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2009-10 Annual Report - Australian Water Polo Inc

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Attendees at the national conference in Sydney in May,<br />

20<strong>10</strong>.<br />

• Coaching the goalkeeper; outside shooter<br />

• Culture, tradition and system of water polo in<br />

Hungary<br />

• Technical analysis of the Hungarian shooting<br />

action<br />

• Refereeing game advantage<br />

• Video performance analysis in water polo<br />

• New FINA rule interpretations<br />

• Coach and referee accreditation/new resources<br />

All delegates were invited to attend the men’s national<br />

training camp to watch, observe and interact with NTC<br />

coaches and appointed referees.<br />

Acknowledgements<br />

In closing, I would like to thank the following people<br />

for their support throughout the year — Chris Harrison,<br />

Peter Hobday, John Whitehouse and Hobart office staff,<br />

Michael Westdorp for his help with the conference and<br />

finally, thank you to all of our conference presenters for<br />

their time and enthusiasm during the conference.<br />

Scott Schweickle<br />

National Development Manager<br />

➤ National Media <strong>Report</strong><br />

The past year was unusual in a media sense as it<br />

was the post-Beijing Olympic Games year.<br />

It was unusual on two fronts. The first was the fact that<br />

it was a non-Olympic year after the euphoria of a bronze<br />

medal and the second was that our national teams were<br />

rebuilding and failed to produce substantive results.<br />

As senior teams build to the 2012 Olympic Games,<br />

results will start coming but as was shown in Rome at<br />

the FINA World Championships in July, <strong>2009</strong>, our teams<br />

were not at the same high standard of some other<br />

nations. Retirements and team adjustments after Beijing<br />

meant biting the bullet and not producing high results<br />

that normally keep the media happy.<br />

However, we did keep the media informed of our<br />

many happenings, sending out in excess of 200 media<br />

releases and maintaining a high-quality website, which<br />

was constantly updated.<br />

Web Site<br />

The hit rate on the web site is starting to mount as<br />

more and more people become aware of its excellent<br />

news and information capabilities. The quietest month<br />

was September with just over two million hits while May<br />

was one of four months with more than three million hits,<br />

reaching 3.84 million. During the National <strong>Water</strong> <strong>Polo</strong><br />

League season there were 12.4 million hits. May proved<br />

to be the busiest month of the year with 83,609 visitors to<br />

the site. Plans are in process to revitalise the site.<br />

The hardest thing about a site such as ours is that<br />

there is a voracious appetite for information. Time zones<br />

make it hard to keep up for some people with the site<br />

having to be refreshed when information comes to<br />

hand. Therefore, there are constant calls for when the<br />

information is to be posted. With international tours, there<br />

is a huge demand on the time of managers, who have to<br />

tend to a team and then try to get internet connections<br />

to write and post stories on matches. This, then, has to<br />

be processed at this end and posted. This is done as<br />

swiftly as possibly but teams do miss days and it is hard<br />

to source information by other means. Texting is starting<br />

to prove popular.<br />

The Meltwater News link at the bottom of the home<br />

page provides information gleaned from newspapers<br />

around the world. Small newspapers cover much of their<br />

stories online while bigger newspapers only place up<br />

major stories. Thus, as a smaller sport, we miss coverage<br />

in this area. However, we must note that many stories<br />

that do appear in newspapers are not placed online and<br />

miss this vital link. We update this feature almost daily<br />

with stories we think you want to read.<br />

Newspapers<br />

This is the arena we most want to convert. Sporadically,<br />

the main metropolitan newspapers cover various stories<br />

11

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