Maynooth University Undergraduate Handbook 2015

Bachelor of Business Studies
in Entrepreneurship MH411
Degrees at Maynooth University 300 – 301
What will I study sample course plan
First year Second year Third year
Semester 1 Semester 1 Semester 1
You will take a range of
You will take a range of
You will take a range of
Entrepreneurship modules, which
Entrepreneurship modules, which
Entrepreneurship modules,
may include:
may include:
which may include:
––
Creative Thinking and Design
––
Innovating Radical Products
––
New Venture
––
Innovations - Ideas that Changed
the World
––
Microeconomics ( Markets,
Welfare and Consumer Choice)
––
Introduction to Macroeconomics
––
Career Development - Executive
Edge
––
Introduction to Management &
Teams
––
Introduction to Marketing
& Sales
and Brands
––
New Venture Planning Project
––
Financial Accounting for Non-
Accountants
––
Career Development - Working
in the Services Environment
––
Brand Management
––
Corporate Finance
––
Managing Intellectual Property
in Business
––
Operations and Supply Chain
Management
Opportunity - Evaluation
and Screening
––
Strategic Marketing
––
International Marketing
––
Social Media
––
Managing Information
Technology for Business
––
New Venture
Opportunity - Evaluation
and Screening
Semester 2
Why is the Bachelor of Business Studies in Entrepreneurship for me
You are interested in
̏̏
̏̏
̏̏
learning how to set-up, finance, run
and manage your own business
using the tools of business
and entrepreneurship to
work in the third sector
using your creativity and flair and
converting your ideas into action
̏̏
̏̏
̏̏
bringing your entrepreneurial mindset
to work in areas like education, crime
prevention, smart-cities and healthcare
honing your skills so that you
can communicate your ideas
with clarity and precision
the excitement of business - not the
bureaucracy of large organisations
Semester 2
You will take a range of
Entrepreneurship modules, which
may include:
––
Entrepreneurship and the
Business Idea
––
Microeconomics (Competitive
Markets and Government Policy)
––
Social Entrepreneurship
––
Organisational Behaviour
––
Critical Thinking for Professionals
––
Contemporary Issues in
Management
Semester 2
You will take a range of
Entrepreneurship modules, which
may include:
––
Applied SME Topics
––
Management Accounting for
Non-Accountants
––
Brand Management
––
Intermediate Macroeconomics
––
Marketing Management
––
Management Information
Systems & Information
You will take a range of
Entrepreneurship modules,
which may include:
––
Innovation Management
––
Change Management
& Organisational
Development
––
Global Supply Chain
Management
––
Negotiation and Dispute
Resolution
––
Business
Communications
––
Strategy & Marketing
̏̏
championing new ideas and change
either in a large organisation
or in your own business