisfying diverse customer requirements. End users have their choice<br />

of our wires in a variety of coatings and colors, including champagne<br />

cork muselets, paper clips, fishhooks, staples and spokes, as well as<br />

industrial applications like ski lift cables, inkjet cartridges, heat resistant<br />

textiles, and much more.<br />

Global consumerism is the present trend. As higher quality and comfort<br />

standards and functionalities are required, the demand for more advanced<br />

coated steel wire products evolves accordingly.<br />

Bookbinding wire<br />

Bedding and seating<br />

spring wire<br />

Medical and dental wire


Hose wires of high tensile strength reinforce high pressure hoses.<br />

25<br />

Brush wire<br />

Carding solutions for<br />

the textile industry<br />

The equipment sector<br />

For heavy equipment makers and operators, we supply a range of specialized<br />

wire product components. These include: fine cord, spring wire and profiled<br />

wire, high-pressure hose armoring wire, hydraulic filter media, and steel wire<br />

for cranes. <strong>Bekaert</strong> offers customers in the textile industry wires for carding.<br />

We also produce high-grade steel wire for the heddles and springs of<br />

Jacquard looms.<br />

<strong>Bekaert</strong> produces an extensive range of high carbon rope wires for hoisting<br />

rope applications, providing an excellent ductility on wire level leading to<br />

optimal fatigue properties on rope level.<br />

Our solutions are used both in the machines themselves and in their assembly.<br />

As <strong>Bekaert</strong> builds its own proprietary machinery, we know exactly what it<br />

means to make high-performance equipment allowing a manufacturing<br />

company to produce goods with a focus on operational excellence.<br />

Welding wire<br />

Hose reinforcement wire<br />

Fine cord for timing belts


26<br />

At <strong>Bekaert</strong>, we have been providing the highest quality fencing products to the agricultural industry for 130 years.<br />

We listen to our customers and develop innovative fencing solutions so you can build a better fence.<br />

Auger wire for<br />

animal feed systems<br />

Barbed wire<br />

The agricultural sector<br />

Across the agricultural sector, we are working on future-oriented innovations that<br />

increase productivity and make day-to-day work easier. In emerging markets like<br />

Latin America, we have had particular success with traditional wire products,<br />

such as barbed wire, while our growth in more mature markets like North<br />

America is driven by special products, such as fences with specific tensile<br />

strength and corrosion resistance requirements, like Solidlock ® fixed knot<br />

fences. Through our global footprint and our mix of trading and manufacture,<br />

we can offer total packages to our customers.<br />

Vineyards and other fruit and vegetable growers around the world rely on our<br />

wire for training their vines, especially the recently developed biodegradable<br />

version of our <strong>Bekaert</strong> wire.<br />

But <strong>Bekaert</strong> offers more than just vineyard wire. We provide an answer to all of<br />

the sector’s requirements: wires, posts, fencing, tools, shading, joining and<br />

tensioning devices. This has greatly increased sales and turned the one-stopshop<br />

service approach to our customers into reality.<br />

Wire for oyster<br />

breeding cages<br />

Wire and mesh for fish<br />

farming<br />

Vineyard wire


<strong>Bekaert</strong> Bekinox ® stainless steel fibers and yarns - for instance in fabric for protective clothing - are used to safely<br />

discharge static electricity which can lead to explosions or damage electronic equipment.<br />

27<br />

Rotatable sputter<br />

solutions<br />

Filtration media,<br />

elements and systems<br />

Many <strong>Bekaert</strong> products are used in exploring and producing raw materials,<br />

from coal and metals to glass, pulp, and paper to chemicals and textiles.<br />

Paper is an outstanding example of an industry in which <strong>Bekaert</strong> products play<br />

a crucial role. Right after the fi rst tree hits the ground over the pre-treatment of<br />

wood pulp to the printing, bundling and recycling of paper: <strong>Bekaert</strong>’s presence<br />

spans the entire value chain of the paper industry. We make cable and wefts<br />

for conveyor belts that are used across many industries. Our products are<br />

employed in fi lter media, as well as in fi lter elements and systems for synthetic<br />

fi bers and plastic fi lms. We are also a trendsetter in the glass industry with<br />

our sputter hardware and rotatable targets. <strong>Bekaert</strong> supplies all manner of<br />

wire-based products to mines the world over and to almost every step in the<br />

value chain. Mining is the starting-point for any natural resource-related process<br />

where value is created.<br />

Non-contact drying<br />

systems for paper &<br />

board industry<br />

Steel cord for conveyor<br />

belts<br />

Ropes for surface mining


28<br />

28<br />

Sustainability is in our DNA<br />

Beliefs and mission<br />

<strong>Bekaert</strong> believes that, as a company, we derive our strength from the lasting<br />

relationships we forge with our customers, suppliers, and other <strong>business</strong> partners,<br />

and our clear focus on creating win-win solutions. Our people make the difference.<br />

We believe that the resilience, trust, and integrity they demonstrate in their daily work<br />

generates the power we need to fulfill our mission.<br />

Our mission is:<br />

- To safeguard the future of the company through sustainable profitable growth while<br />

consistently generating adequate returns.<br />

- To be recognized as a world leader in our selected <strong>business</strong> segments, offering our<br />

customers – as their preferred supplier – innovative and high-quality products and<br />

services.<br />

- To maintain our position as an employer of choice for the best talent by providing<br />

professional growth opportunities and competitive rewards, thereby reflecting the<br />

value we place on global diversity.


29<br />

The world around us, our shared concern<br />

A healthy, safe workplace for our<br />

employees and a concern for the<br />

environment have both long been<br />

intrinsic components of <strong>Bekaert</strong>’s<br />

strategy of sustainable profitable<br />

growth.<br />

Our staff: of capital<br />

importance<br />

Our over 27 000 highly-qualified<br />

and motivated employees create<br />

the dynamic that characterizes<br />

<strong>Bekaert</strong>’s international corporate<br />

culture.<br />

For <strong>Bekaert</strong>, ‘sustainability’ means taking full<br />

responsibility for the impact our operations<br />

have on the environment and on society.<br />

We strive to reduce this impact, and we believe<br />

our people can make the difference.<br />

Lifelong learning<br />

Learning is synonymous with<br />

improvement at <strong>Bekaert</strong>. We focus<br />

not only on the acquisition of<br />

additional skills, but also on<br />

optimization of our daily work.<br />

By providing training to stimulate<br />

learning and development, <strong>Bekaert</strong><br />

is making a long-term investment in<br />

our staff, an investment which does<br />

and will continue to contribute to<br />

the company’s sustainability.<br />

Sharing knowledge<br />

across plants<br />

In cooperation with our<br />

customers and suppliers, specific<br />

products and processes are under<br />

development in our Key Learning<br />

Plants. These plants contribute to<br />

the flawless implementation of new<br />

technology in all our plants<br />

<strong>worldwide</strong>, and they play a key role<br />

in customer complaint prevention.<br />

Health and safety<br />

Safety has been a key concern at<br />

<strong>Bekaert</strong> since the company was<br />

founded: it is embedded in our<br />

long tradition of operational<br />

excellence.<br />

Each year, <strong>Bekaert</strong> organizes<br />

a World Health and Safety Day<br />

to raise safety awareness in all<br />

our plants the world over.<br />

Safety is a key performance<br />

indicator that is carefully<br />

monitored by the Environment,<br />

Health & Safety team.<br />

The environment: reducing<br />

our ecological footprint<br />

We strive to minimize our<br />

environmental impact by using<br />

fewer materials, moderating our<br />

energy consumption, and reducing<br />

waste. These reduction programs<br />

not only protect the environment,<br />

they are also integral to our aim of<br />

operational excellence.<br />

All our personnel are committed to<br />

reducing the ecological footprint of<br />

The safety department within our subsidiary<br />

Prodac in Peru, organized an activity for the<br />

employees’ children. During this session, the<br />

children got acquainted with health and safety<br />

guidelines.<br />

Safety has been a key concern at <strong>Bekaert</strong> since<br />

the company was founded: it is embedded in<br />

our long tradition of operational excellence.<br />

Sustainability<br />

Based on the company’s beliefs and mission, we defined sustainability as follows:<br />

We acknowledge that our pursuit for sustainable profitable growth must take into consideration the broader<br />

economic, ambient and social impact of our activities. That is why we integrate the interests of customers, staff,<br />

shareholders, communities and other stakeholders into all aspects of our activities.<br />

<strong>Bekaert</strong> strives for operational excellence in a manner that is friendly to the surroundings, safe, healthy and socially<br />

responsible. <strong>Bekaert</strong> invests in clean and energy-efficient infrastructure, production processes and products.<br />

<strong>Bekaert</strong> always complies with local standards and regulations.


30<br />

our products and production<br />

processes. Rational use of raw<br />

materials and energy is a priority.<br />

We seek also to develop products<br />

and services that will contribute to<br />

a cleaner, safer world. Our aim is<br />

not just to respect laws and<br />

regulations, but to anticipate them.<br />

Environmental protection in<br />

our production<br />

<strong>Bekaert</strong> implements a uniform<br />

environmental, health, and safety<br />

policy <strong>worldwide</strong>, with the same<br />

procedures and guidelines for all<br />

our offices and plants around the<br />

globe. The standardization we<br />

have achieved in our production<br />

processes and raw materials is a<br />

great advantage because<br />

improvements at one plant can be<br />

easily rolled out to the others.<br />

We also have an internal benchmark<br />

that compares each of our<br />

plants in terms of emissions,<br />

water pollution, and the<br />

consumption of energy, water, and<br />

materials for each end-product.<br />

This international comparison is<br />

part of our Total Environmental<br />

Care management system, which<br />

inspires us to perform better<br />

every day.<br />

Rational use of raw materials<br />

and energy is a priority<br />

The energy consumption involved<br />

in the production of wire and<br />

steel cord is considerable.<br />

By the end of 2010, the combination<br />

of retrofitted energy savings and<br />

energy-saving solutions to new machines<br />

will result in an annual reduction of more<br />

than 200 000G joule thermal and electrical<br />

energy, the equivalent of the average<br />

annual electricity consumption of<br />

15 000 families.<br />

Therefore, our environmental<br />

experts and specialist mechanical<br />

engineers have been investigating<br />

production methods with the<br />

lowest possible CO 2<br />

emissions per<br />

ton. We also invest <strong>worldwide</strong> in<br />

measures to reduce energy usage.<br />

Every expansion of our plant<br />

infrastructure, machinery,<br />

and process lines is immediately<br />

equipped with the most<br />

up-to-date ‘green’ ideas and<br />

technologies. We save substantial<br />

amounts of energy by<br />

recuperating heat, reducing<br />

friction, improving insulation, and<br />

making our motors more efficient.<br />

REACH compliance<br />

<strong>Bekaert</strong> actively aspires to achieve<br />

compliance with REACH – the<br />

European standard for the<br />

registration, evaluation, and<br />

authorization of chemical<br />

substances. We have already<br />

determined that we can continue<br />

to offer our current product range<br />

in the future, as the primary and<br />

secondary materials necessary<br />

will remain available. Moreover,<br />

End 2010 <strong>Bekaert</strong> inaugurated its greenest<br />

steel cord plant <strong>worldwide</strong> in Shenyang<br />

(China). In this plant the newest technologies<br />

for optimized energy conservation, reduced<br />

environmental impact and enhanced<br />

workspace comfort are combined.<br />

<strong>Bekaert</strong> invests in energy reduction<br />

programs and in water treatment plants<br />

to reduce the amount of water wasted<br />

and to recycle what is.<br />

We actively consider green energy<br />

for our production sites.


31<br />

a thorough screening of our<br />

end-products has shown that<br />

these do not contain any<br />

substances of very high concern<br />

listed on the candidate list of the<br />

ECHA (European Chemicals<br />

Agency).<br />

The environment as a<br />

motivating force<br />

Caring for the environment is a key<br />

element in <strong>Bekaert</strong>’s R&D policy.<br />

Many of the products and<br />

processes we develop or optimize<br />

are the result of our quest for<br />

cleaner technology and more<br />

rational energy use.<br />

In Peru <strong>Bekaert</strong> supports the "Reading to grow" program. By improving teaching methods,<br />

children learn to write & read fluently.<br />

Environmentally-friendly<br />

solutions<br />

• Sintered or welded fibers that<br />

go in diesel particulate filters<br />

filtrate fine particulates that can<br />

be harmful to health.<br />

• <strong>Bekaert</strong> sawing wire, a<br />

high-tech fine wire, is used<br />

to saw silicon wafers used in<br />

solar panels and other<br />

applications.<br />

Better materials<br />

• The lighter and stronger the<br />

steel cord, the lighter the car or<br />

truck tire and the better its fuel<br />

economy. The latest<br />

development in this field is<br />

our ultra-tensile steel cord.<br />

• Each day, 40 000 square meters<br />

of glass are covered with our<br />

Our window films <strong>business</strong> in San Diego (U.S.)<br />

obtained in 2010 the Environmental Product<br />

Declaration (EPD), proving that the environmental<br />

impact of making solar control window film is<br />

offset by the positive impact of installing an energy<br />

saving window film, making it carbon-negative.<br />

The natural disasters in Chile and Indonesia in 2010 prompted a wave of sympathy from<br />

<strong>Bekaert</strong> employees across the world. The funds raised through the Today I work for my<br />

colleagues donation program were used to financially support the affected employees with<br />

the repair and reconstruction of their houses.<br />

window film. It lets the light in<br />

but keeps the sun’s heat out,<br />

significantly helping reduce<br />

energy consumption.<br />

• <strong>Bekaert</strong> has devised an<br />

environment-friendly<br />

alternative to the toxic lead<br />

or the expensive zinc that are<br />

traditionally used for wheel<br />

balance weights. Our weights,<br />

which are made of steel<br />

profiled wire, offer the same<br />

functionality.<br />

• We have developed wire with<br />

biodegradable polymer coatings<br />

for agricultural uses, including<br />

training plants.<br />

A sense of public<br />

responsibility<br />

We want to be a loyal, responsible<br />

partner to the local communities in<br />

which we operate. We attach<br />

great importance to interacting<br />

with local governments in a<br />

transparent, constructive way.<br />

We are committed to complying<br />

with local legislation and collective<br />

labor agreements. <strong>Bekaert</strong> is an<br />

adherent to the Universal<br />

Declaration of Human Rights and<br />

the treaties and recommendations<br />

of the International Labor<br />

Organization.<br />

We attach special importance to<br />

learning and, so, we provide<br />

assistance for many educational<br />

projects.<br />

We also support local activities<br />

and projects for social, cultural,<br />

and economic development. For<br />

example, in Latin America we<br />

finance vaccination campaigns for<br />

children and in China we currently<br />

champion a wide range of social<br />

projects.


32<br />

Part of <strong>your</strong> life<br />

<strong>your</strong> toaster contains <strong>Bekaert</strong><br />

Bekanickel ® wire, guaranteeing<br />

you a safe, reliable cooking<br />

experience.<br />

the concrete structure of <strong>your</strong><br />

house is reinforced with Dramix ®<br />

steel fiber and the solar cells on<br />

<strong>your</strong> roof are produced using<br />

sawing wire and rotatable<br />

sputter targets of <strong>Bekaert</strong>.<br />

one of every four tires is<br />

reinforced with <strong>Bekaert</strong> steel<br />

cord. Your cell phone screen is<br />

covered with a <strong>Bekaert</strong> film and<br />

<strong>your</strong> GPS housing is made with<br />

<strong>Bekaert</strong> conductive plastics.<br />

06:30 06:45<br />

07:30<br />

the ATM you withdraw money from<br />

positions <strong>your</strong> bank card perfectly<br />

thanks to a timing belt reinforced<br />

with <strong>Bekaert</strong> cables, and its<br />

housing contains <strong>Bekaert</strong><br />

conductive plastics to avoid<br />

electro-magnetic interference.<br />

the carpet of the airplane you<br />

fly on resists static with <strong>Bekaert</strong><br />

Bekinox ® spun yarns.<br />

the windows at <strong>your</strong> weekend<br />

break destination protect you<br />

from heat and UV radiation with<br />

a Solar Gard ® window film.<br />

Your apartment may be heated<br />

with a burner equipped with<br />

<strong>Bekaert</strong> material.


33<br />

the road you take every day is<br />

reinforced with <strong>Bekaert</strong> Mesh<br />

track ® .<br />

the elevator in <strong>your</strong> office may<br />

be equipped with (flat belts<br />

reinforced with) <strong>Bekaert</strong> cables.<br />

<strong>your</strong> office has flawless<br />

electricity supply thanks to<br />

<strong>Bekaert</strong> reinforcing wires.<br />

The stationery material you<br />

are using contains <strong>Bekaert</strong><br />

bookbinding wire and staples.<br />

08:00 08:30 09:00<br />

the spokes of <strong>your</strong> bike contain<br />

<strong>Bekaert</strong> galvanized and high<br />

carbon plastic coated wire and<br />

stainless wire.<br />

the polymer wrap around <strong>your</strong><br />

bouquet of flowers was<br />

manufactured with a filter based<br />

on <strong>Bekaert</strong> porous metal media.<br />

the wire holding the cork of <strong>your</strong><br />

champagne bottle is made by<br />

<strong>Bekaert</strong>. Cheers!


34<br />

34<br />

better together stories


The pavement of the new<br />

Algeciras port terminal<br />

extends well over 40<br />

hectares. Reinforcing such<br />

a large surface area with<br />

conventional steel bar<br />

reinforced concrete would<br />

be a labor intensive task.<br />

By using concrete reinforced<br />

with Dramix ® steel fibers,<br />

the hours of manual labor<br />

are sharply reduced,<br />

which lowers the overall cost<br />

price. More importantly,<br />

the solution provided<br />

by <strong>Bekaert</strong> significantly<br />

improves the durability of<br />

the terminal pavement.<br />

Antonio Garabatos,<br />

Project Engineer – ALATEC<br />

The <strong>Bekaert</strong> team was<br />

highly committed, diligent<br />

and knowledgeable and<br />

they have deployed all<br />

the available resources,<br />

including world-class<br />

laboratory facilities, for the<br />

successful completion of<br />

our technology partnership<br />

which will, no doubt, be<br />

highly beneficial to both<br />

parties.<br />

PK Mohamed, Chief Adviser,<br />

Research & Technology,<br />

Apollo Tyres<br />

We experienced <strong>Bekaert</strong>’s<br />

‘close-to-the-customer’<br />

approach all through the<br />

switchover process: there<br />

was always a <strong>Bekaert</strong><br />

employee present when<br />

switching targets to<br />

analyze the interference<br />

between our production<br />

process and the target.<br />

When we had questions<br />

they always responded<br />

immediately. From day 1<br />

after implementation we also<br />

started looking for possible<br />

improvements together. This<br />

project is a co-development<br />

prototype.<br />

Jozef Szlufcik, R&D manager<br />

Photovoltech<br />

Putting better together into practice<br />

What does customer focus mean in everyday practice We’ll tell you about<br />

some product solutions that were the result of fruitful co-development<br />

partnerships. <strong>Bekaert</strong> and its customers have a long tradition of working in<br />

close collaboration around the world. By becoming part of local economies,<br />

<strong>Bekaert</strong> learned that particular circumstances require a particular approach.<br />

Our case stories are illustrative of the remarkable successes built on<br />

better together, in very diverse industries.


Imagine what we can<br />

achieve together ...<br />

Would you like to learn more about the solutions we offer<br />

Are you interested in any of our products or services<br />

Please don’t hesitate to get in touch. We would be delighted<br />

to talk about how we can work together.<br />

www.bekaert.com<br />

www.bekaert.mobi<br />

NV <strong>Bekaert</strong> SA<br />

President Kennedypark 18<br />

8500 Kortrijk, Belgium<br />

T + 32 56 23 05 11<br />

F + 32 56 23 05 43<br />

<strong>Bekaert</strong> Corporation<br />

3200 West-Market Street, Suite 303<br />

Akron, Ohio 44333-3326 USA<br />

T +1 330 867 3325<br />

F +1 330 873 3424<br />

<strong>Bekaert</strong> Corporation<br />

1395 South Marietta Parkway<br />

Building 500, Suite 100<br />

Marietta, Georgia 30067-4440, USA<br />

T +1 770 421 8520<br />

F +1 770 421 8521<br />

<strong>Bekaert</strong> Management<br />

(Shanghai) Co., Ltd<br />

17F, Block E, Waterfront Place<br />

No. 31, Lane 168, Daduhe Road<br />

200062 Shanghai, China<br />

T +86 21 2219 7000<br />

F +86 21 2219 7399<br />

2011. Responsible editor: Katelijn Bohez

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