Consumer Food Behaviors for Health - World Food Science

FIRST ANNOUNCEMENT
Symposium on Understanding & Influencing
Consumer Food Behaviors
for Health
Holiday Inn Atrium Hotel, Singapore
18 to 20 July 2007
Organizer:
Co-organizer:
Collaborators:
International Life Sciences Institute (ILSI)
Southeast Asia Region
CSIRO Health Sciences & Nutrition
Asian Food Information Centre
Health Promotion Board, Singapore
Family & Consumer Sciences Group,
National Institute of Education,
Singapore

About the Symposium
Food consumption patterns are rapidly changing all over the world,
particularly in Asia. Urbanization, rising incomes, and changing lifestyles
have diminished the consumption of traditional meals based on cereals,
vegetables, and root crops. ‘Eating out’ and the use of processed
and convenience foods have become major parts of people’s lives.
These changes in food choices and eating patterns have been
attributed, in part, to the rise in health problems,
such as obesity, diabetes, cancer, and heart
disease.
As scientists, educators and communicators
of food and health messages, we have to
understand the what, when, why, where and how often of eating behavior in
order to know how to influence these behaviors for good health.
This two-and-a-half day symposium is designed to enhance our understanding
of the determinants of consumer food choice and examine how individual behavior
can be modified to promote health and prevent disease. The symposium will
present the latest findings and methods in consumer research, focusing on
food and health behavior.
Scientific Advisory & Organizing Committee
Dr Corazon Barba, A2Z Micronutrients Project
Ms Susan Borra, International Food Information Council Foundation
Dr David Cox, CSIRO Human Nutrition
Dr Adam Drewnowski, University of Washington School of Public Health & Community Medicine
Dr Khor Geok Lin, Universiti Putra Malaysia
Dr Annie Ling, Health Promotion Board
Dr Joyce Mok, Family & Consumer Sciences Group, National Institute of Education, Singapore
Ms Helen J Yu, Asian Food Information Centre
Dr Tai E-Shyong, Singapore General Hospital
Mr Howard Delaney, ILSI SEA Region
Mrs Yeong Boon Yee, ILSI SEA Region
Mrs Anna Jacob, ILSI SEA Region
Ms Pauline Chan, ILSI SEA Region
Dr Sofia Amarra, ILSI SEA Region
Ms Alexandria Chan, ILSI SEA Region
Supported By
ILSI SEA Region Task Forces from:
• Food & Nutrients in Health and Disease Cluster
• Food Innovations Cluster

Tentative Program
DAY 1
July 18, 2007 Wednesday
0745 – 0845 Registration
0845 – 0900 Welcome Remarks
SESSION 1:
WHAT IS THE SCIENCE OF CONSUMER BEHAVIOR WHY SHOULD IT
BE STUDIED
0900 – 0930 Overview of Consumer Science and Consumer Food Behavior
Dr Adam Drewnowski, University of Washington School of Public Health and Community
Medicine
0930 – 1030 Consumer Food Behavior, Food Choices and Health Problems in Asia
Panel Discussion
Chair: Dr Khor Geok Lin
1030 – 1100 Tea Break
SESSION 2: WHAT FACTORS INFLUENCE CONSUMER FOOD BEHAVIOR
1100 – 1130 Biological, Social, Cultural and Psychological Influences on Food Choice
Dr Adam Drewnowski, University of Washington School of Public Health and Community
Medicine
1130 – 1200 Sensory Influences on Food Choices and Food Intake
Dr Ciaran Forde, CSIRO Human Nutrition
1200 – 1230 The Physiology, Psychology and Treatment of Obesity and Eating Disorders
Dr John Foreyt, Baylor College of Medicine
1230 – 1245 Question & Answer Session
1245 – 1400 Lunch Break
SESSION 3:
DIVERSITY IN CONSUMER FOOD CHOICES – ASIAN CONTEXT
1400 – 1430 Understanding Food Choices of Asian Consumers
Dr David Cox, CSIRO Human Nutrition
1430 – 1500 Case Study - Thailand
Mrs Sukajit Srisukon, Siamentis Limited
1500 – 1530 Case Study – Japan
Dr Shaw Watanabe, National Institute of Health and Nutrition
1530 – 1600 Tea Break

SESSION 4:
HOW IS CONSUMER BEHAVIOR MEASURED
1600 – 1630 Quantitative Study Designs and Tools to Measure Consumer Food Behavior
Dr David Cox, CSIRO Human Nutrition
1630 – 1700 Qualitative Study Designs and Tools to Measure Consumer Food Behavior
Mr Danny Lai, Acorn Marketing & Research Consultants Pte Ltd
1700 – 1730 Statistical Analysis and Interpretation – Qualitative and Quantitative Data
Dr Philip Mohr, Food Science Australia, CSIRO Human Nutrition
DAY 2
SESSION 5:
JULY 19, 2007 THURSDAY
HOW CAN CONSUMER BEHAVIOR BE INFLUENCED FOR POSITIVE
HEALTH IMPACT CHANGING FOOD CHOICES
0900 – 0930 Theories of Behavior Change and Models for Behavior Modification
Dr John Foreyt, Baylor College of Medicine
0930 – 1000 Extending the Evidence Base: Use of Consumer Research in Developing Food
Regulations
Dr Trevor Webb, Economic, Social Analysis and International Food Standards Australia
New Zealand
1000 – 1030 Tea Break
1030 – 1100 Modern Marketing Meets the Food Industry – How Practitioners Develop Optimal
Food Products and Get Consumers to Try Them
Dr Howard Moskowitz, Moskowitz Jacobs Inc
1100 – 1130 Food Labeling Challenges – Learning from the EU Experience
Ms Breda Gavin, ILSI SEA Region
1130 – 1200 Role of the Food Industry in Promoting Healthy Food Choices and the Challenges
Ahead
TBC
1200 – 1230 Panel Discussion
1230 – 1400 Lunch Break
SESSION 6:
CONSUMERS, FOOD AND HEALTH: CASE STUDIES AND RESEARCH
PAPERS
1400 – 1430 Understanding Lifestyles and Priorities of the At-risk Population – Implications for the
Development of Community-based Weight Management Programs
Dr Tai E-Shyong, Singapore General Hospital

1430 – 1500 From Knowledge to Practice – Application of Consumer Research to Promote Fruit
and Vegetable Consumption in Singapore
Dr Annie Ling, Health Promotion Board, Singapore
1500 – 1530 Tea Break
1530 – 1600 Social Marketing of Vitamin A Supplementation in Indonesia
Ms Dorothy Foote, Nutrition & Health Consultant
1600 – 1630 Marketing of Iron-Fortified Soy Sauce in China
TBC
1630 – 1700 Panel Discussion
DAY 3
SESSION 7:
JULY 20, 2007 FRIDAY
THE COMMUNICATION CHALLENGE: HOW CAN WE DEVELOP
EFFECTIVE MESSAGES TO IMPACT FOOD CHOICES POSITIVELY
WHAT DO CONSUMERS WANT AND UNDERSTAND
0900 – 0930 Food Safety, Nutrient Attributes and Consumer Choices – Covering Labeling Issues
Ms Susan T Borra, International Food Information Council Foundation
0930 – 1000 Cross-disciplinary tools – Applying Lessons from Risk Communication in Behavior
Change Communication for Health Promotion
Ms Helen J Yu, Asian Food Information Centre
1000 – 1030 Tea Break
1030 – 1100 Driving Towards Health – Practical Strategies to Guide Communication of Health and
Nutrition in the World of Abundant Choices
Dr Howard Moskowitz, Moskowitz Jacobs Inc
1100 – 1200 Health Issues in Asia – Application of Consumer Science to Address Them
Discussion Session
1200 Closing

Who Should Attend
Food Industry Management, R&D and Marketing Executives, Nutrition and Health Educators, Healthcare
Professionals, Marketing and Communication Executives, Academics and Researchers.
Registration Fees
Participant from
Industry/Private Sector
S$700.00
ILSI
Member
S$600.00
Participant from Academia/
Government Institution
S$450.00
Registration fees include participation in all scientific sessions, meeting materials, luncheon on 18–19
July 2007, and all refreshment breaks.
To Register
Please send the registration form via mail, fax or e-mail attention to Alexandria Chan. The registration
form must be accompanied with cheque (local) / bank draft / telegraph transfer made payable to ILSI
Southeast Asia Region.
Mailing Address:
ILSI Southeast Asia Region
No 1 Newton Road, Goldhill Plaza
#03-45 Podium Block
Singapore 308899
Email: ilsisea@singnet.com.sg
Fax: 65-6352 5536
Bank information for bank draft* or telegraph transfer* is as follows:
Account name: ILSI Southeast Asia Region
Bank:
DBS Bank – Balestier Branch
Bank address: 400 Balestier Road, #01-28/38, Balestier Plaza, Singapore 239802
Swift code: DBSSSGSG
Account number: 028-007348-8
* Please remit the exact amount to the account excluding bank charges.
Closing Date
All interested participants should send in the registration form with payment no later than 12 July 2007.
Late registration will be considered on a case-by-case basis.

Refund Policy
Written requests for refunds received before 18 June 2007, willl be honored less bank processing and
30% administration fees. No refunds will be given thereafter.
Hotel Accommodation
The seminar will be held at the Holiday Inn Atrium Hotel, 317 Outram Road, Singapore 169075.
Room Rates:
S$175.00+++ for a single room/190.00+++ for a double room.
The rate quoted includes daily American buffet breakfast.
The rates are subject to 10% service charge, 7% government tax and 1% Cess.
To make room reservations, please copy on the below URL address and paste on the address of your
web server.
http://www.ichotelsgroup.com/h/d/hi/1/en/advancedsearchwhichtype=room&roomResult=none&hot
elCode=sinhi&quickRes=city&_GPC=FNS&checkInDate=16&checkOutMonthYear=062007&checkInM
onthYear=062007&checkOutDate=22&_requestid=80345
Alternatively, you can email to Mr Nick Low at nick.low@hiatrium.com
For More Information About the Symposium
Please visit the ILSI website at www.ilsi.org and/or http://southeastasia.ilsi.org/events for updates
on program.
Symposium Secretariat Office
ILSI Southeast Asia Region
No 1 Newton Road, Goldhill Plaza, #03-45 Podium Block, Singapore 308899
Tel: 65-6352 5220 Fax: 65-6352 5536 Email: ilsisea@singnet.com.sg

Symposium on Understanding & Influencing
Consumer Food Behaviors
for Health
Holiday Inn Atrium Hotel, Singapore
18 to 20 July 2007
Registration Form
Dr/Mr/Ms _______________________________________First Name ___________________________Family Name
Department ___________________________________________________Title ______________________________
Organisation_____________________________________________________________________________________
Address ________________________________________________________________________________________
Telephone _______________________________________Fax ____________________________________________
E-mail address ___________________________________________________________________________________
Affiliation: ❐ Industry/Private Sector ❐ ILSI Member ❐ Academia/Government Institution