Golden Books Young Readers Group - Random House
Golden Books Young Readers Group - Random House
Golden Books Young Readers Group - Random House
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Following the blockbuster success of Fairytopia and<br />
Mermaidia , the adventures continue with Barbie ® as Elina <br />
in the third Fairytopia movie, Magic of the Rainbow !<br />
Facts on the Fairytopia Franchise<br />
Fairytopia debuted at #1 on the Billboard’s Top Kids’ Video Sales ranking<br />
and remained in the top 10 for 17 weeks! 1<br />
Fairytopia movie remains in the top 5 DVD premiere movies since<br />
its launch. 2<br />
The wonderful world of Fairytopia came to life on stage in spring 2006<br />
for the first time ever in Barbie Live! in Fairytopia , a national tour<br />
hitting over 80 markets!<br />
Mattel Multimillion Dollar Marketing Support for<br />
Magic of the Rainbow Airing on Nickelodeon television prior to video release<br />
Key account retailtainment events and extensive promotional partnerships<br />
National trade/consumer print advertising and TV media<br />
Dedicated section on Barbie.comSM for Magic of the Rainbow Magical Marketing Support from <strong>Random</strong> <strong>House</strong><br />
42-Copy Mixed Sidekick/Floor Display<br />
Display includes 12 copies of Fairy Dance (NEW Magic of the Rainbow Deluxe Coloring<br />
Book), 8 copies each of Journey to Mermaidia (Mermaidia Hologramatic Sticker Book),<br />
Welcome to Fairytopia (Fairytopia Stickerific), Sleeping Beauty (Shaped Coloring Book),<br />
and 6 copies each of Magic of the Rainbow : A Storybook (NEW Pictureback)<br />
ISBN: 0-375-94100-2/978-0-375-94100-9<br />
0-375-94096-0/978-0-375-94096-5 (UIP)<br />
Retail Value: $151.58/$217.58 Can.<br />
Coming to DVD March 2007!<br />
All-New Barbie In-Store Event Kit!<br />
ISBN: 0-375-99326-6/978-0-375-99326-8 • No Charge • On Sale: 2/13/2007<br />
Includes All-New Video Tie-In Titles for Magic of the Rainbow <br />
and Bestselling Fairytopia and Mermaidia Titles<br />
Cross-Promotions with Mattel and Universal Studios Home Entertainment<br />
Barbie Fairytopia: Mermaidia<br />
Board Book • 4-1/4" x 5-3/4"<br />
ISBN: 0-375-83851-1 • 978-0-375-83851-4<br />
$4.99/$5.95 Can.<br />
Magic of the Rainbow: A Storybook<br />
Paperback Storybook • 8" x 8"<br />
ISBN: 0-375-83985-2 • 978-0-375-83985-6<br />
$3.99/$4.99 Can.<br />
<strong>Books</strong> on Sale January 9, 2007<br />
Fairy Dance<br />
Deluxe Coloring Book • 7-7/8" x 10-7/8"<br />
ISBN: 0-375-83973-9 • 978-0-375-83973-3<br />
$3.99/$4.99 Can.<br />
Display on Sale<br />
February 13, 2007<br />
42-Copy Sidekick Display<br />
Approx. Dimensions:<br />
13-1/2"w x 16"d x 64"h<br />
1 Nielson Video Scan Charts as reported by Billboard, July 23, 2005.<br />
2 Nielson Video Scan Charts Week ending January 8, 2004, year-to-date.
Change language