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F VODKA Luxury Collection, Elixir of Fashion

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<strong>Fashion</strong><br />

awareness<br />

19 - 20<br />

A vodka so meticulously designed inevitably addresses those who<br />

are focused on image and style, and who care to show it. Affluent consumers<br />

appreciate the extraordinary value and quality and those who seek a drink that<br />

matches their fashionable, sociable, cosmopolitan and glamorous lifestyle are<br />

prepared to pay a modest price premium. This applies to those who appreciate<br />

the finer things in life and who want to differentiate themselves and express<br />

their personality through the brands they choose.

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