Supporting your business worldwide - Bekaert
Supporting your business worldwide - Bekaert
Supporting your business worldwide - Bekaert
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<strong>Supporting</strong> <strong>your</strong> <strong>business</strong> <strong>worldwide</strong>
Contents<br />
PLEASED TO MEET YOU<br />
WHAT WE HAVE TO OFFER<br />
4 Introducing <strong>Bekaert</strong><br />
8 Global presence to support<br />
<strong>your</strong> <strong>business</strong><br />
12 Developing for tomorrow<br />
15 Expanding our horizons<br />
since 1880<br />
01<br />
02<br />
YOUR BUSINESS,<br />
OUR BUSINESS<br />
18 The automotive sector<br />
20 The energy & utilities sector<br />
22 The construction sector<br />
24 Consumer goods<br />
25 The equipment sector<br />
26 The agricultural sector<br />
27 The basic materials sector<br />
THE WORLD AROUND US,<br />
OUR SHARED CONCERN<br />
28 Sustainability is in our DNA<br />
32 Part of <strong>your</strong> life<br />
03<br />
better together<br />
34 better together stories<br />
04
3<br />
Pleased to meet you<br />
For 130 years now, customers all over the world continue to work with <strong>Bekaert</strong>. Because of our unique metal<br />
transformation technologies, combined with our coating know-how. This is what we are good at: we transform<br />
metal. From the wire rod we draw, we develop a comprehensive range of high-tech steel wire products and we<br />
offer fully-fledged expertise in coating technology. All for innovative market solutions that add value to <strong>your</strong><br />
<strong>business</strong>.<br />
better together sums up the unique cooperation between <strong>Bekaert</strong> and its <strong>business</strong> partners. We want to help you<br />
grow <strong>your</strong> <strong>business</strong>. We want to support you with consistent quality performance on a global scale.<br />
With innovative product development and excellent customer service. We aim to meet <strong>your</strong> needs and provide<br />
you with added value not only in the short term, but for the long haul as well.<br />
You can find our products in automobiles, windmills, elevators, tunnels and bridges; in homes and offices;<br />
in machines and offshore; to name just a few. If it drives, generates, ascends, filters, or reinforces, there is a<br />
good chance <strong>Bekaert</strong> products are helping it do so. We work with you and <strong>your</strong> customers to keep the world<br />
moving. This is what drives us: the desire to give you a competitive edge in <strong>your</strong> market and sector.<br />
This brochure will tell you more about the markets we serve and the activities in which we are involved.<br />
It will also explain how <strong>Bekaert</strong> and our <strong>business</strong> partners put better together into action with inspiring projects<br />
that build and strengthen market positions. I hope our approach strikes a chord with you.<br />
And if you would like to write a new story with us, our door is always open.<br />
Bert De Graeve<br />
Chief Executive Officer
4<br />
Introducing <strong>Bekaert</strong><br />
Who We Are<br />
- Founded in 1880<br />
- Technologically strong in advanced metal transformation and advanced coatings:<br />
a unique combination of expertise<br />
- Customers in over 120 countries and in diverse markets and sectors<br />
- More than 27 000 employees <strong>worldwide</strong><br />
- Headquarters in Belgium<br />
- Combined sales in 2010: € 4.5 billion<br />
- Consolidated sales in 2010: € 3.3 billion<br />
- Listed on Euronext ® Brussels (BEKB)<br />
- Reporting under IFRS<br />
- Chairman of the Board of Directors: Baron Buysse<br />
- Chief Executive Officer: Bert De Graeve<br />
www.bekaert.com<br />
www.bekaert.mobi
5<br />
What we have to offer<br />
<strong>Bekaert</strong> offers on a global scale a quality portfolio of high added<br />
value drawn steel wire products and coating solutions. We are<br />
passionate about finding the next market trend so we can help you<br />
strengthen <strong>your</strong> market position.<br />
Strength through synergy<br />
Transforming steel wire and applying coating technology, that is<br />
our core <strong>business</strong>. We have 130 years of experience in creating wire<br />
products of the form, quality and composition best suited to <strong>your</strong><br />
needs. Working together, we draw on this expertise to develop the<br />
right solutions for you.<br />
better together is built on<br />
130 years of materials expertise,<br />
a tradition of operational excellence,<br />
openness to the wider world,<br />
and responsiveness to new trends<br />
and developments – the same factors<br />
that make <strong>Bekaert</strong> market<br />
and technological leader.<br />
Our primary raw material is wire rod – we purchase more than<br />
2.6 million tons annually. Depending on <strong>your</strong> requirements, we draw<br />
wire from it in different strengths and diameters, even ultrafine fibers<br />
of 1 micron. We group the wires into cords, weave or knit them into<br />
fabric, or process them into an end-product. Our market-oriented<br />
innovation guarantees an up-to-date product portfolio with new<br />
products and new functionalities that are better, stronger, faster,<br />
longer-lasting, and more materially-efficient.<br />
<strong>Bekaert</strong> is unique for its combination of metal<br />
transformation and coating technology, which has<br />
brought forth a wide variety of products, tailored to<br />
our customers’ needs.<br />
Depending on the application, we apply high-tech coatings to<br />
wires and other materials, such as film and sputter targets.<br />
These coatings can reduce friction, improve corrosion resistance,<br />
or enhance wear resistance. Together, our core competences give<br />
you an edge in <strong>your</strong> market.<br />
Our primary raw material is wire rod, purchased from<br />
steel suppliers all over the world in 250 different<br />
compositions to produce wire products that meet<br />
the highest expectations.
6<br />
Stimulating<br />
cross-fertilization<br />
Steel wire plays a key role in tens of<br />
thousands of applications. Some<br />
<strong>Bekaert</strong> products are complete<br />
solutions; others are part of a larger<br />
whole. With this in mind, we<br />
maximize the synergies between<br />
our activities in different markets<br />
and sectors. We draw inspiration<br />
from solutions developed in<br />
response to other challenges so<br />
that each customer benefits from<br />
our presence in practically every<br />
industrial sector.<br />
We focus not only on <strong>your</strong><br />
technological specifications as an<br />
industrial customer, but also on<br />
the needs of <strong>your</strong> end-users. It<br />
is <strong>Bekaert</strong>’s ambition to find a<br />
state-of-the-art solution to every<br />
problem, however customerspecific,<br />
by making optimal use<br />
of our expertise.<br />
better together, the core of<br />
our corporate philosophy<br />
Throughout its long history, <strong>Bekaert</strong><br />
has believed in the value of strong<br />
partnerships and sustainable<br />
customer relationships.<br />
better together sums up the unique<br />
cooperative approach for <strong>Bekaert</strong><br />
and its <strong>business</strong> partners.<br />
The essence of <strong>Bekaert</strong> is in the<br />
alliances we form with our customers.<br />
We aim to help you achieve a leading<br />
position in <strong>your</strong> market. Your success<br />
is our success. That is what<br />
better together means for us.<br />
We want to help you grow <strong>your</strong><br />
<strong>business</strong>. We want to know what<br />
challenges you face, how you<br />
view new developments, how you<br />
plan to grow, and where you need<br />
greater efficiency. We want to meet<br />
<strong>your</strong> needs and offer you added<br />
value for both now and in the<br />
longer term.<br />
better together is the core of our<br />
entire <strong>business</strong> philosophy. It is the<br />
basis of our strategy for achieving<br />
sustainable profitable growth. And<br />
it is the way we give you the edge<br />
you need in <strong>your</strong> market.<br />
It is <strong>Bekaert</strong>’s ambition to find a state-of-the-art<br />
solution to every problem, however customerspecific<br />
it may be, by making optimal use<br />
of our expertise.<br />
Focus on two core competences<br />
Strength through synergy. This applies not only to our customer relationships, but also to the way we combine our<br />
core competences. <strong>Bekaert</strong>’s entire product portfolio, from advanced wires to high-tech materials and coatings,<br />
is centered around two major technology axes: metal transformation and coating technologies.<br />
Metal transformation focuses on the bulk properties of our products: finding the right metal composition,<br />
using the appropriate thermal treatments, and implementing different forming and joining techniques to obtain<br />
the properties needed. Strength, ductility, fatigue-resistance, shape and dimensions, conductivity, magnetic<br />
permeability … our processes provide you with the wire product you need.<br />
Coating technologies focus on the surface properties of our products: selecting the right surface treatments<br />
for the material and depositing the right amount (from nanometers to micrometers) of just about any material<br />
(metals, polymers, ceramics) onto the base. Adhesion, corrosion or wear resistance, aesthetic appearance,<br />
anti-fouling behavior … coating the product properly can optimize its performance.<br />
Our customers not only benefit from innovative products and materials, they can rely on <strong>Bekaert</strong>’s proprietary<br />
manufacturing processes: we make our quality products efficiently and on an industrial scale.
7<br />
A strategy at work<br />
The strategy of sustainable profitable growth and our better together philosophy are further expanded today in<br />
‘The <strong>Bekaert</strong> Way’. Sustainable profitable growth is our long-term strategic goal. Year after year, we strengthen<br />
the two forces that drive our success: <strong>worldwide</strong> market leadership and technological leadership.<br />
At <strong>Bekaert</strong>, we are focused on putting our better together philosophy into practice so that the entire company,<br />
its various entities and its many employees, work toward sustainable profitable growth.<br />
The <strong>Bekaert</strong> Way<br />
Vision<br />
> Sustainable Profitable Growth<br />
Our vision is reflected in our<br />
philosophy:<br />
better together<br />
For growth,<br />
for profitability,<br />
for sustainability.<br />
Corporate Social Responsibility<br />
> People/ Environment/ Society<br />
We want to achieve growth<br />
responsibly and with respect for<br />
our employees. This is why health<br />
and safety in the workplace<br />
remain the most important<br />
Key Performance Indicators.<br />
We strive for minimal<br />
environmental impact of our<br />
products and our production<br />
activities, and we have an<br />
integrated environmental policy<br />
across all our operations <strong>worldwide</strong>.<br />
Total Quality Management<br />
> Preferred Supplier/<br />
Committed Employees/<br />
Operational Excellence<br />
Way of Working<br />
> Customer Focus/ Innovation/<br />
Result Driven/<br />
Self-Management/<br />
Focus on Talent<br />
A structured approach to our<br />
work and specific skills of our<br />
employees are required: a focus<br />
on the customer, innovation, and<br />
talent; a result-driven approach;<br />
and the ability to self-manage.<br />
These are the keys to our<br />
long-term success: <strong>Bekaert</strong>’s<br />
success depends upon the<br />
aspirations of our employees.<br />
Values<br />
> Resilience/ Trust/ Integrity<br />
Our 3 basic values are becoming<br />
increasingly important as we<br />
continue our sustainable growth<br />
strategy and expand our workforce<br />
from the world’s most diverse<br />
countries and cultures.<br />
• Resilience is synonymous with<br />
versatility, flexibility, and<br />
adaptability: qualities that have<br />
allowed us to build on 130 years<br />
of success.<br />
• Trust – that of our partners, our<br />
shareholders, our society – has<br />
to be earned anew every day.<br />
• The professional integrity of a<br />
loyal team player is an essential<br />
building block to our success.<br />
These three values guide us at<br />
<strong>Bekaert</strong> in the choices and<br />
decisions we make every day.<br />
We continue our long tradition<br />
of Total Quality Management.<br />
We want to be our customers’<br />
preferred supplier. And so our staff,<br />
from every corner of the globe,<br />
bring passion and dedication to<br />
their work. With our unfailing<br />
operational excellence, our<br />
employees are motivated and<br />
our customers satisfied.
8<br />
Global presence to support<br />
<strong>your</strong> <strong>business</strong><br />
Being part of <strong>your</strong> solution means being part of <strong>your</strong> <strong>business</strong>. Backed by our global presence and technological<br />
leadership we can respond quickly to <strong>your</strong> needs, wherever you are located.
9<br />
Our sales network is close at hand<br />
European by origin, <strong>Bekaert</strong> has grown into a global<br />
player active on every continent. You can rely on a<br />
<strong>worldwide</strong> sales network that is responsive to market<br />
changes. <strong>Bekaert</strong> believes that its performance is<br />
directly related to the skills and motivation of its<br />
people. You will be working with highly trained and<br />
result-driven professionals whose constant aim is to<br />
create added value for <strong>your</strong> <strong>business</strong>. This way, you<br />
get the most from our global reach: our expertise, our<br />
efficiency, our proximity.<br />
Our production network strengthens <strong>your</strong>s<br />
Because the success of <strong>your</strong> <strong>business</strong> is important to<br />
us, we work constantly to strengthen our global<br />
manufacturing footprint. With production facilities<br />
<strong>worldwide</strong>, we are able to meet the needs of our<br />
customers and our markets quickly and effectively.<br />
We align our facilities with local requirements while still<br />
ensuring they conform to our international standards of<br />
quality and safety.<br />
<strong>Bekaert</strong> is present wherever you do <strong>business</strong>. We are<br />
renewing ourselves in mature markets and investing in<br />
emerging markets, including the BRIC countries.<br />
Our Latin American investments date back to the<br />
1950s and we recently strengthened our strategic<br />
position still further there. In Asia as well, we were<br />
one of the first companies to recognize the vast<br />
opportunities the growing Chinese economy has to<br />
offer. Our plants in China already employ a workforce<br />
of more than 10 000. When demand grew in Central<br />
Europe, we directed our focus to that region too.<br />
In Russia, we have set up a local manufacturing plant.<br />
In India, we have the production capacity needed to<br />
match the country’s future growth.<br />
For <strong>Bekaert</strong>, ‘close to the customer’ is about more<br />
than geography. We are guided by <strong>your</strong> plans, <strong>your</strong><br />
priorities, and <strong>your</strong> approach.<br />
Committed in products and approach<br />
Our commitment to you is not just about product<br />
quality. We also demonstrate this commitment in the<br />
way we meet <strong>your</strong> needs and desires. We talk to you<br />
about what you want in terms of product quality,<br />
production methods, and processes. Then, products,<br />
planning, delivery performance, and inventory management<br />
are all based around that dialogue.<br />
Our high flexibility enables us to match production<br />
capacity to market demand, working tirelessly to<br />
ensure that our products and our approach are just<br />
what you need.<br />
Driven to excel<br />
Anyone who has worked with <strong>Bekaert</strong> knows how<br />
committed we are to total quality. We have spent many<br />
decades refining our total quality management<br />
program and expanding it into new areas. Through<br />
benchmarking across locations, divisions, continents,<br />
and teams, we select the best practices and spread<br />
them throughout our <strong>worldwide</strong> organization. Total<br />
quality management is the springboard from which we<br />
pursue our constant drive for excellence. After all,<br />
operational excellence is what ensures that our<br />
customers are satisfied.<br />
You can rely on our <strong>worldwide</strong> production and sales network to meet <strong>your</strong> needs quickly and effectively.
10<br />
Where shall we meet<br />
When you choose <strong>Bekaert</strong>, you will benefit from our commitment to local service, supported by our global<br />
presence. We aim to excel as a dependable, ever-advancing supplier. You can rely on our <strong>worldwide</strong><br />
production and sales network to meet <strong>your</strong> needs quickly and effectively.<br />
North America<br />
2 000 personnel<br />
Combined sales:<br />
€ 631 million<br />
14%<br />
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Anticipating<br />
new trends<br />
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Latin America<br />
7 300 personnel<br />
Consolidated sales:<br />
€ 311 million<br />
Combined sales:<br />
€ 1 528 million<br />
34%<br />
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Intensifi ed<br />
customer service<br />
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All data as per year-end 2010
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EMEA<br />
6 800 personnel<br />
Combined sales:<br />
€ 1 057 million<br />
24%<br />
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Differentiation<br />
and innovation<br />
in a shifting<br />
market<br />
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Combined sales are sales generated by consolidated companies plus 100%<br />
of sales of joint ventures and associates after intercompany eliminations.<br />
31/03/09 10:43:19<br />
Asia-Pacific<br />
11 200 personnel<br />
Combined sales:<br />
€ 1 254 million<br />
28%<br />
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Increasing<br />
possibilities
12<br />
Developing for tomorrow<br />
Innovation profile<br />
- Annual investment in Research and Development of about € 80 million<br />
- An international team of 700 R&D specialists<br />
- Technology centers in Belgium and China and development labs <strong>worldwide</strong><br />
- Dedicated pilot lines for specific product and process development<br />
- A portfolio of 2 000 patents<br />
- Market-driven R&D: over 70% of our innovation projects are initiated by the local<br />
production and sales centers<br />
- Open innovation at work: a majority of projects are run in close cooperation with<br />
external partners such as customers, universities, or research centers
13<br />
How we work closely with you<br />
Being at the forefront of technological<br />
innovation is one of the key<br />
pillars in <strong>Bekaert</strong>’s strategy to<br />
achieve sustainable profitable<br />
growth. The resources we invest<br />
in technology and innovation<br />
account for approximately 2.5% of<br />
consolidated sales.<br />
Our research and development<br />
activities are aimed at new<br />
products and product applications<br />
as well as innovative production<br />
processes that limit costs,<br />
environmental impact and energy<br />
consumption; we also create and<br />
design increasingly efficient<br />
production equipment in our<br />
Engineering department.<br />
We attach particular importance<br />
to co-development, focusing on<br />
highly specific problems or<br />
<strong>business</strong> situations. Customerdriven<br />
innovation keeps us ahead<br />
of the competition.<br />
Leadership in technology<br />
At our main Technology Center in<br />
Deerlijk (Belgium) and the <strong>Bekaert</strong><br />
Asia R&D Center in Jiangyin<br />
(China), teams of highly qualified<br />
scientists and engineers work<br />
closely with lead customers.<br />
We regularly engage in joint R&D<br />
projects with our customers and<br />
suppliers as part of our consistent<br />
endeavor to leverage ideas and<br />
knowledge, expertise and<br />
resources to increase our skills<br />
and know-how. Our cooperative<br />
projects have resulted in various<br />
successful applications, such as<br />
coated elevator cords for higher<br />
fatigue resistance and steel cord<br />
with increased tensile strength for<br />
lighter, more durable tires.<br />
We also maximize the<br />
synergy across our two core<br />
competences. For example,<br />
we apply unique coatings to<br />
impart specific properties to<br />
our advanced wire products,<br />
like corrosion-resistance, antifouling<br />
or aesthetic appearance.<br />
This results in steady growth in<br />
our product offering, in both<br />
mature and emerging markets.<br />
Open innovation cuts<br />
lead times<br />
In order to promote synergy<br />
and accelerate technological<br />
innovations, <strong>Bekaert</strong> engages in<br />
‘open innovation’. We cooperate<br />
not only with our customers,<br />
but also with other parties,<br />
including universities, research<br />
centers, etc. This means<br />
we innovate faster, discover<br />
complementary knowledge<br />
and skills, and ensure R&D at<br />
lower cost.<br />
Speeding up development<br />
with corporate venturing<br />
We also engage in long-term<br />
innovation by investing in high-tech<br />
risk capital funds and in young,<br />
rapidly-growing high-tech companies<br />
whose expertise or market<br />
reach complement <strong>Bekaert</strong>’s own.<br />
This is yet another example of how<br />
we put our better together<br />
philosophy into action.<br />
Added value through<br />
engineering<br />
At <strong>Bekaert</strong> we have an own<br />
engineering department, which<br />
designs, assembles and installs<br />
the critical equipment for our<br />
various production plants around<br />
the world, and which globalizes<br />
spare parts asset management.<br />
Thanks to <strong>Bekaert</strong>’s in-house<br />
expertise and thorough knowledge<br />
of our own manufacturing<br />
needs, our production plants are<br />
equipped with the most advanced<br />
machines and infrastructure.<br />
This, in turn, enables us to match<br />
our production methods to <strong>your</strong><br />
company’s practices.<br />
Since 2009 the R&D activity of<br />
Engineering clearly focuses on<br />
increased energy saving,<br />
eco-friendlier equipment and the<br />
upgrading of existing equipment<br />
in order to reduce energy<br />
consumption and put higher<br />
levels of automation.<br />
Throughout the years our in-house engineering department<br />
has built up thorough expertise and specialized knowledge<br />
of our manufacturing needs.<br />
Our state-of-the-art mechanical, chemical and materials labs supply<br />
fast and accurate test results to support customer-driven research<br />
projects.
14<br />
From idea to automated<br />
production line<br />
Innovation is a key process at<br />
<strong>Bekaert</strong>. It is a vital part of our<br />
endeavor to ensure that our<br />
product portfolio meets the<br />
changing needs of our customers<br />
and is ready to respond to shifts<br />
in societal and market trends.<br />
Finding the right idea and then<br />
cultivating it into a product tailored<br />
to our customers’ needs requires<br />
a specific approach.<br />
Our innovation methodology<br />
comprises several steps to ensure<br />
that customers benefit from a<br />
dedicated and efficient process.<br />
Extensive lab capabilities and<br />
pilot lines<br />
Our technology centers are<br />
equipped with extensive lab<br />
facilities for both fundamental and<br />
applied research. The labs are<br />
specialized in the analysis of<br />
material properties, both bulk and<br />
surface, such as (electro-)chemical<br />
activity of materials and coatings.<br />
On top of that, pilot lines at the<br />
technology centers are used to<br />
test new processes or process<br />
adaptations without disturbing<br />
ongoing production. That way, we<br />
can expand our knowledge and<br />
speed up our time to market.<br />
Idea<br />
generation<br />
Strategic<br />
guidance<br />
Feasability<br />
study<br />
Idea evaluation<br />
& selection<br />
Staying ahead of the game:<br />
trends in technology<br />
<strong>Bekaert</strong> is committed to being on<br />
the cutting edge of international<br />
trends in research and<br />
development.<br />
Internationalization is<br />
accelerating<br />
In recent years, our technology<br />
efforts have been internationalized<br />
at high speed. Not only has a<br />
significant technology arm<br />
been expanded into China,<br />
the technology team in Belgium<br />
has welcomed a growing number<br />
of nationalities and disciplines.<br />
A brand-new R&D building<br />
equipped with labs, pilot lines,<br />
and offices has been put in use<br />
in Jiangyin, China. In Pune, India,<br />
we opened a new technical center<br />
early 2010.<br />
The goal is to better support local<br />
customers and to accelerate our<br />
global growth. These centers<br />
engage in lab test services for<br />
local customers, and assists in the<br />
development, implementation,<br />
upgrade, and protection of both<br />
current and future technology.<br />
Research<br />
project<br />
Concept<br />
assessment<br />
Development<br />
project<br />
Project<br />
assessment<br />
Market-driven R&D is based on a structured, multi-phase innovation process.<br />
Cross-functional cooperation<br />
is increasing<br />
Ever closer cooperation<br />
between our engineering<br />
department, technology centers,<br />
and production plants provides for<br />
more efficient innovation, faster<br />
results, and better technical<br />
support.<br />
Innovation is driven by the<br />
environment<br />
In the development of new<br />
products, we never ignore the<br />
challenges of tomorrow:<br />
the demand for adequate,<br />
clean materials and the growing<br />
needs for mobility and for materials<br />
with improved properties.<br />
These challenges are the driving<br />
force behind our growth.<br />
Some examples:<br />
• Ultra-thin metal fibers used in<br />
gas burners allow for efficient<br />
incineration and low NO x<br />
and<br />
hydrocarbon emissions.<br />
• We developed a superior<br />
coating for galvanized steel cord<br />
that promotes adhesion with<br />
polymers, rendering the use of<br />
solvents unnecessary.<br />
Technical<br />
Assistance<br />
Market<br />
Introduction<br />
R&D is the key driver of <strong>Bekaert</strong>’s technological leadership. It is responsible for the<br />
development of new technologies and processes and it is essential in the co-development<br />
of solutions and applications together with our customers.
15<br />
15<br />
Expanding our horizons since 1880<br />
2010: Strategic growth<br />
<strong>Bekaert</strong> opens its newly built steel<br />
cord plant in Lipetsk, Russia and<br />
completes the acquisition of two<br />
Bridgestone tire cord plants.<br />
2008: Inland China<br />
<strong>Bekaert</strong> concludes a strategic<br />
partnership with Ansteel, a leader in the<br />
Chinese steel industry. They invest in<br />
a joint-venture plant in Chongqing<br />
in inland China.<br />
1997: Brazil<br />
In 1997, <strong>Bekaert</strong> acquires a 45% share<br />
in Belgo-Mineira <strong>Bekaert</strong> Trefilarias S.A.<br />
in Brazil, significantly strengthening our<br />
presence in Latin America.<br />
1993: China<br />
In 1993, <strong>Bekaert</strong> takes a significant<br />
step in China: having served customers<br />
there for many years, <strong>Bekaert</strong> decides<br />
to set up a production platform in<br />
conjunction with a Chinese partner.<br />
1972: Stock exchange<br />
In 1972, <strong>Bekaert</strong> goes public and the<br />
<strong>Bekaert</strong> family opens up the company<br />
to new shareholders. In just a little over<br />
two minutes, all available <strong>Bekaert</strong><br />
shares are sold.<br />
2009: Andina<br />
<strong>Bekaert</strong> further consolidates its<br />
wire activities in Latin America by<br />
establishing a holding company with<br />
its partners and becoming the principal<br />
shareholder.<br />
2003: Central Europe<br />
<strong>Bekaert</strong> expands its manufacturing<br />
capacity in Central Europe by acquiring<br />
two wire plants in Slovakia.<br />
1996: India and Indonesia<br />
In 1996, <strong>Bekaert</strong> announces plans to<br />
build steel cord plants in Pune (India)<br />
and Karawang (Indonesia), establishing<br />
bases in these emerging markets.<br />
1988: United States<br />
In 1988, <strong>Bekaert</strong> builds a third wire mill<br />
and a third steel cord plant in the<br />
United States, in Shelbyville (Kentucky)<br />
and Rogers (Arkansas), respectively.<br />
1950: Latin America<br />
In 1950, <strong>Bekaert</strong> sets up its first plant<br />
in Chile with local partners.<br />
1922: Bourbourg<br />
In 1922, <strong>Bekaert</strong> makes its first crossborder<br />
move, acquiring an interest in a wire<br />
mill in Bourbourg, France. This expansion<br />
gives a new dimension to <strong>Bekaert</strong>, and is<br />
the start of a continuous expansion and<br />
internationalization process of the<br />
company throughout its history.<br />
1880: Leo Leander <strong>Bekaert</strong><br />
Leo Leander <strong>Bekaert</strong> starts a <strong>business</strong><br />
in Belgium making barbed wire. Later<br />
that year, he develops his own starshaped<br />
‘crowns’ that can be woven in<br />
with the wire. He patents his invention.
16<br />
Your <strong>business</strong>, our <strong>business</strong><br />
Our presence in just about every sector is a unique strength, both for <strong>Bekaert</strong> and for our customers.<br />
Did you know<br />
- The length of our daily production of tire cord <strong>worldwide</strong>, is the distance from the<br />
earth to the moon and back.<br />
- Every year, 5 million m³ concrete is being reinforced with Dramix ® steel fibers<br />
invented by <strong>Bekaert</strong>.<br />
- <strong>Bekaert</strong> sawing wire can be delivered on spools of up to 1 200 km without any weld.<br />
- Every year 500 million bottles of champagne are opened via the muselet made of<br />
<strong>Bekaert</strong> wire.<br />
- Worldwide 3 out of 4 PU timing belts are reinforced with <strong>Bekaert</strong> fine steel cords.<br />
- The strongest conveyor belt in the world is reinforced with <strong>Bekaert</strong> steel cord and<br />
has an actual breaking strength of 7800 N/mm.
17<br />
33%<br />
Automotive<br />
Driving tomorrow’s growth<br />
24%<br />
Energy & utilities<br />
Exploring new limits<br />
18%<br />
Construction<br />
Building new opportunities<br />
8%<br />
Consumer goods<br />
Enhancing comfort and convenience<br />
7%<br />
Equipment<br />
Pushing performance levels<br />
6%<br />
Agriculture<br />
Cultivating excellence<br />
4%<br />
Basic materials<br />
<strong>Supporting</strong> <strong>your</strong> industry
18<br />
The automotive sector<br />
A passenger car can contain up to 30 kg of <strong>Bekaert</strong> wire products.
19<br />
Wiper component wire<br />
Pierce nuts in chassis<br />
Clutch spring wire<br />
Steel cord and bead wire<br />
Hybrid reinforcement<br />
fabric for bumper beams<br />
Suspension spring wire<br />
Diesel particulate fi lter<br />
media<br />
Insulator wire<br />
Window fi lm<br />
Heating cord<br />
Power spring (seat recliner)<br />
Steering column profi les<br />
The automotive sector is the largest user of <strong>Bekaert</strong><br />
products, accounting for 33% of our sales. We set<br />
ourselves apart from the competition with consistent<br />
high quality products and innovations tailored to<br />
our customers’ needs. We supply steel cord for<br />
reinforcing radial tires to nearly all major tire<br />
manufacturers in the world: one in four tires <strong>worldwide</strong><br />
is reinforced with <strong>Bekaert</strong> steel cord. We also supply<br />
Co-development for tire projects<br />
Another example of our commitment to<br />
innovation and greener technology is our<br />
development project aimed at creating a<br />
new generation of light-weight tires with<br />
weight savings of 30% and a reduction of<br />
rolling resistance by 25% when compared to<br />
conventional tires. This would result in a 5%<br />
cut in the vehicle’s total fuel consumption.<br />
The tires would be produced from different<br />
polymers than conventional rubber and from<br />
light-weight steel with high tensile strength.<br />
specialized wire products that meet the highest quality<br />
standards. These include spring wires, fi ne cable wires,<br />
wires for airbags, wires and cables for window elevator<br />
systems, wires for windshield wiper arms and blades,<br />
and welding wires.<br />
In this sector, we are constantly striving to make<br />
products of higher quality and doing so without infl ating<br />
costs. Bumper reinforcement based on steel cord and<br />
glass fi ber is an example of this commitment. It is<br />
an innovative <strong>Bekaert</strong> application that combines the<br />
strength of steel with a lower weight, outperforming<br />
the existing solutions at a competitive price. Moreover,<br />
it allows for a higher level of functional integration and<br />
offers greater design possibilities.<br />
Environmental protection and sustainability are also<br />
driving forces behind innovation in the automotive sector.<br />
<strong>Bekaert</strong> sees robust growth in products which ensure<br />
that solutions last longer or that cars consume less. We<br />
have also developed metal fi bers for fi ltering particulates<br />
from diesel exhausts and heating cord for selective<br />
catalytic reduction systems used to cut emissions.<br />
= Contributing to a better environment
20<br />
The energy & utilities sector<br />
The circumstances for oil recovery are increasingly challenging, and demand ever-improved methods and materials.<br />
<strong>Bekaert</strong> supplies the industry with high-quality solutions like wires and cables for offshore oil exploration, and flat and profiled<br />
wires to reinforce offshore pipes.
21<br />
Fine cord for timing<br />
belts<br />
Sawing wire<br />
Steel cord-reinforced<br />
thermoplastic strips<br />
Clean enclosed<br />
burners<br />
Wires for armoring<br />
umbilicals<br />
Wires for armoring<br />
marine cables<br />
Shaped wires for<br />
fl exible pipes<br />
Armoring wires for<br />
power cables<br />
Profi led wire<br />
Steel wire-armoring for<br />
telecom cables<br />
Steel wires and strands<br />
for overhead power lines<br />
Wires for large 6-strand<br />
ropes for mooring lines<br />
In the oil & gas industry all over the world, <strong>Bekaert</strong><br />
products play a key role. Whether it concerns<br />
onshore or offshore oil extraction or gas mining,<br />
<strong>Bekaert</strong> products contribute to sustainable, safer<br />
and more cost-effective operations. In addition to its<br />
contributions to the production and distribution of<br />
energy, <strong>Bekaert</strong> is also active in telecommunications.<br />
Our solutions for this sector include cable reinforcement,<br />
wires and cables for oil and gas drilling and burners that<br />
guarantee optimal incineration of residual gases during<br />
oil extraction.<br />
From the search for<br />
suitable wells to creating<br />
the wellness and ambient<br />
comfort at people’s homes.<br />
The search for renewable energy is a pre-eminent driving<br />
force behind our innovation. Prime examples are our<br />
sawing wire which allows our customers – manufacturers<br />
in the photovoltaic industry – to cut polysilicon for solar<br />
cells with a minimum loss of materials, and our fi ne cords<br />
to reinforce timing belts used in wind turbines.<br />
The higher demand on the part of both consumers and<br />
industry for energy, along with the gradual depletion of<br />
energy reserves, open the door to the use of advanced<br />
technologies for the extraction of energy sources under<br />
increasingly diffi cult circumstances. Our customers rely<br />
on <strong>Bekaert</strong>’s extensive knowledge of mechanical<br />
strengths, coatings, specifi c wire forms, and applications<br />
to assist in this domain. <strong>Bekaert</strong> Armofor ® composite<br />
strips for example, make a signifi cant contribution to<br />
maintain the output of existing oil sources at the current<br />
level. High pressure fl exible thermoplastic pipes form<br />
a cost effective, long lasting solution when compared to<br />
steel pipes in water injection.
22<br />
The construction sector<br />
A particularly large-scale construction project in Brazil is the new building for the administrative services of the state of Minas Gerais<br />
in Belo Horizonte, designed by Brazilian architect Oscar Niemeyer. The five-storey building is hung from 1 080 plastic-coated,<br />
prestressed concrete strands from <strong>Bekaert</strong>, which are fixed onto 15 concrete beams, also reinforced by prestressed concrete<br />
strands. The two other administrative buildings integrate <strong>Bekaert</strong> Murfor ® reinforced masonry.
23<br />
Fencing<br />
Dramix ® steel fi bers<br />
and Dramix ® Green<br />
Hoisting cables for<br />
elevator belts<br />
Environment-friendly<br />
gas burner<br />
<strong>Bekaert</strong> Mesh Track<br />
Wire for guiderails<br />
<strong>Bekaert</strong> Murfor ®<br />
<strong>Bekaert</strong> Stucanet ®<br />
Welded mesh<br />
Window fi lm<br />
Nails and nail wire<br />
solutions<br />
<strong>Bekaert</strong> Bekinox ® Color<br />
for architectural applications<br />
Terminal 3 at the Beijing Capital International<br />
Airport is known for being the world’s largest<br />
airport building. The breathtaking dragon-like<br />
structure took four years to construct, covers<br />
more than a million square meters and is<br />
designed to accommodate an estimated<br />
50 million passengers a year by 2020.<br />
Beautiful glass ceilings make for a stunning<br />
architectural structure, but also a solar heat<br />
gain nightmare. To solve their solar heat<br />
control problems, the airport looked to Solar<br />
Gard ® Sterling 20. Solar Gard ® Sterling 20<br />
window fi lm has been successfully installed<br />
on 10 000 square meters of the structures’<br />
glass roof. With the fi lm blocking 99% of<br />
ultraviolet rays and total solar energy rejection<br />
up to 76%, the airport management are<br />
completely satisfi ed with our fi lm's effects<br />
on solar heat reduction.<br />
Civil, residential and industrial construction sectors put their<br />
faith in <strong>Bekaert</strong>. Our wire, mesh, and fi ber products fi nd<br />
applications in construction: in lifts and burners, fencing and<br />
reinforcement, roads and bridges; in architectural solutions<br />
and concrete reinforcement. We are driven by our quest for<br />
more environment-friendly solutions with a focus on better<br />
materials, greater safety, and lower energy consumption.<br />
We strive for sustainable, cost-effi cient applications with<br />
a minimum impact on the environment. For example,<br />
<strong>Bekaert</strong> supports the need for greater effi ciency in energy<br />
consumption with energy-effi cient burners and window fi lm.<br />
We offer customers in the construction sector nails and<br />
nail wire, pre-stressed concrete cord and wire, and plaster<br />
laths and corner protectors, as well as solutions for erosion<br />
protection. Our strong presence in local markets has<br />
triggered a number of new product developments for<br />
specifi c applications, including mining. For example, 15% of<br />
our sales in Latin American construction are generated by<br />
products that are specifi cally tuned to local demand.<br />
In mature markets, we are seeing a different pattern of<br />
demand and one that is characterized by higher quality<br />
requirements with, for instance, a trend toward materials<br />
with a high resistance to corrosion or ones which allow for<br />
faster, simpler project completion, such as Dramix ® steel<br />
fi bers. In addition, we support our customers with a wide<br />
range of services, from consulting to the supply of fi ber<br />
dosing equipment.
24<br />
Often unseen, but always there: <strong>Bekaert</strong> is a part of the products we all use every day. That is why we listen to<br />
our end consumers. What they want is essential, for our customers’ <strong>business</strong> and for ours.<br />
Colored champagne<br />
cork wire<br />
Bra wire<br />
Consumer goods<br />
The wide range of applications for <strong>Bekaert</strong> wire attest to our success in<br />
satisfying diverse customer requirements. End users have their choice<br />
of our wires in a variety of coatings and colors, including champagne<br />
cork muselets, paper clips, fishhooks, staples and spokes, as well as<br />
industrial applications like ski lift cables, inkjet cartridges, heat resistant<br />
textiles, and much more.<br />
Global consumerism is the present trend. As higher quality and comfort<br />
standards and functionalities are required, the demand for more advanced<br />
coated steel wire products evolves accordingly.<br />
Bookbinding wire<br />
Bedding and seating<br />
spring wire<br />
Medical and dental wire
Hose wires of high tensile strength reinforce high pressure hoses.<br />
25<br />
Brush wire<br />
Carding solutions for<br />
the textile industry<br />
The equipment sector<br />
For heavy equipment makers and operators, we supply a range of specialized<br />
wire product components. These include: fine cord, spring wire and profiled<br />
wire, high-pressure hose armoring wire, hydraulic filter media, and steel wire<br />
for cranes. <strong>Bekaert</strong> offers customers in the textile industry wires for carding.<br />
We also produce high-grade steel wire for the heddles and springs of<br />
Jacquard looms.<br />
<strong>Bekaert</strong> produces an extensive range of high carbon rope wires for hoisting<br />
rope applications, providing an excellent ductility on wire level leading to<br />
optimal fatigue properties on rope level.<br />
Our solutions are used both in the machines themselves and in their assembly.<br />
As <strong>Bekaert</strong> builds its own proprietary machinery, we know exactly what it<br />
means to make high-performance equipment allowing a manufacturing<br />
company to produce goods with a focus on operational excellence.<br />
Welding wire<br />
Hose reinforcement wire<br />
Fine cord for timing belts
26<br />
At <strong>Bekaert</strong>, we have been providing the highest quality fencing products to the agricultural industry for 130 years.<br />
We listen to our customers and develop innovative fencing solutions so you can build a better fence.<br />
Auger wire for<br />
animal feed systems<br />
Barbed wire<br />
The agricultural sector<br />
Across the agricultural sector, we are working on future-oriented innovations that<br />
increase productivity and make day-to-day work easier. In emerging markets like<br />
Latin America, we have had particular success with traditional wire products,<br />
such as barbed wire, while our growth in more mature markets like North<br />
America is driven by special products, such as fences with specific tensile<br />
strength and corrosion resistance requirements, like Solidlock ® fixed knot<br />
fences. Through our global footprint and our mix of trading and manufacture,<br />
we can offer total packages to our customers.<br />
Vineyards and other fruit and vegetable growers around the world rely on our<br />
wire for training their vines, especially the recently developed biodegradable<br />
version of our <strong>Bekaert</strong> wire.<br />
But <strong>Bekaert</strong> offers more than just vineyard wire. We provide an answer to all of<br />
the sector’s requirements: wires, posts, fencing, tools, shading, joining and<br />
tensioning devices. This has greatly increased sales and turned the one-stopshop<br />
service approach to our customers into reality.<br />
Wire for oyster<br />
breeding cages<br />
Wire and mesh for fish<br />
farming<br />
Vineyard wire
<strong>Bekaert</strong> Bekinox ® stainless steel fibers and yarns - for instance in fabric for protective clothing - are used to safely<br />
discharge static electricity which can lead to explosions or damage electronic equipment.<br />
27<br />
Rotatable sputter<br />
solutions<br />
Filtration media,<br />
elements and systems<br />
Many <strong>Bekaert</strong> products are used in exploring and producing raw materials,<br />
from coal and metals to glass, pulp, and paper to chemicals and textiles.<br />
Paper is an outstanding example of an industry in which <strong>Bekaert</strong> products play<br />
a crucial role. Right after the fi rst tree hits the ground over the pre-treatment of<br />
wood pulp to the printing, bundling and recycling of paper: <strong>Bekaert</strong>’s presence<br />
spans the entire value chain of the paper industry. We make cable and wefts<br />
for conveyor belts that are used across many industries. Our products are<br />
employed in fi lter media, as well as in fi lter elements and systems for synthetic<br />
fi bers and plastic fi lms. We are also a trendsetter in the glass industry with<br />
our sputter hardware and rotatable targets. <strong>Bekaert</strong> supplies all manner of<br />
wire-based products to mines the world over and to almost every step in the<br />
value chain. Mining is the starting-point for any natural resource-related process<br />
where value is created.<br />
Non-contact drying<br />
systems for paper &<br />
board industry<br />
Steel cord for conveyor<br />
belts<br />
Ropes for surface mining
28<br />
28<br />
Sustainability is in our DNA<br />
Beliefs and mission<br />
<strong>Bekaert</strong> believes that, as a company, we derive our strength from the lasting<br />
relationships we forge with our customers, suppliers, and other <strong>business</strong> partners,<br />
and our clear focus on creating win-win solutions. Our people make the difference.<br />
We believe that the resilience, trust, and integrity they demonstrate in their daily work<br />
generates the power we need to fulfill our mission.<br />
Our mission is:<br />
- To safeguard the future of the company through sustainable profitable growth while<br />
consistently generating adequate returns.<br />
- To be recognized as a world leader in our selected <strong>business</strong> segments, offering our<br />
customers – as their preferred supplier – innovative and high-quality products and<br />
services.<br />
- To maintain our position as an employer of choice for the best talent by providing<br />
professional growth opportunities and competitive rewards, thereby reflecting the<br />
value we place on global diversity.
29<br />
The world around us, our shared concern<br />
A healthy, safe workplace for our<br />
employees and a concern for the<br />
environment have both long been<br />
intrinsic components of <strong>Bekaert</strong>’s<br />
strategy of sustainable profitable<br />
growth.<br />
Our staff: of capital<br />
importance<br />
Our over 27 000 highly-qualified<br />
and motivated employees create<br />
the dynamic that characterizes<br />
<strong>Bekaert</strong>’s international corporate<br />
culture.<br />
For <strong>Bekaert</strong>, ‘sustainability’ means taking full<br />
responsibility for the impact our operations<br />
have on the environment and on society.<br />
We strive to reduce this impact, and we believe<br />
our people can make the difference.<br />
Lifelong learning<br />
Learning is synonymous with<br />
improvement at <strong>Bekaert</strong>. We focus<br />
not only on the acquisition of<br />
additional skills, but also on<br />
optimization of our daily work.<br />
By providing training to stimulate<br />
learning and development, <strong>Bekaert</strong><br />
is making a long-term investment in<br />
our staff, an investment which does<br />
and will continue to contribute to<br />
the company’s sustainability.<br />
Sharing knowledge<br />
across plants<br />
In cooperation with our<br />
customers and suppliers, specific<br />
products and processes are under<br />
development in our Key Learning<br />
Plants. These plants contribute to<br />
the flawless implementation of new<br />
technology in all our plants<br />
<strong>worldwide</strong>, and they play a key role<br />
in customer complaint prevention.<br />
Health and safety<br />
Safety has been a key concern at<br />
<strong>Bekaert</strong> since the company was<br />
founded: it is embedded in our<br />
long tradition of operational<br />
excellence.<br />
Each year, <strong>Bekaert</strong> organizes<br />
a World Health and Safety Day<br />
to raise safety awareness in all<br />
our plants the world over.<br />
Safety is a key performance<br />
indicator that is carefully<br />
monitored by the Environment,<br />
Health & Safety team.<br />
The environment: reducing<br />
our ecological footprint<br />
We strive to minimize our<br />
environmental impact by using<br />
fewer materials, moderating our<br />
energy consumption, and reducing<br />
waste. These reduction programs<br />
not only protect the environment,<br />
they are also integral to our aim of<br />
operational excellence.<br />
All our personnel are committed to<br />
reducing the ecological footprint of<br />
The safety department within our subsidiary<br />
Prodac in Peru, organized an activity for the<br />
employees’ children. During this session, the<br />
children got acquainted with health and safety<br />
guidelines.<br />
Safety has been a key concern at <strong>Bekaert</strong> since<br />
the company was founded: it is embedded in<br />
our long tradition of operational excellence.<br />
Sustainability<br />
Based on the company’s beliefs and mission, we defined sustainability as follows:<br />
We acknowledge that our pursuit for sustainable profitable growth must take into consideration the broader<br />
economic, ambient and social impact of our activities. That is why we integrate the interests of customers, staff,<br />
shareholders, communities and other stakeholders into all aspects of our activities.<br />
<strong>Bekaert</strong> strives for operational excellence in a manner that is friendly to the surroundings, safe, healthy and socially<br />
responsible. <strong>Bekaert</strong> invests in clean and energy-efficient infrastructure, production processes and products.<br />
<strong>Bekaert</strong> always complies with local standards and regulations.
30<br />
our products and production<br />
processes. Rational use of raw<br />
materials and energy is a priority.<br />
We seek also to develop products<br />
and services that will contribute to<br />
a cleaner, safer world. Our aim is<br />
not just to respect laws and<br />
regulations, but to anticipate them.<br />
Environmental protection in<br />
our production<br />
<strong>Bekaert</strong> implements a uniform<br />
environmental, health, and safety<br />
policy <strong>worldwide</strong>, with the same<br />
procedures and guidelines for all<br />
our offices and plants around the<br />
globe. The standardization we<br />
have achieved in our production<br />
processes and raw materials is a<br />
great advantage because<br />
improvements at one plant can be<br />
easily rolled out to the others.<br />
We also have an internal benchmark<br />
that compares each of our<br />
plants in terms of emissions,<br />
water pollution, and the<br />
consumption of energy, water, and<br />
materials for each end-product.<br />
This international comparison is<br />
part of our Total Environmental<br />
Care management system, which<br />
inspires us to perform better<br />
every day.<br />
Rational use of raw materials<br />
and energy is a priority<br />
The energy consumption involved<br />
in the production of wire and<br />
steel cord is considerable.<br />
By the end of 2010, the combination<br />
of retrofitted energy savings and<br />
energy-saving solutions to new machines<br />
will result in an annual reduction of more<br />
than 200 000G joule thermal and electrical<br />
energy, the equivalent of the average<br />
annual electricity consumption of<br />
15 000 families.<br />
Therefore, our environmental<br />
experts and specialist mechanical<br />
engineers have been investigating<br />
production methods with the<br />
lowest possible CO 2<br />
emissions per<br />
ton. We also invest <strong>worldwide</strong> in<br />
measures to reduce energy usage.<br />
Every expansion of our plant<br />
infrastructure, machinery,<br />
and process lines is immediately<br />
equipped with the most<br />
up-to-date ‘green’ ideas and<br />
technologies. We save substantial<br />
amounts of energy by<br />
recuperating heat, reducing<br />
friction, improving insulation, and<br />
making our motors more efficient.<br />
REACH compliance<br />
<strong>Bekaert</strong> actively aspires to achieve<br />
compliance with REACH – the<br />
European standard for the<br />
registration, evaluation, and<br />
authorization of chemical<br />
substances. We have already<br />
determined that we can continue<br />
to offer our current product range<br />
in the future, as the primary and<br />
secondary materials necessary<br />
will remain available. Moreover,<br />
End 2010 <strong>Bekaert</strong> inaugurated its greenest<br />
steel cord plant <strong>worldwide</strong> in Shenyang<br />
(China). In this plant the newest technologies<br />
for optimized energy conservation, reduced<br />
environmental impact and enhanced<br />
workspace comfort are combined.<br />
<strong>Bekaert</strong> invests in energy reduction<br />
programs and in water treatment plants<br />
to reduce the amount of water wasted<br />
and to recycle what is.<br />
We actively consider green energy<br />
for our production sites.
31<br />
a thorough screening of our<br />
end-products has shown that<br />
these do not contain any<br />
substances of very high concern<br />
listed on the candidate list of the<br />
ECHA (European Chemicals<br />
Agency).<br />
The environment as a<br />
motivating force<br />
Caring for the environment is a key<br />
element in <strong>Bekaert</strong>’s R&D policy.<br />
Many of the products and<br />
processes we develop or optimize<br />
are the result of our quest for<br />
cleaner technology and more<br />
rational energy use.<br />
In Peru <strong>Bekaert</strong> supports the "Reading to grow" program. By improving teaching methods,<br />
children learn to write & read fluently.<br />
Environmentally-friendly<br />
solutions<br />
• Sintered or welded fibers that<br />
go in diesel particulate filters<br />
filtrate fine particulates that can<br />
be harmful to health.<br />
• <strong>Bekaert</strong> sawing wire, a<br />
high-tech fine wire, is used<br />
to saw silicon wafers used in<br />
solar panels and other<br />
applications.<br />
Better materials<br />
• The lighter and stronger the<br />
steel cord, the lighter the car or<br />
truck tire and the better its fuel<br />
economy. The latest<br />
development in this field is<br />
our ultra-tensile steel cord.<br />
• Each day, 40 000 square meters<br />
of glass are covered with our<br />
Our window films <strong>business</strong> in San Diego (U.S.)<br />
obtained in 2010 the Environmental Product<br />
Declaration (EPD), proving that the environmental<br />
impact of making solar control window film is<br />
offset by the positive impact of installing an energy<br />
saving window film, making it carbon-negative.<br />
The natural disasters in Chile and Indonesia in 2010 prompted a wave of sympathy from<br />
<strong>Bekaert</strong> employees across the world. The funds raised through the Today I work for my<br />
colleagues donation program were used to financially support the affected employees with<br />
the repair and reconstruction of their houses.<br />
window film. It lets the light in<br />
but keeps the sun’s heat out,<br />
significantly helping reduce<br />
energy consumption.<br />
• <strong>Bekaert</strong> has devised an<br />
environment-friendly<br />
alternative to the toxic lead<br />
or the expensive zinc that are<br />
traditionally used for wheel<br />
balance weights. Our weights,<br />
which are made of steel<br />
profiled wire, offer the same<br />
functionality.<br />
• We have developed wire with<br />
biodegradable polymer coatings<br />
for agricultural uses, including<br />
training plants.<br />
A sense of public<br />
responsibility<br />
We want to be a loyal, responsible<br />
partner to the local communities in<br />
which we operate. We attach<br />
great importance to interacting<br />
with local governments in a<br />
transparent, constructive way.<br />
We are committed to complying<br />
with local legislation and collective<br />
labor agreements. <strong>Bekaert</strong> is an<br />
adherent to the Universal<br />
Declaration of Human Rights and<br />
the treaties and recommendations<br />
of the International Labor<br />
Organization.<br />
We attach special importance to<br />
learning and, so, we provide<br />
assistance for many educational<br />
projects.<br />
We also support local activities<br />
and projects for social, cultural,<br />
and economic development. For<br />
example, in Latin America we<br />
finance vaccination campaigns for<br />
children and in China we currently<br />
champion a wide range of social<br />
projects.
32<br />
Part of <strong>your</strong> life<br />
<strong>your</strong> toaster contains <strong>Bekaert</strong><br />
Bekanickel ® wire, guaranteeing<br />
you a safe, reliable cooking<br />
experience.<br />
the concrete structure of <strong>your</strong><br />
house is reinforced with Dramix ®<br />
steel fiber and the solar cells on<br />
<strong>your</strong> roof are produced using<br />
sawing wire and rotatable<br />
sputter targets of <strong>Bekaert</strong>.<br />
one of every four tires is<br />
reinforced with <strong>Bekaert</strong> steel<br />
cord. Your cell phone screen is<br />
covered with a <strong>Bekaert</strong> film and<br />
<strong>your</strong> GPS housing is made with<br />
<strong>Bekaert</strong> conductive plastics.<br />
06:30 06:45<br />
07:30<br />
the ATM you withdraw money from<br />
positions <strong>your</strong> bank card perfectly<br />
thanks to a timing belt reinforced<br />
with <strong>Bekaert</strong> cables, and its<br />
housing contains <strong>Bekaert</strong><br />
conductive plastics to avoid<br />
electro-magnetic interference.<br />
the carpet of the airplane you<br />
fly on resists static with <strong>Bekaert</strong><br />
Bekinox ® spun yarns.<br />
the windows at <strong>your</strong> weekend<br />
break destination protect you<br />
from heat and UV radiation with<br />
a Solar Gard ® window film.<br />
Your apartment may be heated<br />
with a burner equipped with<br />
<strong>Bekaert</strong> material.
33<br />
the road you take every day is<br />
reinforced with <strong>Bekaert</strong> Mesh<br />
track ® .<br />
the elevator in <strong>your</strong> office may<br />
be equipped with (flat belts<br />
reinforced with) <strong>Bekaert</strong> cables.<br />
<strong>your</strong> office has flawless<br />
electricity supply thanks to<br />
<strong>Bekaert</strong> reinforcing wires.<br />
The stationery material you<br />
are using contains <strong>Bekaert</strong><br />
bookbinding wire and staples.<br />
08:00 08:30 09:00<br />
the spokes of <strong>your</strong> bike contain<br />
<strong>Bekaert</strong> galvanized and high<br />
carbon plastic coated wire and<br />
stainless wire.<br />
the polymer wrap around <strong>your</strong><br />
bouquet of flowers was<br />
manufactured with a filter based<br />
on <strong>Bekaert</strong> porous metal media.<br />
the wire holding the cork of <strong>your</strong><br />
champagne bottle is made by<br />
<strong>Bekaert</strong>. Cheers!
34<br />
34<br />
better together stories
The pavement of the new<br />
Algeciras port terminal<br />
extends well over 40<br />
hectares. Reinforcing such<br />
a large surface area with<br />
conventional steel bar<br />
reinforced concrete would<br />
be a labor intensive task.<br />
By using concrete reinforced<br />
with Dramix ® steel fibers,<br />
the hours of manual labor<br />
are sharply reduced,<br />
which lowers the overall cost<br />
price. More importantly,<br />
the solution provided<br />
by <strong>Bekaert</strong> significantly<br />
improves the durability of<br />
the terminal pavement.<br />
Antonio Garabatos,<br />
Project Engineer – ALATEC<br />
The <strong>Bekaert</strong> team was<br />
highly committed, diligent<br />
and knowledgeable and<br />
they have deployed all<br />
the available resources,<br />
including world-class<br />
laboratory facilities, for the<br />
successful completion of<br />
our technology partnership<br />
which will, no doubt, be<br />
highly beneficial to both<br />
parties.<br />
PK Mohamed, Chief Adviser,<br />
Research & Technology,<br />
Apollo Tyres<br />
We experienced <strong>Bekaert</strong>’s<br />
‘close-to-the-customer’<br />
approach all through the<br />
switchover process: there<br />
was always a <strong>Bekaert</strong><br />
employee present when<br />
switching targets to<br />
analyze the interference<br />
between our production<br />
process and the target.<br />
When we had questions<br />
they always responded<br />
immediately. From day 1<br />
after implementation we also<br />
started looking for possible<br />
improvements together. This<br />
project is a co-development<br />
prototype.<br />
Jozef Szlufcik, R&D manager<br />
Photovoltech<br />
Putting better together into practice<br />
What does customer focus mean in everyday practice We’ll tell you about<br />
some product solutions that were the result of fruitful co-development<br />
partnerships. <strong>Bekaert</strong> and its customers have a long tradition of working in<br />
close collaboration around the world. By becoming part of local economies,<br />
<strong>Bekaert</strong> learned that particular circumstances require a particular approach.<br />
Our case stories are illustrative of the remarkable successes built on<br />
better together, in very diverse industries.
Imagine what we can<br />
achieve together ...<br />
Would you like to learn more about the solutions we offer<br />
Are you interested in any of our products or services<br />
Please don’t hesitate to get in touch. We would be delighted<br />
to talk about how we can work together.<br />
www.bekaert.com<br />
www.bekaert.mobi<br />
NV <strong>Bekaert</strong> SA<br />
President Kennedypark 18<br />
8500 Kortrijk, Belgium<br />
T + 32 56 23 05 11<br />
F + 32 56 23 05 43<br />
<strong>Bekaert</strong> Corporation<br />
3200 West-Market Street, Suite 303<br />
Akron, Ohio 44333-3326 USA<br />
T +1 330 867 3325<br />
F +1 330 873 3424<br />
<strong>Bekaert</strong> Corporation<br />
1395 South Marietta Parkway<br />
Building 500, Suite 100<br />
Marietta, Georgia 30067-4440, USA<br />
T +1 770 421 8520<br />
F +1 770 421 8521<br />
<strong>Bekaert</strong> Management<br />
(Shanghai) Co., Ltd<br />
17F, Block E, Waterfront Place<br />
No. 31, Lane 168, Daduhe Road<br />
200062 Shanghai, China<br />
T +86 21 2219 7000<br />
F +86 21 2219 7399<br />
2011. Responsible editor: Katelijn Bohez