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Professional Housing Management Association<br />

<strong>TRADE</strong> <strong>EXPO</strong> <strong>2011</strong><br />

New Orleans, Louisiana n January 17–18, <strong>2011</strong><br />

New Exhibitor<br />

Opportunities<br />

Reserve Now! Booth Space Limited!<br />

Reach the Expanding $8 Billion Military Housing Market!


EXHIBITOR PROSPECTUS<br />

New Exhibitor<br />

Opportunities<br />

Welcome to the Professional Housing Management<br />

Association Trade Expo <strong>2011</strong><br />

The <strong>PHMA</strong> Trade Expo is an annual event held in conjunction<br />

with the <strong>PHMA</strong>/MHLI Professional Development Seminar.<br />

This event brings together exhibitors whose products are used<br />

worldwide by the Department of Defense Housing and Lodging<br />

operations. Attendees consist primarily of military and civilian<br />

decision makers who direct the use of over $8 billion of housing<br />

funds for the operation, maintenance, furnishing, repair,<br />

improvement and leasing or construction of facilities annually.<br />

Housing personnel oversee family and unaccompanied personnel<br />

housing, plus transient quarters and lodges. They are responsible<br />

for over 400,000 family housing assets, more than 800,000 unaccompanied or bachelor<br />

accommodations, and approximately 85,000 transient accommodations plus supporting<br />

infrastructures.<br />

This year’s event will be held at the Hilton Riverside in New Orleans, LA, on January 17–18, <strong>2011</strong>.<br />

Booth space will be limited and registration for expo space has already begun!<br />

If you are interested in exhibiting at this year’s event and would like more<br />

information please contact:<br />

Monique Jenkins<br />

shannon Keating<br />

Trade Expo Coordinator Sponsorships<br />

703-771-1888 x10 703-771-1888 x21<br />

phmaadmin@earthlink.net smkeating@earthlink.net<br />

PS—Great sponsorships are still available! Visit us online at <strong>PHMA</strong>.COM for more information.<br />

BOOTH REGISTRATION DEADLINE IS DECEMBER 17, 2010!


<strong>PHMA</strong> <strong>TRADE</strong> <strong>EXPO</strong> <strong>2011</strong><br />

General Overview & Information<br />

EXHIBITOR PROSPECTUS<br />

Location:<br />

Contacts:<br />

Hilton New Orleans Riverside<br />

Two Poydras Street<br />

New Orleans, Louisiana 70140<br />

Monique Jenkins, Trade Expo Coordinator<br />

703-771-1888 x10<br />

Fax: 540-286-3125<br />

phmaadmin@earthlink.net<br />

Shannon Keating, Sponsorships<br />

703-771-1888 x21<br />

smkeating@earthlink.net<br />

Set Up: Saturday–Sunday, January 15–16<br />

8:00 AM to 6:00 PM<br />

Show Hours:<br />

Monday, January 17 (two sessions)<br />

*11:15 AM to 1:45 PM and<br />

*4:30 PM to 6:30 PM<br />

Tuesday, January 18 (one session)<br />

*11:00 AM to 2:00 PM<br />

Tear Down: Tuesday, January 18<br />

5:00 PM to 12:00 AM<br />

Exhibit Company: Hollins Exposition Services<br />

540-362-3940<br />

* PLEASE NOTE: Exhibitors will be allowed on the<br />

trade expo floor one hour before the floor opens<br />

to attendees. Please note there will be no security<br />

available during this time. Also, trade expo, set up and<br />

tear down hours are tentative based on the information<br />

available at this time.


EXHIBITOR PROSPECTUS<br />

EXHIBITOR SPACE PRICING<br />

Enjoy the same rates from Trade Expo 2010!<br />

EXHIBITOR BOOTH FEES<br />

Corporate Platinum Members<br />

1st Booth $1,450<br />

2nd Booth $1,200<br />

3rd and up $1,100<br />

Corporate Gold Members<br />

1st Booth $1,450<br />

2nd Booth $1,300<br />

3rd and up $1,200<br />

Corporate Silver Members<br />

1st Booth $1,450<br />

2nd and up $1,300<br />

Non-Corporate Members<br />

1st Booth $1,600<br />

2nd Booth $1,450<br />

3rd and up $1,400<br />

BOOTH REGISTRATION DEADLINE<br />

IS DECEMBER 17, 2010!<br />

EXHIBIT SPACE FEES INCLUDE:<br />

n One, 10’ x 10’ booth space<br />

n One background drape<br />

n One, 3’ divisional drapes<br />

n One identification sign<br />

n Two free booth representatives<br />

n Exhibitor visibility*<br />

n Attendee mailing list*<br />

n Conference attendance*<br />

n <strong>PHMA</strong> Web site listing*<br />

PLEASE NOTE: If you are a corporate<br />

member you are allowed 3 free<br />

booth representatives for your first<br />

3 booths and 2 free representatives<br />

for each additional booth.<br />

Membership status is confirmed upon receipt of the booth application. If you wish to join prior<br />

to applying for a booth(s), please contact Monique Jenkins at phmaadmin@earthlink.net or<br />

join <strong>PHMA</strong> online at www.phma.com and go to Corporate Members. Booth payments are due<br />

in full prior to the assignment of a booth location.<br />

* EXHIBITOR VISIBILITY<br />

Exhibiting companies registered and in good standing by September 1, 2010 will be printed in<br />

the Nov/Dec 2010 issue of DEFENSE COMMUNITIES. Exhibitor listing and description will be<br />

provided in each of the attendees welcome bags.<br />

* ATTENDEE MAILING LIST<br />

An attendee mailing list will be mailed to your booth point of contact three weeks prior to the<br />

conference. A final attendee mailing list will be mailed to exhibitors approximately three weeks<br />

after the conference.<br />

* CONFERENCE ATTENDANCE<br />

Exhibitor Conference Attendance is available for a discounted price.<br />

* <strong>PHMA</strong> WEB SITE LISTING<br />

We expect attendee registration to begin by October. At that time, we will have an Exhibitor<br />

page listing companies who have signed up by their booth number and provide a hyperlink<br />

to your company Web site. If this information is not provided to <strong>PHMA</strong> on the booth space<br />

application you must provide it to <strong>PHMA</strong> by October 8, 2010. <strong>PHMA</strong> will otherwise not<br />

solicit this information from you.


EXHIBITOR PROSPECTUS<br />

<strong>TRADE</strong> <strong>EXPO</strong> <strong>2011</strong> FLOOR PLAN<br />

GRAND SALON (98 - 10x10 Booths)(Ceiling Height 12'-0")<br />

HNO-GB-GS-10X10-210<br />

914<br />

1013<br />

1014<br />

1113<br />

1114<br />

1213<br />

1214<br />

1313<br />

1314<br />

1413<br />

1414<br />

1513<br />

1514<br />

1613<br />

912<br />

1011<br />

1012<br />

1111<br />

1112<br />

1211<br />

1212<br />

1311<br />

1312<br />

1411<br />

1412<br />

1511<br />

1512<br />

1611<br />

910<br />

1009<br />

1010<br />

1109<br />

1110<br />

1209<br />

1210<br />

1309<br />

1310<br />

1409<br />

1410<br />

1509<br />

1510<br />

1609<br />

FREIGHT<br />

DOORS<br />

908<br />

1007<br />

1008<br />

1107<br />

1108<br />

1207<br />

1208<br />

1307<br />

1308<br />

1407<br />

1408<br />

1507<br />

1508<br />

1607<br />

FIRE<br />

DOORS<br />

906<br />

1005<br />

1006<br />

1105<br />

1106<br />

1205<br />

1206<br />

1305<br />

1306<br />

1405<br />

1406<br />

1505<br />

1506<br />

1605<br />

904<br />

1003<br />

1004<br />

1103<br />

1104<br />

1203<br />

1204<br />

1303<br />

1304<br />

1403<br />

1404<br />

1503<br />

1504<br />

1603<br />

902<br />

1001<br />

1002<br />

1101<br />

1102<br />

1201<br />

1202<br />

1301<br />

1302<br />

1401<br />

1402<br />

1501<br />

1502<br />

1601<br />

MHLI<br />

<strong>PHMA</strong><br />

ENTRANCE<br />

MHLI<br />

<strong>PHMA</strong><br />

801 702<br />

701 602<br />

601 502<br />

501 402<br />

401 302<br />

301 202<br />

201 102<br />

803<br />

704<br />

703<br />

604<br />

603<br />

504<br />

503<br />

404<br />

403<br />

304<br />

303<br />

204<br />

203<br />

000 104<br />

FREIGHT<br />

DOORS<br />

805<br />

706<br />

705<br />

606<br />

605<br />

506<br />

505<br />

406<br />

405<br />

306<br />

305<br />

206<br />

205<br />

000 106<br />

807<br />

708<br />

707<br />

608<br />

607<br />

508<br />

507<br />

408<br />

407<br />

308<br />

307<br />

208<br />

207<br />

000 108<br />

809<br />

710<br />

709<br />

610<br />

609<br />

510<br />

509<br />

410<br />

409<br />

310<br />

309<br />

210<br />

209<br />

000 110<br />

811<br />

712<br />

711<br />

612<br />

611<br />

512<br />

511<br />

412<br />

411<br />

312<br />

311<br />

212<br />

211<br />

000 112<br />

813<br />

714<br />

713<br />

614<br />

613<br />

514<br />

513<br />

414<br />

413<br />

314<br />

313<br />

214<br />

213<br />

000 114<br />

815<br />

716<br />

715<br />

616<br />

615<br />

516<br />

515<br />

416<br />

415<br />

316<br />

315<br />

216<br />

215<br />

000 116<br />

GRAND BALLROOM (112 - 10x10 Booths)(Ceiling Height 17'-8")


<strong>PHMA</strong> Trade Expo <strong>2011</strong><br />

January 17–18 <strong>2011</strong> • Hilton Riverside • New Orleans, LA<br />

Exhibit Space Application and Contract<br />

Important Instructions<br />

1. Please complete the entire Exhibit Space Application and Contract legibly.<br />

2. Make a copy of both sides of the Exhibit Space Application and Contract for your records.<br />

3. Make checks payable to <strong>PHMA</strong>.<br />

4. Mail original contract with payment to: <strong>PHMA</strong>, 154 Fort Evans Rd, NE, Leesburg, VA 20176 or fax with credit card payments to<br />

540-286-3125 for fastest service!<br />

Please Note: The data collected from the Exhibit Space Application and Contract will be printed in the Onsite Brochure. It is the responsibility of<br />

the exhibiting company to notify show management of any changes that impact the accuracy of this information.<br />

1. Contact Information<br />

Trade Expo Contact Name: _ ________________________________________________ Title: _____________________________________________<br />

E-mail: ___________________________________________ Telephone: ____________________________ Fax: _____________________________<br />

2. Onsite Brochure Information (Company Name and Information as it will appear in the Onsite Brochure)<br />

Company Name:______________________________________________________________________________________________________________<br />

Street________________________________________________________________________________________________________________________<br />

City: ___________________________________________ State/Province: _ __________ Country: _ _____________ Zip Code: _ _________________<br />

Telephone: _________________________________________________ Fax: ___________________________________________________________<br />

Company E-mail: ____________________________________________ Web site:_______________________________________________________<br />

Product or service (must be completed): ________________________________________________________________________________________<br />

3. Space Requirements<br />

Exhibit space will be sold in units of 10’ x 10’.<br />

Our booth space preferences are:<br />

1st: __________ 2nd: __________ 3rd: __________ 4th: __________<br />

Booth space requested in order of priority are:<br />

(if buying more than one booth):<br />

1. _________ 2. _________ 3. _________ 4. _________ 5. __________<br />

6. _________ 7. _________ 8. _________ 9. _________ 10. _________<br />

Exhibitor Booth Fees<br />

Corporate Platinum Members:<br />

1st Booth = $1,450<br />

2nd Booth = $1,200<br />

3rd and up = $1,100<br />

Corporate Gold Members:<br />

1st Booth = $1,450<br />

2nd Booth = $1,300<br />

3rd and up = $1,200<br />

Corporate Silver Members:<br />

1st Booth = $1,450<br />

2nd and up = $1,300<br />

Non-Corporate Members:<br />

1st Booth = $1,600<br />

2nd Booth = $1,450<br />

3rd and up = $1,400<br />

The total cost of exhibit space is computed as follows: Total booths ____________ x booth fee ____________ = TOTAL $ _______________<br />

4. Payment<br />

Payment is due at time of application.<br />

Check enclosed in the amount of $ ____________________________<br />

Please charge my credit card $ _________________________________<br />

o VISA o MasterCard o American Express<br />

Credit Card Number:__________________________________________<br />

Exp. Date: _______________________ CVV#:_ _____________________<br />

Billing Address:_______________________________________________<br />

_____________________________________________________________<br />

Authorized Signature: ________________________________________<br />

QUESTIONS<br />

Call <strong>PHMA</strong> Headquarters at 703-771-1888 x10, or<br />

E-mail phmaadmin@earthlink.net<br />

5. Acceptance and Billing Contract<br />

for Exhibitor<br />

The Professional Housing and Management Association (<strong>PHMA</strong>) is<br />

hereby authorized to reserve space for my company at the <strong>PHMA</strong><br />

Trade Expo <strong>2011</strong>. The show will be held January 17–18, <strong>2011</strong> at the<br />

Hilton Riverside, New Orleans, LA. If our preferred space(s) are not<br />

available, <strong>PHMA</strong> will contact us for a alternate choice. We have read,<br />

understand and accept the terms and conditions outlined in this<br />

exhibitor kit and agree to abide by all requirements restrictions, and<br />

obligations outlined in the Exhibitor Contract Agreement. Acceptance<br />

of this application by <strong>PHMA</strong> constitutes a contract.<br />

Print Name: __________________________________________________<br />

Title: _ _______________________________________________________<br />

Signature: X_________________________________________________<br />

Date: ________________________________________________________<br />

For <strong>PHMA</strong> Office Use Only<br />

Date Received: _________________________ Check #/CC Ref: ________________________ # Units: _______________________________<br />

Booth(s) Assigned: ______________________________________________________________ Notes: _ _______________________________<br />

Updated July 2010. Previous versions invalid.


<strong>PHMA</strong> <strong>TRADE</strong> <strong>EXPO</strong> <strong>2011</strong> Exhibitor Contract Agreement:<br />

TERMS AND CONDITIONS<br />

These contract terms and conditions have been<br />

established for the mutual benefit and protections of<br />

exhibitors, attendees, and <strong>PHMA</strong> with such additions<br />

or changes as may be made in the Exhibitor Service Kit,<br />

Exhibitor newsletters, or other communications being an<br />

integral part of the contract to which the exhibitor agrees.<br />

1. Payments. Payment must be made at the time of<br />

application for registration. A signed corporate check<br />

(made payable to <strong>PHMA</strong>) or complete credit card<br />

information, for the total cost of booth space/s must<br />

accompany the application.<br />

2. Cancellation of Contract. In the event an Exhibitor<br />

must cancel his/her request for exhibit space, a refund<br />

will be issued (less a 10% processing fee) if the notice of<br />

cancellation is received in writing by October 1, 2010.<br />

Refunds received in writing between October 2, 2010 and<br />

October 16, 2010 will receive a 50% refund. No refunds<br />

will be made after October 16, 2010 even if space is resold<br />

and the exhibitor is responsible for the full amount of<br />

the exhibit space requested. <strong>PHMA</strong> reserves the right to<br />

terminate this contract immediately, and to withhold from<br />

the exhibitor possession of the exhibit space and all space<br />

fees paid, if, (a) the exhibitor fails to pay all space charges<br />

or (b) the exhibitor fails to perform any material terms<br />

or conditions of the contract or refuses to abide by these<br />

Terms and Conditions.<br />

3. Failure to Hold Exposition. In the event that the<br />

Trade Expo is cancelled because of reasons beyond<br />

the control of <strong>PHMA</strong>, space fees already made will be<br />

returned to exhibitors on a prorated basis after all related<br />

show expenses incurred by <strong>PHMA</strong> through the date of<br />

cancellation have been met plus an administrative fee<br />

and overhead expenses. However, exhibitors will not be<br />

reimbursed if the exposition is cancelled, postponed,<br />

curtailed or abandoned due to an act of war, act of<br />

terrorism, an act of God, insurrection, radioactive<br />

contamination, pollution, and contamination. This nonreimbursement<br />

clause is due to exclusions in coverage in<br />

<strong>PHMA</strong>’s Show Cancellation Insurance.<br />

4. Force Majeure. In the event Hilton Riverside or any<br />

part of the exhibit area thereof is unavailable whether for<br />

the entire event or a portion of the event as a result of<br />

fire, flood, tempest, or any other such cause or as a result<br />

of governmental intervention, malicious damage, acts of<br />

war, acts of terrorism, strike, lockout, labor dispute, riot<br />

or any other cause or agency over which <strong>PHMA</strong> has no<br />

control, or should <strong>PHMA</strong> decide that because of any such<br />

cause it is necessary to cancel, postpone, or re-site the<br />

exposition, or reduce the installation time, exhibit time, or<br />

moveout time, <strong>PHMA</strong> shall not be liable to indemnify or<br />

reimburse the exhibitor in respect to any damage or loss,<br />

direct or indirect, arising as a result thereof.<br />

5. Exhibit Space Assignment. The application for<br />

exhibitor space is sent out to our Platinum Corporate<br />

Members for first selection, a week later it is sent to our<br />

Gold members and a week later to our Silver members.<br />

It is then sent to non-corporate businesses. You may fax<br />

your application to 540-286-3125 or mail it to <strong>PHMA</strong>,<br />

154 Fort Evans Rd, NE, Leesburg, VA 20176. Applications<br />

are processed in the order that they are received. If none<br />

of your booth choices are available, you will be contacted<br />

by phone for your next choices. If we do not receive<br />

your next choices within 24 hours, we will move to the<br />

next applicant. <strong>PHMA</strong> reserves the right to make final<br />

determination of all space assignments in the best interest<br />

of the exposition. <strong>PHMA</strong> reserves the right to approve<br />

individual representative(s) for vendors and to have<br />

other individual representative(s) substituted at the sole<br />

discretion of <strong>PHMA</strong>.<br />

6. Relocation of Exhibit Space. <strong>PHMA</strong> may also assign<br />

exhibits among applicant companies to ensure diverse<br />

representation of the federal defense business. <strong>PHMA</strong><br />

reserves the right to change an assigned booth space to<br />

another location at any time it deems necessary.<br />

7. Subletting of Exhibit Space. Exhibitors may not<br />

subcontract their exhibit space with another business or<br />

firm. Only the name of the business or firm will be listed<br />

in official show publications and promotions, including<br />

the onsite brochure.<br />

8. Liability. Although Security Service will be furnished<br />

by <strong>PHMA</strong>, neither <strong>PHMA</strong> nor Hilton Riverside will be<br />

responsible for damage to, loss or theft of property<br />

belonging to or injury to any exhibitor, his agent,<br />

employees, business invitees, visitors or guests. Each<br />

exhibitor is expected to carry his own appropriate<br />

insurance. The exhibitor shall protect, save, indemnify<br />

and hold harmless <strong>PHMA</strong>, Hollins Exposition Services<br />

and/or the Hilton Riverside forever harmless for any<br />

damages or charges imposed for violations of any law<br />

or ordinance, whether occasioned by the negligence<br />

of the exhibitor or those holding under the exhibitor,<br />

except for any of the foregoing indemnified persons or<br />

entities, as well as to strictly comply with the applicable<br />

terms and conditions contained in this agreement and<br />

hold harmless <strong>PHMA</strong>, Hollins Exposition Services and/or<br />

Hilton Riverside against and from any and all losses, costs<br />

(including attorney’s fees), damage, liability, or expense<br />

arising from or out of or by reason of any accident or<br />

bodily injury or other occurrence to any person or persons,<br />

including the exhibitor, its agents, employees, and<br />

business invitees, which arises from or out of or by of said<br />

exhibitors occupancy and use of the hotel premises or a<br />

part thereof, except for those matters directly caused by<br />

the sole negligence of the foregoing indemnified persons<br />

or entities.<br />

9. Exhibitor Insurance. All property of the exhibitor<br />

is understood to remain under its custody and control<br />

in transit to and from or within the confines of the<br />

exhibit area. <strong>PHMA</strong> and Hilton Riverside do not maintain<br />

insurance covering exhibitor’s property. Exhibitor agrees<br />

to carry Comprehensive General Liability coverage<br />

including premises, operations and contractual liability<br />

coverage of at least $500,000 for Personal Injury Liability<br />

and $500,000 for Property Damage Liability Exhibitor<br />

shall also carry Worker’s Compensation insurance in full<br />

compliance with all federal and state laws and covering all<br />

of exhibitor’s employees engaged in performance of any<br />

work for exhibitor with the following coverage: $100,000<br />

for each accident for bodily injury; $100,000 for each<br />

employee for the bodily injury by disease; with a $500,000<br />

policy limit for request , certificates evidencing such<br />

coverage, naming <strong>PHMA</strong> as a co-insured (or additional<br />

insured) and providing that each policy of insurance<br />

required to be maintained contains a clause requiring a<br />

30-day pre-cancellation notice to the insured and the coinsured<br />

for additional insured).<br />

10. Disability Provisions. Exhibitor represents and<br />

warrants (i) that its exhibit will be accessible to the full<br />

extent required by law; (ii) that its exhibit will comply with<br />

the Americans with Disabilities Act (ADA) and with any<br />

regulations implemented by that Act; and (iii) that it shall<br />

indemnify and hold <strong>PHMA</strong> harmless from and against any<br />

and all claims and expenses incurred by or asserted against<br />

<strong>PHMA</strong>, its officers, directors, agents, or employees on the<br />

basis of the exhibitor’s breach of this compliance with any<br />

of the provisions of the ADA.<br />

11. Damage to Property. The exhibitor is liable for<br />

damage caused to any building floors, carpeting, walls,<br />

columns, standard booth equipment , or to the other<br />

exhibitor’s property. The exhibitor may not mar, track,<br />

make holes, and apply paint, lacquer, adhesives, or other<br />

coating to building columns, carpeting, and floors to<br />

standard booth equipment.<br />

12. Exhibits. Minimum space is 10’ x 10’; booth standard<br />

backgrounds are eight feet in height, except where<br />

noted on the floor plan, and divider rails are three feet in<br />

height. Exhibits shall be open only during the times noted<br />

in the published schedule. Exhibits must be constructed so<br />

they do not obstruct the public aisles or general view in<br />

the adjoining spaces.<br />

13. Booths and Equipment. The booth price shall<br />

include back wall, booth divider, and one company name<br />

sign. (7” x 44” identification sign) No other signs may be<br />

used without express permission of <strong>PHMA</strong>. No food or<br />

beverages are allowed in vendor booth excepting samples<br />

of vendor products for the assigned booth of that vendor.<br />

All other furnishings, carpeting, equipment, services,<br />

etc. required by each exhibitor shall be in his/her own<br />

expense and responsibility, and may be ordered through<br />

Hollins Exposition Services. Only the authorized decorator,<br />

Hollins Exposition Services, may provide piping and<br />

draping for the exhibits. No other decorating companies<br />

are permitted on the floor at any time. Arrangements for<br />

electrical and telephone services shall be the responsibility<br />

of the exhibitor and the Hilton Riverside.<br />

14. Delivery and Removal. During the show under no<br />

circumstances will the delivery or removal of any portion<br />

of an exhibit be permitted during the exposition. Vendors<br />

are required to set up exhibits on Saturday-Sunday,<br />

January 15–16, <strong>2011</strong> between 8:00 AM to 6:00 PM. Space<br />

unoccupied by Sunday, January 16, <strong>2011</strong> will be resold by<br />

<strong>PHMA</strong>.<br />

15. Conflicting Events. The Federal Standards of<br />

Conduct and Ethics must be adhered to at all times by<br />

all participants. Among other requirements, the Federal<br />

Standards of Conduct and Ethics preclude vendors and<br />

exhibitors from having hospitality suites for potential<br />

purchasers who act on behalf of the Federal Government<br />

or a related entity.<br />

16. Dismantling. Exhibitor’s displays shall not be<br />

dismantled or packed in preparation for removal prior<br />

to 5:00 PM, Tuesday, January 18, <strong>2011</strong> and no later than<br />

midnight the evening of January 18, <strong>2011</strong>.<br />

17. Badges. Badges shall required for entry into the<br />

exhibit hall at all times. Badges are not transferable and<br />

will be confiscated if worn by other than the person to<br />

whom it was issued. The clear view of the official <strong>PHMA</strong><br />

badge shall not be obstructed. Therefore, business cards<br />

or any other materials are not be used in badge holders.<br />

Each paid booth gets two (2) representative badges. Each<br />

additional badge will cost $200 if requested on or before<br />

January 7, <strong>2011</strong>. Each badge issued onsite will cost $600.<br />

Corporate members receive one (1) extra booth badge for<br />

their first three (3) paid booths.<br />

,<br />

18. Character of Exhibits. The General rule of the<br />

exhibit floor is to be a good neighbor. No exhibits will be<br />

permitted which interfere with the use of other exhibits<br />

or impede access to them or impede the free use of<br />

the aisle. Booth personnel are required to confine their<br />

activities within the exhibitor’s booth space.<br />

Exhibits shall not contain audio, visual and other<br />

electronic devices that cause interference with other<br />

exhibitors. Any manner of vendor display with in the<br />

hotel(s) and exhibition center beyond the assigned space<br />

is strictly prohibited.<br />

19. Lodging. All <strong>PHMA</strong> Trade Expo <strong>2011</strong> exhibitors will<br />

stay in <strong>PHMA</strong> designated lodging at the Hilton Riverside,<br />

New Orleans, LA.<br />

20. Children. No persons under the age of 18 are<br />

permitted on the trade show floor during installation<br />

and dismantling.<br />

21. Photography. No camera, photographic equipment,<br />

audio records, video cameras or visual image recorders<br />

of any type are permitted on the trade show floor at any<br />

time. You may take pictures of your booth only by written<br />

permission and with a <strong>PHMA</strong> representative who must be<br />

present when the pictures are taken.<br />

22. Booth Drawings. No booth drawings or giveaways<br />

are permitted.<br />

23. Federal Standards of Conduct and Ethics.<br />

The Federal Standards of Conduct and Ethics must be<br />

adhered to at all times by all participants. Among other<br />

requirements the Federal Standards of Conduct and Ethics<br />

preclude vendors and exhibitors from having hospitality<br />

suites for potential purchasers who act on behalf of the<br />

Federal Government or a related entity. Any vendor,<br />

including a Corporate Member, who fails to abide by the<br />

rules and regulations of <strong>PHMA</strong>, may, in the sole discretion<br />

of <strong>PHMA</strong>, not be invited to exhibit at any further trade<br />

expositions or any other sanctions deemed appropriate<br />

by <strong>PHMA</strong>.<br />

By signing this agreement, the exhibitor warrants its<br />

knowledge of and familiarity with the Federal Standards<br />

of Conduct and Ethics as of the date signed. The exhibitor<br />

warrants its knowledge of all <strong>PHMA</strong> terms, conditions,<br />

regulations and procedures and certifies that they have<br />

the authority to commit our Company’s agreement<br />

to abide by these as well as any attending the <strong>PHMA</strong><br />

Seminar of these terms, conditions, regulations and<br />

procedures.<br />

Updated July 2010. Previous versions invalid.


EXHIBITOR PROSPECTUS<br />

Beyond the Booth...<br />

We have an assortment of advertising and sponsorship<br />

opportunities that can publicize your name and message,<br />

even if you are not an exhibitor!<br />

Our Onsite Brochure will be distributed to all industry forum, PDS attendees and exhibitor<br />

booth representatives—an estimated primary audience of 1,500. The PDS Onsite<br />

Brochure is an essential tool for all conference attendees. Because attendees use the<br />

brochure over and over, your company’s message is seen repeatedly throughout the show.<br />

Advertising options for the Onsite Brochure:<br />

1. Back cover in color: $1,815<br />

2. Inside front or back cover in color: $1,560<br />

3. Inside location:<br />

Four Color Ads Black & White Ads<br />

Full page $1,420 $965<br />

Half page (horizontal only) $900 $655<br />

Deadline for onsite brochure space: October 22, 2010<br />

Deadline for onsite brochure content: November 5, 2010<br />

To discuss advertising space in the Onsite Brochure please contact:<br />

Alison Bashian<br />

alisonb@bashian.com<br />

1-800-335-7500


EXHIBITOR PROSPECTUS<br />

Trade Expo Exhibitor Raffles<br />

As an additional booth draw for the success of PDS XXIII, we will once again conduct<br />

exhibitor raffles instead of allowing individual exhibitor drawings.<br />

NOTE: Exhibitor drawings are prohibited.<br />

Exhibitors participating in the raffle will be provided an “Official Raffle Sponsor” sign for their<br />

booth. They will also be listed in our onsite brochure, the Official Raffle Flyer placed in each<br />

attendee bag and on the signage at the entrance of the Trade Expo. There is no limit to the<br />

value of the item to be raffled, but please limit your raffle to one item or package. The price<br />

of the raffle tickets will be 5 for $1.00 and they will be sold from a single booth located on the<br />

trade expo floor, so that exhibitors will not have to deal with making change or carrying cash.<br />

All proceeds of the raffle benefit the <strong>PHMA</strong> Scholarship Fund.<br />

Attendees will place half of the numbered ticket they purchased in a container at the exhibitor‘s<br />

booth. During each session, <strong>PHMA</strong> staff will draw the winning numbers and winners will<br />

be announced immediately. Attendees must be present to win. Once the winner has been<br />

confirmed by <strong>PHMA</strong>, raffle winners will be taken to the appropriate exhibitor booth to collect<br />

the item. Any arrangements for shipping and handling are between the exhibitor and the<br />

winner. <strong>PHMA</strong> WILL NOT SHIP ANY RAFFLE ITEMS.<br />

Each exhibitor that plans to have a raffle must register the item(s) with the Trade Expo<br />

coordinator. Information about your raffle and your logo must arrive to us no later than<br />

November 12, 2010 to ensure placement in the onsite brochure. Logos must be magazine<br />

quality 300 DPI or better resolution in either .TIFF or .EPS format.<br />

Additional information about this event can be found on our Web site at<br />

www.phma.com. You may also contact us at 703-771-1888 x21 or 703-771-1888 x10,<br />

or send e-mail to smkeating@earthlink.net .


EXHIBITOR PROSPECTUS<br />

About the Professional Housing<br />

Management Association (<strong>PHMA</strong>)<br />

Excellence in Service—The Professional Approach<br />

to Housing Management<br />

<strong>PHMA</strong> is a professional association devoted to the enhancement of<br />

housing services to military members and the families of military<br />

members at Department of Defense installations throughout the world<br />

Membership consists primarily of military and civilian decision makers<br />

who direct the use of over $8 billion of housing funds for the<br />

operation, maintenance, furnishing, repair, improvement and leasing or construction of facilities<br />

annually. Housing personnel oversee family and unaccompanied personnel housing, plus<br />

transient quarters and lodges.<br />

<strong>PHMA</strong> has focused its efforts during the past 38 years on sponsoring educational seminars and<br />

workshops for housing personnel within the Department of Defense, including the Coast Guard.<br />

Much of our training has been in conjunction with our Trade Expos where attendees are able to<br />

talk directly to suppliers and get a first hand look at the exhibitors’ products.<br />

Housing in the Department of Defense is big business and there are wide ranges of products<br />

that are procured on a routine recurring basis. Even with the recent reductions in the Defense<br />

establishment, housing remains a key “Quality of Life” program, receiving comprehensive<br />

support from the senior leadership. Our members include military and civilian personnel<br />

working at Headquarters, middle management commands, and local military installations<br />

around the world. They include Public Works, Base Civil Engineering and Bachelor Housing/<br />

Transient staffs that manage, operate and maintain housing for the Army, Navy, Marine Corps<br />

and Air Force.<br />

Event attendees are about 20% military and 80% civilian. Approximately 15% come from<br />

Headquarters commands that perform planning, budgeting and policy functions for their<br />

respective services and/or for the Office of the Secretary of Defense; approximately 15% come<br />

from intermediate commands that allocate specific funding and oversee regional operations;<br />

and the balance will be individual Commanding Officers, Base Civil Engineers, Public Works<br />

Officers, Housing Directors, Bachelor Housing Managers, Transient Lodging Managers and<br />

housing staffs at the installation or activity level. Grade levels range from SES to GS-4/5 and<br />

from Flag/General Officers to all enlisted grades.<br />

Over 90% of all bases and installations have been represented at the last seminars/workshops<br />

sponsored by <strong>PHMA</strong>. Secondary attendees include <strong>PHMA</strong> staff, Service V.I.P.s, guest speakers,<br />

instructors, spouses and guests, volunteers, and Trade Expo participants. The Association is<br />

International in scope and has a membership of approximately 3,000. Attendees will come from<br />

throughout the United States, and the following international locations:<br />

• Bahrain • Belgium • Canada • Egypt • England • Germany • Greece • Guam • Holland • Iceland<br />

• Italy • Japan • Korea • Okinawa • Portugal • Puerto Rico • Spain • Turkey<br />

LEARN MORE TODAY | WWW.<strong>PHMA</strong>.COM

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