Postgraduate Program Guide - Navitas

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Course structure (continued) MBA5714 Information System Challenges in Management Prerequisites: Nil Description: Increasingly high demands are made on business managers to develop process and product innovations in rapidly changing, global markets. There is a considerable range of strategic responses which may improve operational effectiveness and address threats and opportunities in the business environment. Underpinning many of these strategies is information technology. This unit introduces basic information systems principles and terminology to help managers understand how information technology can be used to formulate responses to strategic and operational challenges. Using leading edge thinking and practice in information and knowledge management, we focus on understanding business issues and requirements and linking these to the potential of information technology. Assessment: Coursework and final examination MBA5705 Marketing Management Prerequisites: MBA5705 Description: This unit provides a foundation for understanding marketing management at a post-graduate level. This includes a study of the principles and practices of contemporary marketing planning which are critical to the success of every organisation. A strategic and tactical approach is taken in the development of the unit. The management of the marketing process will be the focus, with a sound coverage of global concepts and impacts. The unit provides students with a broad comprehension of the key marketing practices relevant to businesses today. Assessment: Coursework and final examination INB5607 International Business Prerequisites: Nil Description: The major objective of this unit is to help students think internationally. It provides an introduction to the major social, political and economic challenges facing international business in the 21st century. The unit will look at the internationalisation of markets; Australia’s position in the international marketplace; and develop a strategic approach for entering the international business arena. Assessment: Coursework and final examination MKT5708 International Marketing Prerequisites: MBA5626 Marketing Management Description: The unit examines the nature and practice of international marketing and includes an introduction to economic, political and legal dimensions. Assessment: Coursework INB5700 International Management Prerequisites: Nil Description: This unit is based upon the recognition that the management practices within organisations are no longer shielded behind national barriers and operate in a global context. The main objectives are to discuss specific managerial challenges and opportunities faced by firms operating internationally; to develop multiple perceptions of the implications for managing within a cross cultural environment and develop skills critical for international managers. The unit will explore the conceptual frameworks necessary for understanding international and cross cultural management. Assessment: Coursework and final examination 8
Academic entry requirements To gain entry to the MBA (I) program students must: Have completed an undergraduate degree program from a recognized university or other educational institution; OR Have a minimum of five (5) years work experience with at least two (2) of the five (5) years in a senior managerial capacity. Note: All applications for entry to the MBA (I) are assessed by the ECU International Admissions Office. English Language requirements Students must show evidence of post secondary studies in English. Academic calendar 2009-2010 Year Trimester Orientation Classes Start Examination Commence 2009 1 27 February 2 March 8 June 2 3 July 6 July 5 October 3 30 October 2 November 8 February 2010 1 5 March 8 March 6 June 2 2 July 5 July 4 October 3 29 October 1 November 7 February 2011 9
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Page 7 and 8: A market leader in education for th
Page 9: Unit descriptions MBA5710 Managing
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Postgraduate Program Guide - Navitas

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