Golden Books Young Readers Group - Random House
Golden Books Young Readers Group - Random House
Golden Books Young Readers Group - Random House
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WHAT HAPPENS WHEN<br />
GOOD FOOD. . . GOES BAD.<br />
Star-packed voice talent includes<br />
Charlie Sheen as Dex Dogtective, Wayne Brady as Daredevil Dan,<br />
Hilary Duff as Sunshine Goodness, and Eva Longoria as Lady X.<br />
MOVIE MARKETING & PROMOTION SPECIALS!<br />
• Over $100 Million in Marketing Support Expected<br />
—National advertising, marketing, and publicity campaigns including television, radio, print, in-store, on-pack, and more!<br />
• Big Brand-Name Partners Include:<br />
—StarKist, Energizer, Cadbury Schweppes, Hormel, Farmland Dairies, Proctor and Gamble, IBM Corporation,<br />
ConAgra Foods, Pinnacle Foods <strong>Group</strong>, and more<br />
• Movie Tie-In Products<br />
—Publishing (<strong>Random</strong> <strong>House</strong> Children’s <strong>Books</strong>), toys<br />
(Playmates), video games (Take 2 Publishing/<br />
Global Star Software), board games (Master Pieces),<br />
apparel (CK Pacific), and amusements (Nanco)<br />
RANDOM HOUSE<br />
MARKETING SUPPORT<br />
• Cross-Promotions with Movie Partners<br />
and Licensees<br />
• Tie-Ins to Lionsgate Films and Threshold<br />
Animatron Studios Initiatives<br />
• Multiple Display Options<br />
—40-Copy Floor Display<br />
Includes 8 copies each of The Secret’s Inside (Reusable Sticker<br />
Book) and Top Dog (Deluxe Coloring Book); 6 copies each of<br />
Foodfight! (Junior Novelization), Dare the Day! (Step into Reading—<br />
Step 2), The Search for Sunshine (Pictureback), and When Good<br />
Food Goes Bad (Paint Box Book).<br />
ISBN: 0-375-93810-9/978-0-375-93810-8 • 0-375-93812-5/978-0-375-93812-2 (UIP)<br />
Retail Value: $189.60/$251.60<br />
—34-Copy Sidekick Display<br />
Includes 12 copies each of When Good Food Goes Bad (Paint Box<br />
Book) and Top Dog (Deluxe Coloring Book), 6 copies of The Search<br />
for Sunshine (Pictureback), and 4 copies of The Secret’s Inside!<br />
(Reusable Sticker Book)<br />
ISBN: 0-375-99322-3/978-0-375-99322-0 • 0-375-99323-1/978-0-375-99323-7 (UIP)<br />
Retail Value: $147.66/$189.66 Can.<br />
• Promoted Online at www.randomhouse.com/kids<br />
40-Copy Floor Display<br />
Approx. Dimensions:<br />
18.5"w x 23"d x 54" h<br />
Displays<br />
on Sale<br />
February 27,<br />
2007!<br />
IN THEATERS<br />
THEATERS<br />
SPRING SPRING 2007 2007<br />
34-Copy Sidekick Display<br />
Approx. Dimensions:<br />
13.5"w x 16"d x 64" h
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