NCPA Marketing Opportunities - National Community Pharmacists ...

MARKETING OPPORTUNITIES
THE BEST OPTION TO REACH THE $88.5 BILLION
INDEPENDENT COMMUNITY PHARMACY MARKET

COMMUNITY PHARMACISTS: VITAL TO YOUR BUSINESS
The National Community Pharmacists Association (NCPA®) represents America’s independent
community pharmacists, including the owners of more than 23,000 community pharmacies,
pharmacy franchises, and chains. Together they represent a $88.5 billion health care marketplace,
employ over 62,000 pharmacists, and dispense nearly 38% of all retail prescriptions each year.
Independent community pharmacists have been consistently rated among the most trusted
health care professionals, recommending health care therapies to providers and patients to
improve medication adherence and outcomes. Community pharmacists consult with physicians
and other health care professionals over seven times per day, with over three-fourths of their
recommendations accepted.
NCPA is dedicated to the continued growth and prosperity of independent community pharmacy
in the United States.
Corporate Membership
NCPA corporate membership benefits both the corporate member
and independent community pharmacy by providing a variety of ways
for your organization to be better informed and actively participate in
the association process. NCPA corporate members are given priority
opportunities to collaborate with NCPA on programs of value to the
nation’s community pharmacies and the patients they serve.
Online via Pharmacist e-Link
Pharmacist e-Link, www.pharmacistelink.com, is NCPA’s branded Internet
business network of pharmacists, manufacturers, and suppliers. It is the
innovative answer to the need for manufacturers and suppliers to efficiently
communicate to and interact with pharmacists. As the nation’s premier
online news, information, and education network, Pharmacist e-Link can
reach more than 40,000 pharmacists in various practice settings.
Via Pharmacist e-Link partners can deliver:
• Targeted marketing campaigns
• Resource centers
• Pharmacist surveys
• Banner ads
• Special e-Alerts
• Click-to-learn programs
• Press releases
Online Via the NCPA Website
and e-Messaging
The official NCPA Website is the main source of association news
for members, media, pharmacy universities, and policymakers.
Featuring the latest association information and industry news, it is a
comprehensive resource for visitors to stay informed of legislative efforts,
meetings and conferences, and issues affecting their business. Partners
can increase brand awareness and demonstrate a continued commitment
to independent community pharmacy through banner advertising.

Print Advertising
America’s Pharmacist is the official magazine of the National
Community Pharmacists Association. The monthly publication
reaches the independent community pharmacy industry in the
United States—more than to 23,000 locations. As the premier
magazine for independent community pharmacy owners,
America’s Pharmacist offers an attractive mix of in-depth
features and articles, industry trends, emerging technologies,
new products and services, and continuing education.
Advertisers receive repeated and prolonged exposure to a
targeted readership of loyal buyers.
Live Programming and Networking
NCPA meetings and conventions are excellent vehicles
for elevating company and product awareness with NCPA
members, non-members, pharmacy leaders, industry
representatives, government officials, and the media.
The NCPA Multiple Locations Pharmacy Conference is
an exciting event for pharmacy owners and/or managers
to expand their current practices and share the business
concerns of multiple location pharmacy owners.
NCPA’s Pharmacy Ownership Workshops offer a unique
opportunity specifically designed for pharmacists considering
pharmacy ownership. The workshop has been held for more
than 15 years, and more than 50% of the participants have
gone on to own a pharmacy.
The NCPA Annual Conference on National Legislation and
Government Affairs offers pharmacists the chance to be
Washington, D.C. insiders and discuss community pharmacy
issues on Capitol Hill with lawmakers from their districts.
The year culminates with the NCPA Annual Convention and
Trade Exposition, a once-a-year opportunity for top-notch
education, entertainment, exhibits, and networking.

NCPA Ownership Academy SM
Stimulating growth in the number of successful,
independent community pharmacies is a top
priority. NCPA dedicates many resources to
this goal through the Ownership Academy SM ,
offering education programs and business
resources for the full life-cycle of pharmacy
ownership—from student and staff pharmacist
interest to pharmacy ownership, business
management, and succession planning.
NCPA focuses on providing information
exclusive to small-business, pharmacy
owners—information not found on the Internet
and not taught in pharmacy school. The
academy provides sponsors with the highest
quality turn-key solution to meet their pharmacy
ownership interests. Opportunities include:
• NCPA Pharmacy Ownership Workshops
• Ownership Academy live programs
• NCPA publications
• Website calculators and tools
• Programming for the upcoming
generation—students
• Independent Pharmacy Matching Service
For more information, please contact:
Nina Dadgar
Senior Director, Business Development
(703) 838-2673
Nina.Dadgar@ncpanet.org
Rachel Lightcap
Manager, Business Development
(703) 838-2656
Rachel.Lightcap@ncpanet.org
All-In-One CE Solutions
Accredited for more than 20 years as a
continuing education provider, NCPA reaches
all of the nation’s 175,000 pharmacists or target
specific audiences such as independent chains
with live, print, or online continuing education
programs. Our programs can be co-accredited
to extend reach to physicians, nurses, and
physician assistants.
Additional Outreach
Other ways for NCPA business partners
to reach current and future independent
community pharmacy decision makers:
• NCPA Members Forum—live discussion
series on topics that matter most to smallbusiness,
pharmacy owners through
conference calls and online webinars
• Focus groups with experienced pharmacists
• NCPA Legislative/Legal Defense Fund
• NCPA Protect Your Pharmacy Now! program
• NCPA Dispose My Meds program
• NCPA Pharmacy Front-End Overhaul program
• NCPA Simplify My Meds program
The Voice of the Community Pharmacist
www.ncpanet.org