Readiness of Telematics in South East Asia - SBD

Connected Car Insight
Is This the Right Time to Launch Telematics Services in SE Asia?
OEMs consider a range of factors when deciding whether to launch telematics in a new market, but
one of the most critical of those factors is whether that market is ready to support different types
of services. This is particularly true in emerging markets; where infrastructure, government policies
and even consumer needs are often less mature.
At SBD, we have developed a new methodology based on a ‘Readiness Index’ for evaluating the
potential for telematics within new markets, analysing the following factors:
Government Sector Readiness – Governments can play either a positive role in
promoting telematics (through clear ITS, IT, mapping and communications policies) or a
negative role (through fragmented or overly-restricted regulations).
55%
Services Sector Readiness – The end-to-end service value chain for telematics can be
complex, which is why it is important for OEMs to understand the maturity of key players
such as telecom operators, call centre operators, billing providers and content providers.
Automotive Sector Readiness – A mature market for automotive products such as
navigation systems is also an important pre-requisite for telematics to flourish. Linked to
this, the availability of established telematics, mapping and traffic information players
within the local automotive market also helps to speed-up deployment.
Consumer Readiness – Last but not least, understanding the characteristics of consumers
is a vital step towards determining the readiness for telematics in each market.
INDONESIA MALAYSIA THAILAND
47% 44%
SBD’s telematics READINESS INDEX for South East Asia
77%
70%
80%
The first markets to which we have applied our methodology are in South East Asia, with the results
showing major opportunities in all three markets – but also significant differences in terms of the
readiness of each market.
Malaysia, where a number of vehicle manufacturers already offer accessory-fit Stolen Vehicle
Recovery (SVR) systems, is the most mature market with a Readiness Index approaching 70%.
Thailand is the first South East Asian market in which an OE telematics solution has been
launched (Toyota’s GBook integrated smartphone app), but according to SBD’s study, is less
mature with a Readiness Index of 62%. Indonesia is expected to become the largest market for
new car sales, but still lags far behind with a Readiness Index of only 55%.
To find out more about this study and to download a sample of the results, please click here.
64%
60%
50%
67%
To contact us please call + 44 (0) 1908 305101 or email info@sbd.co.uk
56%
77%
The Readiness of
Telematics in SE Asia
report ~ is now published
and available to purchase.
This report analyses the
market trends in South
East Asia, specifically
focusing on Indonesia,
Malaysia and Thailand to
decide whether the
countries are ready for
different types of
telematics services.
We have deployed our
unique ‘READINESS INDEX’
methodology to investigate
the market, taking into
account factors such as
government, services,
automotive sector and the
consumer.
Please see overleaf for the
table of contents and a
selection of slides available
within the report.
REPORT SAMPLE
Click or scan QR code

REF: ARD/CON/513
Readiness of Telematics in SE Asia
Covers Indonesia, Malaysia and Thailand
Evaluates potential for telematics
Analyses government, automotive
sectors and consumer characteristics
CONTACT US FOR
MORE INFO!
info@sbd.co.uk
+44 1908 305101
Table of Contents
1.0 Introduction
2.0 Analysis of Readiness Index and Explanation
3.0 Country Overview (Population, Economics,
Geography, Politics, History and Culture)
4.0 Government Sector
4.1 Transportation Policies (Conditions of Roads,
Investment in Roads, Public Transport, Traffic
Congestions, Government Policies, ITS Policies,
Road Safety Trends and Road Safety Policies)
4.2 Mapping policies
4.3 Communications policies
4.4 IT policies
5.0 Services Sector
5.1 Telecom Industry
5.2 Billing Industry
5.3 Service Industry (eCall, bCall, SVT, Traffic Info,
Parking Info, Weather Info, Fuel Info, POI
Listings, Operator Support, News/Sports, Online
Radio, Social Networking, LBS Adverts)
6.0 Automotive Sector
6.1 Automotive Market
6.2 Mapping Players
6.3 Traffic Info Players
6.4 Navigation Players
6.5 M2M Players
6.6Telematics Players
7.0 Consumers
7.1 Smartphone Market
7.2 OS Market Share
7.3 Most Downloaded Apps
7.4 Interesting Apps
7.5Consumer Profiles
About the author
Connie Gu supports telematics and
security market research. She
achieved an MSc at Cranfield
University after completing her BA at
the University of Nottingham, Ningbo,
China.
You may also be interested in
End User Survey of Consumer Needs in SE Asia
(REF: ARD/CON 529)
This survey focuses on consumer needs for
the connected car in Indonesia, Malaysia
and Thailand.
The SBD Commitment
SBD is an independent, technical consultancy specialising in the design and
development of vehicle security, telematics and ITS systems.
From technical trends reports to conducting end user surveys, SBD has over
15 years of experience of providing strategic advice, insight and expertise to
the automotive and associated industries globally.