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Appendix J Cont’d: Priority Client Groups and Marketing Strategy
for MMR Properties
2.1 Advertising
All advertising must take place simultaneously. Housing and Neighbourhood
Services on behalf of the Developer will arrange for a letter to be issued to Council
tenants and Fife Housing Register applicants interested in MMR in the area advising
them of the development. The cost of this will be borne by the developer. Housing
and Neighbourhood Services will also liaise with other Housing Associations
operating in the area about advising their tenants and applicants about the project.
The Developer will issue the same letter to their own list of potential applicants
advising them of the scheme. In addition, the Developer will advertise the project
and assessment criteria in the local press, on-site, Council offices and buildings and
Housing Association offices subject to approval of the advert by Fife Council.
2.2 Marketing periods
For the marketing period the Council will operate a ‘cascade’ approach. The first
phase marketing period for MMR properties will be 3 months where the properties
will be allocated to anyone fulfilling all of the eligibility criteria A to E. If after this time
period the properties cannot be successfully allocated then the Developer (with
written agreement from the Council) will be entitled to allocate to applicants who can
demonstrate compliance with criteria B, D and E. If after a further 3 months no one is
forthcoming matching these criteria then the Council and the developer must agree a
new set of criteria for allocation of the properties. The Council will have to be
satisfied that every reasonable effort was made on the part of the developer to
successfully market the properties to the priority client group.
2.3 Application Process
Administrative staff will complete application forms along with the applicants. This
aims to only receive applications from those who are eligible to do so. Administrative
staff will reserve a particular suitable property for the applicant, as happens with
purchasers of new build homes. This means that applicants are matched to
properties of an appropriate size and effectively choose their preferred home from
those still available.
If there is still interest after all the properties have been reserved then admin staff will
keep a reserve list of applicants, in time/date order. This list will include the size of
property required. This means that if the potential applicants don’t meet the eligibility
criteria or if they change their minds, there is still a list of people to contact.
Administrative staff will forward the completed application form to Fife Council
Housing and Neighbourhood Services within 5 days. Then Council staff will write to
the applicant and ask for proof of income. The applicant will have 15 days to return
the information to the Council. As proof of income the applicant should provide 3
months pay slips or a letter from their employer confirming their annual salary.
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