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Trading in Information — Throughout <strong>Marubeni</strong> and Across the Globe<br />

Quarterly Newsletter · Summer 2007 · Vol. 92<br />

2<br />

6<br />

10<br />

12<br />

15<br />

■<br />

■<br />

■<br />

■<br />

■<br />

COVER STORY<br />

Floating Oasis on the Arabian Peninsula<br />

NATIONAL STAFF<br />

Stepping Forward, Together!<br />

<strong>Marubeni</strong> America Corporation, New York Office<br />

A WORLD OF MARUBENI<br />

Toyota Ghana Company Ltd.<br />

<strong>Marubeni</strong> Europe P.L.C. Oslo Office<br />

HOT OFF THE PRESSES<br />

The Latest News and Updates<br />

JAPAN UP CLOSE<br />

An Exhibition of the <strong>Marubeni</strong> Collection


2<br />

shosha No.92 Summer 2007<br />

Floating Oasis on the<br />

Arabian Peninsula<br />

Al Qaser exterior<br />

Countries on shores of the Arabian Peninsula,<br />

such as Saudi Arabia, Qatar and the<br />

United Arab Emirates (UAE), are most<br />

known for their desert landscapes and<br />

economies rooted in oil production. However,<br />

with their recent trend of funneling<br />

economic resources back into social infrastructure<br />

and the tourism industry, this<br />

reputation is rapidly changing.<br />

"Leading a pair of camels through an oasis" photo image courtesy of private source.<br />

Photo images on pages 1 through 4 courtesy of the Government of Dubai, Department of<br />

Tourism & Commerce Marketing.


More Than Just Palm Trees in the Sand<br />

In recent years, the government of the UAE has been taking<br />

the opportunity to re-invest its economic resources for<br />

creating new jobs for its citizens as well as expanding and<br />

modernizing its government infrastructure. In March this<br />

year, His Highness Sheikh Mohammed bin Rashid Al Maktoum,<br />

Prime Minister and Ruler of Dubai, stressed the<br />

importance of a new Federal Government Strategy which<br />

was recently unveiled. The strategy itself calls for the<br />

upgrade of government performance in tandem with<br />

improving the quality services available to the public. Taking<br />

a personal hand in the implementation of this strategy,<br />

the Prime Minister himself has addressed second and third<br />

level ministers participating in seminars to prepare themselves<br />

for future managerial challenges. Sheikh Mohammed<br />

has been quoted as saying, “<strong>You</strong> should take advantage<br />

of every single minute to improve government<br />

[Cover Story] 3<br />

performance and get rid of red tape” and<br />

has further emphasized that he and his<br />

cabinet would closely follow the implementation<br />

of this strategy.<br />

While the economy of the UAE has<br />

been largely based on oil and gas<br />

resources since 1971, they have always<br />

Leading a pair of camels through an oasis<br />

been investing in the diversification of<br />

their development, looking ahead to the<br />

day when these resources are no longer<br />

available. Beginning with initial investments<br />

in hydrocarbon and petrochemicals,<br />

which still remain important sectors,<br />

they have developed state-of-the-art<br />

manufacturing facilities able to produce<br />

Dubai and Hotel Burj Al Arab<br />

and export a wide range of products, from<br />

pharmaceuticals and jewelry to clothing,<br />

textiles and ceramics. With the availability<br />

of efficient infrastructure and communication<br />

in industrial zones, along with<br />

the UAE’s close proximity to suppliers of<br />

raw materials, further growth and prolonged<br />

economic stability is expected to<br />

Hotel Burj Al Arab interior<br />

continue in these areas.<br />

In addition to manufacturing, the UAE is further stabilizing<br />

and diversifying its economy through development of<br />

its tourism industry, which is one of the fastest growing in<br />

the world. In 2005, an estimated 6.1 million tourists came<br />

to Dubai, and the Abu Dhabi Tourism Authority has established<br />

a target of increasing Abu Dhabi’s annual visitor<br />

numbers to over three million over the next eight years.<br />

And with that in mind, tourism is quickly becoming more<br />

important to Dubai than its income from oil. Quite possibly<br />

often overlooked is the fact that the UAE has all of the natural<br />

ingredients for a great vacation spot like warm shallow<br />

seas, long sandy beaches, first-class shopping malls, an<br />

Dubai International Airport


4 shosha No.92 Summer 2007<br />

Satellite view of the Dubai sea side<br />

Shopping mall in Wafi city<br />

intriguing traditional culture and a safe and welcoming<br />

environment. While the climate is comfortable for most of<br />

the year, in order to further support the tourism industry,<br />

the government has developed resources to lessen the discomfort<br />

of excessive heat through innovative construction<br />

and cooling projects.<br />

Palm Trees in the Sea<br />

As well as government projects to<br />

promote economic diversity and<br />

tourism, private companies are also<br />

investing in the development of the<br />

UAE. Being touted as the Eighth Wonder<br />

of the World, “The Palm Jumeirah<br />

Project”, a project sponsored by<br />

Nakheel Co., LLC in which a five kilometer<br />

long island in the shape of a palm tree, is being constructed<br />

on the Arabian Peninsula. Being made available to<br />

its first guests and residents this year, the new island will<br />

have over 30 of the world’s top hotels, and more than 4,000<br />

luxury residences spread out over 75 kilometers of pristine<br />

beachfront property. But “The Palm Jumeirah Project” is far<br />

from being the only one of its kind in the UAE. “Dubailand”,<br />

a 278 square kilometer amusement park, “International<br />

City” a 300-hectare residential cluster, and “Jumeirah Golf<br />

Estates” a residential golf community with four courses and<br />

luxury residences for over 1,000 families are just a few of<br />

the many projects in various stages of completion and<br />

development.<br />

Tiger in the Palm Trees<br />

When the Prime Minister of the UAE announced the new<br />

Federal Government Strategy for his country this March,<br />

golf legend Tiger Woods announced that he would design<br />

his first golf course to be set for construction in “Dubailand”.<br />

The projected name for this new par-72, 18-hole<br />

championship-quality golf course is “Al Ruwaya” which<br />

means “serenity” in Arabic. The course design will call for<br />

lush landscaping, breath-taking water features and five<br />

tees to suit the beginning golfer as well as the pros. “Al<br />

Ruwaya” will be housed within “Tiger Woods-Dubai”, a luxurious<br />

residential community featuring private homes, a<br />

top of the line clubhouse and a retail community. Construction<br />

of the project is expected to be underway later this<br />

year, with an expected date of completion in 2009.<br />

Creek Golf Club


I<br />

n recent years, <strong>Marubeni</strong> has been involved in a number<br />

of infrastructure support projects on the Arabian<br />

Peninsula. For example, in 2005, an international consortium<br />

including <strong>Marubeni</strong> won the rights to a 23 year large<br />

scale power generation and water project known as Taweelah<br />

B project in Abu Dhabi, UAE. With the purchase of the<br />

existing plant as well as the construction of new facilities,<br />

in terms of production capacity cost, the project itself is one<br />

of the world’s largest independent water and power projects.<br />

Development of power production projects and water<br />

transport systems through cooperation with companies<br />

such as <strong>Marubeni</strong> has aided the UAE in its goal of further<br />

improving its infrastructure.<br />

Also in 2005, with the aim of further improving Qatar’s<br />

infrastructure, <strong>Marubeni</strong> signed a contract for the expansion<br />

of the Doha West wastewater treatment plant and its<br />

10 year operation and maintenance with Degremont, a<br />

<strong>Did</strong> <strong>You</strong> <strong>Know</strong> ? <strong>Marubeni</strong> Construction Projects on the Arabian Peninsula<br />

Artist’s rendition of the Palm Monorail at the Palm Jumeirah<br />

CG image of The Palm Jumeirah<br />

Bird’s eye view of the Taweelah project<br />

[Cover Story] 5<br />

French water treatment engineering company. This<br />

expansion project has increased treatment capacity of<br />

the existing plant to more than double its previous output<br />

of 62,100m 3 /day to 135,000m 3 /day.<br />

Rapid population growth and industrialization have also<br />

led to a need for better and more efficient means of transportation<br />

for citizens. Two years ago, <strong>Marubeni</strong> entered<br />

into a contract with Nakheel Co., LLC for the passenger<br />

monorail transit project in Dubai, known as the Palm Monorail<br />

at The Palm Jumeirah. Completion of the project will<br />

facilitate rapid transport around the island via a high-tech,<br />

well proven driverless monorail system. To further support<br />

industrial diversification in Abu Dhabi, in 2006, <strong>Marubeni</strong><br />

finalized an agreement with the Emirate of Abu Dhabi to<br />

establish a joint venture with General Holding Corporation,<br />

owned in its entirety by the government. This agreement<br />

has resulted in the start of the general trading company<br />

concept in Abu Dhabi in earnest.<br />

<strong>Marubeni</strong> continues to endeavor to provide the highest<br />

level of quality in its construction projects, simultaneously<br />

improving the surroundings of those projects while maintaining<br />

its position at the cutting edge of technology and<br />

international developments.


6<br />

shosha No.92 Summer 2007<br />

Stepping Forward,<br />

Together!<br />

In this edition of “From the Center of the Circle,”<br />

we want to share with you a fresh look at one of<br />

<strong>Marubeni</strong>’s most dynamic overseas offices, the New York City office of <strong>Marubeni</strong> America Corporation<br />

(MAC). There is an air of excitement, and a great spirit of cooperation among all the<br />

employees at MAC these days, and it is our pleasure to share with you some of the reasons why.<br />

N<br />

ew York City, also known as “The Big Apple,” or “The<br />

City That Never Sleeps.” New York City’s business,<br />

finance and trading organizations are significant players in<br />

not only the economy of the United States, but the entire<br />

world. New York is also a global center of culture; according<br />

to the City University of New York, as of 2005, 40 languages<br />

were spoken in the city, and 37% of its population was foreign<br />

born. So it is easy to see why a global trading company<br />

like <strong>Marubeni</strong> would consider its operations there so<br />

important. In the spirit of a song well known by aspiring<br />

karaoke-ists in New York and from all over the globe: “If<br />

<strong>Marubeni</strong> can make it there, it will make it anywhere.”<br />

Howard Tiegel<br />

Senior Vice President and General Manager<br />

of Human Resources<br />

But just how is MAC “making it” at its New York City office?<br />

To find out, you will have to join all of the employees there<br />

as they take you along with them, “Stepping Forward.”<br />

By the end of fiscal year 2005, MAC, including its headquarters<br />

in New York City and twelve other branches,<br />

offices, satellites and showrooms throughout the US, was<br />

already an organization of almost 230 full-time employees<br />

at the holding company level and annual sales, on a consolidated<br />

basis, of more than 7.5 billion USD. In comparison<br />

with the US operations of other Japanese trading companies,<br />

MAC is particularly strong in the fields of chemicals<br />

(including subsidiaries such as Helena Chemical Company<br />

and <strong>Marubeni</strong> Specialty Chemicals), leasing (PLM Trailer<br />

Leasing, Advantage Funding, CoActiv Capital Partners),<br />

and commodities (<strong>Marubeni</strong> Pulp & Paper North America,<br />

Intragrated Resource Holdings).<br />

However, under the <strong>Marubeni</strong> Group-wide “G” PLAN, at<br />

the beginning of fiscal year 2006 MAC was challenged to<br />

increase its profit after taxes to 55 million USD by the end<br />

of fiscal year 2008. With the achievement of this goal and<br />

other “G” PLAN goals in mind, the Human Resources Team<br />

in New York City, led by Howard Tiegel (SVP and General<br />

Manager of HR) and Koji Kashima (then Senior Director<br />

and Assistant General Manager of HR, and now General<br />

Manager of the Planning Section in the Headquarters HR<br />

Department) moved into action, spearheading a project that<br />

sought to foster a positive working environment, promote<br />

strengthened lines of communication and teamwork<br />

throughout all levels of the MAC organization, and maintain<br />

a high level of employee motivation.<br />

Furthermore, in addition to the HR Team members, MAC<br />

executives from the highest levels of the organization lent<br />

their full support to this new project from the very beginning.<br />

In fact, Mr. Shigemasa Sonobe (at the time, Chief<br />

Operating Officer of MAC and now CEO of <strong>Marubeni</strong>


Europe) even lent the project its name when he stated the<br />

importance of “both national staff and rotating staff each<br />

stepping forward together” to bridge cross-cultural gaps<br />

and make a better environment, all toward achieving the<br />

Company’s aggressive business goals. Thus, the “Step Forward<br />

Project!”<br />

1. Maintain a positive working environment through<br />

mutual understanding<br />

At the core of the “Step Forward Project” was the shared<br />

understanding among all staff that although there may be<br />

inherent differences among MAC employees in communication,<br />

leadership, feedback, and risk management styles,<br />

neither a certain “Japanese” style nor a certain “American”<br />

style is better or worse than the other. Rather, the two are<br />

simply different, and MAC could grow a working environment<br />

of sustained understanding and success founded<br />

upon this “hybrid” culture.<br />

Business English lesson for non-native speakers<br />

To build this shared understanding, MAC implemented<br />

and continues to run Cross-Cultural Training for both Rotational<br />

Staff and National Staff in its New York office (and<br />

plans to expand such training to other branches, offices and<br />

subsidiaries across the US). This full-day training is conducted<br />

by Laura Kriska of Japan Intercultural Consulting, a<br />

New York-based consultant specializing in multi-cultural<br />

communication. The main topics include styles of communication,<br />

differences in team versus individual approaches,<br />

hierarchy and organizational styles, time sensitivity, risk<br />

Scenes from tea ceremony workshop<br />

[From the Center of the Circle] 7<br />

tolerance, and performance management styles. “MAC’s<br />

formal training program is the cornerstone of our cross-cultural<br />

understanding,” says Mr. Tiegel, “and we are very<br />

focused on an ongoing dialogue on cross-cultural issues, in<br />

the spirit of kaizen.”<br />

According to Ms. Kriska, “In ten years of cross cultural<br />

consulting, I’ve never seen a company with a stronger program<br />

for transforming cross-cultural barriers into meaningful<br />

connection points between Japanese and non-Japanese<br />

staff through its commitment to training. MAC has achieved<br />

extraordinary results in building cultural understanding<br />

between Japanese and non-Japanese staff to directly<br />

improve communication and teamwork in the workplace.”<br />

In addition to the formal Cross-Cultural Training, MAC<br />

has also introduced more casual “Lunch & Learn Sessions”<br />

to inform the National Staff about Japanese life and culture<br />

in order, as Mr. Tiegel says, “to take the ‘mystery’ out of the<br />

rotating staff.” In other words, “although the rotating staff<br />

may have been born somewhere else, come from a different<br />

cultural background, and speak a different first language<br />

than Americans, they are ‘regular people’ like the national<br />

staff at MAC. If we can all build relationships on an informal,<br />

casual basis, we can work more effectively together, as<br />

a team.”<br />

Through these informal sessions over the lunch hour, in<br />

which both Rotating Staff and National Staff talk together<br />

and share lectures, workshops and demonstrations under<br />

the guidance of facilitator Laura Jackson, the MAC employees<br />

build teamwork through common learning experiences.<br />

According to Ms. Jackson, “Lunch and Learn is a big hit at<br />

MAC and I have seen an increasingly friendly, relaxed connection<br />

between National and Rotating Staff members.”


Upper left and middle: “Taiko club” debut and the Bonsai tree class Upper right: Demonstration of Japanese fencing<br />

Lower left: Trying on kimono Lower right: Practicing Japanese calligraphy<br />

Some topics recently covered include traveling in Japan<br />

and daily life there, as well as its food, art, music, and entertainment.<br />

Also, guest speakers have presented demonstrations<br />

of kendo (Japanese fencing), shiatsu (massage), sado<br />

(tea ceremony), shodo (calligraphy), kimono (formal attire),<br />

bonsai (miniature tree gardening), and taiko (Japanese drums).<br />

One participant commented that “Lunch and Learn is my<br />

favorite program as it gives me a personal insight and better<br />

understanding of Japan’s diverse culture and all that<br />

wonderful country has to offer in so many areas. There is<br />

something for everyone to learn, enjoy and partake in.”<br />

2. Promote increased communication and teamwork<br />

throughout all levels of the MAC organization<br />

In today’s competitive global economy, proficiency in the<br />

local language is essential for uncovering and then successfully<br />

executing business opportunities in any overseas<br />

market. Additionally, in MAC’s case, improving the level of<br />

English proficiency among its employees also led to<br />

improving internal communication as well. The business<br />

English classes conducted at MAC (as instructed by Ms.<br />

Jackson, a professional English teacher who also works<br />

with United Nations diplomats) are open to any staff mem-<br />

ber who would like to participate, so Rotational Staff have<br />

also been joined by National Staff who do not speak English<br />

as their first language, leading to even further strengthening<br />

of communication among employees.<br />

Also, based on the popularity of the Lunch & Learn<br />

Sessions, MAC offered and continues to offer regularlyscheduled<br />

Japanese language courses for National Staff.<br />

The contents include greetings, useful phrases, basic communication<br />

skills, and even hiragana (script writing). In<br />

the words of Sae Okihara, the course instructor, “The students’<br />

enthusiasm towards learning Japanese language and<br />

its culture have become a big motivation for my teaching.<br />

Their positive attitude about the language barrier and<br />

respect for learning have made me realize that interaction<br />

A scene from Japanese<br />

language class


with others is boundless and cultural barriers are easily<br />

overcome through kindred spirits of humankind.”<br />

3. Increase the motivation of all employees<br />

MAC employees and management also knew that improving<br />

internal communication and motivation requires more<br />

than just shared cultural knowledge or a common language.<br />

After all, achieving good internal communication<br />

can be a difficult task even for a completely domestic company!<br />

At MAC, top management now holds a quarterly “CEO<br />

Communication Meeting” to share the “big picture” of<br />

MAC’s operations, as well as those of <strong>Marubeni</strong> Corporation<br />

overall, and also to strengthen all employees’ sense of<br />

belonging to the same MAC team. At each meeting, Michio<br />

Kuwahara (President and Chief Executive Officer of MAC)<br />

gives an explanation of the most recent MAC and <strong>Marubeni</strong><br />

Corporation results, future targets, merger and acquisition<br />

activities, and other key points. Also, following the explanation,<br />

MAC employees are free to ask any questions to Mr.<br />

Kuwahara about the information presented or any other<br />

issue on their mind.<br />

According to Mr. Kuwahara, “Direct communication<br />

between top management and all staff is a driving force<br />

towards building excellent teamwork and motivating all<br />

participants to maximum performance. At MAC we view<br />

communication as essential, and are striving to keep everyone<br />

informed about how important their work is towards<br />

realizing the overall objectives of <strong>Marubeni</strong>. In addition, we<br />

are very proud of all of our staff members at MAC, and their<br />

efforts to continuously improve our business and workplace.”<br />

MAC’s efforts to “step forward” have made an impact on<br />

the bottom line, which is a benefit to everyone.<br />

STEPPING FORWARD, TOGETHER!<br />

[From the Center of the Circle] 9<br />

In closing, we would like to share a few comments<br />

from the MAC employees themselves about the “Step<br />

Forward Project.”<br />

Cathya Espinoza (Logistics and Insurance Team) on Cross-<br />

Cultural Training: “These seminars have helped me to communicate<br />

much better with my managers. Now I know better<br />

what they are expecting, and the reasons for their actions.<br />

Also, they now understand much better how we work.”<br />

Kay Wenzel (Administration Team) on Japanese language<br />

classes and Lunch & Learn Sessions: “While making baby<br />

steps at learning Japanese, I have made big leaps in my<br />

appreciation and empathy for my colleagues who conduct<br />

business in their second language. When I struggle to practice<br />

my latest phrase with them, and we can laugh together<br />

at the difficulties of learning a language, suddenly we feel a<br />

new camaraderie. For me, the resonating theme of the<br />

Lunch and Learn series is that all our ancestors — no matter<br />

which ocean they lived near — had amazing resilience and<br />

creativity. Japan’s culture originated thousands of years<br />

ago and developed independently from my own European-<br />

American culture until very, very recently. So I’m fascinated<br />

to learn how ingeniously, and differently, Japan’s culture<br />

found solutions for all the same human needs and<br />

wants that my culture did, too. Sometimes a Japanese solution<br />

I couldn’t have invented in a thousand years is so effective,<br />

it makes me laugh. Finally, I come away inspired by<br />

the examples of how ingenious and resilient we all can be.”<br />

Estelle Bolofsky (Finance Team) on CEO Communication<br />

Meetings: “It is important to me…to be an integral part of<br />

these quarterly-held meetings. I want to stay aware of our<br />

company’s daily progress and solutions, as well as its longterm<br />

plans. The meetings keep the lines of communication<br />

open and give us as employees a sense of awareness, and<br />

they also serve as learning tools for new employees and<br />

increase motivation toward making improvements and<br />

attaining goals.”


10<br />

shosha No.92 Summer 2007<br />

Ghana and It’s Leading<br />

Auto Company<br />

Toyota Ghana Company Ltd.<br />

B<br />

efore gaining its independence<br />

on March 6, 1957, Ghana was<br />

known as “the Gold Coast” by the<br />

international community. The earliest<br />

Europeans to arrive in this sub Saharan<br />

African country were the Portuguese<br />

in the 15th century. Upon<br />

their arrival, they found so much gold<br />

between the river Ankobra and the<br />

river Volta that they named it da<br />

Mina, meaning “the Mine”. In 1485,<br />

they built the first castle at Elmina in<br />

the Central Region to enhance their<br />

trading activities in gold and slavery.<br />

In 1872, the Dutch traders who had<br />

occupied areas in the Gold Coast for<br />

over 170 years ceded their forts as<br />

free to the British. The British then<br />

became the only Europeans in the<br />

Gold Coast by 1874, making it a crown<br />

colony, thus giving them total control.<br />

Following this, the British government<br />

established its headquarters in<br />

Cape Coast in the Central Region,<br />

which has now become one of the<br />

great historical sites in Ghana.<br />

Gaining independence from the<br />

British in 1957, the Gold Coast subsequently<br />

changed its name to “Ghana”<br />

in accordance with the findings of Dr.<br />

J. B. Danquah, who established that<br />

most of the tribes of the Gold Coast<br />

were descendants of the famous<br />

ancient Empire of Ghana, which had<br />

flourished between the 9th and 13th<br />

centuries. Ghana’s first President, Dr.<br />

Kwame Nkrumah, endorsing Dr. Danquah’s<br />

findings, adopted the name for<br />

the new nation state.<br />

Since July of 1960, Ghana has been<br />

a full Republic. According to UN<br />

statistics, Ghana currently has a population<br />

of 21.8 million people spread<br />

over an area of 238,533 square kilometers<br />

(92,098 square miles). While<br />

English is the official language, it also<br />

has many indigenous Ghanaian<br />

languages spoken within its borders.<br />

World Bank statistics as of 2006 show<br />

that the citizens of Ghana have a per<br />

capita income of 450USD.<br />

In addition to having an abundance<br />

of natural resources available for<br />

export, Ghana has positioned tourism<br />

to become the country’s leading foreign<br />

exchange earner. This is a very<br />

realistic goal considering the number<br />

of attractive tourist destinations in<br />

Ghana such as numerous forts and<br />

castles dotting the coastline, as well as<br />

the Kakum National Park and Canopy<br />

Walk.<br />

Accra, Ghana’s metropolitan capital,<br />

not only being the seat of government,<br />

is also the home of Toyota<br />

Ghana Company Limited, the current<br />

leading Auto Company in Ghana,<br />

wholly owned by <strong>Marubeni</strong>.<br />

Since its inception in April 1998,<br />

Toyota Ghana has been continually<br />

growing, and is currently the auto<br />

industry market leader in Ghana.<br />

a b c d e f g<br />

a Akosombo Dam b Toyota Ghana Company c Kente Weaving d Elmina<br />

Castle e Independence Square f Bead Display g Boti Waterfall<br />

From a sales record of 392 vehicles in<br />

the year 2000, Toyota Ghana sold 1,567<br />

vehicles (about a 400% increase) in<br />

2006. The projected sales figure for<br />

this year, 2007, is 2,000 vehicles, an<br />

almost 25% increase from last year’s<br />

sales. As well as having a strong sales<br />

record, they have also won a number<br />

of national awards including the Chartered<br />

Institute of Marketing, Ghana<br />

(CIMG) Award for “Best Motor Firm of<br />

the Year” for the third time in three<br />

consecutive years. In addition to this,<br />

since the inception of the Ashanti Business<br />

Excellence Awards in 2004, Toyota<br />

Ghana has consistently won the<br />

Award for “Motor Firm of the Year”.<br />

With our corporate slogan of “Quality<br />

That Rewards <strong>You</strong> Everyday”, we<br />

strive to provide nothing but the very<br />

best in customer service to our<br />

clients.<br />

Public Relations Manager<br />

Mrs. Ama Asante<br />

TOYOTA GHANA COMPANY LTD.<br />

Address: Toyota House, Ring Road West Industrial Area, Ghana<br />

Telephone: + 233 21-228813, -245503, -258241, -223122, -221316<br />

Fax: + 233 21-221351 (admin), -222682 (sales)<br />

Established: April 1998<br />

Employees: 225<br />

Business areas: Automotive<br />

Main business products: Sale and service of Toyota vehicles


From the Frosty Fjords<br />

of Norway<br />

<strong>Marubeni</strong> Europe P.L.C. Oslo Office<br />

W<br />

elcome to Oslo! The Norwegian<br />

capital is a small city in terms<br />

of population, with about 550,000<br />

inhabitants. However, in a country<br />

with only 4.5 million inhabitants, Oslo<br />

is a big city. Roughly 1/3 of the Norwegian<br />

population lives on either side<br />

of the Oslo fjord, and Oslo is a natural<br />

centre of this region. Small in population,<br />

but covering 460 square kilometers,<br />

Oslo is large in area. In fact, the<br />

majority of the city area is found in the<br />

hills and forest lands surrounding the<br />

Norwegian capital.<br />

The city’s location at the apex of the<br />

Oslo fjord with the hills in the background<br />

is the key to the quality of life<br />

that people here enjoy; summer days<br />

along the fjord and winter days skiing<br />

in the hills.<br />

Norway is rich in natural resources,<br />

and thanks to a boost in the prices of<br />

oil and natural gas, the country has enjoyed<br />

a boom which has not been seen<br />

since the 1950’s. Norway now ranks<br />

among the top nations in terms of GNP,<br />

and has the luxury of running a large<br />

government budget surplus each year.<br />

To prepare for the age when the oil and<br />

gas revenues will shrink, the surplus<br />

is invested in a fund for the coming generations.<br />

This fund now ranks among<br />

the largest public funds in the world.<br />

Albeit a relatively small city, Oslo,<br />

the Norwegian capital, has all the key<br />

functions of government located here.<br />

Large cultural institutions such as the<br />

National Theatre, The Opera (a new<br />

Opera house will be inaugurated in<br />

2008), The National Gallery and the<br />

Munch Museum are also all located in<br />

Oslo. 60,000 students contribute to making<br />

Oslo a young city with a vibrant<br />

nightlife. The Munch Museum features<br />

the famous “Scream” painting, and so<br />

is always worth a visit, as is the Vigeland<br />

sculpture park on a fine day. The<br />

Viking Ship Museum features 2 actual<br />

Viking ships that were excavated and<br />

are displayed in their simple elegance.<br />

One consequence of the economic<br />

boom has been sharply rising real estate<br />

prices, and Oslo is (unfortunately) one of<br />

the most expensive cities in the world<br />

in terms of living costs, — a pint of beer<br />

will easily set you back about 10 USD.<br />

[A World Of <strong>Marubeni</strong>]<br />

Oslo is an ideal starting point to venture<br />

to the west coast to take in the<br />

fjord scenery there, and the number of<br />

tourists coming to the city is increasing<br />

year-by-year, together with ever<br />

more cruise ships making Oslo and<br />

the Norwegian fjords a part of their<br />

summer itinerary.<br />

<strong>Marubeni</strong> opened the Oslo office in<br />

1971 to link Japanese shipyards with<br />

Norwegian ship-owners. Norway is among<br />

the top seafood exporters in the<br />

world, and Japan is the largest importer,<br />

so it was logical for <strong>Marubeni</strong> to<br />

enter the seafood trade from Norway.<br />

Items handled include mackerel, herring,<br />

farmed salmon and trout.<br />

I would like to take the opportunity to<br />

send my regards to the <strong>Marubeni</strong> family<br />

around the world, and thank all for<br />

their support throughout the years.<br />

General Manager<br />

Carsten H. Holtermann<br />

MARUBENI EUROPE P.L.C. OSLO OFFICE<br />

Address: Professor Dahls Gt. 26, N-0260, Oslo, Norway<br />

Telephone: + 47 2255 8111<br />

Fax: + 47 2255 8112<br />

Established: 1971<br />

Employees: 1<br />

Business areas: Agri-Marine Products<br />

Main business products: Seafood<br />

11<br />

a b c d e f<br />

a A Norwegian Street b Cross Country Skiing c Oslo City Hall<br />

d Fjord and Hills e Vigeland Sculpture Park f Fjord Summer Scene<br />

bottom Viking Ship


12<br />

shosha No.92 Summer 2007<br />

Wood chip biomass power plant in Whitefield, NH<br />

Crossing the<br />

Bosphorus Straits<br />

<strong>Marubeni</strong> Tokyo, with <strong>Marubeni</strong><br />

Corporation Istanbul Main Branch,<br />

formed an international consortium<br />

with the French company Alstom,<br />

and a Turkish company, Dogus,<br />

which has led them to enter into an<br />

official contract worth over 815 million<br />

euros for Phase-2 of the trans-<br />

Front row, from left: Mr.Gemba, Director of Project at<br />

<strong>Marubeni</strong> Tokyo; Mr.Gallocchio, Director of Alstom<br />

Transport; Mr.Talu, Chairman of Dogus Construction,<br />

Mr. Arslan, General Director of DLH Back row, from the<br />

left: Mr. Hoshino, General Manager of <strong>Marubeni</strong> Istanbul<br />

Branch; Mr. Sahin, Under Secretary of the Ministry of<br />

Transport; Mr. Hamza, Deputy Director of DLH<br />

Environmentally Friendly<br />

Biomass Power Plant in the<br />

US<br />

In January, 2007, <strong>Marubeni</strong> purchased<br />

a 16 MW (megawatt) wood<br />

chip biomass power plant located in<br />

Whitefield, NH from Whitefield Power<br />

& Light Company. The acquisition was<br />

completed through <strong>Marubeni</strong> Sustainable<br />

Energy, Inc. which is a 100% subsidiary<br />

of <strong>Marubeni</strong>. By accomplishing<br />

this, the electric generating capacity<br />

of wood chip biomass power plants<br />

owned by <strong>Marubeni</strong> has increased to<br />

approximately 34 MW. The Whitefield<br />

power plant has one of the most advanced<br />

emission control systems,<br />

known as a “Regenerative Selective<br />

Catalytic Reduction” (RSCR) unit,<br />

which reduces nitrogen oxide emis-<br />

Bosphorus rail link project, known<br />

as “Marmaray.” The Marmaray Project<br />

serves as a measure to help mitigate<br />

the chronic traffic congestion<br />

in the city of Istanbul by constructing<br />

an undersea tunnel in the<br />

Bosphorus Strait, with Phase-2<br />

focusing on the construction of new<br />

railway lines as well as the renovation<br />

of existing ones. By winning the<br />

bid for this contract, <strong>Marubeni</strong> will<br />

play an active role through vital construction<br />

projects such as expanding<br />

the current above-ground track<br />

routes along a 63 kilometer (39 mile)<br />

segment, renovating electrification,<br />

signals and IT equipment, as well as<br />

constructing railway stations and<br />

rail yards. In this project, <strong>Marubeni</strong><br />

aims to help alleviate Istanbul’s<br />

growing traffic congestion through<br />

establishing railway lines.<br />

The Bosphorus Strait<br />

sions by more than 70% annually. The<br />

plant utilizes organic materials such<br />

as wood waste and forest residue,<br />

using renewable energy resources<br />

which are environmentally friendly.<br />

<strong>Marubeni</strong> already owns and operates<br />

an 18 MW wood chip biomass power<br />

plant located in Fairhaven, CA.<br />

<strong>Marubeni</strong> believes its experience and<br />

expertise in biomass power generation<br />

will enable it to carry out operations<br />

with high efficiency. <strong>Marubeni</strong><br />

aims to increase its renewable energy<br />

portfolio and expand energy supply<br />

business with distributed generation<br />

facilities to more than 120 MW in<br />

North America by 2010.


Hot strip mill at JSW Steel’s plant<br />

Assistance with Economy<br />

and Trading in the Tangshan<br />

Caofeidian Industrial Zone<br />

In China, <strong>Marubeni</strong> has entered into<br />

a comprehensive trade and economic<br />

cooperation agreement with Hebei<br />

Province’s Tangshan Caofeidian Industrial<br />

Zone. The Chinese government,<br />

in a five-year plan spanning<br />

from 2006 to 2010, has placed a focus<br />

on energy saving and maintaining a<br />

healthy environment as a priority.<br />

With this in mind, the newly constructed<br />

310 square kilometer (193 sq<br />

mile) Tangshan Caofeidian Industrial<br />

Zone is positioned as a model for<br />

China’s first economic circulation system,<br />

as well as a hub port for handling<br />

natural resources and power stations.<br />

Some examples of this concept in<br />

action are, waste heat produced by<br />

industry being utilized by corpora-<br />

tions, and slag leftover from iron mills<br />

being re-used for making cement.<br />

Under this agreement, <strong>Marubeni</strong> will<br />

provide consulting and advice for the<br />

development of a cyclical-type economy<br />

to further improve on the systems<br />

already in place.<br />

[Hot Off The Presses — The Latest News and Updates]<br />

Steel Supply Contract<br />

Awarded in India<br />

<strong>Marubeni</strong> Corporation (<strong>Marubeni</strong>),<br />

in cooperation with Mitsubishi-Hitachi<br />

Metals Machinery, Inc., was awarded<br />

a contract worth approximately<br />

16 billion yen in January by JSW Steel<br />

Limited (JSW), a private Indian company.<br />

During Phase-1 of this contract,<br />

a hot mill supplying 3.5 million tons of<br />

steel annually will be established,<br />

with the option to increase capacity to<br />

5 million tons under Phase-2. At the<br />

moment, JSW Steel has an annual production<br />

capacity of 3.8 million tons of<br />

crude steel, but in order to deal with<br />

the rapid increase in steel demand, it<br />

is implementing an expansion plan to<br />

Front row, from left: Mamoru Sekiyama, Corporate Executive Vice President of<br />

<strong>Marubeni</strong>; Boxun Xue, Administrative Committee of Caofeidian Industrial Zone<br />

Back row, fourth from the left Shuangjian Fu, Vice Governor, Hebei Provincial<br />

People’s Government<br />

13<br />

From the left: Naoki Tsuda, Chairman and Managing<br />

Director of <strong>Marubeni</strong> India Private Ltd.; Arun Mubayi,<br />

President of JSW Steel; Sajjan Jindal, Vice-Chairman &<br />

Managing Director of JSW Steel; Naoaki Izumi of<br />

<strong>Marubeni</strong>; Takafumi Sakishima, <strong>Marubeni</strong> COO of<br />

Plant, Ship & Infrastructure Projects Division; Akira<br />

Odoi, General Manager of <strong>Marubeni</strong> India Private Ltd.<br />

increase annual production to up to<br />

6.8 million tons of crude steel by<br />

2008. With competition from European<br />

suppliers, the contract was given<br />

to <strong>Marubeni</strong> as a result of JSW’s consideration<br />

of <strong>Marubeni</strong>’s ability to<br />

coordinate. There are a number of<br />

mega steel projects planned in India,<br />

and <strong>Marubeni</strong>, with the success of<br />

receiving this sizable order, will continue<br />

to develop projects in the Indian<br />

market.


14<br />

shosha No.92 Summer 2007<br />

<strong>Marubeni</strong> Establishes an<br />

Alliance with Aeon and<br />

Daiei<br />

<strong>Marubeni</strong> formed a capital business<br />

alliance with Aeon Co. Ltd (Aeon) and<br />

The Daiei, Inc. (Daiei), two major Japanese<br />

retailers. All parties involved<br />

reached an agreement that Aeon could<br />

assist Daiei in regaining its performance<br />

and business profits, based on<br />

the shared business philosophy that<br />

customers always come first. While<br />

many retailers in Japan face a number<br />

of challenges due to significant changes<br />

around them, the collaboration<br />

between <strong>Marubeni</strong>, Aeon and Daiei is<br />

expected to create a new trend in<br />

Japan’s retail industry. This agreement<br />

between the Aeon group and the<br />

Daiei group is also expected to create<br />

an alliance of retailers whose turnovers<br />

will exceed a six trillion yen<br />

profit. Under this plan, <strong>Marubeni</strong> will<br />

make a wide variety of business recommendations<br />

and provide a wide<br />

range of services as an all — around<br />

trading house that maintains a strong<br />

relationship with both Aeon and<br />

Daiei.<br />

At a press conference, from left to right: Mr. Motoya<br />

Okada, President of Aeon; Mr. Nobuo Katsumata,<br />

President and CEO of <strong>Marubeni</strong>; and Mr. Toru Nishimi,<br />

President of Daiei<br />

Developing Uranium Mine<br />

Projects with the Republic<br />

of Kazakhstan<br />

<strong>Marubeni</strong> Corporation, in cooperation<br />

with The Tokyo Electric Power<br />

Company, Inc. (TEPCO), and Chubu<br />

Electric Power Co., Inc., has decided to<br />

participate in new uranium mine<br />

development and production projects<br />

promoted by Kazatomprom, a stateowned<br />

nuclear fuel enterprise located<br />

in the Republic of Kazakhstan. Tohoku<br />

Electric Power Co., Inc. also has<br />

decided to participate in the project,<br />

and is planning to purchase a partial<br />

indirect ownership interest in the project<br />

from <strong>Marubeni</strong>. The project itself<br />

will encompass the development of<br />

the Kharassan uranium mine in<br />

southern Kazakhstan. Test production<br />

is expected to begin in 2007, with<br />

a projected full annual production of<br />

approximately 5,000 MTU (metric<br />

tons of uranium) by around 2014, and<br />

continued production until around<br />

2050. With Kazakhstan holding the<br />

world’s second largest uranium reserve,<br />

the total potential uranium production<br />

from these projects could possibly<br />

be over 160,000 MTU. Earlier in<br />

2006, former Prime Minister Koizumi<br />

and Kazakhstan President Nazarba-<br />

One of the project’s housing facilities in Kazakhstan<br />

under construction at a uranium mining site<br />

yev issued a statement together praising<br />

the “successful materialization of<br />

significant projects in the area of exploration,<br />

development and production<br />

of uranium resources”. This statement<br />

acted as a catalyst for <strong>Marubeni</strong><br />

to play an active role in the project.<br />

The Japanese government and the Kazakhstan<br />

government expect to confirm<br />

their relationship for this project<br />

during the mission led by the Ministry<br />

of Economy, Trade and Industry held<br />

at the end of April this year.<br />

From the right: Moukhtar E. Dzhakishev, President of<br />

National Atomic Company Kazatomprom JSC; Mr.<br />

Nobuo Katsumata, President, CEO and Member of the<br />

Board of <strong>Marubeni</strong> Corporation; Mr. Toshio Mita,<br />

President and Director of Chubu Electric Power Co.,<br />

Inc.; Mr. Hiroaki Takahashi, Representative Director &<br />

President of Tohoku Electric Power Co., Inc.; and Mr.<br />

Tsunehisa Katsumata, President of The Tokyo Electric<br />

Power Company, Incorporated


Paintings and Costumes — Works of Beauty<br />

S<br />

View of the exhibition at the Museum of Kyoto<br />

An Exhibition of<br />

the <strong>Marubeni</strong> Collection<br />

by Tsutomu Sugiura, Art Curator <strong>Marubeni</strong> Corporation<br />

ome 200 works of art, paintings and costumes, owned<br />

by <strong>Marubeni</strong> Corporation were exhibited under the<br />

title “Masterpieces from the <strong>Marubeni</strong> Collection — Beauty<br />

of Pictures and Costumes” at the Kyoto Museum from April<br />

13 to May 27, 2007. The exhibition featured works of art<br />

such as La Bella Simonetta (a portrait of Simonetta Vespucci)<br />

by Botticelli, and material from what is said to be a<br />

kosode worn 400 years ago by a mistress of Toyotomi Hideyoshi<br />

known as “Yodogimi”.<br />

<strong>Marubeni</strong> has an extensive collection of artwork, with a<br />

variety of fine arts and folk crafts, as well as dyed and woven<br />

textiles. The <strong>Marubeni</strong> Collection itself can be divided into<br />

two broad categories. The first would be a collection of<br />

about 400 dyed and woven pieces of apparel and other textiles,<br />

representative of various eras since the 16th century.<br />

The other would be an extensive collection of about 600<br />

paintings from Japan and the West.<br />

In the textile category, the formation of a historical costume<br />

collection began with the purchase of a Noh costume<br />

at an auction in 1929. The main purpose of collecting excellent<br />

examples of textile art such as Noh costumes (worn for<br />

performing Noh drama) and kosode (a robe that evolved<br />

into the kimono) was to contribute<br />

to the progressive<br />

development of designs for<br />

textile products handled by<br />

<strong>Marubeni</strong>. In addition to this,<br />

these textile artifacts have<br />

been preserved in order to<br />

pass on to future generations<br />

some remarkable examples<br />

of the technical aspects of<br />

Japanese textile design. The<br />

company continued to collect textile art as opportunities<br />

arose, and today the <strong>Marubeni</strong> collection of costumes has<br />

become one of the leading collections in Japan.<br />

The kosode costume reproduced here is an excellent<br />

piece produced during the mid-18th century. The upper<br />

half of this beautiful multi-colored kosode is set in a lovely<br />

red and displays motifs of fans, snow crystals and pine-bark<br />

inspired diamonds arranged in white. Depicted within<br />

Multi-colored kosode featuring motifs from the Tale of Genji<br />

[Japan Up Close] 15<br />

these motifs are scenes from the Tale of Genji, written by<br />

the famous female author Murasaki Shikibu a thousand<br />

years ago. Themes taken from titles of certain chapters<br />

from that epic novel — Hahakigi, Utsusemi, Wakamurasaki,<br />

Suetsumuhana and Momijinoga — are embroidered<br />

in silk and metallic threads. On the lower half, an<br />

elaborate beach landscape representing a scene from<br />

Akashi, another chapter from the same novel, is dyed in the<br />

Yuzen style, creating a fine contrast with the upper section.<br />

This identification is based on the depictions of sailing<br />

boats, a hut built from rushes on the beach and a building<br />

visible in the mountains.<br />

The paintings within the holdings of the <strong>Marubeni</strong> Collection<br />

also have accumulated gradually over the course of<br />

many years. The collection derived considerable impetus<br />

from the activities of our costume design research group


16<br />

shosha No.92 Summer 2007<br />

Painting entitled La Bella Simonetta by Sandro Botticelli,<br />

the fifteenth-century Italian Renaissance master<br />

operating in the 1920s and 30s<br />

and other activities including exhibitions<br />

known as Biten held in<br />

Kyoto. These circumstances brought<br />

<strong>Marubeni</strong> into close contact with<br />

the many prominent artists of<br />

Osaka and Kyoto, in the Kansai region<br />

— the birthplace of <strong>Marubeni</strong><br />

Corporation. In this way we could<br />

acquire some of their works. Our<br />

holdings also include works donated<br />

by trading partners on various<br />

occasions. The collection of works<br />

by Japanese artists includes those by Takeji Fujishima,<br />

Saburosuke Okada, Ryuzaburo Umehara and Matazo<br />

Kayama. They were the mainstream of modern painters<br />

since the Meiji period that adopted Western styles.<br />

But, the company came by its overseas paintings through<br />

quite a different way. In 1969, <strong>Marubeni</strong> mounted an exhibition<br />

of European masterpieces in conjunction with the British<br />

QUESTIONNAIRE<br />

What do you think? Please let us<br />

know how we are doing by filling<br />

out a short questionnaire online at<br />

http://www.liaison-kikaku.co.jp/<br />

shosha92/form.html by the end<br />

of September 2007. Five lucky<br />

contributors will receive a gift.<br />

YOUR FEEDBACK<br />

<strong>You</strong>r feedback is always welcome<br />

and appreciated. Please let us<br />

know what topics you would like<br />

us to write about in future issues<br />

by sending an email to<br />

shosha@liaison-kikaku.co.jp.<br />

An Exhibition of the <strong>Marubeni</strong> Collection<br />

Paintings and Costumes –<br />

Works of Beauty<br />

Fair. It was at that time that we imported<br />

from Britain works by Botticelli,<br />

Gainsborough, Corot, Renoir and others.<br />

We subsequently transferred our<br />

emphasis to the School of Paris, acquiring<br />

works by such artists as de Vlaminck,<br />

Dufy, Kisling and Utrillo. Thus,<br />

the body of our company’s collection<br />

of paintings was firmly in place by 1979,<br />

but we discontinued our involvement<br />

in the art business shortly thereafter.<br />

Most notable among the foreign<br />

paintings in our collection are Wooded<br />

Landscape with Peasant Courting a<br />

Milkmaid by Thomas Gainsborough;<br />

Le Kiosque de Ville-d’Avray by Camille<br />

Corot, Les Oliviers de l’Estaque<br />

by Auguste Renoir, La Seine à Chatou<br />

by Maurice de Vlaminck, Bateaux au<br />

Havre by Raoul Dufy; Mimosas by Kisling;<br />

Vase Bleu, Soucis Oranges (Oxeyes<br />

in a Blue Vase) by Odilon Redon;<br />

and Waldlichtung (Forest Clearing)<br />

by Emil Nolde.<br />

However, the most valuable work is<br />

La Bella Simonetta by Sandro Botticelli,<br />

the fifteenth-century Italian Ren-<br />

aissance master, which is reproduced on this page. Simonetta<br />

Vespucci, the model for this painting was known as one<br />

of the most beautiful ladies of her time, having been nominated<br />

as “The Queen of Beauty” in 1475 at La Giostra (an<br />

equestrian tournament). Before passing away of pneumonic<br />

disease at the age<br />

of 22 or 23 in 1476, she<br />

enchanted many poets and<br />

painters like Angelo Poliziano,<br />

Botticelli and Piero di<br />

Cosimo. She is said to be the<br />

model for other masterpieces<br />

by Botticelli such as The<br />

Spring (Primavera) and The<br />

Birth of Venus.<br />

[Japan Up Close]<br />

Reproduction in whole or in part without<br />

written permission is prohibited. The material<br />

contained herein has been reviewed by<br />

<strong>Marubeni</strong> Corporation, but the opinions<br />

expressed in the cover story and “Japan Up Close”<br />

sections do not necessarily represent those of<br />

<strong>Marubeni</strong> Corporation. Please direct your<br />

questions, comments, and suggestions regarding<br />

Shosha to shosha@liaison-kikaku.co.jp. Learn<br />

more about <strong>Marubeni</strong> Corporation at the company<br />

website, www.marubeni.com.<br />

Publisher: <strong>Marubeni</strong> Corporation<br />

Corporate Communications Dept.,<br />

Tokyo Head Office, C.P.O. Box 595<br />

Tokyo 100-8088, Japan.<br />

Editorial and Design: Liaison Planning Inc.<br />

Kotobuki Bldg. 7F, 3-18, Kanda Nishiki-cho,<br />

Chiyoda-ku, Tokyo 101-0054 Japan.<br />

Emphasis Inc., 3-25-2 Toranomon, Minato-ku<br />

Tokyo 105-0001, Japan.<br />

© 2007 <strong>Marubeni</strong> Corporation.<br />

All rights reserved.<br />

Printed in Japan<br />

La Bella Simonetta on display at the Museum of Kyoto

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