Golden Books Young Readers Group - Random House

Celebrate
• Register sales for Elmo books have risen
consistently each year, more than tripling from
2002 to 2005!
• Moms with kids aged 2–5 rank more Sesame Street
characters in their list of top 10 favorites than any other
children’s property, and Elmo ranks #1 on Sesame Street!*
•Over 1.8 million Random House Elmo books were sold last year!
•Perfect preschool promotion to generate first quarter
sales gains.
Cross-Licensee Consumer Campaign
• National Print Advertising
• Sesame Workshop
—Tie-ins with Elmo’s birthday video/DVD release
•Beaches Resort Partnership
—Birthday celebrations at each resort
—Targeted consumer mailing
•Cross-Promotional Online Support
In-Store Merchandising
•34-Copy Mixed Floor Display
—Includes both Elmo frontlist and favorite backlist titles! Includes
8 copies of Baby Party; 5 copies of Elmo’s Birthday Party; 6 copies
of Elmo Loves You; 4 copies each of My Fuzzy Valentine, Clap Your
Hands!, and Elmo’s World: Love!; and 3 copies of Animal Alphabet
ISBN: 0-375-94036-7/978-0-375-94036-1
Retail Value: $213.50/$305.50 Can. • On Sale: 1/23/2007
•Event Kit
ISBN: 0-375-94038-3/978-0-375-94038-5 • No Charge • On Sale: 1/23/2007
School & Library
•Event Kit Distributed at All Librarian
and Educator Conferences
•Featured on Teachers @ Random
—E-mail offer: First 50 subscribers to respond
receive an event kit
—Reproducible activities
—E-mail NewsFlash celebrating Elmo’s birthday
Publicity
• National Media Campaign
•Walk-Around Elmo Tour
—See your RHCB sales representative
for details
Online
•Featured on www.sesamestreetbooks.com
Approx. Dimensions:
18-1/4"w x 20"d x 37-1/2" h
*Source: Marketing Evaluations Inc.,
2004 Avg. Base: Mothers of Children 2–5