Global connected car survey of consumer needs and ... - SBD

SBD Connected Car research
Global connected car survey
of consumer needs and
willingness to pay for
connected services
Latest global survey reveals demand for flexible pricing policy ...
The key to a successful connected services strategy is to understand country specific consumer needs and
willingness to pay. SBD realise that as a busy professional you need a single source of accurate and
concise answers to decide your connected services strategy. SBD’s new report titled ‘Connected Cars -
Global End User Survey’ provides in depth knowledge of consumer service and payment preferences in
Brazil, China, Russia, Western Europe and USA. This easy to navigate report not only provides survey
results but also interprets what this means to your business.
Gain unrivalled insight into the what services, payment modes and pricing levels you need to offer to
succeed in a specific country. This report enables you to listen to the voice of the customer in making the
right decision in this fast growing market.
This report will help you:
• Focus your efforts on offering services popular and needed
by consumers in 5 major markets - Brazil, China, Russia,
Western Europe and USA
• Decide on the optimum pricing levels for different types of
services to maximise sales
• Adopt the best pricing models to improve convenience for
consumers
• Gain insights into how major OEMS measure up against
these consumer needs
• Benefit from expert recommendations on how to develop
connected services strategies for different markets
For additional information please email ABallatore@sbd.co.uk or
telephone Alessio on +32 478 765506 and he will be happy to deal with
your enquiry.

A step-by-step guide to understanding your customers ...
Easy and logical step-by-step guide
to understanding consumer needs.
Answers all of the key questions being asked
for 5 major markets (EU, US, China, Russia
and Brazil).
Clear outline of where telematics is most
important and which markets you should
prioritise.
Explanation of how service requirements will
need to vary in each market to adapt to unique
consumer needs.

...know what tomorrow brings
Review of most popular pricing models for
different types of services and in different
markets.
In-depth and methodical pricing analysis to
identify the acceptable pricing ranges for each
consumer group.
TABLE OF CONTENTS
1. Executive summary
2. Understanding the results
3. Methodology
4. Country –specific sections
4.1 USA
4.2 Western Europe
4.3 China
4.4 Russia
4.5 Brazil
How well are my competitors adapting to
consumer demands
SBD
Tel: +44 (0)1908 305101
E-mail: postbox@sbd.co.uk
www.sbd.co.uk

The SBD Commitment...
From technical trends reports to conducting end user surveys, SBD has over 15 years of experience of providing strategic advice,
insight and expertise to the automotive and associated industries globally.
At SBD, we help vehicle manufacturers and their suppliers bridge that gap between system design and actual market needs. Our
diverse team of experts understand global market and technical requirements and how to plan cost-effective systems for the future that
customers value and are willing to pay for.
About the report author...
Pricing:
Abhishek Visveswaran – Senior Specialist - Safe Car & Connected Car
Abhishek graduated with a Masters degree in Automotive Engineering, specialising in telematics, at the University of Bradford
and has since been involved in developing technology solutions and strategies in the telematics industry. At SBD, Abhishek
manages key European clients and is responsible for testing, evaluation and benchmarking of telematics and infotainment
systems. He currently specialises in smartphone integration and is working with several vehicle manufacturers to develop
automotive app solutions.
Report
Electronic pdf copy
For a quotation or further information please contact
Alessio Ballatore on:
3600 - Connected Cars - Global End
User Survey
€5000
Email: ABallatore@sbd.co.uk
Phone: +32 478 765506
Fax: +44 (0)1908 305 106
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