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IWTO Newsletter
I.W.T.O.
E D I T I O N 0 3 / 2 0 0 5
INSIDE
THIS ISSUE:
Editorial 1
IWTO Country Summit
Members 2
Commentary 3
Projects 4
Wool Show
Cases 5
Events 6
Publications 8
IWTO Country Summit,
Moscow, September 7-8, 2005
The online registration for the
IWTO Country Summit in Russia
is now open! It is available on the
IWTO website.
The IWTO Country Summit
takes place in the conference area
of the new Crocus Exhibition
Centre in Moscow, providing the
benefit to be at the location of
parallel hold Interstoff Rossija
exhibition.
The event will last two days,
during which there will be various
sessions discussing different issues
and particularities of the
Russian wool sector.
This event is sponsored by Messe
Frankfurt and co-sponsored by
Hornik Fibertech and The Woolmark
Company.
If you wish to order a printed
version of the Country Summit
brochure, please contact our
head office.
IWTO Country Summit Russia 7-8 September 2005
PROGRAMME
WHAT TO EXPECT
Opening Session
‣ Michael Lempriere,
IWTO President
‣ Alexey Pakhomov, Member of the
Federation Council, Upper Chamber
of Russian Parliament
‣ Stephanie Keukert, Messe Frankfurt
‣ Konstantin Razumeev, Russian
Wool Association
“Russian Textile Education and
Information”
‣ Sergey D. Nikolaev, The Kosygin
Moscow State Textile University
‣ Vasily Moroz, Stavropol State
Agricultural University, Russia
‣ Galina Istomina, Textile Industry
Publishing House Ltd, Russia
“The Russian Role in the Global
Textile Market”
‣ Johann Mittermayr, The Woolmark
Company, Germany/Australia
‣ Boris Gusev, President of Engineering
Academy, Russia
‣ Dmitry Popov, CJSC Company
“Cheksil”, Ukraine
‣ Chris Scott-Gray, International
Apparel Federation (IAF), UK
‣ Anatoly Petrovsky, JSC “Krosno”, Russia
“Fibre to Fabric”
‣ Günther Beier, BWK Elders, Germany
‣ James Irvine, Andar, New Zealand
‣ Patrick Strehle,
NSC Schlumberger, France
‣ António Leitão , Penteadora, Portugal
‣ Juan Casanovas, J.D. Casanovas, Spain
‣ Brigitte Le Gal, Fédération Française
des Industries Lainières et
Cotonnières, France
‣ Virendra Sharma, Oswal Woollen
Mills Ltd, India
“Wool Growers”
‣ Herbert Hornik, Hornik Fibertech,
Switzerland
‣ Elena Ryabinina, Nevinnomyssk, Russia
‣ Victor Yatskin, Russian Merino
Association of Breeders
“Supply and Logistics”
‣ Murat Otynshiyev, ST Group,
Kazakhstan/Kyrgyzstan
‣ Richard Poole, British Wool
Marketing Board, UK
‣ Pascal Senkoff, AWI, Australia
“Carpet, Interior Textiles and
Hand-Knitting”
‣ Klaus Steimann, Wool Interiors
(Canesis Network), New Zealand
‣ Roberto Cardellino, Wools of Uruguay
‣ Victor Yatskin, Russian Breeders
Association
‣ Osman Kiliç, Ormo Group, Turkey
“Fashion, Design and Trends”
‣ Ornella Bignami, Elementimoda-
Milano, Italy
‣ Esther Lorber, The Woolmark Company
‣ Paul Coleman, Style-Vision, France
‣ Slava Zaitsev, Designer, Russia
‣ Perfect platform for business
contacts between the Russian
and the international wool and
textile industry
‣ Sessions discussing the latest
innovations in the wool and textile
technology of the entire textile
supply chain
‣ Latest trend forecast and design
developments in apparel and
interior textiles
DETAILS
Date:
7-8 September 2005
Summit Venue:
Crocus Exhibition Centre
Moscow, RUSSIA
Prices for delegates:
Non Members: 95 USD
(IWTO Members: free)
Promoted by

EDITION 03/2005
News from the Members
PAGE 2
National Committees
Argentina
Italy
We have been informed by our
Agentinian National Committee
that the company BAWEX S.A. is
no longer member of the Argentinian
Wool Association
(Federacion Lanera Argentina -
FLA). For more information concerning
the Federacion Lanera
Argentina, please contact Mr.
Federico Hellemeyer at the following
address: info@flasite.com
The association of our Italian
National Committee, Sistema
Moda Italia (SMI) announced the
merger with Associazione Tessile
Italiana (ATI) for 01.10.2005.
With this merger the Italian textile
industry wants to be better
prepared to the changing needs
of the market, having a one voice
strategy towards governments
and international institutions.
President of the new central
association will be Mr. Paolo
Zegna, who is president of SMI
since one year. Mr. Carlo Fornara
will continue to be the contact
person for IWTO, please
contact him for further information
at the following address:
fornara@sistemamodaitalia.it
Editorial
Dear Readers,
You are reading
the new
formatted
IWTO Newsletter.
We
have reshaped
the concept of our newsletter, a
new design and new rhythm has
been established, the newsletter
will be published in future 10
times a year. Also you could
make announcements and advertisement
if wished. Please contact
us in this respect. The newsletter
is now also available in printed
format upon request (please send
an email to info@iwto.org).
We have launched our milestone
project for the Interior Textiles
sector: a consumer study and a
sector Internet platform will be
created. For anybody having interest
in the Interior Textiles
sector (Carpet, Bedding, Upholstery,
Hand knitting) this project
is a must, bringing you valuable
benefits.
Preparations for the Test Marketing
Project for the Apparel
sector are continuing. Many
countries, organisations and companies
have confirmed already
contribution to this project.
Please read the Commentary on
page 3 of this newsletter.
Finally online registration for
the IWTO Country Summit
Russia is open.
See programme details and do
not miss this great business
opportunity in one of the very
promising markets.
We hope you enjoy the
newsletter…..
Henrik Kuffner
Director General – IWTO
Brussels, 2005

EDITION 03/2005
The Commentary
PAGE 3
The wool
industry has
stopped
talking to its
customers
and promoting
its products.
This is
plainly evident in the poor prices
achieved by the grower, the subsequent
low margins achieved by
the rest of the chain and the
reducing quantities that are purchased
year on year. We have
not been promoting our products
and therefore the only factor
that we have been able to
use to differentiate ourselves is
price. This has meant a reduction
in margins throughout the demand
chain to a level that is no
longer sustainable. Our product
has such strong qualities and
benefits that it should not have
to compete on price for the
consumer’s discretionary income.
This situation has been going on
for several years, however, never
has it been as critical as it is today.
The entire structure of the
textile industry has changed radically
over recent times, particularly
in apparel, where demand
for cheaper products on the high
street has forced manufacturing
to lower-cost supply bases and
inevitably be seduced into using
lower-cost, poorer quality fibres.
The consumer no longer knows
the benefit of buying wool products
and therefore doesn’t demand
them from the retailer!
As we all know (and our consumers
should know too), Wool
is nature’s miracle fibre – the
most versatile natural fibre in the
world. Comfortable to wear –
the warmest, yet the coolest,
adaptable to the wearer’s ambient
temperature; rich and versatile
in design and colour; technically
advanced; ecological and
bio-degradable; naturally flame
retardant and protective; easy to
care for…. The list is endless…
And the best part of the story –
synthetic fibres are always trying
to imitate the qualities that are
naturally present in wool!
However, as a natural fibre, wool
has a long textile pipeline. Facing
a decline in market share, this
inevitably has over the past few
years, put pressure on the entire
demand chain, with many companies
and their skills disappearing
completely. ‘The world has
started to forget about wool. It is
time for radical action, the wool
industry must unite in their efforts’
says Jo Dawson, the Chairman
of the International Wool
Textile Organisation (IWTO)
Apparel Taskforce which has
called for immediate action from
all players in the wool apparel
industry, to improve the demand
for wool.
Let it summarise in the following
words ‘Wool is a high value fibre
that should be able to demand
higher margins at every stage of
the pipeline. It is imperative to
introduce wool into new markets;
to invest in education, research
and innovation combined
with demand driven marketing
and retail co-operation; and to
market the benefits and features
of wool by using a consistent and
compelling ‘wool story’.’
It is clear that the wool industry
needs to talk to its consumers
and let them know the benefits
of wearing and using wool. To
this end, the IWTO is mobilising
forces within the industry to
confirm agreement that promotion
is necessary. The views from
the industry have so far been
unanimous – we must promote
wool if we want to survive! The
promotion of wool comes at a
cost however, and support from
all areas of the industry is required
to start the ball rolling by
launching a marketing test. This
“test and learn” process will
prove the efficacy of the marketing
and confirm to any doubting
members of the industry that
demand can only be improved by
increasing promotional efforts.
The cost of this marketing spend
can only be seen as an investment
in the future survival of the
industry. No investment will
mean failure of the industry and
the exit by many industry players
in search of better business opportunities
elsewhere.
The call for action has been well
received so far and progress has
been made. This needs to be
consolidated upon, and, following
successful implementation of the
marketing test, the industry
needs to act further. This means
the development of a global coordinated
marketing campaign,
which will need to include the
creation of one global wool marketing
company to co-ordinate
the marketing and research and
development efforts of the wool
industry worldwide.
The industry needs to help itself
and needs to act now.
Michael Lempriere
IWTO President

EDITION 03/2005
PAGE 4
Project News
World Wool Award (WWA)
IWTO launches the Edition 2006
of the World Wool Award, a
project kindly sponsored by The
Woolmark Company. The aims
of the project are to emphasize
the positive and natural properties
of wool, to stimulate future
research work and innovations of
product development and to
communicate ideas of marketing
and promotion of wool products.
The projects that will be
awarded by IWTO should deal
with matters of the wool sector,
its fashion, marketing or innovation.
As in the last edition, the
competition is open in three
categories in which the awards
will be given:
1. Fashion & Design
2. Marketing & Promotion
3. Concept & Innovation
The winner in each category will
be promoted on the IWTO website
for the period of one year
and each winner will be invited to
participate in the IWTO Annual
Congress 2006, to be held in
Cairo, Egypt. The prize
includes free accommodation,
travel costs,
Congress fee, and an
exhibition area at the
Congress.
The application form as
well as the information
brochure about the
World Wool Award
can be downloaded
from our website
www.iwto.org.
International Student Exchange Programme (ISEP)
The process of searching
relevant placements
for 10 outstanding students
taking part in the
first edition of ISEP is
finished. All participants
started or will start
within the next days
their traineeships
sponsored by AWI.
Please find below the list of students
and their host companies.
In the next editions of the Newsletter
you will get a report from
the placements.
More information concerning the
ISEP Project can be found under
the IWTO webpage:
www.iwto.org/Projects/student.htm
List of ISEP students and their host companies:
Mrs. Eglantine Baussan, (France), University of New South Wales, Australia
Mrs. Ana Cristina da Luz Broega, (Portugal), Deakin University, Australia
Mrs. Benedetta Corsi, (Italy), The NZ Merino Company Ltd., New Zealand
Mrs. Maria Grubert, (Germany), the Macquarie Textiles Group Ltd., Australia
Mr. Sudhakar Jaganathan, (India), DWI, Germany
Mr. Jasti Vamshi Krishna, (India), Ningbo Youngor Woolen Dyeing & Finishing Co. Ltd., China
Mr. Yuqing Liu, (China), AWTA, Australia
Mr. Andrew Shannon, (Australia), International Development Centre Canesis Ltd., UK
Mrs. Yan Zhang, (China), CSIRO, Australia
Mr. Kanfeng Wang, (China), CSIRO, Australia
Apparel Test Marketing Project
IWTO is launching
a Test
Marketing Project
with the
goal of repositioning
wool in the
women’s wear sector.
"The Apparel Task Force’s visionary
proposal, which told us that
before we embarked on any wide
spread marketing program for
wool we should seek to demonstrate,
clearly and without question,
that sophisticated, well targeted
promotion can and will
work."
Michael Lempriere,
IWTO President.
IWTO Interior
Textiles Project
This strategic project of IWTO
will analyse and identify the future
directions of the interior
textile industry. It will identify
the needs and measures that are
mandatory to the wool industry
in order to play a major role in
the industrial textile business in
the future.

EDITION 03/2005
PAGE 5
Wool Show Cases/Exhibitions
“2nd World Congress - Carpets” in Gent, Belgium,
May 26-27, 2005
The “2nd World Congress –
Carpets”, organised every 3
years by UNITEX/Febeltex/
Centexbel, took place on 26-27
May in Gent, Belgium. IWTO’s
stall was present during the exhibition,
in which around 400 dele-
gates from all sectors of the
world wide carpet industry participated.
Interesting contacts to
the carpet industry have been
made. IWTO was accepted as a
co-organiser of next edition of
this Congress.
PREMIERE VISION
Paris
TEXWORLD
Paris
HEIMTEXTIL
Frankfurt
The vocation of Première Vision
is to promote fabrics for the
clothing sector.
The Woolmark Company and
IWTO are having a stall at the
Premiere Vision in September
20-23, 2005 to show the latest
developments and fabrics containing
wool. The common stall
will be placed in the wool area in
Hall 6
A common stall to present the
latest developments in woolen
fabrics will be executed between
The Woolmark Company and
IWTO at TexWorld in September
19-22 2005. A seminar about
the benefits of wool will be conducted
during the exhibition.
The stall is prominently placed in
Hall A2
A Wool Show Case is also
planned for the 3rd time at
Heimtextil exhibition in Frankfurt
in January 11-13, 2006. The stall
is open for all IWTO members
for participation. Small stall corners
can be booked individually
to show products and services.
Please contact us for further
details.

EDITION 03/2005
PAGE 6
Events
General Events
European Wool Group (EWG): “Wool scouring in Europe: regional
and ecological projects” – Bad Schandau, Germany
May 27-28, 2005
How do we add value to wool
was the question facing sheep
breeders, processors and wool
users from 11 European countries
as they met in Germany.
The meeting “ Wool Scouring in
Europe: regional and ecological
projects” was held in Bad Schandau,
near Dresden, and was organised
on May 27-28 by the
European Wool Group to discuss
issues facing the industry –
particularly access to wool
scouring facilities.
Wool is a renewable natural
resource of great value. In
Europe, several regional initiatives
for local wool processing
have been launched. Wool
scouring, the first step in the
processing chain, is necessary
but at present difficult to be
carry out for small lots or special
fibres…
“The event was organised so
wool projects could share best
practice and explore ways of
moving forward to the benefit of
the economy in their regions,”
said Marie-Therese Chaupin,
Secretary of the European Wool
Group. “The reducing number
of small scouring and spinning
and dyeing mills creates difficulties
for sheep breeders
who want to have their wool
processed.”
Delegates agreed to coordinate
their efforts to propose the best
solutions of scouring to the breeders,
depending on the quantities
and locations of the wool lots.
The survey of the existing possibilities
will be continued, trials
will be made with small machines
for different types of wool. They
want to develop links via the
internet and to explore
a possible data-
“Wool is a
renewable base and directory of
processing facilities.
natural
The crisis in the wool
resource of sector is acute now,
and wool is slowly
great value”
loosing its place
among the textile fibres, in spite
of its high natural value. Coordination
and exchange of experiences,
good relationship between
all the links in the wool
sector chain could perhaps help
to find better technical solutions
for processing and to propose a
new, natural and attractive image
of the wool to the public.
11th International Wool Research Conference
Leeds, UK
September 5–9, 2005
As we have informed you already,
this Research Conference
will be organised by the Leeds
University this year.
IWTO is an official sponsor of
this event and an IWTO stall will
be present there. IWTO President,
Mr. Lempriere will be a
keynote speaker.
Please find more detailed information
under:
www.colour.leeds.ac.uk/
wool2005
7th IFFTI Annual
Conference – Tokyo
October 31 – November 5
2005
The 7th IFFTI Annual Conference
(from our associate member,
IFFTI International Foundation
of Fashion Technology Institutes)
will be held at Bunka
Women’s University, Tokyo,
Japan.
The theme of this year’s Conference
is “Globalization of the
Fashion Industry – Future Vision
and the Challenges for Education
and Business”. If you are interested
in this conference, please
contact IFFTI through our Head
Office.

EDITION 03/2005
Events
IWTO Events
PAGE 7
IWTO Wool Forum – Biella, November 26-29, 2005
PROGRAMME
Friday 25 November: (Pre-Forum Day)
‣ 1200-1700 T&S Pre-Meetings – Adhoc Working Groups
(with Sandwich Lunch)
‣ 1700-1830 Steering Committee Meeting
Saturday 26 November: Technology & Standards Day
‣ 0830-1600 IWTO Executive Committee (Members ONLY)
(with Buffet Lunch)
‣ 0830-1000 Raw Wool Group
‣ 1000-1030 Morning Tea / Coffee
‣ 1030-1200 Sliver Group
‣ 1200-1300 Buffet Lunch for T&S Meeting attendees
‣ 1300-1430 Product Group
‣ 1430-1530 Commercial Technology Forum
‣ 1530-1600 T&S Committee
‣ 1630-1700 Afternoon Tea / Coffee – All Delegates
‣ 1700-1800 Supply Meets Demand Zone (Office-bearers &
Invitees ONLY)
‣ 1800-1830 Opening Session (Incl. Presidential Address)
‣ 1900-2000 Cocktail Reception
Sunday 27 November: Supply Day Chain
‣ 0830-0930 Licensing Panel (Members ONLY)
‣ 0930-1030 Environment & Animal Welfare Committee
‣ 1000-1030 Morning Tea / Coffee
‣ 1030-1230 Market Intelligence Forum
‣ 1230-1400 Media Lunch / Buffet Lunch for Delegates
‣ 1400-1600 Commercial Suppliers Forum
‣ 1600-1630 Afternoon Tea / Coffee
‣ 1630-1800 AWI Session
‣ 1930-xx Official Event (to be confirmed)
Monday 28 November: Demand Chain Day
‣ 0900-1030 Contracts & Specifications Committee
‣ 1030-1100 Morning Tea / Coffee
‣ 1100-1300 Retail (Apparel) Club
‣ 1300-1400 Heads of Delegation Council Lunch Meeting /
Buffet Lunch for Delegates
‣ 1400-1600 Interior Textiles Forum
‣ 1600-1630 Afternoon Tea / Coffee
‣ 1630-1800 Technical Textiles Forum
‣ 1930-xx Official Event (to be confirmed)
Tuesday 29 November: Theme Day: Wool Marketing
‣ 0900-1000 Supply meets Demand Forum (Office-bearers
& Invitees ONLY)
‣ 1000-1030 Morning Tea / Coffee
‣ 1030-1230 Biella-Art of Excellence Session
‣ 1230-1400 Buffet Lunch for Delegates
‣ 1400-1500 Plenary Session
‣ 1530-1600 Afternoon Tea / Coffee
‣ 1600-1730 Assembly
This year’s annual Wool Forum will be held in
the heart of the Italian Wool Industry, Biella.
Registration is already open on our website,
please register as soon as possible in order to
get the best accomodations.
What to Expect
‣ Strong platform for business contacts iand networking
‣ Useful forum for discussion and exchange between members
on issues of interest to the industry
‣ An update on the latest innovations of the wool and textile
industry
‣ Specific knowledge for our Specialty Commitees
‣ Possibility to actively participate in the decisions affecting
the wool industry on a global level
‣ Access to the expertise of dedicated researchers involved
in the development of reliable standards
‣ Increased visibility on the international scene
Extra Benefits
‣ The Wool Forum will be held
in Biella, the heart of the
Italian Wool Industry
‣ The Wool Forum takes place
just after the IKME International
textile-finishing and
knitting machines exhibition
in Milan.
‣ The Wool Forum takes place
just after the ATC 05 (DWI -
Aachen Textile Conference
IWTO Annual
Congress – Cairo,
May 9-12, 2006
As announced, the 75th IWTO Annual
Congress will take place in
Cairo in May next year. The preparation
process has started. More
information about this event will be
included in the next editions of the
Newsletter.
IWTO Annual
Congress Edinburgh,
May 12-16, 2007
During the IWTO Annual Congress
in Hobart, the Assembly
has voted for the organisation of
the 76th IWTO Annual Congress
in Edinburgh. The Congress
will be held from May 12-16.

EDITION 03/2005
Publications
PAGE 8
“IWTO and AWS announce new Information Service for Global
Wool Industry”
IWTO and Australian Wool
Services, the owner of The
Woolmark Company, launches a
new service providing market
information and statistics for the
global wool industry, providing
an annual publication as a new
tool to understand trends in the
market.
In cooperation with the Market
Intelligence Group of AWS,
IWTO is launching its new
“IWTO Market Information”
with the first issue, the “Edition
2005”.
This new annual publication,
which will be released in June
every year, replaces the former
IWTO Statistic Book
The ‘IWTO Market Information’
report will be available in electronic
format; printed versions
could be provided on request..
Please inform the IWTO Head
Office (info@iwto.org) if you
wish to receive a printed copy.
Preface of Edition 2005
Dear Reader,
You are holding the first issue
of the new publication ‘IWTO
Market Information’ in your
hands. This publication, which
is replacing the former IWTO
Statistic books, is the result of
analysing of the today’s needs
of valuable data in the sector
of textile materials and fibres.
With this new publication we
have tried to match with all
the relevant requirements of
our members and subscribers.
The ‘IWTO Market Information’
is released by the International
Wool Textile Organisation
(IWTO) in Brussels and
produced jointly in cooperation
with the Woolmark Market
Intelligence Group, the
globally leading organisation in
the field of wool and wool
related market information.
In the new IWTO Market
Information you will find many
of the useful and valuable statistic
data and statistic tables
already present in our previous
publications. And you find
many new, exiting data and
information about the wool
and wool related industry
sector.
With this publication you are
receiving an excellent market
review of the year,
summarizing the most
relevant and important
scenarios of the industry.
The market review
is easy to understand,
easy to interpret
and easy to use!
Other new highlights
of this publication are
the various Country
Reports. An own detailed
focus report for
several countries is
giving you specific data
for analysing individual
countries. The Country
Reports are perfect
tools for exploring new
potential markets or revising the
current situation of established
markets. These yearly updated
Country Reports with its specific
data will give a perfect regional
overview for your annual business
analyses.
With this new IWTO Market
Information we are offering directly
from the markets:
Data that is useful for business,
research, innovation and marketing,
or just for your interest in
the industrial sector of textiles
and wool.
Data that is helping you to understand
the needs and wishes of
the consumer.
Data that is supporting your
analysis of the future development
of the wool industry
Enjoy this new publication, created
for your needs!
Henrik Kuffner
Director General – IWTO
Brussels, 2005

IWTO is the international body representing the
interests of the world's wool-textile trade and
industry.
I.W.T.O.
International Wool Textile
Organisation
Rue de l’Industrie, 4
1000 Brussels
BELGIUM
Phone: +32 2 - 505 40 10
Fax: +32 2 - 503 47 85
E-mail: Email: info@iwto.org
Website: www.iwto.org
IWTO membership covers woolgrowers, traders,
primary processors, spinners, weavers, garment
makers and retailers of wool and allied fibres in its
member-countries, as well as all kind of organizations
related to wool products and the wool business
in general.
IWTO offers you a perfect network & world wide
platform for business contacts in the following
sectors:
Apparel
Technical Textiles
Interior Textiles