Consumer Food Behaviors for Health - World Food Science

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SESSION 4: HOW IS CONSUMER BEHAVIOR MEASURED 1600 – 1630 Quantitative Study Designs and Tools to Measure Consumer Food Behavior Dr David Cox, CSIRO Human Nutrition 1630 – 1700 Qualitative Study Designs and Tools to Measure Consumer Food Behavior Mr Danny Lai, Acorn Marketing & Research Consultants Pte Ltd 1700 – 1730 Statistical Analysis and Interpretation – Qualitative and Quantitative Data Dr Philip Mohr, Food Science Australia, CSIRO Human Nutrition DAY 2 SESSION 5: JULY 19, 2007 THURSDAY HOW CAN CONSUMER BEHAVIOR BE INFLUENCED FOR POSITIVE HEALTH IMPACT CHANGING FOOD CHOICES 0900 – 0930 Theories of Behavior Change and Models for Behavior Modification Dr John Foreyt, Baylor College of Medicine 0930 – 1000 Extending the Evidence Base: Use of Consumer Research in Developing Food Regulations Dr Trevor Webb, Economic, Social Analysis and International Food Standards Australia New Zealand 1000 – 1030 Tea Break 1030 – 1100 Modern Marketing Meets the Food Industry – How Practitioners Develop Optimal Food Products and Get Consumers to Try Them Dr Howard Moskowitz, Moskowitz Jacobs Inc 1100 – 1130 Food Labeling Challenges – Learning from the EU Experience Ms Breda Gavin, ILSI SEA Region 1130 – 1200 Role of the Food Industry in Promoting Healthy Food Choices and the Challenges Ahead TBC 1200 – 1230 Panel Discussion 1230 – 1400 Lunch Break SESSION 6: CONSUMERS, FOOD AND HEALTH: CASE STUDIES AND RESEARCH PAPERS 1400 – 1430 Understanding Lifestyles and Priorities of the At-risk Population – Implications for the Development of Community-based Weight Management Programs Dr Tai E-Shyong, Singapore General Hospital
1430 – 1500 From Knowledge to Practice – Application of Consumer Research to Promote Fruit and Vegetable Consumption in Singapore Dr Annie Ling, Health Promotion Board, Singapore 1500 – 1530 Tea Break 1530 – 1600 Social Marketing of Vitamin A Supplementation in Indonesia Ms Dorothy Foote, Nutrition & Health Consultant 1600 – 1630 Marketing of Iron-Fortified Soy Sauce in China TBC 1630 – 1700 Panel Discussion DAY 3 SESSION 7: JULY 20, 2007 FRIDAY THE COMMUNICATION CHALLENGE: HOW CAN WE DEVELOP EFFECTIVE MESSAGES TO IMPACT FOOD CHOICES POSITIVELY WHAT DO CONSUMERS WANT AND UNDERSTAND 0900 – 0930 Food Safety, Nutrient Attributes and Consumer Choices – Covering Labeling Issues Ms Susan T Borra, International Food Information Council Foundation 0930 – 1000 Cross-disciplinary tools – Applying Lessons from Risk Communication in Behavior Change Communication for Health Promotion Ms Helen J Yu, Asian Food Information Centre 1000 – 1030 Tea Break 1030 – 1100 Driving Towards Health – Practical Strategies to Guide Communication of Health and Nutrition in the World of Abundant Choices Dr Howard Moskowitz, Moskowitz Jacobs Inc 1100 – 1200 Health Issues in Asia – Application of Consumer Science to Address Them Discussion Session 1200 Closing
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Consumer Food Behaviors for Health - World Food Science

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