Vaisala Corporate Responsibility Report 2011

Organization
Vaisala’s core business is environmental measurement, especially
weather measurement and chosen industrial measurements.
Business is conducted by two business areas: Weather and Controlled
Environment. The business areas are supported by group wide
functions of Products and Technology, Services and Operations. The
customer oriented approach is demonstrated in our seven market
segments that are embedded in the business areas.
Weather
The Weather business area serves national
meteorological organizations whose primary interest
is the safety and wellbeing of people and safeguarding
property; and operators and authorities whose
primary interest is the safety and effectiveness of
operations under all weather conditions.
Meteorology
The Meteorology segment serves meteorological
and hydrological institutes whose primary
interest is safety and wellbeing of people and
safeguarding of property. Customer needs vary
from standard weather observation equipment
to further automation of weather networks and
remote monitoring systems. Turnkey projects
and capability upgrades for prediction of severe
weather are imperative for customers in the
developing markets.
Airports
The Airports segment provides weather observation
solutions to airport operators. It supports effective
operational decision making to improve the efficiency,
safety and environmental compatibility of airport
operations.
Roads and Rail
Road and Rail authorities benefit from Vaisala’s
complete weather and traffic observation, driver
information and decision support offerings. These
ensure safety and optimize the efficiency of traffic
management and road maintenance operations.
New Weather Markets
Customers in the New Weather Markets segment
are typically non-governmental enterprises.
The segment’s focus is to grow business with
customers in the energy and maritime industries.
Energy customers, such as wind farm developers
and operators, use Vaisala products and services
to measure, forecast and intelligently integrate
environmental observations. Maritime customers
include the shipping industry, offshore oil and
gas platforms, and ports. With the help of reliable
measurements and environmental observations
help enhance customers’ operational efficiency and
optimize decision-making.
Defense
The Defense segment serves defense forces and
security organizations. Awareness of weather is a
basis for better decision making and improved safety
and efficiency in air, land and sea operations. In
addition to their defense functions, many national
defense organizations also control civilian airports
and contribute to national weather forecasts.
Controlled Environment
The Controlled Environment business area serves
customers who operate in tightly controlled and
demanding areas where the measurement of precise
environmental conditions is required to increase
operational quality, productivity and energy savings.
The business area is divided into two segments.
Life Science
Life Science provides measurement solutions,
monitoring instruments and related services
for highly controlled research, production and
storage areas. The main customer groups are: Life
science, pharmaceutical and biotech manufacturing
and wholesale companies, medical device
manufacturers, hospitals.
16 Vaisala Oyj Corporate Responsibility Report 2011