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Join us for a summer of glamour. Explore the best of Scottish design, our<br />

creative workshop programme, talks and lectures and dynamic fashion events in<br />

conjunction with our fashion exhibitions.<br />

COMING INTO FASHION<br />

A Century of Photography at Condé Nast<br />

15 June – 8 September 2013, Floor 3 and 4<br />

Fashion photography – glamorous,<br />

provocative, beautiful, accomplished and<br />

magical – has been associated with some<br />

of the most famous names in the history of<br />

the medium since the early years of the 20th<br />

century. The great American photographer<br />

Edward Steichen took what were probably<br />

the first fashion photographs in 1911. Since<br />

then it has become a unique platform for<br />

experimentation, balanced between commerce<br />

and creativity, recording the Zeitgeist and<br />

capturing individual dreams and desires.<br />

a unique opportunity to see the work of over<br />

eighty photographers right at the outset of<br />

their careers.<br />

This exhibition has been organised by the<br />

Foundation for the Exhibition of Photography,<br />

Minneapolis/Paris/Lausanne, in collaboration<br />

with City Art Centre, <strong>Edinburgh</strong>.<br />

The legendary publisher Condé Nast<br />

recognised this very early on and created<br />

a distinctive style for his magazines,<br />

elevating haute couture and turning fashion<br />

photography into an art form. With his keen<br />

sense for discovering new talents, he found<br />

the best photographers and promoted their<br />

careers, a tradition continued by subsequent<br />

editors and art directors at Condé Nast.<br />

The exhibition shows early work by such<br />

luminaries as Cecil Beaton, Erwin Blumenfeld,<br />

Helmut Newton, David Bailey, Guy Bourdin,<br />

Corinne Day, Mario Testino and Sølve Sundsbø<br />

as it appeared in the pages of Vogue, Glamour<br />

and other Condé Nast publications.<br />

With unprecedented access to the Condé<br />

Nast archives in New York, Paris, London and<br />

Milan, the curator Nathalie Herschdorfer has<br />

gathered original prints, as well as pages from<br />

the actual magazines. The exhibition provides<br />

John Rawlings, American Vogue, March 1943 © 1943 Condé Nast<br />

Norman Parkinson, Glamour, October 1949 © Norman Parkinson Limited.<br />

Courtesy Norman Parkinson Archive

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