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This new high-bay warehouse is equipped with state-of-the-art technology and
connected with the old warehouses at the materials handling level – for even shorter
distances and more efficient routes.
This integration is exemplary. We also implement it on a global level with the help
of our SAP system, which is designed for utilization worldwide and is being used at
more and more affiliates. It shows the respective inventories of the production facilities
and calculates what is needed in each case to be able to supply our products
in line with customer requirements.
Our production and logistics structure, which also integrates our retail partners,
guarantees high availability of our products on shelves worldwide.
However, before a product can be delivered at all, it first has to be researched,
developed, and marketed. Let’s take a look at our research and development activities,
as well as at our marketing.
Beiersdorf Annual Report 2004
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