Postgraduate Program Guide - Navitas

Course structure (continued)
MBA5714 Information System Challenges
in Management
Prerequisites: Nil
Description: Increasingly high demands are
made on business managers to develop process
and product innovations in rapidly changing,
global markets. There is a considerable range
of strategic responses which may improve
operational effectiveness and address threats
and opportunities in the business environment.
Underpinning many of these strategies is
information technology. This unit introduces
basic information systems principles and
terminology to help managers understand
how information technology can be used to
formulate responses to strategic and operational
challenges. Using leading edge thinking
and practice in information and knowledge
management, we focus on understanding
business issues and requirements and linking
these to the potential of information technology.
Assessment: Coursework and final examination
MBA5705 Marketing Management
Prerequisites: MBA5705
Description: This unit provides a foundation
for understanding marketing management at
a post-graduate level. This includes a study of
the principles and practices of contemporary
marketing planning which are critical to the
success of every organisation. A strategic and
tactical approach is taken in the development
of the unit. The management of the marketing
process will be the focus, with a sound coverage
of global concepts and impacts. The unit
provides students with a broad comprehension
of the key marketing practices relevant to
businesses today.
Assessment: Coursework and final examination
INB5607 International Business
Prerequisites: Nil
Description: The major objective of this unit is
to help students think internationally. It provides
an introduction to the major social, political
and economic challenges facing international
business in the 21st century. The unit will look at
the internationalisation of markets; Australia’s
position in the international marketplace; and
develop a strategic approach for entering the
international business arena.
Assessment: Coursework and final examination
MKT5708 International Marketing
Prerequisites: MBA5626 Marketing
Management
Description: The unit examines the nature and
practice of international marketing and includes
an introduction to economic, political and legal
dimensions.
Assessment: Coursework
INB5700 International Management
Prerequisites: Nil
Description: This unit is based upon the
recognition that the management practices
within organisations are no longer shielded
behind national barriers and operate in a global
context. The main objectives are to discuss
specific managerial challenges and opportunities
faced by firms operating internationally; to
develop multiple perceptions of the implications
for managing within a cross cultural environment
and develop skills critical for international
managers. The unit will explore the conceptual
frameworks necessary for understanding
international and cross cultural management.
Assessment: Coursework and final examination
8