Portland Rose Festival Foundation - International Festivals & Events ...
Portland Rose Festival Foundation - International Festivals & Events ...
Portland Rose Festival Foundation - International Festivals & Events ...
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2012 IFEA/PINNACLE AWARDS<br />
DIVISION:<br />
CATEGORY:<br />
ENTRY:<br />
Just for Fun<br />
Best Promotion Publicizing an IFEA/Haas & Wilkerson Pinnacle<br />
Award Win<br />
Best <strong>Festival</strong> in the World ... Again!<br />
Understanding the Basic Philosophy<br />
Not everyone on the staff or board of the organization ‘gets’ it. “What’s the deal about<br />
these Pinnacle Awards, anyway” or “Why put so much effort toward entries when we’re<br />
so exhausted right after the end of our annual event” If you have to ask those kinds of<br />
questions, you’re missing the point!<br />
Happily there are people on the staff and board of the <strong>Rose</strong> <strong>Festival</strong> who remember<br />
when the awards began – people who have been invested since day one and remain<br />
invested each year (as well as others who might not have been there to begin with, but<br />
have entirely embraced the enthusiasm). Together these individuals see the symbiotic<br />
relationship that exists between our own festival and IFEA – and not only embrace it, but<br />
enjoy finding ways to increase it. When IFEA and the IFEA/Haas & Wilkerson Pinnacle<br />
Awards are publicized, everybody wins! But there’s more to it, of course. The <strong>Portland</strong><br />
<strong>Rose</strong> <strong>Festival</strong> always loves a challenge – and is fiercely competitive. We don’t enter<br />
simply to take part: We enter to WIN!<br />
We just knew we’d win the Grand Pinnacle for our Centennial year back in 2007 – you<br />
couldn’t have convinced us we’d lose if you’d tried. Then as it came time to enter our<br />
various 2011 award submissions, our CEO was equally convinced we’d had another<br />
major ‘winning year’ – and should try again for the Grand Pinnacle Award. He had to get<br />
the COO on board (an essential aspect), but it didn’t take much coaxing on his part to<br />
engage her (and the rest of the staff). Once the COO bought in to another attempt, all he<br />
had to do was let her run with it, which she did with focus and enthusiasm. We were<br />
almost convinced we’d won this award by the time we’d started to gather our wits and<br />
prepare for the battle.<br />
Our efforts began with a careful strategy that included the commitment of long hours of<br />
effort – as well as a financial investment of $1,000 (unlike any previous submissions).<br />
Plus there was an emotional and physical commitment, too: The timing for working on<br />
this submission fell when our staff was drained from close to half a year of preparation.<br />
Our event (which covers nearly a month) falls in May and June, so the early July<br />
deadline is an annual challenge. And we’re proud of the fact that we don’t ‘farm out’ any<br />
of our submissions to publication professionals. (If we can’t produce these in-house, we<br />
don’t do it at all.) The only portion of the work not done by staff was the graphic layout of<br />
the “2011 Grand Pinnacle: <strong>Rose</strong> <strong>Festival</strong> Renaissance” book (done by the man we’ve<br />
used for years to do many of our graphics). This made for a far-from-simple effort to<br />
produce the award-winning submission, but our can-do attitude had us convinced we’d
carry the day! The marketing benefits of winning the top award far exceed the<br />
investment. The <strong>Rose</strong> <strong>Festival</strong> estimates the value of the Grand Pinnacle at<br />
conservatively $10,000-$20,000 of direct marketing benefit.<br />
Overview Information<br />
From the minute the announcement of the Grand Pinnacle Award was made on Monday,<br />
October 3, 2011, we were geared up with our campaign to publicize our win. A news<br />
item was put on our website Home page that same day, and our Facebook page<br />
immediately featured a photo of CEO Jeff Curtis and President Sue Bunday in Texas<br />
holding the impressive and well-known pyramid-shaped trophy with text that included:<br />
“For the second time in our history, the <strong>Rose</strong> <strong>Festival</strong> won the Grand Pinnacle Award,<br />
the highest award in our industry, for the <strong>Rose</strong> <strong>Festival</strong> Renaissance of 2011!”<br />
A press release of all our awards was distributed the following day (giving us time to<br />
carefully double-check the information).<br />
And plans began to create a ‘Welcome Home’ event at the <strong>Portland</strong> <strong>International</strong> Airport<br />
on Wednesday, October 5 – partnering with the Royal Rosarians and sending out a<br />
Media Alert to share our excitement. This quickly arranged festive occasion included lots<br />
of signs, white-suited ambassadors, yellow-jacketed staff and board members, plus<br />
<strong>Portland</strong> citizens who were equally happy to join in the fun of greeting the Grand<br />
Pinnacle Award as it arrived home!<br />
Soon the award was in the <strong>Rose</strong> Building sitting side-by-side with the Grand Pinnacle<br />
from 2007 – a testament of more than our status as an internationally top event, but also<br />
a statement of how organizations can support one another through effective publicity<br />
efforts.<br />
By November we were planning a Christmas card with a design that featured the Grand<br />
Pinnacle award on the cover and the following text inside: “Best wishes for a GRAND<br />
Holiday Season! The <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> <strong>Foundation</strong>.”<br />
Supporting Question<br />
You only need to visit our website Home page to know we actively promote our win of<br />
the 2011 Grand Pinnacle Award -- an image of the award appears prominently, joined<br />
with a link to the IFEA website. Our website also includes an Awards page that shares<br />
this announcement (plus another image of the award).<br />
Our Communications Team deliberately put a strong focus on this award, using every<br />
opportunity to reiterate the win. We’re proud of this effective group that understands the<br />
ins and outs of every aspect of communication methods: Standard PR (including Press<br />
Releases, Media Advisories, etc.), Social Media online, television and radio – plus public<br />
appearance events. We know how to utilize all of these methods – including word-ofmouth<br />
– to our best advantage in spreading the messages that we focus on.<br />
Press Releases sent out since the announcement all reference the win. Even the email<br />
signature lines of staff included the text: “Best <strong>Festival</strong> in the World … Again!” It was
nearly impossible to find a story on television, radio or online about the <strong>Portland</strong> <strong>Rose</strong><br />
<strong>Festival</strong> that didn’t include mention of the award, with our website alone reaching<br />
millions of people annually (internationally, not just locally).<br />
We’re PROUD that we won this award – and we’re quick to share that pride with others!<br />
And that’s what we believe the IFEA/Haas & Wilkerson Pinnacle Awards are all about:<br />
Pride in our work, pride in our festival, pride in our industry – and pride in our association<br />
with the <strong>International</strong> <strong>Festival</strong>s & <strong>Events</strong> Association.<br />
LINKS:<br />
http://www.rosefestival.org/news/2011/2011_Oct_3.shtml<br />
http://www.rosefestival.org/about/festivalawards.shtml
Page 1 of 3<br />
Marilyn Clint<br />
From: Rich Jarvis<br />
Sent: Tuesday, October 04, 2011 11:45 AM<br />
Subject: <strong>Rose</strong> <strong>Festival</strong> Wins <strong>International</strong> Acclaim<br />
FOR RELEASE<br />
October 4, 2011<br />
x314<br />
CONTACT<br />
Rich Jarvis<br />
503.227.2681<br />
PORTLAND’S OFFICIAL FESTIVAL NAMED BEST IN WORLD…AGAIN!<br />
<strong>International</strong> <strong>Festival</strong>s & <strong>Events</strong> Association Gives <strong>Rose</strong> <strong>Festival</strong> Highest Honor<br />
PORTLAND, Ore.‐ For the second time in five years <strong>Portland</strong>’s official festival, the <strong>Portland</strong> <strong>Rose</strong><br />
<strong>Festival</strong>, was awarded the Grand Pinnacle as the top festival in 2011 at the IFEA/ Haas & Wilkerson<br />
Pinnacle Awards convention in Dallas, Texas Monday October 3. The <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> last won the<br />
Grand Pinnacle for the <strong>Festival</strong>’s Centennial Celebration in 2007.<br />
<strong>Rose</strong> <strong>Festival</strong> President Sue Bunday and CEO Jeff Curtis, in attendance to receive the award, also<br />
brought home a grab bag of: 8 Gold (including Best Environmental Program), 2 Silver and 6 Bronze<br />
awards.<br />
“This is the 14 th year in a row we have been in the top three in the Best Environmental<br />
category,” said Sue Bunday, President <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> <strong>Foundation</strong>. “I’m thrilled to be able to bring<br />
home the first place (gold) award for the Cleanest and Greenest <strong>Festival</strong> in the World!”<br />
Steve Schmader, President and CEO of the IFEA – the trade organization for the events industry ‐<br />
said "The <strong>Rose</strong> <strong>Festival</strong> has been a leader in this industry for more than a century. It's always a pleasure<br />
to see the work they do and have it rewarded. There's no higher award than the Grand Pinnacle."<br />
The <strong>Rose</strong> <strong>Festival</strong> Renaissance is real! <strong>Festival</strong> results are up in almost every category that can be<br />
measured. Attendance for <strong>Rose</strong> <strong>Festival</strong> events was up, as well, most notably at the Starlight Parade<br />
where it was estimated as one of the largest crowds in recent history. <strong>Portland</strong>'s public transit system<br />
reported record numbers. TriMet experienced its largest day ever on the Saturday of Starlight Parade<br />
and second‐largest on Grand Floral Parade day.<br />
In other words, the <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> has done a whole lot since reaching its centenary<br />
milestone in 2007, including:<br />
• Becoming <strong>Portland</strong>'s Official <strong>Festival</strong> in 2010<br />
• Taking occupation of a historic building on the waterfront in downtown <strong>Portland</strong>, a gift<br />
from the City of <strong>Portland</strong><br />
7/15/2012
Page 2 of 3<br />
• Shoring up its top sponsorships, adding two six‐figure title sponsors and one major event, a fitness<br />
walk<br />
• Securing a partnership with Competitor Group, the world's most popular running franchise, to host a<br />
Rock 'n' Roll Half Marathon in 2012<br />
• Completely renewing its most lucrative event, giving it new programming, new promotions and a<br />
new name: <strong>Rose</strong> <strong>Festival</strong> CityFair<br />
<strong>International</strong> <strong>Festival</strong>s & <strong>Events</strong> Association/ Haas & Wilkerson Pinnacle Awards<br />
<strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> <strong>Foundation</strong> – October 3, 2011<br />
Renaissance<br />
YouTube Video<br />
Casino<br />
Wellness<br />
Casino<br />
Greenest <strong>Festival</strong><br />
GOLD Grand Pinnacle Award <strong>Rose</strong> <strong>Festival</strong><br />
GOLD Best Miscellaneous Multimedia Clown Prince<br />
GOLD Best Sponsor Follow‐up Report Spirit Mountain<br />
GOLD Best Sponsorship Program/Individual Regence –World of<br />
GOLD Best Sponsor Spirit Mountain<br />
GOLD Best Environmental Program Cleanest &<br />
GOLD Best Community Outreach Program Sanctioned <strong>Events</strong><br />
GOLD Best New Promotion Clown Prince<br />
GOLD Most Creative/Effective News Stunt Let Verti‐go<br />
Fireworks<br />
Casino<br />
Parade<br />
Tournament<br />
SILVER Best New Promotion Vertigo<br />
SILVER Best Public Safety/Security Plan 2011 <strong>Rose</strong> <strong>Festival</strong><br />
BRONZE Best Cover Design Souvenir Program<br />
BRONZE Best Event Invitation Opening Night<br />
BRONZE Best Sponsor Solicitation Package Spirit Mountain<br />
BRONZE<br />
Best Event/Program within an<br />
Event to Benefit a Charity<br />
<strong>Rose</strong> <strong>Festival</strong> Golf<br />
BRONZE Best Children’s Programming Fred Meyer Junior<br />
BRONZE Best Media Relations Campaign <strong>Rose</strong> <strong>Festival</strong> CityFair<br />
The <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> <strong>Foundation</strong> is a 501(c) (3) non‐profit dedicated to serving families and<br />
individuals with programs and events that promote the arts, education, and volunteerism. The <strong>Foundation</strong> values<br />
environmental responsibility, diversity, patriotism, and our historic and floral heritage. www.<strong>Rose</strong><strong>Festival</strong>.org<br />
# # #<br />
7/15/2012
Page 3 of 3<br />
Rich Jarvis<br />
Public Relations Manager<br />
<strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> <strong>Foundation</strong><br />
o) 503 227 2681 x314<br />
c) 971 279 9258<br />
<strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> named the 2011 IFEA/Hass & Wilkerson Grand Pinnacle Winner as the top rated <strong>Festival</strong> in<br />
the world!<br />
7/15/2012
<strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong><br />
http://www.rosefestival.org/<br />
1 of 3 7/15/2012 5:56 AM<br />
MENU<br />
App<br />
Auction<br />
Band Program<br />
Blog<br />
Calendar of <strong>Events</strong><br />
CityFair<br />
Clown Corps<br />
Clown Prince<br />
Contact Us<br />
Court<br />
Creative Youth Awards<br />
Donations<br />
Dragon Boat Race<br />
eNewsletter - SIGN UP here!<br />
Fireworks<br />
Fleet<br />
Friends of the <strong>Festival</strong><br />
Golf Tournament<br />
Grand Floral Parade<br />
Grand Floral Walk<br />
History & <strong>Rose</strong>s Tour<br />
Junior Parade<br />
Living History<br />
Membership<br />
Memorial Day<br />
Milk Carton Boat Race<br />
Motion Picture:<br />
"From One <strong>Rose</strong>"<br />
News<br />
Open House<br />
Queen's Coronation<br />
Rock 'n' Roll <strong>Portland</strong> Half<br />
Marathon<br />
Rosarian Centennial<br />
<strong>Rose</strong> Cup Races<br />
<strong>Rose</strong> <strong>Festival</strong> Runners<br />
ROSES<br />
<strong>Rose</strong> Show<br />
RoZone<br />
Sanctioned <strong>Events</strong><br />
Starlight Parade<br />
QUICK NEWS<br />
<strong>Rose</strong> Petal Meets the Metal for the Annual <strong>Rose</strong> Cup<br />
Races<br />
June 13, 2012<br />
A big weekend of auto racing awaits all motor fans! This year<br />
the annual <strong>Rose</strong> Cup Races (held Friday, June 15 - Sunday, June<br />
17 at the <strong>Portland</strong> <strong>International</strong> Raceway) will include a<br />
demonstration of Drifting. Judged according to speed, angle and<br />
line taken through a corner, professional drifting competitions<br />
are growing in popularity worldwide. The 2012 Super Drift<br />
Crown Series at <strong>Rose</strong> Cup will be a day full of activities this<br />
Saturday (10:00 a.m. - 4:30 p.m.), which includes an expo, live<br />
music, a car show and DC driver 'meet and greet' with drifting<br />
driver Hero Yoon. (Drifting demonstrations will also take place<br />
Friday and Saturday at 6:30 p.m.)<br />
Other events during Race weekend include the <strong>Festival</strong> Trophy<br />
Race, presented by Pro Drive Racing School featuring Spec<br />
Racer Ford group. Be sure to catch the AAA Wemme Trophy<br />
Race, with vintage cars commemorating the 1909 <strong>Portland</strong> to<br />
Gresham race that started it all in the <strong>Rose</strong> City. Then see the<br />
Pirelli GT3 Cup Trophy USA West, two races that are part of<br />
Porsche Club of America's Porsche Cup presented by Carrera<br />
Motors. Finally, you can top things off by viewing the annual<br />
<strong>Rose</strong> Cup Race, presented by Fluge Global Adventures.<br />
The <strong>Rose</strong> Cup Race will feature cars reaching speeds over 165<br />
mph and includes past winners Monte Shelton, Stan Hodge and<br />
local top drivers Cindi Lux, Nick Fluge, Neil Shelton and Norm<br />
Daniels -- all vying for the Monte Shelton Trophy.<br />
LEARN MORE<br />
Alaska Airlines Watch & Win Sweepstakes Begins<br />
June 9<br />
June 8, 2012<br />
Want to win a 4-night family vacation for four on Alaska Airlines<br />
2012 Calendar of<br />
<strong>Events</strong><br />
Celebration <strong>Events</strong>:<br />
May 20 - June 17<br />
Visit our <strong>Events</strong> Calendar!<br />
Download the <strong>Rose</strong><br />
<strong>Festival</strong> Apps HERE!!!<br />
GIVING FEELS GOOD<br />
Make a donation -- gifts of<br />
any amount are truly<br />
appreciated!
<strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong><br />
http://www.rosefestival.org/<br />
2 of 3 7/15/2012 5:56 AM<br />
Starlight Run<br />
Support the <strong>Festival</strong><br />
Visitors<br />
Volunteer<br />
Waterfront <strong>Events</strong><br />
to Aulani, a Disney Resort & Spa in Ko Olina in Hawaii You can<br />
join us inside the Veterans Memorial Coliseum, on the parade<br />
route, or tune in on TV this Saturday (June 9) at 10:00 a.m. to<br />
the live telecast of the Spirit Mountain Casino Grand Floral<br />
Parade on FOX 12 KPDX TV (or any rebroadcasts of the parade).<br />
LEARN MORE (about Grand Floral Parade tickets)<br />
Be on the lookout for the Alaska Airlines float -- and pay close<br />
attention to the baby animal riding on the float! Then visit this<br />
website to fill out the official online entry form. PLEASE NOTE:<br />
This form will be AVAILABLE starting Saturday morning<br />
(June 9) and running through 5:00 p.m. PDT Friday, June<br />
22, 2012.<br />
LEARN MORE (about the contest)<br />
Message from the <strong>Rose</strong> <strong>Festival</strong> President<br />
Sue Bunday<br />
CityFair Dates<br />
<strong>Rose</strong> <strong>Festival</strong> had a fantastic 2011, but we're not resting on our<br />
laurels. We experienced a real renaissance last year, but in<br />
2012, we're ready to rock!<br />
READ MORE<br />
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<strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong><br />
http://www.rosefestival.org/<br />
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The <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> <strong>Foundation</strong> is a 501(c)(3) nonprofit organization.<br />
Founded in 1907.<br />
Copyright © 2012 <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong>. This site is hosted by Easy Street.<br />
By Ms. Charlie M. Clint, webmaster.<br />
Privacy Policy<br />
<strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> <strong>Foundation</strong> · 1020 SW Naito Parkway · <strong>Portland</strong> OR 97204
<strong>Portland</strong>'s <strong>Rose</strong> <strong>Festival</strong> collects top industry award for 2011 events<br />
http://blog.oregonlive.com/portland_impact/print.htmlentry=/2011/10/in...<br />
1 of 2 7/15/2012 6:19 AM<br />
<strong>Portland</strong>'s <strong>Rose</strong> <strong>Festival</strong> collects top industry award for 2011 events<br />
Published: Tuesday, October 04, 2011, 1:18 PM<br />
Updated: Tuesday, October 04, 2011, 4:37 PM<br />
Anne Saker, The Oregonian<br />
By<br />
Even festivals like to be acknowledged by their<br />
peers: The <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> has received<br />
the Grand Pinnacle from the <strong>International</strong> <strong>Festival</strong>s<br />
& <strong>Events</strong> Association/ Haas & Wilkerson Pinnacle<br />
Awards.<br />
The award was bestowed Monday at the<br />
association's annual convention in Dallas (the one<br />
in Texas). The <strong>Rose</strong> <strong>Festival</strong> last received the top<br />
honor in 2007 for its centennial celebration.<br />
View full size<br />
Tyler Tjomsland/The Oregonian<br />
Members of the U.S. military get a warm reception from young viewers<br />
along the route of the Spirit Mountain Casino Grand Floral Parade in June,<br />
the crowning event of the <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong>.<br />
three for that award.<br />
In a news release, Sue Bunday, president of the<br />
<strong>Rose</strong> <strong>Festival</strong> <strong>Foundation</strong>, also noted that the<br />
festival received the association's gold medal for<br />
best environmental program in 2011, the 14th<br />
straight year that the festival has placed in the top<br />
The association is the international trade group for the "events industry."<br />
Steve Schmader, the organization's president and chief executive officer, is quoted in the news release as saying,<br />
"The <strong>Rose</strong> <strong>Festival</strong> has been a leader in this industry for more than a century. It's always a pleasure to see the work<br />
they do and have it rewarded."<br />
The festival's news release points out that the 2011 festival experienced attendance increases. TriMet reported its<br />
busiest day ever for the Starlight Parade and its second-busiest a week later for the Grand Floral Parade.<br />
Next year, the festival expands once more with a Rock 'n' Roll Half Marathon in May.<br />
Bunday and Jeff Curtis, the festival's chief executive officer, are bringing home an armload of other prizes from<br />
the association convention, including gold medals for miscellaneous multimedia, sponsor follow-up report,<br />
sponsorship program-individual, sponsor, environmental program, community outreach program, new promotion and<br />
most creative/effective "news stunt."
<strong>Portland</strong>'s <strong>Rose</strong> <strong>Festival</strong> collects top industry award for 2011 events<br />
http://blog.oregonlive.com/portland_impact/print.htmlentry=/2011/10/in...<br />
2 of 2 7/15/2012 6:19 AM<br />
The festival collected silver medals for new promotion and public safety/security plan<br />
and bronze medals for souvenir cover design, events invitation, sponsor solicitation<br />
package, event within an event, children's programming for the Fred Meyer Junior<br />
Parade and media relations campaign.<br />
View full size<br />
Tyler Tjomsland /<br />
The Oregonian<br />
Lance Kublick, a volunteer<br />
in the Wasco County<br />
Sheriff's Department,<br />
soaks up the sights on<br />
Broadway. The Spirit<br />
Mountain Casino Grand<br />
Floral Parade.<br />
-- Anne Saker<br />
© 2012 OregonLive.com. All rights reserved.
<strong>Portland</strong>’s <strong>Rose</strong> <strong>Festival</strong> wins award for best in the world - KPTV - FOX 12<br />
http://www.kptv.com/story/15640915/portlands-rose-festival-wins-award...<br />
1 of 1 7/15/2012 6:25 AM<br />
PORTLAND’S OFFICIAL FESTIVAL NAMED BEST IN WORLD…AGAIN<br />
http://www.facebook.com/note.phpnote_id=10150840161070368<br />
1 of 2 7/15/2012 6:24 AM<br />
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PORTLAND’S OFFICIAL FESTIVAL NAMED BEST IN<br />
WORLD…AGAIN<br />
by <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> on Tuesday, October 4, 2011 at 1:28pm ·<br />
<strong>International</strong> <strong>Festival</strong>s & <strong>Events</strong> Association Gives <strong>Rose</strong> <strong>Festival</strong><br />
Highest Honor<br />
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For the second time in five years <strong>Portland</strong>’s official festival, the <strong>Portland</strong> <strong>Rose</strong><br />
<strong>Festival</strong>, was awarded the Grand Pinnacle as the top festival in 2011 at the<br />
IFEA/ Haas & Wilkerson Pinnacle Awards convention in Dallas, Texas<br />
Monday October 3. The <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> last won the Grand Pinnacle<br />
for the <strong>Festival</strong>’s Centennial Celebration in 2007.<br />
<strong>Rose</strong> <strong>Festival</strong> President Sue Bunday and CEO Jeff Curtis, in attendance to<br />
receive the award, also brought home a grab bag of: 8 Gold (including Best<br />
Environmental Program), 2 Silver and 6 Bronze awards.<br />
“This is the 14th year in a row we have been in the top three in the Best Environmental category,”<br />
said Sue Bunday, President <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> <strong>Foundation</strong>. “I’m thrilled to be able to bring home<br />
the first place (gold) award for the Cleanest and Greenest <strong>Festival</strong> in the World!”<br />
Steve Schmader, President and CEO of the IFEA – the trade organization for the events industry ‐<br />
said "The <strong>Rose</strong> <strong>Festival</strong> has been a leader in this industry for more than a century. It's always a<br />
pleasure to see the work they do and have it rewarded. There's no higher award than the Grand<br />
Pinnacle."<br />
The <strong>Rose</strong> <strong>Festival</strong> Renaissance is real! <strong>Festival</strong> results are up in almost every category that can be<br />
measured. Attendance for <strong>Rose</strong> <strong>Festival</strong> events was up, as well, most notably at the Starlight<br />
Parade where it was estimated as one of the largest crowds in recent history. <strong>Portland</strong>'s public<br />
transit system reported record numbers. TriMet experienced its largest day ever on the Saturday of<br />
Starlight Parade and second‐largest on Grand Floral Parade day.<br />
In other words, the <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> has done a whole lot since reaching its centenary<br />
milestone in 2007, including:<br />
• Becoming <strong>Portland</strong>'s Official <strong>Festival</strong> in 2010<br />
• Taking occupation of a historic building on the waterfront in downtown <strong>Portland</strong>, a gift from the<br />
City of <strong>Portland</strong><br />
• Shoring up its top sponsorships, adding two six‐figure title sponsors and one major event, a<br />
fitness walk<br />
• Securing a partnership with Competitor Group, the world's most popular running franchise, to host<br />
a Rock 'n' Roll Half Marathon in 2012<br />
• Completely renewing its most lucrative event, giving it new programming, new promotions and a<br />
new name: <strong>Rose</strong> <strong>Festival</strong> CityFair<br />
<strong>International</strong> <strong>Festival</strong>s & <strong>Events</strong> Association/ Haas & Wilkerson Pinnacle Awards<br />
<strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> <strong>Foundation</strong> – October 3, 2011<br />
GOLD Grand Pinnacle Award <strong>Rose</strong> <strong>Festival</strong> Renaissance<br />
GOLD Best Miscellaneous Multimedia Clown Prince YouTube Video<br />
GOLD Best Sponsor Follow‐up Report Spirit Mountain Casino<br />
GOLD Best Sponsorship Program/Individual Regence –World of Wellness<br />
GOLD Best Sponsor Spirit Mountain Casino<br />
GOLD Best Environmental Program Cleanest & Greenest <strong>Festival</strong><br />
GOLD Best Community Outreach Program Sanctioned <strong>Events</strong>
PORTLAND’S OFFICIAL FESTIVAL NAMED BEST IN WORLD…AGAIN<br />
http://www.facebook.com/note.phpnote_id=10150840161070368<br />
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SILVER Best New Promotion Vertigo<br />
SILVER Best Public Safety/Security Plan 2011 <strong>Rose</strong> <strong>Festival</strong><br />
BRONZE Best Cover Design Souvenir Program<br />
BRONZE Best Event Invitation Opening Night Fireworks<br />
BRONZE Best Sponsor Solicitation Package Spirit Mountain Casino<br />
BRONZE Best Event/Program within an Event to Benefit a Charity <strong>Rose</strong> <strong>Festival</strong> Golf Tournament<br />
BRONZE Best Children’s Programming Fred Meyer Junior Parade<br />
BRONZE Best Media Relations Campaign <strong>Rose</strong> <strong>Festival</strong> CityFair<br />
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<strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> Wins Grand Pinnacle Award (Industry)<br />
http://industryblog.traveloregon.com/international/portland_rose_festival...<br />
1 of 1 7/15/2012 6:22 AM<br />
WELCOME TO THE TRAVEL OREGON INDUSTRY BLOG<br />
FIND OUT WHAT'S HAPPENING IN THE TOURISM & HOSPITALITY INDUSTRY AND SHARE YOUR THOUGHTS WITH THE TRAVEL<br />
OREGON TEAM<br />
OCTOBER 7, 2011<br />
PORTLAND ROSE FESTIVAL WINS GRAND<br />
PINNACLE AWARD<br />
The <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> won the Grand Pinnacle award from the <strong>International</strong><br />
<strong>Festival</strong>s & <strong>Events</strong> Association. The <strong>Rose</strong> <strong>Festival</strong> last received this award in 2007.<br />
To read more, click here.<br />
Posted by: Travel Oregon Category: <strong>International</strong> Remarks: 0<br />
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COMMISSIONER RANDY LEONARD'S BLOG: <strong>Rose</strong> <strong>Festival</strong> Wins Gr...<br />
http://commissionerleonard.typepad.com/commissioner_randy_leonar/20...<br />
1 of 1 7/15/2012 6:21 AM<br />
COMMISSIONER RANDY LEONARD'S BLOG<br />
City Hall news from Randy and his staff<br />
October 04, 2011<br />
<strong>Rose</strong> <strong>Festival</strong> Wins Grand Pinnacle Award<br />
The <strong>Portland</strong> <strong>Rose</strong> Fesitval was awarded the 2011 Grand Pinnacle by the <strong>International</strong> <strong>Festival</strong>s and <strong>Events</strong> Association/Hass<br />
&Wilkerson Pinnacle Awards in Dallas this week. This is the second time in five years the <strong>Rose</strong> <strong>Festival</strong> was awarded the top honor by<br />
their events industry peers.<br />
The <strong>Rose</strong> <strong>Festival</strong>, <strong>Portland</strong>'s Official <strong>Festival</strong>, experienced an increase in attendance at the 2011 festival, and they have a new event<br />
planned for 2012, a Rock n' Roll Half Marathon.<br />
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<strong>Rose</strong> <strong>Festival</strong> :: News :: <strong>Portland</strong>'s Official <strong>Festival</strong> Named Best In World....<br />
http://www.rosefestival.org/news/2011/2011_Oct_3.shtml<br />
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Sanctioned <strong>Events</strong><br />
Starlight Parade<br />
<strong>Portland</strong>'s Official <strong>Festival</strong> Named Best In World...<br />
Again!<br />
October 3, 2011<br />
<strong>International</strong> <strong>Festival</strong>s & <strong>Events</strong> Association Gives <strong>Rose</strong><br />
<strong>Festival</strong> Highest Honor<br />
For the second time in five years <strong>Portland</strong>'s official festival -- the<br />
<strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> -- was awarded the Grand Pinnacle as the<br />
top festival in 2011 at the IFEA/Haas & Wilkerson Pinnacle<br />
Awards convention in Dallas, Texas on Monday October 3. (The<br />
<strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> last won the Grand Pinnacle for the<br />
<strong>Festival</strong>'s Centennial Celebration in 2007.)<br />
<strong>Rose</strong> <strong>Festival</strong> President Sue Bunday and CEO Jeff Curtis (in<br />
attendance to receive the award) also brought home a grab bag<br />
which included eight Gold (including Best Environmental<br />
Program), two Silver and six Bronze awards.<br />
"This is the 14th year in a row we've been in the top three in the<br />
Best Environmental category," said Sue Bunday, (President,<br />
<strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> <strong>Foundation</strong>). "I'm thrilled to be able to<br />
bring home the first place (Gold) award for the Cleanest and<br />
Greenest <strong>Festival</strong> in the World!"<br />
Steve Schmader, President and CEO of the IFEA (the trade<br />
organization for the events industry) said, "The <strong>Rose</strong> <strong>Festival</strong> has<br />
been a leader in this industry for more than a century. It's<br />
always a pleasure to see the work they do and have it rewarded.<br />
There's no higher award than the Grand Pinnacle."<br />
The <strong>Rose</strong> <strong>Festival</strong> Renaissance is real! <strong>Festival</strong> results are up in<br />
almost every category that can be measured. Attendance for<br />
<strong>Rose</strong> <strong>Festival</strong> events was up, as well, most notably at the<br />
Starlight Parade (where it was estimated as one of the largest<br />
crowds in recent history). <strong>Portland</strong>'s public transit system<br />
reported record numbers. TriMet experienced its largest day ever<br />
on the Saturday of Starlight Parade -- and second-largest on<br />
Grand Floral Parade day.<br />
In other words, the <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> has done a whole lot<br />
since reaching its centenary milestone in 2007, including:<br />
Becoming <strong>Portland</strong>'s Official <strong>Festival</strong> in 2010<br />
Taking occupation of a historic building on the waterfront in<br />
downtown <strong>Portland</strong>, a gift from the City of <strong>Portland</strong><br />
Shoring up its top sponsorships, adding two six-figure title<br />
sponsors and one major event, a fitness walk<br />
Securing a partnership with Competitor Group, the world's<br />
most popular running franchise, to host a Rock 'n' Roll Half<br />
Marathon in 2012<br />
Completely renewing its most lucrative event, giving it new<br />
programming, new promotions and a new name: <strong>Rose</strong><br />
<strong>Festival</strong> CityFair<br />
See the full list of 2011 awards HERE.<br />
Share<br />
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<strong>Rose</strong> <strong>Festival</strong> :: News :: <strong>Portland</strong>'s Official <strong>Festival</strong> Named Best In World....<br />
http://www.rosefestival.org/news/2011/2011_Oct_3.shtml<br />
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Founded in 1907.<br />
Copyright © 2012 <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong>. This site is hosted by Easy Street.<br />
By Ms. Charlie M. Clint, webmaster.<br />
Privacy Policy<br />
<strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> <strong>Foundation</strong> · 1020 SW Naito Parkway · <strong>Portland</strong> OR 97204
<strong>Rose</strong> <strong>Festival</strong> :: About Us :: <strong>Festival</strong> Awards<br />
http://www.rosefestival.org/about/awards-2011.shtml<br />
1 of 2 7/15/2012 6:38 AM<br />
ABOUT US<br />
About the <strong>Festival</strong><br />
About the <strong>Portland</strong> <strong>Rose</strong><br />
<strong>Festival</strong> <strong>Foundation</strong><br />
About the Board of Directors<br />
Staff<br />
Awards<br />
Employment Opportunities<br />
Intern Program<br />
Royal Rosarians<br />
<strong>Rose</strong> Connections<br />
News and Media Resources<br />
Red <strong>Rose</strong>s, Green <strong>Festival</strong><br />
Contact Us<br />
2007 Centennial Highlights<br />
The <strong>International</strong> <strong>Festival</strong>s & <strong>Events</strong> Association (IFEA) honored the 2011 <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong><br />
with the highly coveted Grand Pinnacle Award, that acknowledges our event as the best in the<br />
world.<br />
Additional awards included eight Gold Awards, two Silver Awards, and six Bronze Awards. IFEA<br />
announced the winners at the 56th Annual Convention & Expo in Dallas, Texas on Monday, October<br />
3, 2011.<br />
Category Award Description<br />
Best Miscellaneous Multimedia Gold Clown Prince YouTube Video<br />
Best Sponsor Follow-up Report Gold Spirit Mountain Casino<br />
Best Sponsorship Program/Individual Gold Regence – World of Wellness<br />
Best Sponsor Gold Spirit Mountain Casino<br />
Best Environmental Program Gold Cleanest & Greenest <strong>Festival</strong><br />
Best Community Outreach Program Gold Sanctioned <strong>Events</strong><br />
Best New Promotion Gold Clown Prince<br />
Most Creative/Effective News Stunt Gold Let Verti-go<br />
Best New Promotion Silver Vertigo<br />
Best Public Safety/Security Plan Silver 2011 <strong>Rose</strong> <strong>Festival</strong><br />
Best Cover Design Bronze Souvenir Program<br />
Best Event Invitation Bronze Opening Night Fireworks<br />
Best Sponsor Solicitation Package Bronze Spirit Mountain Casino<br />
Best Event within an Event to Benefit a Charity Bronze <strong>Rose</strong> <strong>Festival</strong> Golf Tournament<br />
Best Children's Programming Bronze Fred Meyer Junior Parade<br />
Best Media Relations Campaign Bronze CityFair<br />
Grand Pinnacle<br />
Award winner!<br />
Named the BEST festival<br />
in the World!*<br />
(*for 2011 by IFEA)<br />
See the 2010 Pinnacle Awards.<br />
See the 2009 Pinnacle Awards.<br />
See the 2008 Pinnacle Awards.<br />
See the 2007 Pinnacle Awards.<br />
Buy Tickets | Contact Us | Employment Opportunities | <strong>Events</strong> Calendar | Sitemap<br />
Food Vendors and Exhibitors | Sponsorship Opportunities | Staff | Volunteer
<strong>Rose</strong> <strong>Festival</strong> :: About Us :: <strong>Festival</strong> Awards<br />
http://www.rosefestival.org/about/awards-2011.shtml<br />
2 of 2 7/15/2012 6:38 AM<br />
Powered by<br />
Translate<br />
The <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> <strong>Foundation</strong> is a 501(c)(3) nonprofit organization.<br />
Founded in 1907.<br />
Copyright © 2012 <strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong>. This site is hosted by Easy Street.<br />
By Ms. Charlie M. Clint, webmaster.<br />
Privacy Policy<br />
<strong>Portland</strong> <strong>Rose</strong> <strong>Festival</strong> <strong>Foundation</strong> · 1020 SW Naito Parkway · <strong>Portland</strong> OR 97204
Up at Facebook shortly after<br />
the win was announced – CEO<br />
Jeff Curtis and President Sue<br />
Bunday share the awards won<br />
(with the Grand Pinnacle<br />
prominently displayed, front<br />
and center!)<br />
Local newspaper The<br />
Oregonian shared the<br />
exciting news!
Back ‘at home’ (in the <strong>Rose</strong> Building<br />
in <strong>Portland</strong>, Oregon) the staff<br />
members not attending the IFEA<br />
convention had a gathering where<br />
they awaited the exciting news of all<br />
the wins!<br />
(This photo shared at Facebook<br />
doesn’t include the shouting and<br />
cheers that accompanied each win!)
This Facebook photo album<br />
shared pictures from the<br />
‘Welcome Home’ event at the<br />
<strong>Portland</strong> <strong>International</strong> Airport –<br />
with the focus on the Grand<br />
Pinnacle Award!<br />
Comments were positive<br />
and supportive –<br />
everybody wanted to<br />
share the excitement!
And MORE comments<br />
at Facebook!
More Facebook posts!
More Facebook entries<br />
about our win!
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