Christ University Conference on Hospitality - 2013 CUCH 2013 ...

About <strong>Christ</strong> <strong>University</strong>
<strong>Christ</strong> <strong>University</strong> <strong>Conference</strong> on Hospitality - 2013
CUCH 2013
Trends in Hospitality
Hospitality Research: Multi-disciplinary Approach
<strong>Christ</strong> <strong>University</strong> was established in July 1969 as <strong>Christ</strong> College under Bangalore
<strong>University</strong>. The <strong>University</strong> Grants Commission (UGC) conferred Autonomy to <strong>Christ</strong>
College in October, 2004. It became the first College in South India to be reaccredited
with A+ by National Assessment and Accreditation Council (NAAC) in May 2005. The
UGC had identified <strong>Christ</strong> College as an Institution with Potential for Excellence in June
2006.
On July 2008, the Government of India declared <strong>Christ</strong> College as a Deemed to be
<strong>University</strong>, in the name and style of <strong>Christ</strong> <strong>University</strong>. The <strong>University</strong> is rooted in
Gospel values, and committed to provide holistic education through the development
of intellectual competence, personal skills, inter-personal skills and societal skills. The
<strong>University</strong> welcomes to its fold students from all over the country in an environment of
religious harmony and secularism.
About the Department
The Department of Hotel Management was started in 1991, with the primary objective
to inculcate hospitality knowledge and skills among aspirants and to contribute to the
hotel industry. Today, the Department offers a four year professional programme, two
diploma programmes one in wine studies and another in food and beverage service,
besides five certificate courses in allied areas.
The four year undergraduate programme focuses on core aspects of hospitality with a
blend of management elements which prepare students to become both hoteliers and
managers. This programme comprises both theory and practical subjects to blend both
academic learning with professional skills. Besides, it is mandatory for students to
undergo a 24 week internship with the hotel industry for them to gain hands on
experience.
Importantly industry interface is an on-going facet of the programme. Professionals
from leading hotels like the Accor, IHG, ITC hotels, Lalit, Mariotts, Park Hotels, Oberois
and the Taj Group, interact and share their experience with our students and staff.

The Department has a training and placement cell which monitors the placement of the
students and boasts of an enviable 100 percent year after year. The Department has
consistently been ranked among top hospitality institutes in India by business
magazines like the Outlook, India Today and The Week.
<strong>Conference</strong> Overview and Objective
The Third Hospitality <strong>Conference</strong> hosted by the Department of Hotel Management,
<strong>Christ</strong> <strong>University</strong> will provide a multi-disciplinary platform for academics, researchers,
professionals and students, under the theme “Hospitality Research: A Multi-
Disciplinary Approach”.
The aim of this year’s conference is to emphasize hospitality trends and provide
investigators with insights into hospitality research. This conference will support
investigators and scholars a platform to exchange knowledge through presentations,
debate and discussions on multi-disciplinary approaches to hospitality research.
We welcome investigators and scholars to participate in the conference where each
study broadly addresses the theme and focuses on the key thoughts of the conference.
Paper Tracks
We are open to any paper that is aligned to the objective of the conference and
pertaining to the hospitality sector only which focuses on the following areas:
1. Beverage Studies
2. Brand Management
3. Customer Relationship Management
4. Financial Management
5. Food, History and Culture
6. Food and Nutrition
7. Food Communication
8. Gastronomy
9. Hospitality and Education
10. Hotel Operations
11. Human Resources Management
12. Marketing Management
13. Organizational Behaviour
14. Restaurant and Fast Food Management
15. Sustainability in Hospitality Business
16. Technology in Hotel Industry
17. Travel and Tourism Management
18. Wine Studies

Guidelines for Paper Submission
Eligibility
1. The study should be an empirical study conducted in an hospitality sector
2. Data must be collected before submitting the abstract.
3. The study should be original and the scholar should be the first author
<strong>Conference</strong> Fee & Registration
Registration Fee
Early discounted
Registration Fee
Standard
Registration Fee
Students
Other Delegates/Participants
Without
Accommodation
With
Accommodation
Without
Accommodation
With
Accommodation
1000 1500 2000 3000
1500 2000 3000 4000
Every delegate will receive badges, conference kit which will include stationery and proceedings,
refreshments and lunch during the conference.
1. The payment for conference fee should be made through bank demand draft
(DD) only. The DD should be in favour of “<strong>Christ</strong> <strong>University</strong>” payable at
“Bangalore”
2. The conference registration form can be downloaded from the <strong>University</strong>
website. It is also enclosed with the conference brochure.
3. Separate registration form should be submitted for each manuscript.
4. Fill-in all required fields in the registration form and send it along with the
conference fee (DD) and the copy of the abstract in a A4 size envelope to the
following address:
<strong>Conference</strong> Coordinator
CUCH 2013
Department of Hotel Management
<strong>Christ</strong> <strong>University</strong>
Hosur Road, (Marigowda Road)
Bangalore, Karnataka
India – 560 029
5. The abstract should also be mailed to cuch@bhm.christuniversity.in in the below
prescribed format given in the author guidelines.

Important Dates
Particulars
Date
<strong>Conference</strong> Announcement 14 March 2013
Early Registration Fee and Abstract 14 July 2013
Submission
Abstract Acceptance Notification Within a Week from the date of
submission
Standard Registration 14 July 2013
Full-paper Submission 14 September 2013
Full-paper Acceptance Notification Within two weeks from the date of
submission
<strong>Conference</strong> 14 November 2013
Author Guidelines
Abstract:
1. The title should include all variables considered for the study and should be
centre aligned above the abstract.
2. Below the title of the study, list the name of the author(s) involved in the study
and superscript the affiliation of each author. Give the email address of the
corresponding author below the list of author(s).
3. Abstract(s) should describe the purpose of the study, the relevant literature
review, details of the study and its findings and should relate the findings of the
current study to the existing knowledge in the field of hospitality research.
4. The accepted font for the title and the text is Times New Roman. The font size for
the title should be 14-point and the text 12-point.
5. The abstract should be limited to 500 words.
6. Keywords should be mentioned below the abstract under the subheading
“Keywords”. Keywords should not exceed 5 words.
7. All abstract(s) should be on MS word (doc., docx.) format and in portrait paper
orientation only. Allow one inch (2.5 cm) margin on all sides of the paper.
8. Do not use any abbreviations in the abstract.
9. The abstract(s) should be in English.
10. The abstract will not be edited.

Full-paper:
1. All manuscript(s) submitted should be original and should not have been
submitted or published earlier in any conferences, proceedings or publications.
2. The manuscript(s) should contain the title of the study, list of author(s) with the
relevant affiliations, the name of the corresponding author, abstract with
keywords, the main body and references. The relevant charts, tables or graphs of
the study should be included at the end of the manuscript.
3. The final manuscript(s) should be double spaced and have around 4000 words
and should not exceed 5000 words
4. The manuscript(s) should maintain the American Psychological Association
(APA, 6th edition) formatting including the references.
5. The accepted font for the title and the text is Times New Roman. The font size for
the Title should be 14-point and the text should be 12-point. The font size for
tables is permitted to 10-point.
6. All manuscript(s) should be on MS word (doc., docx.) format and in portrait
paper orientation only. Allow one inch (2.5 cm) margin on all sides of the paper.
7. All sub headings should be aligned to the left of the main body.
8. Make sure that the name of the author(s) does not appear anywhere except
below the title of the manuscript(s).
9. Only manuscript(s) of registered authors will be reviewed / accepted for
presentation or publication during the conference.
10. The manuscript(s) will be refereed through a double blind review process for the
scholarly/theoretical merit, soundness of methodology, relevance of the study,
clarity of presentation, significance, and originality.
11. Plagiarism should be strictly avoided. All manuscripts submitted will be checked
for plagiarism.
12. Accepted manuscript(s) will be given guidelines in preparing and submitting the
final manuscript(s) together with the notification of acceptance.
13. The manuscript(s) or abstract(s) that is selected by the conference review
committee will be published with ISBN number in our annual conference
proceeding titled "Trends in Hospitality".
14. The completed manuscript(s) to be sent to cuch@bhm.christuniversity.in on or
before the above mentioned dates.
15. All communication should be through email and be addressed to the above
email address.

<strong>Conference</strong> Coordinators and Contact details
Prof. Jaykumar V
Department of Hotel Management
<strong>Christ</strong> <strong>University</strong>
Hosur Road (Marigowda Road)
Bangalore – Karnataka
India 560 029
Mob: +91 98459 99737
Off: +91 80 4012 9330
Prof. Kerwin Savio Nigli
Department of Hotel Management
<strong>Christ</strong> <strong>University</strong>
Hosur Road (Marigowda Road)
Bangalore – Karnataka
India 560 029
Mob: +91 98867 90039
Off: +91 80 4012 9020 Extn:9033
cuch@bhm.christuniversity.in
www.christuniversity.in