Convention Brochure - International Festivals & Events Association

IFEA 58 th ANNUAL
CONVENTION & EXPO
PITTSBURGH, PENNSYLVANIA, USA
SEPTEmber 16 - 18, 2013
BuildING BridGES
to CoNNECT a
Global IndUSTRY

Building Bridges to
Connect a Global Industry
“We are told never to cross a bridge until we come to it, but
this world is owned by those who have ‘crossed bridges’
in their imagination far ahead of the crowd.”
- Anonymous
We thought it fitting to hold our 58th Annual IFEA Convention and Expo in Pittsburgh…”The City of Bridges.”
Pittsburgh (Pennsylvania, USA) has more bridges than any other city in the world, and perhaps more while we are
in town. In truth, the festivals and events of our industry, around the world, often serve as the bridges that connect
people and possibility together. The events that we produce are often the catalyst for bonding our communities,
cities, and countries together; for providing invaluable branding and economic impact opportunities; for driving
tourism, business and infrastructure improvements; and for inspiring new conversations, about new possibilities.
Like a bridge, our events and organizations succeed through a model of well-planned strength and structure that
is, by design, hidden behind an image of quality, creativity, magic and wonder that seems to effortlessly span the
distance of differences between people, places, cultures and values.
We invite you to join us for the most anticipated gathering of ‘bridge-builders’ in the festivals ad events industry.
Where global industry leaders come together to build their own unique bridges. Bridges of communication and
cooperation that connect a world of experience. Bridges that span the limits of our combined creativity and support
our individual dreams and visions. Bridges that provide new routes across our common challenges and onward to
unimagined opportunities and successes.
RETURN-ON-INVESTMENT
The IFEA understands that Return-On-Investment (ROI) is and should be a primary consideration of every
leader – events, sponsors, municipalities, tourism organizations and others. With that at the forefront of our minds
and conversations, we have designed the 58th Annual IFEA Convention & Expo to provide the highest level of return
possible, from every angle – time, resources, information, creativity and access to the strongest network of professionals
in our global industry.
Whether you are a first-time or a long-time IFEA Convention & Expo attendee, it won’t be difficult to recognize
the virtually limitless opportunities for professional networking; our all-inclusive registration, with no separatelyticketed
events; our convenient and easily accessible Pittsburgh location with event programming designed around easy
in-and-out travel schedules; tremendous hotel values for both single and double occupancy options; convenient
access to professional certification courses prior to the official start of the convention (as your schedule may allow);
and much more, including a cornucopia of educational sessions and ready access to IFEA Expo vendors and suppliers,
convention speakers and other global industry leaders who, together, are the foundation of the IFEA experience.
2 www.ifea.com

Photo courtesy David Reid/VisitPittsburgh
Photo courtesy VisitPittsburgh
Photo courtesy Martha Rial
Photo courtesy VisitPittsburgh
www.ifea.com 3

Professional Education
As the world around us continues to grow and change, providing new challenges, new risks, and new opportunities
at every turn, professionals in our industry need a credible and trusted source to keep them connected
with the latest issues, trends, expectations, conversations and best practices from around the globe. A source
to help strengthen and reinforce existing operations; inspire future strategies and visions; and guide critical
leadership decisions.
For 58 years the IFEA has provided the festivals and events industry with the very best in professional education;
a tradition that continues in Pittsburgh. The IFEA prides itself on providing up to 90% new topics and speakers
each year, insuring that attendees at all levels - first-timers and repeat attendees, new to the industry or seasoned
professional - can all find the answers and creative new ideas that you are looking for. A sampling of this year’s
topics, presented by the top leaders in our global industry, include*, among others:
(* subject to change)
Photo by Andrew Rafkind
Technology,
Creativity
& Innovation
• Microsoft Outlook Tips, Tricks & Shortcuts
(Using Outlook Like Bill Gates Does)
• Practical Advice for Promoting Events Online
• Leveraging the Power of Fireworks to Ensure an
Unforgettable Event
• Inside the Learning Curve of an Online Marketing Program
• Maximizing Email Marketing Success
• ‘Cord-Cutting’ in the Event Planning World: How to
Do It, What’s to Gain
• Beyond Your Local Bands: Taking the Next Step in
Booking Entertainment
• After the Anniversary: Keeping Audiences Excited
About Your Event
• BYOD (Bring Your Own Device) On-Line Marketing
Workshop
Sponsorship &
Revenues
• Banking On Sponsorship Marketing
• Kick-Starting a Merchandise Program Built for Results
• Enhancing Sponsorship ROI: Using New Techniques to
Connect Your Audiences and Sponsors
• Join the Parade: A Line-Up of Successful Sponsorship
Activation Approaches
• Trends & Techniques in Food & Beverage Programs
• The Shifting World of Financial Transactions and Audience
Expectations at Events
• Sponsorship Reality Check: Timely and Reasonable
Approaches to Today’s Sponsorship Expectations
• Leveraging Local Assets to Drive Event Success, Support,
Tourism and Economic Impact
• Sponsorship ‘Family Feud’: A Game of Knowledge and
Experience
• Beyond Sponsorship: The ‘Real’ Lessons Learned Through
a 35-Year Career
“The hardest thing in life
is to learn and know
which bridges to
cross and which
ones to burn.”
- David Russell
4 www.ifea.com

Operations & Risk
Management
• Planning for the Unthinkable: Lessons from the
Boston Marathon Tragedy and Other New-World
Security Challenges
• Beyond the Bounce House: Quality Programming
for Kids
• What Could Possibly Go Wrong with That Taking
a Proactive Approach to Event Protection & Liability
• Volunteer Programs and Management on a
Citywide Scale
• Fully Prepared: Safety & Security Plans & Audits
• “Magic & Wonder”: Creating a Memorable
Parade Experience
• Insurance ‘Open Mic’
• Storm Path: Preparing for and Responding to
Extreme Weather Scenarios
• Green Events: Expectations and Realities
Marketing, Branding
& Media Relations
• Effectively Marketing a Community Event in a
Multi-Generational Media World
• Exploring the On-Site Behavior of Attendees at
Community Events
• Creating a Destination Event: Attracting Bus Tours to
Your Festival/Event
• Dressed for Success: The Critical Role of Signage,
Decorations & Layout to Create a Credible, Memorable
and Quality Event
• The Evolution of an Event Brand from Local to
National/Global
• Maximizing Publicity for Your Event
• Who Knows You Power Marketing…Formulating
Winning Marketing Strategies
• The Korean Lantern Garden of Canada’s Winterlude:
A Case Study for Building Global Event Partnerships
• The Role of Events in Destination Marketing
• Reaching the Young Adult Market – As an Audience
and Future Industry Professionals
Leadership,
Management
& Global
Perspectives
• Your Event; Your Life; Your Decisions
• Exploring Successful Event-City Partnership Models
• Leading the Pack: Creating a Compelling Vision
• Your Brain (and Event) On Story: The Science Behind
the Startling Power of Stories to Engage and Influence
and How to Use It for Your Own Success
• A “Telling Experience”: More Impact, Less Stress;
A Guide for Effective Speaking
• Re-Cal-Cu-Lat-Ing: Adjusting and Proactively Responding
to the Impacts of Sequestration, Immigration, City
Cost Recovery and Other Man-Made Challenges
• The Role of the Board: Inside and Outside of the
Board Room
• Focus on Dubai: The Evolution and Visions of a Global
Event City
• Using Events to Change the World: IFEA Africa’s Skills
Village 2030
• The Importance and Power of Events to Shape a Nation
• A Legal Brief of Issues Facing Festivals and Events
Today and Considered Responses
…and much more.
Photo by Andrew Rafkind
www.ifea.com 5

Professional Education
Speakers and session leaders at this year’s convention include many of the top professionals (past, present and future)
and internationally recognized industry organizations in the world, including*, among others:
(* subject to change)
American Metro
Precision Weather
Carnegie Mellon University
.S. Department of Homeland S
Cherry Creek
Arts Festival
Department of
Canadian
Heritage
Zambelli Fireworks
Fiesta San Antonio
California State University – Chico
(Indianapolis)
500 Festival
PointsMap
Cultural Festivals
Pasadena
Tournament of Roses
Arizona State University
otterdam Festivals, The Netherlands
Dorger Executive Consulting
Experimental Aircraft Association
Detroit Thanksgiving Day Parade
Kaliff Insurance
Allen Consulting
SunFest of West Palm Beach
Visit P
Temple U
PNC
River City Brass
London C
Macy*s Thanksgiving Day P
IFEA World Festival & Event Cities Destination Marketing Assoc
Coachella Valley Music & Arts Festival
Association of Irish Festivals & Even
Sheraton Station Square
Saffire Events
Brazilian Festiva

“There is no better bridge to our industry’s global professional network,
and the experience and wisdom that lies within, than the IFEA.”
- Jean McFaddin, President
McFaddin Associates, LLC;
Past Producer of the Macy*s Thanksgiving Day Parade for 25 Years
ittsburgh
niversity
Bank
Kentucky Derby Festival
Des Moines Arts Festival
ecurity
Delivra
ultural Olympiad
arade
VISA
Production Services International (PSI)
iation International
ts
Edgeworks
Dubai Department of Tourism and
Commerce Marketing
Exelar Consulting
Norfolk Festevents
Youth Education in the Arts
Iguana NZ, New Zealand
Creative Strategies Group
Entertainment On Location
Haas & Wilkerson Insurance
Watauga County Tourism Development Authority
American Bus Association
Kate Pembroke Communications, Australia
Pai Chai University,
South Korea
Trinidad and Tobago Ministry
of Arts and Multiculturalism
Memphis in May
International
Festival
…and Many More
San Jose Holiday Parade
IFEA Global Affiliates
Dubai Festivals & Retail Establishments
ls & Events Association
dfest ®
Portland Rose Festival
Festival Transaction Services
Heinz
Washington D.C. National
Cherry Blossom Festival
ICC Cricket World Cup 2015
Alleer Training & Consulting Skills Village 2030, South Africa
O’Neill Marketing & Events Management Sports & Entertainment Atlantic, Canada

Special Focus Opportunities
Photo by Andrew Rafkind
“AFFINITY GROUP” SESSIONS
IFEA convention attendees have a unique opportunity to
cross new bridges and to share “common ground” with professional
peers while discussing current trends and issues
during our popular “Affinity Group” Sessions, (Monday,
September 16th, 2:15 p.m. – 3:45 p.m.) including those for:
• CEO’s
• Young Professionals (for those 40 and under)
• Sponsorship
• Municipalities/Tourism Agencies
• Arts Events
• Parades
• Event Education
• Volunteer Programs
• Operations
• Board Directors
Bring your questions and input to these valuable open-topic
exchange sessions, scheduled early in the convention program
to allow the opportunity to expand your conversations beyond
the sessions.
PARTICIPATE IN THE PROCESS:
PANEL AND ROUNDTABLE SESSIONS
Panel Presentations
In addition to our regular breakout presentations, for those
looking for a little more “back and forth” participation,
selected educational sessions are designed as panel presentations,
provided by two or more expert presenters with
audience involvement.
• Planning for the Unthinkable: Lessons from the Boston
Marathon Tragedy and Other New-World Challenges
• Re-Cal-Cu-Lat-Ing: Adjusting and Proactively
Responding to the Impacts of Sequestration,
Immigration, City Cost Recovery and Other
Man-Made Challenges
• “Magic & Wonder”: Creating a Memorable Parade
Experience
• Beyond the Bounce House: Quality Programming for Kids
• Exploring Successful Event-City Partnership Models
8 www.ifea.com
(*all sessions are subject to change)

“I am where I am because of the bridges that I crossed.”
– Oprah Winfrey
Photo by Andrew Rafkind
“Leading Edge” Roundtable Sessions
Providing an even more direct and personal conversation,
our “Leading Edge” Roundtable Sessions are scheduled
as an innovative and creative start to the second morning of
the convention (Tuesday, September 17th, 8:00 a.m. – 9:00
a.m.). Designed to keep everyone aware of the latest products,
services, resources and trends, in a more informal backand-forth
conversational / Q&A format, topics will be available
on-line at www.ifea.com as they are finalized. From marketing
to operations to technology and more, join your professional
peers on the “Leading Edge”.
OPENING MORNING BREAKFAST RECEPTION
The 58th Annual IFEA Convention & Expo officially opens on
Monday, September 16th. From 8:00 a.m. - 9:00 a.m. you’re
invited to our Opening Morning Breakfast Reception
in the Atrium of the Sheraton Station Square. Get your day
and the convention off to a great start by connecting with old
friends and new from around the world, before enjoying our
Convention Opening and Keynote Speaker.
FIRST-TIMER’S CONVENTION COMPASS
Before you hit the ground running, stop by to meet some
new IFEA friends on Sunday evening, September 15th, from
5:00 p.m. – 6:00 p.m., at our ‘First-Timer’s Convention
Compass’ session (location TBA). We look forward to
welcoming our first-time convention attendees and to
sharing some valuable tips and advice on how to maximize
your convention experience, including our IFEA “Speed
Meeting” exercise to expand both your brand and awareness
right from the start! Then join us for Happy Hour in the
dfest ® / Dixie Flag Event Services Team Hospitality Suite to
meet more new friends, find some dinner partners, and let
the networking begin!
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Convention Opening
and Keynote Speaker
58th Annual Convention Opening and Keynote Presentation:
The 58th Annual IFEA Convention & Expo gets off to a
memorable and musical start as we strike up the band with
Pittsburgh’s own River City Brass, under the direction of
world-renowned Scottish conductor and tuba soloist James
Gourlay. From California to New York; Australia to Italy; Festivals
to Carnegie Hall; the River City Brass present a sweeping
repertoire that includes Big Band swing and jazz; music from
Hollywood to Broadway; classical and contemporary masterworks;
and traditional marches.
Each year, over 100,000 people thrill to the signature sound
of the River City Brass, as the band provides their own brand
of high-quality and fun entertainment that captures the attention
of audiences of all ages and backgrounds.
KEYNOTE SPEAKER
“Your Event; Your Life;
Your Decisions”
Steve McClatchy, International speaker,
trainer, consultant, writer and entrepreneur
What shapes an event leader’s outcomes, career and life
Their decisions. Decisions bridge our visions with our successes.
The criteria that we all use for making decisions drives our
performance - and our effectiveness as leaders. Great decisionmaking
habits yield a lifetime of achievements and success.
Poor habits keep us stressed, frustrated and forever out of
balance. Join us as we welcome back IFEA’s consistently
highest rated speaker, Steve McClatchy, in this important
keynote session for every leader and aspiring leader in your
organization and our industry.
Note: All IFEA convention attendees who register before
the early-bird deadline (July 16th) will be among
the first to receive a copy of Steve McClatchy’s new
book, “Decide,” when it is released in January of 2014.
10 www.ifea.com

Celebrating Success
& Achievement
IFEA / HAAS & WILKERSON
PINNACLE AWARDS
Join us as we put a memorable cap on the first day of the
convention (Monday, September 16th) with the most anticipated
event of the year. The IFEA / Haas & Wilkerson Insurance
Pinnacle Awards pay tribute to both creativity and excellence
in multiple categories, from marketing and merchandise;
operations and sponsorship; to the coveted Grand
Pinnacle Award. This is the Academy Awards Ceremony for the
festivals and events industry. The IFEA / Haas & Wilkerson
Insurance Pinnacle Awards, recognizing festival and event
excellence for 18 years, are proudly sponsored by IFEA Association
Partner Haas & Wilkerson Insurance. Don’t miss this
unopposed special event as we all wait to hear… “And the
Pinnacle Award goes to…”
(Note: The IFEA/Haas & Wilkerson Pinnacle Award final entry deadline is
July 15th. For more information go to www.ifea.com.)
www.ifea.com 11

Celebrating
Success &
Achievement
Celebrating and recognizing the outstanding
achievements of friends and peers, many who have
built and/or led us across new bridges that have
expanded our creative and professional horizons, is
a big part of what makes the IFEA Annual Convention
both valuable and memorable. As we celebrate
our own 58th edition of the IFEA Convention & Expo
we are pleased to continue raising that experience
to new levels.
IFEA AWARDS LUNCHEON
There are few things that mean more than being recognized by
your professional peers. Don’t miss the 2013 IFEA Hall of Fame
Awards Luncheon (Monday, September 16th), as we pause to pay
tribute to the people who have made/make our industry great and
continue to light the way through their commitment and creativity.
Join your global peers as we:
• Recognize our 2013 CFEE (Certified
Festival & Event Executive) Graduates
who continue to raise the bar for everyone
in our industry (the CFEE Professional
Certification Program is sponsored by
Kaliff Insurance);
• Award the 2013 IFEA / Zambelli Fireworks
Volunteer of the Year Award, sponsored
by IFEA Association Partner Zambelli
Fireworks, recognizing the contribution of all
volunteers to the success of our global events;
• Recognize the Recipients of our 2013 IFEA
World Festival & Event City Award,
sponsored by IFEA Association Partner VISA, recognizing
outstanding city/event partnerships around the world: and
• Pay tribute to the 2013 IFEA Hall of Fame Inductee, the
highest honor bestowed in our field, in acknowledgment of
their tremendous dedication to and impact on the festivals and
events industry.
For more information about all of the above awards go to www.ifea.com
12 www.ifea.com

“There is no greater honor than to be recognized by those who understand.”
- Johan Moerman
Managing Director, Rotterdam Festivals
Past Chairman, IFEA World Board;
2012 IFEA Hall of Fame Inductee
www.ifea.com 13

Informal Gatherings
One of the best parts of any professional convention
is the chance to spend some dedicated
time with friends and peers - reconnecting, looking
ahead, planning that next great idea, sharing a
laugh, a challenge, or a special memory. The IFEA
58th Annual Convention & Expo provides plenty of
opportunities for those special informal and memorable
gatherings.
PITTSBURGH: “BEST OF THE WORLD’S ‘MUST-SEE
PLACES”
Find out for yourself what National Geographic Traveler already
knows… that Pittsburgh is one of the world’s ‘must-see places’.
Monday evening (and before for those who choose to arrive a
few days early), following the IFEA/Haas & Wilkerson Pinnacle
Awards, is free for attendees to enjoy Pittsburgh while celebrating
and networking with your professional peers. A plethora
of restaurants, entertainment, museums, art, sports and
shopping, are calling you to explore this safe, friendly and truly
remarkable city, easily and quickly accessible by free subway,
conveniently located near the convention hotel. Or, you may
want to just stick around the neighborhood at Station Square
and explore the 52-acre riverfront complex of specialty shops,
restaurants and night clubs just outside the hotel doors. Arriving
on Sunday Plan ahead to meet up with old friends and new in
the dfest ® / Dixie Flag Event Services Team Hospitality
Suite on Sunday night, September 15th, between 6:00 p.m.
and 8:00 p.m. before heading out for an evening of fun.
“CONNECTIONS CAFÉ”
“Connections Café,” sponsored by
Capital International Productions,
is the center of IFEA daytime gatherings.
Located in the main hotel lobby/atrium,
“Connections Café” is open every day
throughout the convention, providing
coffee and a relaxing atmosphere conducive
to doing business one-on-one or simply
catching up with friends. Promoting
human connections – while cyber ones
are accessible too - this comfortable
venue is always a popular hang-out,
providing the perfect venue for strengthening
those personal connections that are so
important to everyone’s success.
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ONE-ON-ONE OPPORTUNITIES
The 58th Annual IFEA Convention & Expo offers all attendees
the unique opportunity, in one place and at one time, to be exposed
to global industry leaders from festivals and events, large
and small; tourism organizations; corporate and media representatives;
cities and municipalities; academic institutions and more.
Photo by Andrew Rafkind
dfest ® / DIXIE FLAG EVENT
SERVICES TEAM HOSPITALITY SUITE
The dfest ® / Dixie Flag Event Services
Team Hospitality Suite, co-sponsored
by long-time IFEA supporter dfest ®
and the Pittsburgh Irish Festival is as much a part of the
IFEA Convention as our breakout sessions, and we look forward
to extending a warm Pittsburgh welcome to everyone! Open
Sunday night (6:00 p.m. – 8:00 p.m.) to meet up with friends before
dinner and Monday and Tuesday nights (10:30 p.m. – 2:00
a.m.), the dfest ® Hospitality Suite provides convention attendees
with a time and a place to unwind, relax and connect outside of
scheduled sessions and functions. Historically, the dfest ® Hospitality
Suite is recognized as the hub of the IFEA’s convention
networking system. Located one level above the Sheraton Station
Square lobby, you’ll also enjoy a spectacular view of the
Pittsburgh city skyline.
WHO WILL YOU MEET AT THE IFEA CONVENTION
• Seasoned Festival & Event Professionals
• Those New to the Festivals & Events Industry
• Festival & Event Board Members
• Key Volunteers
• Festival & Event Sponsors/Sponsorship Agencies
• Suppliers to the Festivals & Events Industry
• Industry Consultants
• The Creative Sparks Behind IFEA Award-Winning Events
& Cities
• Tourism Organizations, CVBs, and Chambers of Commerce
• Municipalities/Parks & Recreation Staff
• Educational Institutions/Faculty/Students
• Media Representatives
• Representatives from Allied Associations
• Professional Peers from Around the World
• Anyone with an Interest in the Festivals & Events Field
Start building and adding to your professional network today.
“The ready access to the best
in our business, not only in
sessions, but in every hallway,
reception, and hospitality suite,
is unprecedented.”
- Mike Berry
President & CEO
Kentucky Derby Festival
www.ifea.com 15

IFEA Expo:
Where Ideas Become Reality
“An idea that is developed and put into action is a bridge to success.
An idea that is never explored is bridge to nowhere.”
- Anonymous
The most successful festivals and events in our
industry share an important commonality; an understanding
that the suppliers and vendors who
support our industry are a critical part of keeping
our events fresh, dynamic and part of the ‘leading
edge’. They share their experience and skills
with us and help to turn our ideas into successful
realities. They help us to elevate the event experience
for our attendees and communities.
The IFEA Expo trade show is one of the most important components
of our convention. Unopposed by any other sessions,
so that you can spend your time effectively exploring and interacting
with the unlimited creativity and possibilities that
await inside, the IFEA Expo is your bridge to future successes
and information. Geared specifically to festival and event decision-makers,
the IFEA Expo features the most creative and
leading edge ideas, products and services for all things imaginable,
including: merchandise, insurance, giant parade inflatables,
parade floats, children’s performers, food and beverage
products, cash management services, marketing and web support,
fencing, sponsor gifts, decorations, security, fireworks,
lasers, university programs, face-painting, sand sculptures,
portable restrooms, bleachers, entertainment and attractions,
ticket control, confetti cannons, generators, tents, awards, radios,
printing needs, sponsorship software and services; photography,
publications, costumed mascots, staging, lights and
sound, and much, much, more; and usually at special convention
pricing! Bring your list, your creativity, and your challenges
and you will find many of your answers at the IFEA Expo!
The IFEA Expo will be open on Tuesday, September 17th,
11:30 a.m.-1:30 p.m., with Lunch; and 5:00pm-7:00pm for a
hosted Happy Hour.
16 www.ifea.com

IFEA FOUNDATION 20 TH
ANNIVERSARY PARTY AND
AUCTION… ROCK ON!
Party (and bid) like a rock star as we celebrate
the IFEA Foundation’s 20th Anniversary, ‘Live’ at
the Hard Rock Café Pittsburgh! Put on your best
‘Rock Star’ attire/make-up (or concert T-shirt),
make your way past the paparazzi and sweet-talk
the bouncers, but whatever you do, don’t miss
this special evening of food, fun, music, bidding
and an unforgettable IFEA Foundation experience
in support of the educational programs of
the IFEA throughout the year and into the future!
The Road Manager has sound-checked the venue; IFEA Association
partner Zambelli Fireworks has loaded a special fireworks
finale to top off the evening; and the crowd is chanting for you
to outbid your friends and peers on a plethora of one-of-a-kind,
untouchable packages, including travel, products, services, VIP
Event Experience opportunities, and much more. This is your
chance to get some great bargains – for you and your ‘rock star’
event team - while supporting a great cause! Just give us your
autograph on the Silent Auction bid sheets, or raise your guitar
(bid paddle) to bid on the Live Auction items! Mark your calendar
now for the largest networking opportunity of the convention and
“Rock On!”
As a special ‘Rock Star’ benefit (in addition to green M&M’s), the
IFEA Foundation 20th Anniversary Party & Auction is included
at no extra charge as part of your convention registration!
Note: The IFEA Foundation encourages you and/or your event/organization
to donate a special item, experience package, travel opportunity, or product /
service package to be included in the IFEA Foundation Auction. Help support
the IFEA’s educational mission and the future of our industry along with your
professional peers from around the world. For more information call +1-208-
433-0950 and talk to any IFEA staff member or go to the Foundation section of
the IFEA home page at www.ifea.com.
www.ifea.com 17

No Higher Value
We are so sure you
will return home from the IFEA
58th Annual Convention & Expo with
at least one idea, approach, relationship, or
renewed energy and enthusiasm, that is worth
at least the value of attending (and you actually
did attend), that we are willing to guarantee a
return on your investment. If not, you can write
to us (with a “cc” to your board) explaining
how you did not receive a return on your
investment and we will refund your
full registration fee.
There is no higher value available in our industry
today than the IFEA Convention & Expo.
Convention registration provides you with the
following all-inclusive benefits: All Educational,
Roundtable and Affinity Group sessions; the
Opening Morning Breakfast Reception; Convention
Opening & Keynote Presentation; the IFEA
Awards Luncheon; the IFEA/Haas & Wilkerson
Pinnacle Awards presentation; the IFEA Expo
(including Lunch and Happy Hour Reception);
the IFEA 20th Anniversary Foundation Party &
Auction (featuring fireworks by Zambelli Fireworks);
the dfest ® (Dixie Flag Event Services
Team) Hospitality Suite; Connections Café/
Coffee Breaks; Convention Program Book;
Session Handouts; and much more.
Note: Professional Certification (CFEE) courses prior to the official start of
the convention are optional and require a separate registration. To avoid multiple
registration processes, those interested in attending any of these may
simply fill out the appropriate spaces on your convention registration form.
CONVENTION SCHOLARSHIPS
IFEA Foundation Legacy Scholarships
Supporting and Educating the Festivals & Events Industry Since 1993.
Each of the IFEA Foundation Legacy Scholarships below serve a selected audience(s) within our
industry, as identified, by providing an annual scholarship to the IFEA Annual Convention & Expo
(registration only). We invite you to look through the opportunities, take a moment to learn a little
more about the special individuals and groups attached to each, and apply for those that you may
qualify for. For more information, go to: www.ifea.com.
The Nick Corda Memorial
Scholarship
Providing support to young/new professionals
currently completing their education or with less
than three years in the industry. (More Details)
The Judy Flanagan Scholarship
Providing support to a deserving individual/
organization whose event involves a parade.
(More Details)
The Georgia Festivals & Events
Association Scholarship
Providing support to a deserving individual/
organization from Georgia. (More Details)
The Bill & Gretchen Lofthouse
Memorial Scholarship
Providing support to a deserving individual/organization
currently struggling with short-term
economic or start-up challenges. (More Details)
The Mampre Media International
Scholarship
Providing support to a deserving individual
working with media/marketing responsibilities
for an event. (More Details)
The Daniel A. Mangeot Memorial
Scholarship
Providing support to a deserving individual/organization
seeking advanced education and professional
certification. This scholarship provides core
curriculum registration fees toward the attainment of the
IFEA’s Certified Festival & Event Executive (CFEE) designation.
(More Details)
The Mid-Atlantic Festival & Event
Professionals Scholarship
Providing support to a deserving individual/
organization within the Mid-Atlantic United
States. (More Details)
The Richard Nicholls Memorial
Scholarship
Providing support to a deserving High School
senior or College Student with a history of commitment
to participating or volunteering in nonprofit
events / organizations; someone who is well-rounded
in extra-curricular activities in and outside of campus life
and who has a passion for helping others and/or supporting
a cause that enhances the quality of life for individuals or the
community at large. (More Details)
The Bruce & Kathy Skinner
Scholarship
Providing support to young/new professionals
currently completing their education or with less
than three years in the industry. (More Details)
The John Stewart Memorial
Scholarship
Providing support to a deserving individual working
with technology responsibilities supporting an
event(s). (More Details)
The Tennessee Festival & Event
Professionals Scholarship
Providing support to a deserving individual/organization
from Tennessee. (More Details)
The Pete Van de Putte Scholarship
Providing support to a deserving individual/organization
from Texas. (More Details)
The Joe & Gloria Vera Scholarship
Providing support to a deserving individual/
organization from Texas. (More Details)
The Don E. Whitely Memorial
Scholarship
Providing support to a deserving individual/
organization whose event involves a parade.
(More Details)
The Kay Wolf Scholarship
Providing support to a deserving individual/
organization from Texas. (More Details)
The George Zambelli, Sr. Memorial
Scholarship
Providing support to a deserving volunteer who
has given their time and energies to their community
festival/event. (More Details)
For more information about how you can sponsor an IFEA Foundation Legacy Scholarship,
call +1-208-433-0950 or email Schmader@ifea.com.
2010 INTERNATIONAL EVENTS 61
Since its’ founding in 1993 the IFEA Foundation has provided
scholarship assistance to over 200 students, new professionals
and financially challenged events, allowing them to attend
the annual IFEA convention, CFEE programs, regional training
seminars and other special programs. Scholarship recipients
are able to return home with new ideas, information and motivation
to take their own events and careers to the next level.
Sixteen IFEA Foundation Legacy Scholarships are available
each year to those who meet the qualified criteria. If you are
interested in applying for an IFEA Foundation scholarship,
more information and applications are available
in the Foundation section of the IFEA home page at
www.ifea.com. Application deadline for Legacy Scholarships
is Friday, July 12th, 2013.
18 www.ifea.com

Raise the Bar
Pre-Convention Education Opportunities
CFEE FastTrack © PROFESSIONAL CERTIFICATION CLASSES
Sponsored by Kaliff Insurance, the IFEA’s Certified Festival & Event Executive (CFEE) FastTrack© program allows festival and
event industry professionals to complete their professional certification and all required program components in one year and
at special pricing that represents a substantial savings over class-by-class scheduling.
CFEE classes, a required component toward the achievement of professional certification, are taught by leading professionals
in our field and are open to all who desire to attend. Three of the six required core curriculum classes are offered each year leading
into the convention on a rotating basis. New 2013 CFEE participants can potentially complete all of their required classes,
electives, and written/speaking obligations in time to receive their CFEE Professional Certification at the 2014 Convention!
And those who started in 2012 may be receiving yours in Pittsburgh!
The 2013 full-day CFEE seminars include the following:
Administration and Management
Friday, September 13th, 2013; 9:00 a.m. - 4:00 p.m.
Using the development of a model business plan as a guide,
these sessions will explore and reveal the process by which
successful administration and management programs are developed.
Session attendees will explore the ins and outs of
managing a board of directors, building an effective leadership
and administration team, identifying budget targets and
making them work, establishing marketing plans, identifying
competition and establishing a business paradigm that will
give more “gravitas” to an event-producing organization.
Speaker: Ira Rosen, CFEE; President
Entertainment On Location
Sponsorship and Sponsorship Service
Saturday, September 14th, 2013; 9:00 a.m. - 4:00 p.m.
Over the past generation the sponsorship of festivals and
special events has evolved from the quasi-donation of money
by a local business to a sophisticated marketing relationship
involving the exchange of mutual value. The development of
a comprehensive sponsorship plan and successful fulfillment
program involves the coordination of numerous details and
the working knowledge of a variety of factors. This area of
instruction is designed to provide information about the fundamentals
of sponsorship.
Speaker: Bruce Erley, CFEE
President & CEO
Creative Strategies Group
Marketing and Media Relations
Sunday, September 15th, 2013; 9:00 a.m. - 4:00 p.m.
A strong marketing vision, direction, and ultimately a plan is
essential in successful promotion of any company’s products
or services. This area of instruction is designed to look at and
provide an overview of marketing and media relations and
specifically how these functions can be used to the unique
needs of the festival and special events industry.
Speaker: Penny Reeh, CFEE
President & CEO
Fredericksburg, Texas Chamber of Commerce
Note: For a full class synopsis or overview of CFEE program requirements
go to www.ifea.com. Registration for CFEE FastTrack Courses are separate
from the IFEA’s Annual Convention Registration, but can be done using the
same form. Please contact Bette Monteith at +1-208-433-0950 Ext: 2 or
bette@ifea.com. Note: All IFEA training session topics and presenters are
subject to change.
www.ifea.com 19

58 th Annual Convention & Expo - Schedule At-A-Glance
TIME
7:00 a.m.
7:30 a.m.
Fri., Sept. 13
Sat., Sept. 14 Sun., Sept. 15 Mon., Sept. 16 Tue., Sept. 17 Wed., Sept. 18
Trade Show
Set-Up AM
Trade Show
Tear Down AM
8:00 a.m.
8:30 a.m.
CFEE FastTrack ©
Breakfast
CFEE FastTrack ©
Breakfast
CFEE FastTrack ©
Breakfast
Opening Morning
Breakfast Reception
9:00 a.m.
9:30 a.m.
10:00 a.m.
10:30 a.m.
CFEE FastTrack ©
Class
CFEE FastTrack ©
Class
CFEE FastTrack ©
Class
Convention
Opening &
Keynote
Speaker
Educational
Sessions
Educational
Sessions
11:00 a.m.
11:30 a.m.
12:00 p.m.
12:30 p.m.
1:00 p.m.
1:30 p.m.
Lunch on Own
Lunch on Own
Lunch on Own
Educational
Sessions
IFEA
Awards
Luncheon
IFEA Expo
Trade Show
and Lunch
Closing Session
and Speaker
2:00 p.m.
2:30 p.m.
3:00 p.m.
3:30 p.m.
CFEE FastTrack ©
Class
CFEE FastTrack ©
Class
CFEE FastTrack ©
Class
Affinity Group
Sessions
Educational
Sessions
4:00 p.m.
4:30 p.m.
5:00 p.m.
5:30 p.m.
6:00 p.m.
6:30 p.m.
7:00 p.m.
7:30 p.m.
8:00 p.m.
8:30 p.m.
9:00 p.m.
9:30 p.m.
Attendee
Free Evening
Attendee
Free Evening
First-Timer’s
Convention
Compass Session
dfest ®
Hospitality Suite
Happy Hour
Welcome
Attendee
Free Evening
IFEA/Haas
& Wilkerson
Pinnacle Awards
Attendee
Free Evening
IFEA Expo
Trade Show
Happy Hour
Reception
IFEA
Foundation
20th Anniversary
Party &
Auction
Departure or
Free Time
10:00 p.m.
10:30 p.m.
dfest ® Hospitality Suite
dfest ® Hospitality Suite
EDUCATION NETWORKING/SOCIAL CONTINUING EDUCATION FREE TIME AWARDS PROGRAMS EXPO TRADE SHOW
* Connections Cafe is open all day during the convention hours for coffee breaks and networking.
20 www.ifea.com

IFEA 58 th Annual
Convention & Expo
September 16, 17, 18, 2013 • Pittsburgh, PA - U.S.A.
HOTEL INFORMATION: The Sheraton Station Square in
Pittsburgh, Pennsylvania, U.S.A. will serve as the headquarters
for the IFEA Annual Convention. By staying at the IFEA designated
hotel, you help us to keep our other convention costs
down. For hotel reservation information, go to: www.ifea.com and
select the 58th Annual Convention button on the front page for more
information. Once registered, you will receive an email confirmation
of your paid convention registration.
1. AFFILIATION Please submit one form for each attendee, payment may be combined.
Organization:_______________________________________________________________________________________________________________
Name: ________________________________________________________________ Name for Badge:______________________________________
Position Title:__________________________________________________________ First IFEA Convention Yes No
Address: ___________________________________________________________________________________________________________________
City, State/Province, Zip Code: ___________________________________________ Country: ____________________________________________
Phone:________________________________________________________________ E-mail: ______________________________________________
• For membership information please contact Beth Petersen at beth@ifea.com or +1-208-433-0950 ext. 816.
2. REGISTRATION FEES IFEA (Please submit all monies in U.S. Dollars only.)
IFEA Member Non-Member
Special Early Bird Rate – 1st Attendee (By July. 16th, 2013) $695 $895 $____________
1st Attendee Rate (After July. 16th, 2013) $795 $995 $____________
2nd, 3rd, 4th Attendee (Same Organization) Qty. _____ x $595 each $795 each $____________
5th Attendee or More (Same Organization) Qty. _____ x $495 each $695 each $____________
Full Time Student (Current Class Schedule Required) $345 each $545 each $____________
Qualified Volunteer (Contact IFEA for Definition) $345 each $545 each $____________
Spouse/Guest (Social Activities Only) $345 each $545 $____________
REGISTRATION FEES INCLUDE: All Educational Sessions of the main convention, Opening Breakfast Reception, IFEA Pinnacle Awards Presentation,
IFEA Hall of Fame Luncheon, Foundation Night Party & Auction, Expo Lunch, Expo Happy Hour, All Coffee Breaks, Hospitality Suite and Convention
Program Book.
3. PRE-CONVENTION ADDITIONAL EDUCATION OPPORTUNITIES
(Seminars and speakers subject to change.)
CFEE FastTrack © – September 13th, 14th, 15th: $500 $865 $____________
FastTrack © Registration Fee Includes All 6 Required Core Curriculum Courses. Days 1, 2, 3 Offered During the 58th Annual Convention & Expo. Days 4,
5, 6 to be Offered During the 59th Annual Convention & Expo. (If completing the second phase of the Convention Fast Track, contact bette@ifea.com)
Individual CFEE Day Registration:
CFEE Seminar Day 1 – Friday, September 13th: $175 $335 $____________
Administration/Management
CFEE Seminar Day 2 – Saturday, September 14th: $175 $335 $____________
Sponsorship/Sponsorship Service
CFEE Seminar Day 3 – Sunday, September 15th: $175 $335 $____________
Marketing Media Relations
CFEE (Enrollment Fee) $200 $350 $____________
If starting the CFEE Program, this fee must be paid in addition to the FastTrack © Registration Fee.
Final CFEE (Certification Fee) $250 $350 $____________
If finishing the CFEE Program and graduating at this years convention, this fee must be paid. (Must be an IFEA Member to Graduate.)
4. IFEA 58th ANNUAL CONVENTION & EXPO COLLECTORS LAPEL PIN
Purchase your IFEA 58th Annual Convention Collectors Lapel Pin Qty. _____ x $10 $10 $____________
By purchasing a pin you will be entered into a drawing at the convention to win a 1st attendee registration to the 59th Annual Convention & Expo in 2014.
TOTAL amount enclosed: $____________
5. PAYMENT: All fees are payable in U.S. Funds. Your registration form CANNOT be processed until payment is received. To ensure that you are preregistered
for the 58th IFEA Annual Conference & Expo, return your signed registration form with full payment by Friday, August 30th, 2013.
After that, please call Bette Monteith to make sure your registration has been received at +1-208-433-0950 ext: *812.
Select method of payment: VISA MasterCard American Express Discover Check (make check payable to IFEA)
Print Cardholder Name:______________________________________________________________________________________________________
Signature:__________________________________________________________________________________________________________________
Credit Card Number:_________________________________________________________________________________________________________
Expiration Date: ______________________________________________ CVN Code:___________________ (MC/Visa-3 digit code back) (AMX-4 digit code front)
6. CANCELLATION POLICY: There will be a cancellation fee of $150 through Friday, August 23rd, 2013. After that date, we regret that cancellations
cannot be accepted and no refunds will be provided. Please contact Bette Monteith for questions or cancellations (bette@ifea.com or
call +1-208-433-0950, Ext. *812).
Fax: +1-208-433-9812 • Mail: 2603 W. Eastover Terrace, Boise, ID 83706, U.S.A. • Phone: +1-208-433-0950

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