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Elaine Heng - Nanyang Technological University

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<strong>Elaine</strong> <strong>Heng</strong><br />

Founder/Master Trainer<br />

<strong>Elaine</strong> is a qualified image consultant, makeup artiste and hairstylist, specializing in<br />

personal and corporate image management courses, like personal grooming,<br />

corporate grooming, dress sense, deportment, social, business and dining etiquette.<br />

Having worked in both government agency and private sector, she garnished<br />

extensive working experiences in marketing communications, public relations, event<br />

management and business development. It also gave her valuable insights into<br />

various business cultures and settings, complementing her consultation in helping<br />

corporations build their corporate image by advising corporate professionals on their<br />

appearances and mannerisms.<br />

<strong>Elaine</strong> is highly recognised in the image consultancy arena and was conferred 2010<br />

Successful Entrepreneur award by Singapore Today. In additional, the company was<br />

appointed to be the official grooming company to conduct training for Youth Olympics<br />

Games 2010 volunteers. Singapore Polytechnic School of Business has also invited<br />

her to be their associate lecturer for topics related to selling and sales management.<br />

She was invited to be a guest judge on MediaCorp Channel U’s Wardrobe SOS shows<br />

and Channel 8’s “She is the one” show. She also appeared on Channel 8's "Living<br />

Well" show as a guest appearance and was interviewed in "Her Sense", a Channel 8's<br />

variety show. She was a guest speaker with Asian Business Forum, Thailand, at "Be<br />

Absolutely U!" Party organized by Channel U and Kimberly Clarke Pte Ltd and at a<br />

Century Square event. She was also a speaker for "Look Good, Feel Great, Talk<br />

Well" seminar organized by MediaCorp's Singapore Media Academy. Chosen by<br />

Singapore Tourism Board to be the personal shopper for overseas media delegates<br />

during the "Uniquely Sg weekend" media hosting, she brought the group through a<br />

colour analysis session, followed by a shopping trip to one of the shopping malls in<br />

Singapore. She was also invited to be the deportment trainer and judge for NUS<br />

Science Faculty Pageant 2007 and NTU Student Union Orientation Camp Pageant<br />

2008. For Miss Singapore Universe 2008 pageant, she was appointed as the official<br />

grooming stylist, deportment trainer for the contestants and the choreographer for the<br />

catwalk segments.<br />

In 2008, she was crowned the winner of Ms Singapore International World 2008 and in<br />

2011, she was awarded Gorgeous Mum 1 st runner-up by Motherhood Magazine.<br />

She was also featured in Nuyou magazine and Elle magazine for her entrepreneurial<br />

spirit, Newman magazine, Female magazine and MyPaper and interviewed by Simply<br />

Her magazine, Mediacorp 93.3FM and 95.8FM for her expertise in image consultancy.<br />

<strong>Elaine</strong> <strong>Heng</strong> Image Consultancy<br />

Contact no: +65 8268 8308 Email: elaine@elaineheng.com<br />

Website: www.elaineheng.com


She has conducted a large scale seminar for the readers of Mypaper, a Chinese<br />

tabloid by SPH and contributed to articles in Straits Times Recruit sections. U<br />

weekly magazine also approached her to do a series of makeovers for their readers,<br />

coming up with three different looks for each issue. Being named as a<br />

'Stylemeister' by Her World magazine March 2007 and 'Style Insider' for her blog<br />

on www.xin.sg (a mediacorp website) proves her credentials and experience in<br />

image consultancy. She has often been approached by renowned brands like Calvin<br />

Klein Underwear, Lancaster, Clarins, SKII, Revlon, etc to conduct seminars or<br />

endorse their products.<br />

Some of her esteemed clients include:<br />

Corporations Government<br />

Agencies<br />

Hang Ten<br />

IRAS<br />

Dennis Wee Group SAFTI Officer Cadet<br />

PontiacLand Group School<br />

Starhub<br />

Singapore Tourism<br />

Henkel<br />

Board<br />

IBM<br />

MINDEF<br />

Singapore Press Central Provident<br />

Holdings<br />

Fund Board (CPF)<br />

JobsDB<br />

Singapore Customs<br />

Unicity<br />

Emerson Network<br />

Power<br />

Sumitomo Bikelite<br />

Moove Media<br />

Hewlett Packard<br />

Singapore<br />

Siemens<br />

Pacific Lines<br />

International<br />

Asia Pacific Breweries<br />

Abwin Pte Ltd<br />

Singapore General<br />

Hospital<br />

Ang Mo Kio Thye Hua<br />

Kwan Hospital<br />

St Luke's Hospital<br />

Sheffield Employment<br />

Agency<br />

IMEDEEM<br />

ACE Insurance<br />

Century Square (Asia<br />

Malls Pte Ltd)<br />

Diethelm Singapore<br />

Singtel<br />

HRNet One<br />

Renesas Technology<br />

GE Pacific<br />

Dowell Schlumberger<br />

Int’l Inc<br />

Revlon<br />

Stage Cosmetics<br />

St Regis Hotel<br />

Sealy Asia<br />

Schools and<br />

Institutions<br />

<strong>Nanyang</strong> Girl's High<br />

ACS International<br />

Deyi Secondary<br />

School<br />

St. Nicholas Girls'<br />

Secondary School<br />

Christchurch<br />

Secondary School<br />

St. Anthony’s<br />

Connosian School<br />

Katong Convent<br />

CHIJ Toa Payoh<br />

Paya Lebar<br />

Methodist Girls'<br />

Secondary School<br />

Dunearn Secondary<br />

School<br />

Zhong Hua<br />

Secondary School<br />

North Vista<br />

Secondary School<br />

Orchid Park<br />

Secondary School<br />

Ngee Ann<br />

Polytechnic<br />

Jurong Junior<br />

College<br />

ITE College East<br />

Simei<br />

National <strong>University</strong><br />

of Singapore (NUS)<br />

National<br />

<strong>Technological</strong><br />

<strong>University</strong> (NTU)<br />

Management<br />

Development<br />

Institute of<br />

Singapore (MDIS)<br />

Innova JC<br />

Singapore<br />

Polytechnic<br />

National Junior<br />

College<br />

Societies and<br />

Clubs<br />

People's Association<br />

Association of<br />

Chartered Certified<br />

Accountants(ACCA)<br />

Whispering Hearts<br />

Family Service<br />

Centre<br />

Singapore Human<br />

Resources Institute<br />

SAFRA clubs<br />

Social Development<br />

Services Club<br />

Church Groups<br />

PSB Academy<br />

STADA<br />

NTUC Learning Hub<br />

NTUC Thrift<br />

Singapore<br />

Accountancy<br />

Academy<br />

Community centres<br />

and clubs<br />

City Harvest Church<br />

Singapore Polo Club<br />

Age Management N<br />

Enrichment Pte Ltd<br />

PAP Bukit Batok<br />

East<br />

WeWorkz (South<br />

West CDC)<br />

<strong>Elaine</strong> <strong>Heng</strong> Image Consultancy<br />

Contact no: +65 8268 8308 Email: elaine@elaineheng.com<br />

Website: www.elaineheng.com


Certis CISCO<br />

Beauty Choice Pte Ltd<br />

SHELL<br />

FM Global<br />

Tanglin Club<br />

Maple Tree<br />

NJC High School<br />

ICG School of<br />

Casino & Hospitality<br />

Management<br />

Armed with a 2nd upper honours degree from National <strong>University</strong> of Singapore, she<br />

continued to pursue her studies and while working, she obtained three beauty<br />

diplomas with Confederation of International Beauty Therapy and Cosmetology<br />

(CIBTAC), Independent Professional Therapists International (IPTI) and Cosmoprof.<br />

In 2003, she went on to obtain an Advanced Certificate in Marketing with Chartered<br />

Institute of Marketing (CIM). This mix of education complemented her good<br />

understanding of human behaviour and expectations with sound knowledge and<br />

experience in image consultation.<br />

Even before graduation, <strong>Elaine</strong> was modelling with one of Singapore's top modelling<br />

agency, Diva Models Singapore. She appeared in numerous magazines and<br />

newspaper ads for clients like HSBC, Singtel, Cold Storage, CHIJMES and Funan IT<br />

Mall.<br />

With the modelling exposure, it provided her the confidence to win Ms Freshkon<br />

Alluring Eyes 2008, Straits Times URBAN Trendsetter Contest 2005. In the same<br />

year, she was also crowned Miss Lancome Hypnotic Eyes and Miss Garnier<br />

Beautiful Hair. In 2003, she was selected as the winner for Garnier Happy Eyes<br />

Contest and in 2002, she was selected as one of Female Magazine's 50 Most<br />

Gorgeous People. She also took part in the beauty art make-up competition 2003<br />

organised by Shu Uemura and was given an award of Best Excellence.<br />

<strong>Elaine</strong> <strong>Heng</strong> Image Consultancy<br />

Contact no: +65 8268 8308 Email: elaine@elaineheng.com<br />

Website: www.elaineheng.com

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