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YOUNG PROFESSIONALS COMMITTEE
The Young Professionals Committee (YPC) continues to grow
in both its fundraising and volunteering capacity. This year, the
second annual “BIG Night of Laughs” sold out and raised over
$11,000. Their “Race for the Kids” team raised over $18,000,
supported the Gridiron Games with over 50 volunteers, and
planned many YPC fundraising and recruitment activities
throughout the year. The YPC’s signature annual event, BIG
Night Out, a casino themed black-tie fundraiser at Cipriani
Wall Street in March, raised over $200,000.
COMMUNITY PARTNERSHIPS
Bronx Volunteer Coalition:
BBBS of NYC took the lead in launching a Coalition in
January 2012 to help expand volunteerism in the Bronx.
The Coalition, made up of a diverse group of 17 volunteer
organizations including Jumpstart, the Bronx Museum, Lift
– The Bronx, and South Bronx United, seeks to increase the
number of volunteers available. In leading the coalition, BBBS
of NYC is working to shrink the gap between Littles and Bigs
from the Bronx, where currently 35% of the children served
reside but only 6% of Bigs live.
Barbershop Initiative:
In January of 2012 BBBS of NYC launched partnerships with
13 barbershops in the Bronx to help recruit more men as
mentors. The owners of the barbershops had current Big
Brothers come to their shops to hand out flyers and speak
about their experiences. They also provided information
to keep on hand about becoming a mentor to insert into
conversations about the ability to impact the surrounding
community through mentoring.
Clear Channel:
Clear Channel partnered with BBBS of NYC and donated
$1 Million in cause-related marketing to increase the
number of men volunteering as mentors. Four radio
Public Service Announcements (PSA) were co-created
with spots running in heavy rotation across all five NYC
Clear Channel radio properties. The PSA’s were originally
scheduled to run for three months but were extended for
a fourth month due to the success of the initiative. BBBS
of NYC received 46% more male applications and oriented
22% more male volunteers this year compared to the same
time frame last year.
Tostitos:
In partnership
with BBBS of NYC,
Tostitos held their
“Fiesta in the Square”
in December where
thousands of eager
football fans gathered
in Times Square to
kick 181 successful
field goals, setting
the Guinness World
Record for most
people to make an
American football
field goal in six hours. Over 200 BBBS of NYC matches
participated, helping to set the record. As a result Tostitos
donated $60,000 to the organization, and featured our matches
in a national PSA, which debuted at the Fiesta Bowl.
TOPYX:
TOPYX, an award-winning software company, partnered with
BBBS of NYC to provide an online Learning Management
System for volunteers. This software provides many more
volunteers with access to additional training, which improves
their experience and results in stronger match relationships.
As a part of the partnership, TOPYX trained BBBS internal
staff on how to use and implement the software and continues
to offer ongoing support and feedback to ensure this vital
training tool continues to improve.
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